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Too Lost Secures Strategic Investment Led by GoldState Music and TA Associates

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Too Lost Secures Strategic Investment Led by GoldState Music and TA Associates
News

News

Too Lost Secures Strategic Investment Led by GoldState Music and TA Associates

2026-03-16 19:00 Last Updated At:19:10

NEW YORK & BOSTON--(BUSINESS WIRE)--Mar 16, 2026--

Too Lost, a music technology and services platform supporting independent artists and record labels, today announced a strategic investment led by GoldState Music (“GoldState”), a premier music investment firm, and TA Associates (“TA”), a leading global investment firm, alongside a senior credit facility from Pinnacle Financial Partners. This capital significantly expands Too Lost’s ability to invest in artist advances, catalog acquisitions, and the continued development of its proprietary technology platform.

This press release features multimedia. View the full release here: https://www.businesswire.com/news/home/20260316910971/en/

Too Lost’s founders and management team will continue to lead the company and remain its largest shareholders.

Founded in 2020, Too Lost provides independent artists and labels with the infrastructure to distribute, manage, and monetize their music globally, while preserving ownership and control of their work. The company delivers a unified platform spanning music distribution, publishing administration, white label distribution software, marketing support, flexible capital support, and advanced analytics. Today, Too Lost serves more than 450,000 musicians, record labels, studios, investors, and platforms worldwide and enables global distribution across more than 480 music stores and services.

The investment brings together Too Lost’s technology-driven platform with two experienced institutional partners in music, technology, and services. GoldState Music – who recently announced a strategic partnership with Bridgepoint targeting growth investments – brings deep expertise in music investing and intends to work closely with Too Lost as a commercial partner, while TA contributes a long track record of partnering with growth companies across technology and services. The credit facility from Pinnacle Financial Partners provides dedicated debt capital to support artist advances, catalog acquisitions, and broader strategic initiatives.

“We built Too Lost to give independent artists and labels the technology, services and support they need to grow on their own terms,” said Gregory Hirschhorn, Co-Founder and CEO of Too Lost. “GoldState and TA share our respect for artist independence and our long-term vision for modernizing the music industry. Their deep experience and resources will allow us to invest further in our platform, expand globally, and put more capital and opportunity directly into artists’ hands.”

“The independent music sector continues to grow faster than the broader industry, and creators are increasingly looking for sophisticated support and services without sacrificing ownership,” said Michael Berk, Managing Director and Co-Head of TA’s North America Services Group. “Too Lost has built a differentiated platform that combines industry-leading technology with high-touch services, positioning the company well to meet artists’ evolving needs and benefit from the industry’s long-term growth.”

“Too Lost has rapidly emerged as a trusted distribution and publishing partner, with a scalable platform that supports the creative music community, from emerging artists releasing their first works to the institutional investor actively managing a complex portfolio of music rights,” said Charles Goldstuck, Founder and Managing Partner of GoldState Music. “We are excited to partner with Too Lost to help drive innovation, create greater value for artists, and deploy capital in support of their growth.”

JEGI LEONIS served as financial advisor to Too Lost, and Paul Hastings LLP provided legal counsel. Ropes & Gray LLP served as legal counsel to TA Associates. Audit, tax and additional advisory services were provided by Deloitte LLP, EisnerAmper LLP, and Grant Thornton LLP.

About Too Lost
Founded in 2020, Too Lost is a music technology and services company that empowers independent artists and record labels with global distribution, royalty collection, advanced analytics, and payments infrastructure. The platform also provides flexible financing and growth services designed to help rights holders scale while retaining ownership and creative control. Too Lost is headquartered in New York, with offices in Hollywood, California and Reykjavik, Iceland. Learn more at toolost.com

About GoldState Music
GoldState Music is a private investment firm with a primary focus on the music sector. GoldState invests in music rights, enterprises in need of growth and expansion capital, as well as emerging music technology. The firm was founded in 2022 by Charles Goldstuck, and currently has offices in West Palm Beach, FL. The team consists of experienced industry professionals who are deeply rooted in the music ecosystem. Learn more at goldstate.com

