SINGAPORE - Media OutReach Newswire - 13 March 2026 - ECOVACS Robotics, a global leader in home service robotics, is bringing its global "ECOVACS, Created for Ease" brand idea to the APAC region with a local twist: "Always in Your Corner". With this, ECOVACS is underscoring its commitment to understanding and meeting the unique needs of users in the APAC region.
"Created for Ease": ECOVACS Brand Campaign Honors Caregivers Across the APAC Region
"ECOVACS, Created for Ease" reflects the brand's ongoing commitment to leverage service robotics to create a world of ease for users by relieving them of household tasks. For users in the APAC region, ECOVACS knows that "ease" is not simply about doing less. It means easing the mind and letting go of mental burdens. To bring ease to APAC users, technology must not demand attention. It should be "Always in Your Corner" – quietly helping users to keep their daily life on track. "
Always in Your Corner" for APAC's Unsung Heroes
"Always in Your Corner" represents how ECOVACS' diversified full-scenario home service robotics ecosystem is designed to help ease the burdens faced by users in the APAC region and empower them to enjoy a more effortless modern lifestyle. For example, many in the APAC region are part of the so-called "sandwich generation". They are the quiet backbones of their households, juggling career demands while also taking care of children and aging parents. Whether it's helping a child with their homework or taking dad to his doctor's appointment, these everyday heroes are always in someone else's corner. ECOVACS believes they also deserve to have someone in their corner, to help ease their burdens. For the past 20 years, ECOVACS has been driven by a fearless spirit of innovation to solve complex challenges and continuously advance the user experience. The pioneering intelligent technologies in the ECOVACS DEEBOT robotic vacuums and WINBOT robotic window cleaners, such as the OMNI Station, OZMO ROLLER technology, and PowerBoost technology have set new industry benchmarks and become the hidden heroes for every home, designed to help users clean every corner of their home with minimal effort.
Enabling Village Partnership in Singapore
Now ECOVACS is bringing this same innovation spirit to help ease the burdens faced by caregivers in the APAC region. As part of its brand campaign, ECOVACS is planning to cooperate with select like-minded local partners across the region, such as Enabling Village in Singapore. Enabling Village is an integrated community space that aims to empower caregivers for people with disabilities by providing them with resources to manage their responsibilities and enhance their quality of life. ECOVACS will provide Enabling Village caregivers with DEEBOT robotic vacuum cleaners to help ease their burdens and enable them to spend more time on themselves. "Caring for a child with special needs requires lots of time and patience. And it can be challenging to find moments when I can focus on myself," says Yvette Wang. "I'm grateful to ECOVACS and their efforts to assist caregivers. With their DEEBOT robotic vacuum I now have one less thing to manage, as I can leave DEEBOT to take care of our floors, and itself." To commemorate their partnership, ECOVACS and Enabling Village have invited Yvette's son, artist @Eli_lailai, to specially design some exclusive merchandise. This collaboration was made possible through I'mable Collective, an initiative by SG Enable that supports and empowers persons with disabilities by providing training and employment opportunities within the creative sector.
An Ecosystem that Empowers Ease
ECOVACS' efforts to continually strengthen its leadership in service robotics are rooted in its deep understanding of users' needs. Its regionally tailored brand idea "Created for Ease – Always in Your Corner" reflects the brand's desire to tailor its mission of 'Robotics for All' to shape a better future for users in the APAC region with robots that can seamlessly serve every home, everywhere. The industry-leading cleaning technologies pioneered by ECOVACS demonstrate its dedication to reducing human effort while maximizing cleaning precision and efficiency, all with the aim of offering dependable cleaning experiences tailored to the needs of today's households. ECOVACS' service robots offer users more ease by bringing efficient, effortless cleaning to every corner of their household. "Always in Your Corner" reflects how ECOVACS' home service robotics ecosystem is designed for users in the APAC region – to support their full-home scenarios, from floors to windows. The ECOVACS DEEBOT robotic vacuums and WINBOT robotic window cleaners are built to handle what must be done — quietly, consistently, and intelligently. They don't just clean, they leave users with less to manage.
