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New brand campaign marks the evolution of the women-led brand and its connection to women everywhere.
SAN FRANCISCO, March 13, 2026 /PRNewswire/ -- a.k.a. Brands Holding Corp. (NYSE: AKA), a portfolio of next generation fashion brands, today announces the launch of Petal & Pup's global evergreen brand campaign and the official debut of the brand's evolved identity.
Rooted in Petal & Pup's carefree Australian spirit, the evergreen campaign invites women everywhere to see themselves reflected in a shared joy for dressing up, connection, and the beauty found in life's moments, big and small. The campaign marks a defining chapter in the brand's evolution and reinforces its confidence, longevity, and growing global presence.
The campaign introduces Petal & Pup's refreshed brand identity, blending its Australian beginnings with its position as an international fashion destination. True to the brand's women first philosophy, the campaign was created entirely by women, from models and creatives to production teams, embodying Petal & Pup's commitment to being a brand imagined by women for women.
"As we continue to grow globally, this campaign signals our long-term vision, confidence, and belief in building a brand that feels warm, emotive, and deeply connected to its community," said Victoria Estella Perry, President of Petal & Pup. "Petal & Pup was born in Australia, and while the campaign is rooted in where we began, its message is universal. It celebrates togetherness, femininity, and the shared joy of dressing for life's moments with women everywhere."
Shot entirely in Australia, the campaign proudly celebrates Petal & Pup's Aussie heritage through joyful, optimistic storytelling and nature inspired visuals, including Australian florals such as the brand's signature Protea. The launch also introduces the brand's new tagline, "Aussie Born. Loved Everywhere". A refined logo, refreshed color palette, and evolved visual language anchor the brand's next chapter and reflect its long-term growth opportunity, underscored by successful wholesale and retail partnerships with Nordstrom and David Jones.
The global campaign launched February 9 in Australia and March 9 in the United States.
Press Kit Imagery can be viewed here. Campaign Video can be viewed here.
To shop Petal & Pup online, visit petalandpup.com
About Petal & Pup
Founded in Queensland, Australia in 2014, Petal & Pup is a global fashion brand known for its effortlessly feminine, trend-forward designs made for life's moments — big and small. With offices in Australia and the United States, the brand creates attainable, feel-good pieces that celebrates femininity and makes getting dressed feel easy and joyful.
www.petalandpup.com | www.petalandpup.com.au
About a.k.a. Brands
a.k.a. Brands maintains a portfolio of global fashion brands, Princess Polly, Culture Kings, Petal & Pup and mnml. Through these brands we reach a broad audience of next-generation consumers who seek fashion inspiration on social media and primarily shop online. Our brands are hyper-focused on the customer and serving them newness and a seamless experience throughout the entire shopping journey. We leverage a data-driven 'test and repeat' merchandising model that allows us to introduce new and exclusive fashion weekly, so our customers are always on-trend. We leverage innovative data-driven insights to authentically connect and engage with customers across the latest marketing platforms. Further, we are committed to showing up for customers wherever they shop, whether that's online, in-stores or through wholesale channels. Leveraging our industry expertise and operational synergies, we help accelerate our brands so they can grow faster, reach broader audiences, achieve greater scale and enhance their profitability. We believe we are disrupting the status quo and pioneering a new approach to fashion.
Logo - https://mma.prnasia.com/media2/2933142/PP_BrandID__PP_WM_Horizontal_Lg_Logo.jpg?p=medium600
Photo - https://mma.prnasia.com/media2/2933143/Petal_Pup_Evergreen_Hero.jpg?p=medium600
Photo - https://mma.prnasia.com/media2/2933144/Petal_Pup_NYC_OOH_6.jpg?p=medium600
New brand campaign marks the evolution of the women-led brand and its connection to women everywhere.
SAN FRANCISCO, March 13, 2026 /PRNewswire/ -- a.k.a. Brands Holding Corp. (NYSE: AKA), a portfolio of next generation fashion brands, today announces the launch of Petal & Pup's global evergreen brand campaign and the official debut of the brand's evolved identity.
