First geographic expansion of the UK's leading marketing festival brings Asia's most ambitious marketers together for an intimate, high-impact one-day experience
HONG KONG, March 16, 2026 /PRNewswire/ -- Haymarket Media Asia, publisher of Campaign, today announces the launch of Festival of Marketing Asia (FoM Asia), taking place on 3 September 2026 at PARKROYAL COLLECTION Kuala Lumpur.
The launch marks the first geographical expansion of the UK's renowned Festival of Marketing since Haymarket acquired the business from Centaur Media in 2025.
Building on its success in the UK, where Festival of Marketing convenes more than 1,000 marketers annually, the Festival now expands into Asia, bringing together the region's marketing ecosystem in one place to explore what it takes to be a modern marketer in an era of rapid transformation.
The Festival's mission is to empower ambitious marketers to build stronger brands by equipping them with the knowledge, insights, and practical tools needed to drive meaningful change and tackle the industry's most pressing challenges.
Designed as a curated, high-impact gathering for mid-level to senior marketing leaders, FoM Asia aims to become one of the region's most influential platforms for bold thinking, measurable growth, and peer-to-peer exchange. The FoM Asia Advisory Board, comprising carefully selected senior leaders from both B2C and B2B sectors, plays a central role in shaping the agenda to ensure it reflects the realities and priorities of Asia's diverse marketing landscape.
The FoM Asia Advisory Board includes:
- Kaveri Khullar, SVP, Consumer Marketing & Sponsorships, APAC, Mastercard
- Chin Mei Lee, CMO, McDonald's Malaysia
- Abdul Sani Abdul Murad, Group CMO, RHB Banking Group
- Lauren Minkyong Kal, Director – Brand & Customer Experience, Global Marketing International Operations, Schneider Electric
- Melissa Lim, Global Head of Marketing Corporate & Investment Banking & SC Ventures, Standard Chartered Bank
- Mohamed Elsharkawy (Sharky), Global Brand VP, CLEAR & CMO Hair China, Unilever
In its inaugural year, FoM Asia will adopt a single-day format carefully designed to balance inspiration and practicality, combining visionary main-stage discussions, specialised content tracks, interactive workshops, experiential showcases, and curated networking opportunities.
The programme is tailored specifically to Asia's fast-evolving markets, ensuring each session delivers practical relevance and strategic insight.
Programme Highlights:
- Main Stage: "The Big Picture"
Strategic debates and analysis on the forces reshaping marketing across Asia. - Focused Stages:
- Creating Customer Value - Built for customer-centric leaders, this content explores how to collect, interpret, and activate data to power meaningful engagement and high-impact campaigns.
- Excellence in B2B - Challenging traditional approaches to B2B marketing and setting new benchmarks for sector excellence
- Knowledge Lounge
Informal, small-group sessions where delegates can explore practical tools, actionable insights, and real-world case studies they can apply immediately. - CMO / Chief Strategy Officer Boardrooms
Exclusive, closed-door sessions for senior decision-makers, held in partnership with leading industry councils, enabling candid peer-to-peer discussions and strategic knowledge sharing.
FoM Asia will bring together brand marketers, MarTech leaders, media owners, and agency partners, creating a platform for meaningful collaboration across the marketing value chain.
"Festival of Marketing has helped define what ambitious marketing looks like in the UK, and we are excited to bring that same energy and ambition to Asia for the very first time," said Atifa Silk, Managing Director, Haymarket Media Asia.
"FoM Asia is intentionally designed as a high-value gathering where meaningful connections happen naturally. Our focus is on bringing together senior decision-makers and ambitious marketers in a setting that prioritises quality of engagement over scale. Kuala Lumpur is a dynamic, connected hub for regional leaders, and FoM Asia will give them a dedicated space to share bold ideas, challenge convention, and build relationships that power real business impact."
"From day one, we designed Festival of Marketing Asia as a focused, one-day experience that respects how busy senior marketers are while still delivering exceptional value," added Jaime Ng, Events Director, Festival of Marketing Asia.