About TA Associates
TA is a leading global private equity firm focused on scaling growth in profitable companies. Since 1968, TA has invested in more than 560 companies across its core sectors, including technology, business services, financial services, and healthcare. Leveraging its deep industry expertise and strategic resources, TA collaborates with management teams worldwide to help high-quality companies deliver lasting value. The firm has raised more than $65 billion in capital and has more than 160 investment professionals across offices in Boston, Menlo Park, Austin, London, Mumbai, and Hong Kong. Learn more at ta.com

About Pinnacle Financial Partners
Pinnacle Financial Partners, Inc. (“Pinnacle”) is a $119.1 billion asset regional bank which provides a full range of banking, investment, trust, mortgage and insurance products and services for commercial and consumer clients who want a comprehensive relationship with their financial institution. The firm joined forces with Synovus Financial Corp. in 2026, bringing together more than 160 years of combined banking service. Pinnacle is the largest bank headquartered in Tennessee and the largest bank holding company headquartered in Georgia. The firm is No. 1 in deposit market share* in the Nashville MSA and No. 4 in the Atlanta MSA with offices in Tennessee, Georgia, Florida, North Carolina, South Carolina, Alabama, Kentucky, Virginia and Maryland. Learn more about Pinnacle at PNFP.com.  

From left: Bjarki Lárusson (Chief Technology Officer), Alex Silverstein (Chief Operating Officer), and Gregory Hirschhorn (Chief Executive Officer)

From left: Bjarki Lárusson (Chief Technology Officer), Alex Silverstein (Chief Operating Officer), and Gregory Hirschhorn (Chief Executive Officer)

KABUL, Afghanistan (AP) — Afghanistan’s deputy government spokesman said early Tuesday the death toll from an airstrike by Pakistan that hit a hospital treating drug users in the Afghan capital Kabul has increased to 400.

In a post on X, Hamdullah Fitrat said the strike on Monday night had destroyed large sections of the hospital. He said the death toll so far stood at 400, while a further 250 people had been reported injured. Fitrat said rescue teams were trying to control the fire at the building and recover the bodies of the victims.

Pakistan had earlier denied that it had hit a hospital, saying its strike in Kabul and other strikes in eastern Afghanistan Monday had not hit any civilian sites.

THIS IS A BREAKING NEWS UPDATE. AP’s earlier story follows below.

KABUL, Afghanistan (AP) — Afghanistan on Monday accused Pakistan's military of targeting a Kabul hospital that treats drug users in airstrikes, with the country's Health Ministry spokesman saying more than 200 people had been killed. Pakistan dismissed the accusation, saying the strikes — which were also conducted in eastern Afghanistan — did not hit any civilian sites.

Health Ministry spokesman Sharafat Zaman gave the death toll during a television interview with local media that was posted on X. He said all parts of the drug treatment hospital had been destroyed.Afghanistan's government spokesman, Zabiullah Mujahid, also posted the video interview. Local television stations posted footage showing firefighters struggling to extinguish flames among the ruins of a building.

The alleged attack came hours after Afghan officials said the two sides exchanged fire along their common border, killing four people in Afghanistan, as the deadliest fighting between the neighbors in years entered a third week.

Mujahid had earlier condemned the strike on X, before the death toll had become apparent, saying it violated Afghanistan’s territory. He said most of those killed and wounded were patients undergoing treatment at the facility.

Pakistani Prime Minister Shehbaz Sharif’s spokesman, Mosharraf Zaidi, dismissed the allegations as baseless, saying no hospital was targeted in Kabul.

In a post on X, Pakistan’s Ministry of Information said the strikes "precisely targeted military installations and terrorist support infrastructure including technical equipment storage and ammunition storage of Afghan Taliban” and Afghanistan-based Pakistani militants in Kabul and Nangarhar, saying the facilities were being used against innocent Pakistani civilians.

It said Pakistan’s targeting was “precise and carefully undertaken to ensure no collateral damage is inflicted.” The ministry said Mujahid’s claim was “false and misleading” and aimed at stirring sentiment and cover what it described as ”illegitimate support for cross-border terrorism."