Amplifying a Message of Care
ECOVACS will extend the impact of this brand campaign across multiple touchpoints in key APAC markets, including Singapore, Australia, Vietnam, India, Thailand, Malaysia and Indonesia. Through localized partnerships, integrated brand storytelling, and community engagement, ECOVACS aims to honor caregivers as well as those across the region who are seeking a less stressful and more balanced life.
Intelligent. Innovative. Intuitive.
From its DEEBOT family of robotic vacuum cleaners to its WINBOT family of robotic window cleaners, all of ECOVACS' innovations are backed by its well-established vertically integrated supply chain and independently developed technologies spanning batteries, AI, motors, transmission components and more. Today, ECOVACS serves over 38 million households across nearly 180 markets worldwide. Its mission — "Robotics for All" — reflects a long-term commitment to making intelligent service robotics accessible, reliable, and seamlessly integrated into everyday life. "Created for Ease" is not only about cleaning better. It's about living lighter and reducing what needs your attention – so that you can focus on what truly matters. And in doing so, ECOVACS is always in your corner.
Hashtag: #ECOVACS
The issuer is solely responsible for the content of this announcement.
About ECOVACS ROBOTICS
Founded in 2006, ECOVACS ROBOTICS is a global leader in home service robotics with a diverse portfolio of products encompassing robotic vacuum cleaners and robotic window cleaners. With its expansion into robotic lawn mowers, commercial cleaning robots and robotic pool cleaners, ECOVACS solidified its position as a multi-category leader in home service robotics. Guided by the mission "Robotics for All", ECOVACS continues to advance technology and enhance the user experience to make life smarter and more stylish for consumers worldwide. With sales subsidiaries in Germany, the United States, Japan, and Singapore, ECOVACS products reach nearly 180 major markets and serve over 38 million households globally.
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"Created for Ease": ECOVACS Brand Campaign Honors Caregivers Across the APAC Region
"Created for Ease": ECOVACS Brand Campaign Honors Caregivers Across the APAC Region
When AI Meets Artistic Intelligence — Cross-City, Cross-Disciplinary Creative Education in Action
HONG KONG SAR - Media OutReach Newswire - 15 May 2026 - As artificial intelligence (AI) sweeps across the globe, how should humanity redefine the core competencies needed to shape the future? Funded by The Hong Kong Jockey Club Charities Trust and organised by AFTEC, Knowledge Exchange 2026—Artistic Intelligence: Shaping Human Achievement opens today for two days at Hong Kong's newest cultural landmark—the East Kowloon Cultural Centre—marking the venue's first major international arts education event. As a flagship annual initiative of the AFTEC Jockey Club Creative Futures Project, the forum has attracted nearly 260 educators, artists and stakeholders to explore how creative teaching and learning can inspire learning, spark creativity and nurture talent, laying the foundation for a better future.
Bringing Together Education and Cultural Leaders to Build a Cross-Disciplinary Creative Network
The opening ceremony was officiated by Ms Winnie Yip, Head of Charities (Culture & Sports Cluster; Community Engagement), The Hong Kong Jockey Club.
In her opening speech, Ms Winnie Yip, Head of Charities (Culture & Sports Cluster; Community Engagement), The Hong Kong Jockey Club, said: "The Club has been supporting the AFTEC Jockey Club Creative Futures Project since 2021. The results have been truly encouraging. The programme has strengthened participating students' understanding of and care for others, while deepening their interest in arts and interdisciplinary learning. With the second phase now underway, we look forward to further supporting the growth and transformation of students and teachers."
The opening ceremony also featured Prelude in Light, Sound & Video, a multimedia work created by students of the School of Theatre and Entertainment Arts at The Hong Kong Academy for Performing Arts (HKAPA), setting the stage for the forum and showcasing the creative potential of the younger generation.
