SAN FRANCISCO--(BUSINESS WIRE)--Mar 18, 2026--
SoFi Technologies, Inc. (NASDAQ: SOFI), the one-stop shop for digital financial services, today announced SoFi Invest has ranked #1 among do-it-yourself (DIY) brokerages nationwide in the JD Power 2026 U.S. Investor Satisfaction Study SM.
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The recognition underscores SoFi’s leadership in digital financial services, with its top-ranked investing platform serving as a cornerstone of a fully integrated, digital-first experience for a new generation of investors with a wide selection of products and greater control over their full financial lifecycle.
Investors can build truly diversified portfolios, with access to a wide range of investment options, including stocks, ETFs, IPOs, alternative assets, and options through SoFi Securities. It also includes integrated financial tools and data that help members make informed decisions through SoFi Invest brokerage accounts and tax advantage IRA accounts across their entire portfolio, helping members manage their full financial lives in one place.
“Being ranked #1 in DIY investor satisfaction by JD Power reflects our commitment to building world class products that help our members get their money right,” said Anthony Noto, CEO of SoFi. “To achieve that, we believe in a simple formula: spend less than you make, and invest the rest. SoFi makes it easy for our members to put that into action by combining seamless technology with a fully integrated suite of products and guidance to help people reach financial independence.”
The study, which benchmarks the experiences of 7,982 advised and 4,335 DIY investors, evaluated the largest DIY investment platforms across seven key dimensions: digital channels; ease of doing business; people; product and service offerings; resolving problems or complaints; trust; and value for fees paid.
SoFi achieved the highest overall satisfaction score among DIY platforms, outperforming both traditional financial institutions and fintech competitors and ranked #1 across multiple critical dimensions, including:
These top scores highlight SoFi’s ability to deliver an intuitive, digital-first platform that simplifies investing at every stage of a member's financial life. As part of its mission to help people achieve financial independence, SoFi continues to invest in innovation across its platform, expanding capabilities, enhancing user experience, and delivering personalized insights that empower members to reach their financial ambitions.
For more information on SoFi Invest or to start investing with a platform designed to help you get your money right visit www.sofi.com/invest.
About SoFi
SoFi Technologies (NASDAQ: SOFI) is a one-stop shop for digital financial services on a mission to help people achieve financial independence to realize their ambitions. 13.7 million members trust SoFi to borrow, save, spend, invest, and protect their money and buy, sell and hold their crypto – all in one app – and get access to financial planners, exclusive experiences, and a thriving community. Fintechs, financial institutions, and brands use SoFi’s technology platform Galileo to build and manage innovative financial solutions across 128 million global accounts. For more information, visit www.sofi.com or download our iOS and Android apps.
©2026 SoFi Technologies, Inc. All rights reserved.
About the JD Power 2026 U.S. Investor Satisfaction Study
SoFi received the highest score in the do-it-yourself segment of the JD Power 2026 U.S. Investor Satisfaction Study, which measures the satisfaction of investors who trade/invest on their own without any professional advice. For JD Power award information, visit jdpower.com/awards. JD Power 2026 Ranking methodology can be found at jdpower.com/business/awards. Award issued 3/18/2026. Study is independently conducted, and the participating firms do not pay to participate; however, use of award and promotional materials is subject to a license fee.
INVESTMENTS ARE NOT FDIC INSURED • ARE NOT BANK GUARANTEED • MAY LOSE VALUE
SoFi Invest is a trade name used by SoFi Wealth LLC and SoFi Securities LLC offering investment products and services. Robo investing and advisory services are provided by SoFi Wealth LLC, an SEC-registered investment adviser. Brokerage and self-directed investing products offered through SoFi Securities LLC, Member FINRA / SIPC.
For disclosures on SoFi Invest platforms visit SoFi.com/legal. For a full listing of the fees associated with SoFi Invest please view our fee schedule.
SoFi can’t guarantee future financial performance, and past performance is no indication of future success. Screens simulated for illustrative purposes.
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SoFi Invest #1 JD Power 2026 U.S. Investor Satisfaction Study for DIY Investors
NEW YORK (AP) — U.S. stocks are drifting lower Wednesday after another rise in oil prices raised worries about inflation, which may have been primed to worsen even before the war with Iran began.
The S&P 500 slipped 0.2% and was on track for its first loss this week. The Dow Jones Industrial Average was down 179 points, or 0.4%, as of 10 a.m. Eastern time, and the Nasdaq composite was 0.2% lower.
Stocks fell under the pressure of a 2.6% climb for the price of a barrel of benchmark U.S. crude to $98.00. Brent crude, the international standard, rose 5.4% to $108.99 per barrel.
