HONG KONG, March 17, 2026 /PRNewswire/ -- Cheerble today opened pre-orders for the Pet Feeder Match G1, an AI-powered feeding system that uses facial recognition to identify cats and control food access. The product, which debuted at CES 2026 in January, is now available for purchase.
Solving Multi-Cat Feeding Without Wearables
Match G1 targets a specific problem in the 42% of U.S. cat-owning households with multiple cats: preventing food theft and managing individual diets. Traditional solutions require RFID collars or microchip implants. Match G1 uses on-device facial recognition instead.
The system was trained on more than 1,000 cats across multiple breeds. Recognition accuracy reaches 99.9% according to Cheerble's testing. The feeder identifies cats within 25 centimeters, grants or denies access, and logs each feeding session through a companion mobile app.
All processing occurs locally on the device. No video uploads to cloud servers. The camera activates only during feeding attempts. A physical hood structure prevents unauthorized access even if recognition fails.
Development took nearly three years, with the bulk of engineering focused on two technical challenges: maintaining recognition accuracy across different lighting conditions and cat aging, and processing visual data fast enough to function as a real-time access control system.
Recognition from Tech Media
Tech outlets covering CES 2026 focused on the product's facial recognition implementation. Interesting Engineering called it the "world's first facial recognition feeder with 99.9% accuracy for multi-cat homes." Android Headlines included it in their annual "Best of CES" product selections. TechTimes used the term "Feline Face ID" in their coverage.
Built for Daily Use in Multi-Pet Homes
Beyond AI recognition, Match G1 addresses practical feeding concerns. The whisker-friendly bowl shape reduces stress during meals, a common issue for cats with sensitive whiskers. Dishwasher-safe stainless steel components make cleanup straightforward for owners managing multiple pets. An integrated ice pack slot preserves wet food freshness between feedings. The system supports up to six cat profiles, accommodating households as cats are added over time.
Users can set feeding schedules, portion limits, and access windows through the Cheerble app. The system continues operating offline once configured. If Wi-Fi drops, scheduled feedings proceed without interruption.
Pricing and Availability
Match G1 is priced at $259. Pre-orders opening March 17, 2026 receive from 23% off, bringing the price to $199. The pre-order discount is available for a limited time at the Pre-order Page. First units ship in late May 2026.
About Cheerble
Founded in 2016, Cheerble pioneers smart pet technology designed to enhance quality of life for pets and their owners. Focusing on innovation, sustainability, and enrichment, Cheerble's products serve millions of pet owners across more than 70 countries.
Instagram: @cheerble_global
Facebook: CheerbleBrand
Official Website: www.cheerble.com
Join the Match G1 Community: Cheerble Multi-Pet Family Hub
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Cheerble Opens Pre-Orders for Match G1 AI Pet Feeder Following CES 2026 Debut
SHANGHAI, June 14, 2026 /PRNewswire/ -- The Gala Night of the 28th Shanghai International Film Festival (SIFF) was held in Shanghai today, bringing together filmmakers, industry professionals and audiences from around the world in celebration of cinema.
Running through June 20, this year's festival will present more than 420 films across over 1,600 screenings in Shanghai and cities throughout the Yangtze River Delta. As one of only 17 film festivals worldwide to hold official A-list classification from FIAPF, SIFF continues to serve as a major platform for international cinematic exchange.
The winners of the Golden Goblet Awards will be announced at the Golden Goblet Awards Ceremony of the 28th Shanghai International Film Festival on June 20.
A Night of Cinema Along the Huangpu River
The Gala Night transformed Shanghai into a vibrant stage for global cinema, welcoming filmmakers, actors and industry professionals from around the world. Golden Goblet Awards jurors, nominated filmmakers and representatives of major Chinese and international productions gathered on the red carpet, showcasing the festival's growing international profile and influence.
One of the evening's most significant moments was the presentation of the festival's honorary awards. Renowned actress and cultural ambassador Lisa Lu received the Lifetime Achievement Award, while acclaimed Chinese director Zhang Yimou was honored with the Outstanding Contribution to Chinese Cinema Award, recognizing their exceptional achievements and enduring contributions to the development of cinema.
The celebration once again highlighted Shanghai's unique role as a city where cinema, culture and international exchange converge.
Opening Film Afterpiece Makes World Premiere
This year's opening film, Afterpiece, made its world premiere as one of the festival's most anticipated events. Directed by Keane T.K. Wong and produced by Derek Yee, the film stars Stephen Fung, Chrissie Chau, Myolie Wu and Angela Yuen. The story follows a once-celebrated theatre director seeking creative redemption while navigating the increasingly blurred boundaries between performance and reality.
Developed under a Hong Kong film mentorship initiative pairing established filmmakers with emerging directors, Afterpiece reflects the continued transmission of creative talent across generations in Hong Kong cinema.
Members of the cast and creative team attended the Gala Night and participated in audience activities following the premiere screening.
International Jury Reflects Global Vision
Members of the Golden Goblet Awards jury met with the media in Shanghai ahead of this year's festival activities, representing filmmakers and industry professionals from around the world.
The seven-member Main Competition jury is chaired by acclaimed actor Tony Leung Chiu-wai and includes Chinese director Guan Hu, actress Xin Zhilei, Tunisian producer Dora Bouchoucha, Kyrgyz director Aktan Arym Kubat, Georgian filmmaker Déa Kulumbegashvili and Mexican director Fernanda Valadez.
"It is a great honor to serve as jury president of the 28th Shanghai International Film Festival. Cinema is the art of dreaming, and Shanghai is the very vessel on which the Chinese film dream set sail. I hold a few more tickets for this voyage—would you like to join me?" said Tony Leung Chiu-wai.
The jury's diverse composition reflects SIFF's longstanding commitment to fostering dialogue among filmmakers from different cultures and creative traditions.
A Truly Global Stage for Cinema
This year, SIFF received approximately 4,100 submissions from 125 countries and regions, setting a new record in the festival's history. Among nearly 3,000 eligible entries, 82 percent are world or international premieres, underscoring the festival's growing global influence and appeal.
Audience enthusiasm remained strong, with online ticket sales launching on June 5 and 250,000 tickets sold within the first 15 minutes.
Beyond screenings, SIFF continues to promote international collaboration through initiatives including SIFF PROJECT, the International Film & TV Market, industry forums and masterclasses. The Belt and Road Film Festival Alliance, initiated by SIFF, now includes 57 member institutions from 50 countries, further strengthening cooperation among film communities worldwide.
Chen Guo, Managing Director of Shanghai International Film & TV Events Center, said: "Our goal is to use the festival platform to help films transcend geographic, linguistic and cultural boundaries, encouraging deeper cultural dialogue and creative exchange among filmmakers and audiences from different parts of the world."
The International Film & TV Market will be held during the festival period, bringing together exhibitors, industry organizations and professionals from around the world to explore new opportunities in content creation, technological innovation and international cooperation.
For more information and the full festival schedule, please visit the official SIFF website at https://www.siff.com/english/
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Gala Night of the 28th Shanghai International Film Festival Held in Shanghai