Rooted in Petal & Pup's carefree Australian spirit, the evergreen campaign invites women everywhere to see themselves reflected in a shared joy for dressing up, connection, and the beauty found in life's moments, big and small. The campaign marks a defining chapter in the brand's evolution and reinforces its confidence, longevity, and growing global presence.
The campaign introduces Petal & Pup's refreshed brand identity, blending its Australian beginnings with its position as an international fashion destination. True to the brand's women first philosophy, the campaign was created entirely by women, from models and creatives to production teams, embodying Petal & Pup's commitment to being a brand imagined by women for women.
"As we continue to grow globally, this campaign signals our long-term vision, confidence, and belief in building a brand that feels warm, emotive, and deeply connected to its community," said Victoria Estella Perry, President of Petal & Pup. "Petal & Pup was born in Australia, and while the campaign is rooted in where we began, its message is universal. It celebrates togetherness, femininity, and the shared joy of dressing for life's moments with women everywhere."
Shot entirely in Australia, the campaign proudly celebrates Petal & Pup's Aussie heritage through joyful, optimistic storytelling and nature inspired visuals, including Australian florals such as the brand's signature Protea. The launch also introduces the brand's new tagline, "Aussie Born. Loved Everywhere". A refined logo, refreshed color palette, and evolved visual language anchor the brand's next chapter and reflect its long-term growth opportunity, underscored by successful wholesale and retail partnerships with Nordstrom and David Jones.
The global campaign launched February 9 in Australia and March 9 in the United States.
Press Kit Imagery can be viewed here. Campaign Video can be viewed here.
To shop Petal & Pup online, visit petalandpup.com
About Petal & Pup
Founded in Queensland, Australia in 2014, Petal & Pup is a global fashion brand known for its effortlessly feminine, trend-forward designs made for life's moments — big and small. With offices in Australia and the United States, the brand creates attainable, feel-good pieces that celebrates femininity and makes getting dressed feel easy and joyful.
www.petalandpup.com | www.petalandpup.com.au
About a.k.a. Brands
a.k.a. Brands maintains a portfolio of global fashion brands, Princess Polly, Culture Kings, Petal & Pup and mnml. Through these brands we reach a broad audience of next-generation consumers who seek fashion inspiration on social media and primarily shop online. Our brands are hyper-focused on the customer and serving them newness and a seamless experience throughout the entire shopping journey. We leverage a data-driven 'test and repeat' merchandising model that allows us to introduce new and exclusive fashion weekly, so our customers are always on-trend. We leverage innovative data-driven insights to authentically connect and engage with customers across the latest marketing platforms. Further, we are committed to showing up for customers wherever they shop, whether that's online, in-stores or through wholesale channels. Leveraging our industry expertise and operational synergies, we help accelerate our brands so they can grow faster, reach broader audiences, achieve greater scale and enhance their profitability. We believe we are disrupting the status quo and pioneering a new approach to fashion.
Logo - https://mma.prnasia.com/media2/2933142/PP_BrandID__PP_WM_Horizontal_Lg_Logo.jpg?p=medium600
Photo - https://mma.prnasia.com/media2/2933143/Petal_Pup_Evergreen_Hero.jpg?p=medium600
Photo - https://mma.prnasia.com/media2/2933144/Petal_Pup_NYC_OOH_6.jpg?p=medium600
** This press release is distributed by PR Newswire through automated distribution system, for which the client assumes full responsibility. **
Petal & Pup Celebrates Australian Roots and Global Growth with New Brand Identity
Petal & Pup Celebrates Australian Roots and Global Growth with New Brand Identity
Designed to look and feel like everyday eyewear, MemoMind One delivers hands-free AI assistance through discreet displays and voice interaction.