Oil and natural gas prices have been spiking since the war began because of disruptions to the production and transportation of energy in the Persian Gulf. Iran’s state television said Wednesday that the Islamic Republic would be attacking oil and gas infrastructure in Qatar, Saudi Arabia and the United Arab Emirates after an attack on facilities associated with its offshore South Pars natural gas field.
If the disruptions keep oil and gas prices high for long, they could send a debilitating wave of inflation crashing into the global economy.
A report released Wednesday morning showed that inflation pressures were already worsening before the war began. It said inflation at the U.S. wholesale level unexpectedly accelerated last month to 3.4%, and those cost increases could hit U.S. households if producers pass them all along.
Such numbers strengthened Wall Street’s virtual consensus that the Federal Reserve will announce that it’s keeping interest rates steady this afternoon following its latest meeting, instead of resuming its cuts.
Cuts would give the job market and investment prices a boost, and President Donald Trump has been angrily calling for them. But lower interest rates would also worsen inflation.
More important for Wall Street is whether Fed officials will say they still think one cut to rates may be possible over the course of 2026. That’s what the median member said in December, the last time Fed officials published such expectations.
The Iran war has made it difficult for anyone to make economic forecasts. Gasoline prices are soaring and will push up inflation for at least the next month or two. The average price for a gallon of gasoline spiked again overnight, reaching $3.84. It was well under $3 last month.
Global oil flows remain largely constrained, ING Bank analysts Warren Patterson and Ewa Manthey wrote in a research note on Wednesday, even as hopes were growing that Iran might be allowing more vessels through the Strait of Hormuz, a key waterway for global oil and gas transport.
Roughly a fifth of the world’s crude oil passes through the strait, which has been largely closed as Iran blocks ships linked to the U.S., Israel and their allies.
On Wall Street, mixed profit reports helped keep the market in check.
Macy’s jumped 8.2% after reporting stronger profit and revenue for the latest quarter than analysts expected. The retailer behind Bloomingdale’s and Bluemercury is in the midst of a turnaround plan to drive growth under CEO Tony Spring.
But General Mills slipped 1% after the company behind the Pillsbury, Progresso and Wheaties brands reported a weaker profit for the latest quarter than analysts expected. CEO Jeff Harmening is investing in its brands in hopes of driving growth, and it’s sticking with its forecast for profit over the full fiscal year.
In the bond market, Treasury yields ticked higher following the higher-than-expected update on inflation at the wholesale level. The yield on the 10-year Treasury rose to 4.22% from 4.20% late Tuesday and from just 3.97% before the war with Iran started.
In stock markets abroad, indexes were mixed in Europe following a stronger finish in Asia. They reacted to the rise in the price of crude, which accelerated as trading headed westward around the world.
Tokyo’s Nikkei 225 rallied 2.9% after the government reported exports in February were higher than expected. South Korea’s Kospi leaped 5%.
AP Business Writers Chan Ho-him and Matt Ott contributed.
Traders work on the floor at the New York Stock Exchange in New York, Tuesday, March 10, 2026. (AP Photo/Seth Wenig)
Philip Finale works on the floor at the New York Stock Exchange in New York, Tuesday, March 10, 2026. (AP Photo/Seth Wenig)
Traders work on the floor at the New York Stock Exchange in New York, Tuesday, March 10, 2026. (AP Photo/Seth Wenig)
Currency traders watch monitors near a screen showing international oil prices at the foreign exchange dealing room of the Hana Bank headquarters in Seoul, South Korea, Wednesday, March 18, 2026. (AP Photo/Ahn Young-joon)
Currency traders watch monitors near a screen showing the Korea Composite Stock Price Index (KOSPI), left, at the foreign exchange dealing room of the Hana Bank headquarters in Seoul, South Korea, Wednesday, March 18, 2026. (AP Photo/Ahn Young-joon)
A currency trader passes by a screen showing international oil prices at the foreign exchange dealing room of the Hana Bank headquarters in Seoul, South Korea, Wednesday, March 18, 2026. (AP Photo/Ahn Young-joon)
A person looks at a stock price monitor showing New York Dow and Nikkei indexes also US dollar Japanese yen exchange rate at a security company Tuesday, March 17, 2026, in Tokyo. (AP Photo/Eugene Hoshiko)
Currency traders watch monitors near a screen showing the Korea Composite Stock Price Index (KOSPI), top right, at the foreign exchange dealing room of the Hana Bank headquarters in Seoul, South Korea, Wednesday, March 18, 2026. (AP Photo/Ahn Young-joon)