It came hours after the U.N. Security Council called on Afghanistan’s Taliban rulers to immediately step up efforts to combat terrorism. Pakistan accuses Kabul of harboring militant groups, particularly the Pakistani Taliban, which it says carry out attacks inside Pakistan.

The Security Council resolution, adopted unanimously, didn't name Pakistan but condemns “in the strongest terms all terrorist activity including terrorist attacks.” The resolution also extends the U.N. political mission in Afghanistan, UNAMA, for three months.

Pakistan’s government often accuses Afghanistan’s Taliban government of providing safe haven to the Pakistani Taliban, which is designated as a terrorist organization by the United States, as well as to outlawed Baloch separatist groups and other militants who frequently target Pakistani security forces and civilians across the country. Kabul denies the charge.

Earlier, Afghan officials said four people, including two children, were killed and 10 other people in southeastern Afghanistan were wounded in Monday's exchange of fire. Mortar shells fired from Pakistan overnight struck villages in Khost Province and destroyed several homes, said Mustaghfar Gurbaz, a spokesperson for the provincial governor.

On Sunday, Pakistan said a mortar fired from Afghanistan hit a house in northwestern Bajaur district, killing four members of a family and wounding two others, including a 5-year-old. Residents and officials said the military on Monday targeted Afghan positions along the border, where Sunday’s attack originated.

There was no immediate comment from Pakistan, which repeatedly has said its military only targets Afghan posts and militant hideouts.

Islamabad has described the situation as an “open war.” The cross-border clashes have included multiple Pakistani airstrikes on Afghanistan’s capital, Kabul.

Pakistani President Asif Ali Zardari said Afghanistan's Taliban administration crossed a “red line” by deploying drones that injured several civilians in Pakistan last week.

Responding to those attacks, Pakistan’s air force over the weekend struck equipment storage sites and “technical support infrastructure” in Afghanistan's southern Kandahar Province, saying it was being used for attacks inside Pakistan. Kabul said Pakistan hit two locations, including an empty security site and a drug rehabilitation center that sustained minor damage.

In Kabul, Afghanistan’s administrative Deputy Prime Minister Abdul Salam Hanafi overnight said defending sovereignty is the duty of all citizens. Speaking during a meeting with political analysts and media figures, Hanafi expressed regret over civilian casualties in recent Pakistani attacks, saying the war was imposed on Afghanistan.

The fighting began in late February after Afghanistan launched cross-border attacks in response to Pakistani airstrikes inside Afghanistan that Kabul said killed civilians. The clashes disrupted a ceasefire brokered by Qatar in October after earlier fighting killed dozens of soldiers, civilians and suspected militants.

Pakistani Information Minister Attaullah Tarar said Sunday that the military has killed 684 Afghan Taliban forces, a claim rejected by Afghanistan’s Taliban-led government, which says casualties are far lower. Afghanistan’s Defense Ministry and other officials have said Afghanistan has killed more than 100 Pakistani soldiers.

Ahmed reported from Islamabad. Associated Press writers Edith M. Lederer at the United Nations and Riaz Khan in Peshawar, Pakistan, contributed.

People attend the funeral prayers of police officers, killed in the roadside bomb explosion, outskirts of Lakki Marwat, a district in northwest Pakistan, Friday, March 13, 2026. (AP Photo/G.A. Marwat)

People attend the funeral prayers of police officers, killed in the roadside bomb explosion, outskirts of Lakki Marwat, a district in northwest Pakistan, Friday, March 13, 2026. (AP Photo/G.A. Marwat)

Residents inspect the site of a strike in Kabul, Afghanistan, Friday, March 13, 2026. (AP Photo/Barackatullah Popal)

Residents inspect the site of a strike in Kabul, Afghanistan, Friday, March 13, 2026. (AP Photo/Barackatullah Popal)

Residents and Taliban police gather the remains of a projectile at the site of a strike in Kabul, Afghanistan, Friday, March 13, 2026. (AP Photo/Barackatullah Popal)

Residents and Taliban police gather the remains of a projectile at the site of a strike in Kabul, Afghanistan, Friday, March 13, 2026. (AP Photo/Barackatullah Popal)

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