FORT WORTH, Texas--(BUSINESS WIRE)--Mar 16, 2026--
HTeaO, the nation’s leading iced tea franchise, is officially entering the matcha era. Beginning Friday, March 20, the brand will introduce matcha to its menu for the first time ever, unveiling three unique Matcha Green Tea beverages alongside the launch of cold foam and a new bakery treat that brings the flavor full circle.
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Known for its ultra-premium teas and trend-forward limited-time offerings, HTeaO is tapping into one of the fastest-growing beverage trends with a lineup designed to feel both indulgent and refreshing. Each new matcha drink features creamy cold foam on top—another first for the brand—adding a smooth, velvety finish to every sip.
Guests can choose from three distinct flavor profiles:
Available in 24oz for $6.49 and 32oz for $7.49, each beverage delivers a balance of earthy matcha and playful, dessert-inspired flavor combinations.
“We’re always listening to what our guests are excited about and looking for ways to bring those trends to life in a way that feels uniquely HTeaO,” said Kelsey McManemin, Senior Vice President of Marketing. “Matcha has been having a major moment, and because it’s a tea-based product, it felt like a natural addition for a brand that’s built around tea. We saw an opportunity to introduce it with playful flavor combinations that still feel approachable. Pairing it with cold foam and even tying in Churro Bites lets us create a full experience, not just a drink.”
Introducing Cold Foam
While cold foam debuts atop each matcha beverage on March 20, it is also launching as a permanent addition to the HTeaO menu. Guests can now add cold foam to any iced beverage—including teas, coffee, and Thirst Quenchers—for just $0.95.
The creamy topper adds a smooth, lightly sweet layer that enhances both classic favorites and new creations, giving guests even more ways to customize their drinks.
A Sweet Finish: Churro Bites
To complement the Churro Matcha, HTeaO is also launching Churro Bites in partnership with Just Desserts. The warm, cinnamon-sugar bakery bites retail for $3.99 on their own or can be bundled with a 24oz matcha for just $8.
The pairing brings together a nostalgic churro flavor, creating an easy, indulgent treat perfect for an afternoon pick-me-up or post-dinner sweet stop.
“At HTeaO, innovation doesn’t mean changing who we are, it means expanding the ways our guests can enjoy us,” McManemin added. “Whether someone is a longtime tea fan or trying matcha for the first time, we’re excited to offer something new that still fits into their everyday routine.”
With continued menu innovation and a focus on guest-driven trends, HTeaO’s matcha launch marks another step in the brand’s evolution as it expands nationwide, bringing bold flavors, customizable options, and crave-worthy moments to communities across the country.
For more information about HTeaO or to find a store near you, please visit www.hteao.com.
About HTeaO
HTeaO, the leading iced tea franchise in the United States, has ascended as a frontrunner within this niche, a growing category within the beverage industry. With a cost-effective, highly-attractive business model, the brand operates their own supply chain, resulting in significantly reduced costs of goods. Offering a range of ultra-premium tea, water, and coffee products, HTeaO caters to customers both in-store and through convenient drive-thru services. Each location boasts 20+ meticulously crafted flavors of sweetened and unsweetened tea, made using a proprietary water filtration system and 100% natural ingredients. In January 2023, HTeaO announced a minority partnership with two Dallas-based private equity firms, Crux Capital and Trive Capital, signaling a strategic move for stable expansion. Hitting a significant milestone of 150 locations in July 2025, HTeaO is on the path of continued growth. HTeaO believes in fostering an atmosphere where all are welcoming, and takes pride in its commitment to giving back to its local communities. For more information on franchise opportunities, please visit https://HTeaO.com/franchise/.
HTeaO introduces its first-ever matcha beverages, featuring the new Churro Matcha, Strawberry Matcha, and Lemon Lavender Matcha. Each drink is topped with the brand’s new cold foam, launching alongside the matcha lineup beginning March 20 at HTeaO locations nationwide.