Ms Lynn Yau, Chief Executive Officer of AFTEC and Project Director of the AFTEC Jockey Club Creative Futures Project, said: "In an era dominated by artificial intelligence, we need to redefine the unique value of humanity more than ever. AFTEC has always been committed to training teachers and creative practitioners, nurturing the '5Cs' core competencies—Creativity, Critical Thinking, Communication, Collaboration, and Contribution—through systematic teaching strategies. By integrating creative learning into school curricula, we nurture a new generation equipped with resilience and problem-solving skills, while actively building a cross-disciplinary learning network. We are deeply grateful for the vision and support of The Hong Kong Jockey Club Charities Trust and the participation of our partners from various sectors, allowing us to collaboratively shape human achievement through Artistic Intelligence and mould the future with creativity."
Redefining AI — Nurturing Irreplaceable "first-class humans"
The highlight of the forum's first day was the first cross-city dialogue, a keynote entitled Creative Cities, Creative Mindsets: Bath, Hong Kong, New Delhi. Ms Kate Cross MBE, Director of The Egg at Theatre Royal Bath, United Kingdom; Ms Jigyasa Labroo, CEO and Co-founder of Slam Out Loud, New Delhi, India; Professor Anna CY Chan, Director of The Hong Kong Academy for Performing Arts; and Ms Lynn Yau, Chief Executive Officer of AFTEC, delivered the keynote together. The four creative visionaries highlighted that Artistic Intelligence is an indispensable competency for humanity in the age of AI, and shared how global frameworks can be adapted to local practice across the three cities' distinctive educational and cultural ecosystems to cultivate young people's imagination, empathy and meaning-making — core competencies for navigating an ever-changing future.
Ms Kate Cross introduced the School Without Walls programme, a groundbreaking initiative that immerses students in cultural venues for seven weeks, significantly enhancing their writing, emotional expression, and self-directed learning abilities. Ms Jigyasa Labroo shared Slam Out Loud's work, which, through over 100 hours of arts-based social-emotional learning (SEL) curriculum, has successfully boosted the confidence, curiosity, and emotional regulation of 700,000 children across two Indian states. Professor Anna CY Chan, from the macro perspective of higher education and talent cultivation, emphasised the bridging role of Artistic Intelligence between professional arts training and primary/secondary creative education. Ms Lynn Yau showcased how the AFTEC Jockey Club Creative Futures Project transforms artists into "Teaching Artists," shifting schools' vision from "Arts Provisioned" towards being "Arts Empowered," enabling Hong Kong students to demonstrate stronger vitality in cross-disciplinary learning.
The session also featured internationally acclaimed arts educator Professor Anne Bamford OBE, FCGI, Director of the International Research Agency; Professor Anne Mette Hjort, Director of The Research Centre for Creative Arts and Public Value, The Education University of Hong Kong; Mr Victor Kwok, Deputy Research Director of Our Hong Kong Foundation and Committee Member of the All-China Youth Federation; and Ms Heidi Lee, Executive Director of Hong Kong Ballet, as respondents. They offered diverse perspectives from policy research, cultural promotion and professional development, exploring how the arts and creativity can nurture outstanding talent of the future through structured and sustainable educational approaches in Hong Kong.
Collaborative Workshops—From Theory to Practice
The forum also featured collaborative workshops, where participants experienced first-hand how educational visions can be translated into practical teaching plans in an interactive setting.
In today's (15 May) sessions, Creative Classroom LIVE!, led by teaching teams from Tin Shui Wai Methodist Primary School and Tuen Mun Government Primary School, brought authentic teaching plans to life in the theatre, allowing participants to experience the transformative power of creativity in local schools' setting. Professor Anne Bamford OBE, FCGI, Director of the International Research Agency, facilitated the session The How Factor Lab: Designing Arts-rich Learning that Lasts?, discussing how the arts can be incorporated into education through sustainable policy and teaching strategies to establish a long-term and stable creative ecosystem in schools and communities.
Day Two Highlights — The Many Dimensions of Artistic Intelligence
On the second day of the forum (16 May), discussions will build upon the first day's highlights and continue to delve deeper into the theme of Artistic Intelligence. In the keynote The Real AI: Artistic Intelligence and the Future of Human Potential, Professor Anne Bamford OBE, FCGI, Director of the International Research Agency, will discuss how the integrated development of personal cognitive, creative, social and digital capabilities can unlock human potential and shape a new generation equipped with innovation and adaptability, calling on education systems, cultural institutions and communities to collaborate in ensuring that young people maintain their unique edge in the age of AI.