"Delegates can expect sharp main-stage keynotes, deep-dive sessions across customer value, B2B excellence and inclusive marketing, alongside C-suite boardroom discussions and curated networking. Our goal is simple: every marketer should leave with actionable ideas and a stronger regional network."
Express Your Interest to Attend: Marketing leaders are invited to register their interest in Festival of Marketing Asia 2026 to receive priority updates, event announcements, and early access to tickets once registration opens.
For more information and to register your interest, visit: https://bit.ly/4sAUmoF.
Festival of Marketing Asia is pleased to announce PR Newswire as the official media partner for the 2026 event.
About Festival of Marketing
Festival of Marketing is one of the world's leading events for brand marketers, blending inspiration and practical application through keynotes, multi–track content, workshops, and curated networking. Launched in 2013 in the UK, the Festival brings together thousands of marketers from across industries every year to explore the ideas, technologies, and strategies that drive real business impact.
www.festivalofmarketingasia.com/
About Campaign Asia-Pacific
Campaign Asia-Pacific provides unparalleled insights into the ideas, work, and personalities shaping the marketing-communications industry. By fostering open, honest dialogue and showcasing game-changing innovations, the platform has become an indispensable resource for marketing professionals across the globe.
www.campaignasia.com
About Haymarket Media Limited
With more than 70 market-leading brands and a presence in key markets such as the UK, US, Hong Kong SAR, Singapore, and India, Haymarket Media Group, the parent company of Campaign Asia-Pacific, is dedicated to delivering specialist content and experiences that connect people and communities worldwide.
www.haymarket.com
** This press release is distributed by PR Newswire through automated distribution system, for which the client assumes full responsibility. **
Festival of Marketing Makes Landmark Asian Debut in Kuala Lumpur, Malaysia
Limited-Time 618 Promotion Offers Savings on Selected Health and Wellness Products
HONG KONG, June 12, 2026 /PRNewswire/ -- As summer approaches, the enthusiasm for running, fitness, and outdoor activities continues to heat up. Coupled with the recent buzz around international sporting events, many people are staying up late to follow live matches while maintaining their regular daily work routines, leading to a much more fast-paced lifestyle. Facing the physical exhaustion brought on by high temperatures, workouts, and changes in daily routines, how to maintain peak condition through daily nutritional supplementation and a healthy diet has become a major focus for many. The global cross-border health e-commerce platform, iHerb, has carefully selected 9 popular items—ranging from sports nutrition and daily supplements to high-protein snacks and practical sports accessories—to accompany consumers in embracing a vibrant and energetic summer.
Simultaneously, iHerb is launching its "618 Limited-Time Offer." From June 12 to June 20, new customers can enter the promo code "618HK30" at checkout to enjoy a 30% discount, while existing customers can use the code "618SALE26" for a 27% discount. Plus, enjoy free shipping on orders over 150 HKD for a limited time only! This makes it easier than ever to grab all your summer supplements and sports gear in one go.
As a globally renowned online retailer for health and wellness products, iHerb offers over 50,000 items covering diverse categories such as vitamins, sports nutrition, natural foods, beauty care, and daily essentials, serving over 180 countries and regions worldwide. In response to summer sports needs and changing lifestyle rhythms, iHerb has organized its recommendations into three main nutritional directions to help consumers confidently tackle the heat and physical challenges.
Elevate Sports Performance: Build Your Summer Mobility
In recent years, the number of people engaging in fitness, running, and outdoor sports has continued to grow, with many paying closer attention to pre- and post-workout nutrition. California Gold Nutrition's "Pure Creatine Monohydrate" is highly favored by those focused on sports performance and daily training, becoming a hot item among the fitness community. Meanwhile, the brand's "Organic MCT Oil" is beloved by fitness enthusiasts and those on ketogenic diets; it can be easily added to coffee, drinks, or daily meals as a convenient nutritional boost.
Besides nutritional supplements, sports accessories are equally essential. The iHerb Goods "Blender Bottle with Blender Ball" is not only portable but also ensures that whey protein, sports drinks, or nutritional powders are mixed quickly and evenly, making it a must-have accessory for many gym-goers.
