Multiple cities in central China's Hubei Province are creating special consumption scenarios by leveraging the sea of rapeseed flowers that are unfolding across the province, boosting the spring tourism market.
In Duhu Subdistrict of Xiantao City, around 100 hectares of colorful rapeseed flowers have entered their peak bloom, becoming a special spring landscape. The subdistrict has created new consumption scenarios around the flowers, launching projects such as tea gatherings, garden tours, and village tours to meet the needs of different tourists.
"The flowers are blooming beautifully, adding a lot of color to spring. The colorful rapeseed flowers look very special and delightful," said a local resident.
"We use flowers as a medium to upgrade simple flower viewing into a one-stop consumption scenario encompassing sightseeing, agricultural experiences, gourmet food, camping, and folk customs old-village tours. This allows tourists to experience the beauty of spring while also boosting local business revenue. The estimated yields from rapeseed flower related tours would hit some 20 million yuan (about 2.9 million U.S. dollars)," said Zhao Wenxuan, a village official.
In Yichang City, over 1,000 hectares of rapeseed flowers are blooming along the Yangtze River, creating picturesque scenery. Viewing platforms have been built to allow tourists to enjoy the flowers up close. Leisure activities such as hot pot in the flower sea are popular among tourists.
"A viewing platform has been built here, which not only protects the ecology but also allows for close-up views of the rapeseed flowers. And here the photos turn out great as well," said a resident.
Managing staff of the tourism spot said that two years ago, the area was an idle plot of land. Yet the wasteland has been transformed and covered by crops including rapeseed, which created an ecological sea of flowers at a low cost. The endeavor not only beautifies the city but also provides a convenient place for citizens to relax and enjoy themselves.
"This year, we've set up many photo spots, highlighting both aesthetics and environmental friendliness. Visitors can take stunning springtime photos from any angle while enjoying the flowers," said Cheng Qiao, a staff member of the Bailinhe Wetland Park, a tributary of the Yangtze River.
Hubei leverages rapeseed flower fields to create tourism consumption scenarios