Two collaborative workshops will also take place. School Without Walls: Changing Sites of Learning, led by Ms Kate Cross MBE, Director of The Egg at Theatre Royal Bath, United Kingdom, will demonstrate how learning spaces can be extended beyond school campuses to curate meaningful and personalised arts education experiences through the School Without Walls programme. What if We All Had a Voice? The Possibilities of the Arts in Social-Emotional Learning, led by Ms Jigyasa Labroo, CEO and Co-founder of Slam Out Loud, New Delhi, India, will share how locally rooted curriculum resources that address social issues can be developed to empower children to use creativity to tackle life and societal challenges and to weave their dreams.
Mutual Growth—Frontline Teachers and Artists Share Their Journeys and Learning
The forum also invited schools and creative practitioners from the AFTEC Jockey Club Creative Futures Project to share their practical experiences. In the panel discussion From Traditional to Creative Teaching, Vice Principal Kiley Tse of Ho Lap Primary School (Sponsored by Sik Sik Yuen), Ms Katherine Ip of Hong Kong and Macau Lutheran Church Primary School, and Ms Jourdan Wong of Cheung Sha Wan Catholic Primary School will share insights and explore the far-reaching impact of creative teaching and learning on teachers' personal growth, students, the learning environment, and the overall creative learning culture of schools.
Another panel discussion, From Introspective Artists to Communicative Teaching Artists, features creative practitioners Ms Grace Cheng; Mr Reds Cheung of Laichankee; Ms Cally Yip of Passoverdance; and Ms Priscilla Lai, Lead Creative Practitioner of the AFTEC Jockey Club Creative Futures Project. Their sharing proves that the Project's collaborative model not only benefits schools—teachers' and creative practitioners' artistic practices are also nourished through the teaching process, fostering mutual growth and grooming the community of practice of teaching artists in Hong Kong.
Creative Learning Arts Awards — Celebrating Local Education Transformation
To showcase the Project's impact over the years, the forum will host the Creative Learning Arts Awards ceremony, recognising outstanding schools, teachers and creative practitioners, and celebrating the remarkable progress of the local education community in advancing creative thinking and whole-person development.
For more information, please visit:
AFTEC Jockey Club Creative Futures Project: https://creativefutures.aftec.hk/home-en/
Knowledge Exchange 2026—Artistic Intelligence: Shaping Human Achievement: https://creativefutures.aftec.hk/knowledge-exchange/ke2026/
Hashtag: #AFTEC
The issuer is solely responsible for the content of this announcement.
About AFTEC Jockey Club Creative Futures Project
Funded by The Hong Kong Jockey Club Charities Trust, the AFTEC Jockey Club Creative Futures Project is a multi-level creative learning scheme designed to provide a much-needed system-led approach to creative thinking in educational institutions from tertiary to primary.
Based on a successful pilot (2021 – 2024), the key focus in this expanded version is in training teachers and creative practitioners.
With practical strategies for professionals to teach across the curriculum based on the 5C's—Creativity, Critical Thinking, Communication, Collaboration, and Contribution— creative practitioners join teachers for in-school classes to co-design and co-create lesson plans for use in classroom throughout the year.
About AFTEC
Advancing creative learning and arts education in Hong Kong
Creativity allows us to recognise potential within ourselves and the world around us. It promotes problem-solving, nurtures relationships, cultivates resilience, and can transform lives in countless ways. At AFTEC, we work with students, educators, and creative practitioners to plant the seeds of creativity in our community.
As a proudly homegrown Hong Kong organisation, we nurture the city's greatest natural resource — its people. Through co-designed, collaborative, and inclusive bilingual education programmes, we create supportive environments where young minds are free to explore, express, and flourish. We spark imagination, build confidence, and foster a sense of growth and belonging together.
Website: www.aftec.hk
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