SHENZHEN, China, April 28, 2026 /PRNewswire/ -- MemoMind, the new AI hardware brand incubated by XGIMI, today announces the opening of global pre-orders for MemoMind One, its first AI glasses. Ahead of the product's official launch in May, customers can now reserve MemoMind One on the website and unlock limited-time benefits, including preferred campaign pricing and exclusive bonuses.
First introduced at CES 2026 in Las Vegas and later showcased at MWC 2026 in Barcelona, MemoMind One marks XGIMI's expansion beyond projection technology into AI-powered wearables. Drawing on more than a decade of expertise in optics and consumer hardware, MemoMind is bringing a new approach to all-day smart glasses designed to blend into everyday life.
AI Glasses Designed for Natural, Everyday Use
MemoMind One is designed to look and feel like a regular pair of glasses, making it comfortable for all-day wear. With discreet displays, speakers, and microphones built into the frame, it provides hands-free access to helpful information without interrupting daily routines. By placing information directly within the user's field of view, MemoMind One offers a more natural way to interact with AI throughout the day.
Key features include:
Memo AI
An on-device AI assistant that provides real-time support throughout the day, including Q&A, live translation, navigation guidance and contextual assistance. An adaptive teleprompter feature helps users stay on pace while speaking or presenting.
Idea Notes
Captures voice notes instantly and converts them into organized, searchable texts helping users preserve ideas and stay focused without interruptions.
AI Recorder
Records meetings, lectures, and conversations, then generates structured summaries within seconds, making it easier to review key points and to-do lists.
Three Frame Styles with Customizable Color and Prescription Options
Because eyewear is as much about personal style as it is about technology, MemoMind One will be available in three frame styles - Nomad (Square-Round), Archive (Round), and Gotham (Square) - along with seven customizable color options. Each frame is designed for optimal comfort, fit, and durability, with prescription lens options available.
Pricing and Editions
MemoMind One will be available in two editions:
The Standard Edition starts at $599, or $699 with prescription lenses.
The Custom Edition starts at $749, or $849 with prescription lenses.
To mark the start of pre-orders, MemoMind is offering customers a chance to unlock benefits valued at up to $340. By placing a $30 deposit, customers will receive early access to the Kickstarter campaign, preferred pricing, and exclusive items, including a pair of clip-on sunglass lenses and one year of premium MemoMind app membership.
The deposit is risk-free and fully refundable after the campaign ends.
Availability
Customers worldwide can reserve MemoMind One now at MemoMind.com.
The Kickstarter campaign will launch on May 28, 2026, with first deliveries expected later this summer.
To learn more about XGIMI's latest innovations, visit the XGIMI website, or follow @XGIMItech on Instagram, Twitter, and LinkedIn.
About XGIMI
Since 2013, the state-of-the-art XGIMI projectors have helped countless people worldwide to create genuinely immersive audio-visual experiences. Working with reputable partners like Google, Harman Kardon, and Texas Instruments, XGIMI builds all-in-one entertainment devices, perfected due to their user-oriented philosophy. Through industry-leading innovation, streamlined setups, and unique designs, XGIMI always strives to develop the best home and portable projectors for everyone to enjoy. Learn more at XGIMI Projector Technology.
About MemoMind
MemoMind is an AI hardware company incubated by XGIMI, the world's leading smart projector brand. Built on years of optical engineering expertise and a refined design philosophy, Memomind brings a hardware-first approach to everyday AI.
Designed to feel natural rather than intrusive, MemoMind focuses on delivering AI that works quietly in the background, supporting users with clarity, context, and intention. Every product is crafted to be comfortable, intuitive, and seamlessly integrated into daily life, enabling AI to become more effortless, more personal, and more human.
Crafted for the mindful, MemoMind believes the most powerful technology is the kind you barely notice – until you need it.
** This press release is distributed by PR Newswire through automated distribution system, for which the client assumes full responsibility. **
MemoMind Opens Global Pre-Orders for MemoMind One, Its First Everyday AI Glasses