Maintain Your Energy for Late-Night Matches: Daily Nutrition is Indispensable
With the recent surge in international sports events, many fans are staying up late to catch the games. Facing disrupted sleep schedules and the need for prolonged focus, maintaining balanced nutrition is crucial. Metagenics "OmegaGenics® 5-in-1 Fish Oil" is rich in premium EPA and DHA with a natural, easy-to-consume lemon flavor, serving as an essential foundational supplement for those who frequently eat out or stay up late.
Doctor's Best "High Absorption Magnesium Lysinate Glycinate 100% Chelated (Albion® TRAACS®)" provides a reliable daily source of minerals and is highly sought after by those who value a high quality of life, good rest, and regular routines. Additionally, Doctor's Best "PepZin GI® Zinc-L-Carnosine" has become a popular choice for daily wellness management. It offers a versatile nutritional solution perfectly suited for the fast-paced, high-dining-out lifestyle of modern consumers.
Fueling the Whole Family: High-Protein Snacks and Daily Nutrition in One Go
Beyond sports enthusiasts and sports fans, summer is also peak season for family outings and outdoor activities. Nature's Way "Alive!® Kids Chewable Multivitamin" for kids, featuring an orange berry flavor, has become a popular choice for daily family nutritional support.
For those looking to balance great taste with nutritional benefits, high-protein snacks are a trendy choice. KIND Bars "Dark Chocolate Cocoa Breakfast Protein Bars" combines rich chocolate flavor with protein replenishment, making it a perfect afternoon snack or post-workout boost. The Atkins "Protein Cookies - Chocolate Chip" offers both great texture and convenience, becoming a new favorite guilt-free snack for office workers, gym-goers, and late-night sports fans.
618 Limited-Time Offer Begins: Up to 30% Off on Wellness Essentials
iHerb hopes that through its diverse product selections and cross-border direct delivery services, it can help consumers easily find the health supplements that suit them best during the summer sports season, travels, and lifestyle changes. The 618 limited-time promotion runs from now until June 20: new customers enjoy 30% off with the code "618HK30", and existing customers get 27% off with "618SALE26". Seize the timing for summer replenishment and prepare early for a healthy second half of the year.
iHerb: Your One-Stop Global Health Shop
Headquartered in California, USA, iHerb is a leading global online retail brand for health and wellness products. iHerb's greatest advantage is providing a safe, reliable platform where consumers "don't need to look for purchasing agents and don't have to worry about buying fakes." With an authentic product guarantee, iHerb brings in premium niche brands from around the world. Many highly-rated natural, organic, vegan, or gluten-free brands from Europe and the US that haven't been widely introduced in Hong Kong SAR can easily be found on iHerb, making it highly attractive to consumers pursuing specific lifestyles or dietary needs. All products are shipped directly from logistics centers, providing an exceptionally convenient shopping experience:
- Fast Delivery: Get your orders delivered as fast as the next day.
- Free Shipping: Enjoy free shipping on orders over 150 HKD (Limited period; final charges as displayed at checkout.).
From vitamins and supplements to health goods for the whole family, now is the perfect time to stock up. Shop smart and with peace of mind—visit the iHerb official website today to stay updated on the latest deals so you never miss out on high-value offers!
About iHerb (Hong Kong Official Website: https://hk.iherb.com/)
iHerb is a US-based online retail brand headquartered in California, specializing in health and wellness products. Its core philosophy is to provide high-quality natural health products to global consumers at affordable prices with a convenient shopping experience. Currently, iHerb's product line covers over 50,000 items, including vitamins, nutritional supplements, sports nutrition, beauty care, natural foods, personal care products, and pet supplies. It partners with over 1,200 brands, ranging from well-known international names to proprietary house brands.
One of iHerb's key features is its global direct shipping service, delivering products from multiple fulfillment centers in the US and Asia directly to over 180 countries, with a multi-language interface to accommodate consumers from different regions.
** This press release is distributed by PR Newswire through automated distribution system, for which the client assumes full responsibility. **
Summer Sports Wave is Here! iHerb Curates 9 Must-Have "Energy Boost" Essentials
