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LA28 unveils a bold, superbloom-inspired look for the Los Angeles Olympics

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LA28 unveils a bold, superbloom-inspired look for the Los Angeles Olympics
News

News

LA28 unveils a bold, superbloom-inspired look for the Los Angeles Olympics

2026-03-24 03:57 Last Updated At:04:10

LOS ANGELES (AP) — The 2028 Los Angeles Olympics has announced its official look, and it's a blast of bold colors.

The graphic patterns and color palettes will be used to identify everything from credentials to staff uniforms to signage to competition venues and the athletes village.

The concept announced Monday is based on a California superbloom, a phenomenon that occurs every 10-15 years in the spring and results in a vibrant explosion of wildflowers across hills, valleys and deserts.

The LA28 design team studied past Olympic and Paralympic Games, including the 1984 Los Angeles Games, to inspire the look.

The orange Bird of Paradise, the city's official flower, inspired the primary colors used in the concept as well as the 13 blooms that make up the full Superbloom. Graphics were built on a precise grid, with visual density reduced closest to fields of play to keep athlete focus unimpeded.

"We wanted the look to feel like Los Angeles itself,” Geoff Engelhardt, LA28 head of brand design, said in a statement. “LA is a city of incredible creativity, sitting at the intersection of sport and entertainment, and the Games will bring the world together here in 2028.”

On Monday night at Intuit Dome, where basketball will be played in 2028, fans attending the Los Angeles Clippers game will be greeted by a digital display of the LA28 look on the outdoor plaza's giant screen. Inside, a video will play unveiling the look.

AP sports: https://apnews.com/hub/sports

A person takes pictures of wildflowers during a superbloom, Saturday, March 7, 2026, in Death Valley National Park, Calif. (AP Photo/John Locher)

A person takes pictures of wildflowers during a superbloom, Saturday, March 7, 2026, in Death Valley National Park, Calif. (AP Photo/John Locher)

FILE - The Olympic cauldron is lit at the Los Angeles Memorial Coliseum ahead of the launch for ticket registration to the 2028 Summer Olympic Games, Jan. 13, 2026, in Los Angeles. (AP Photo/Damian Dovarganes, File)

FILE - The Olympic cauldron is lit at the Los Angeles Memorial Coliseum ahead of the launch for ticket registration to the 2028 Summer Olympic Games, Jan. 13, 2026, in Los Angeles. (AP Photo/Damian Dovarganes, File)

NEW YORK (AP) — An Air Canada jet carrying more than 70 passengers collided with a fire truck while landing at New York’s LaGuardia Airport late Sunday, killing the pilot and copilot and injuring several others, officials said.

The impact severed the cockpit, and hurled a flight attendant — still secured to her seat — far from the site of the crash, her daughter told a Canadian TV station. The flight attendant survived.

The fire truck was crossing the tarmac just before midnight after being given permission to check on another plane reporting an odor onboard. Before the collision, an air traffic controller can be heard on airport communications frantically telling the fire truck to stop.

Roughly 20 minutes later, the controller appears to blame himself. “We were dealing with an emergency earlier,” the controller said. “I messed up.”

About 40 passengers and crew members on the regional jet from Montreal, and two people from the fire truck, were taken to hospitals, some with serious injuries. Most were released by Monday morning, authorities said.

A key for investigators will be examining coordination of the airport’s air traffic and ground traffic at the time of the crash, said Mary Schiavo, a former Department of Transportation Inspector General. “This has been happening for years and sadly some of the most horrific air crashes in history happen on the ground at the airport.”

Transportation Secretary Sean Duffy said LaGuardia is “well-staffed” but still faces a shortage of air traffic controllers. He said there are currently 33 certified controllers but the goal is to have 37. More than one controller was on duty at the time of the accident, he said.

“I can’t give specifics on what went wrong,” Duffy said, deferring to the National Transportation Safety Board, which is leading the investigation. Canada also sent a team of investigators.

The crash shut down LaGuardia — the New York region’s third busiest hub — during what was already a messy time at U.S. airports because of a partial government shutdown.

Flights resumed Monday afternoon with just one of two runways open and lengthy delays. The shutdown was causing some disruptions at other airports, too, especially for Delta, which has a major presence at LaGuardia.

The collision left cables and debris dangling from the mangled cockpit. Images showed the fire truck flipped onto its side, with most of the damage to its back half.

Flight attendant Solange Tremblay suffered multiple fractures to one leg and will need surgery after being thrown from the plane, daughter Sarah Lépine told Canadian news station TVA Nouvelles.

Her survival is “a total miracle,” Lépine said. “I’m still trying to understand how all this happened, but she definitely has a guardian angel watching over her,” Lépine told the station.

Passenger Rebecca Liquori said the plane hit turbulence while descending, and she then felt it brake hard and heard a loud boom.

“Everybody just jolted out of their seats. People hit their heads. People were bleeding,” Liquori told News12 Long Island, a station where she once worked.

Liquori, who said she helped open the emergency exit door, recalled passengers helping each other slide down a wing to get out.

“I’m just happy to be alive,” said Liquori, who had gone to Montreal for a cousin’s baby shower. “I would have never pictured a one-hour flight that I’ve done countless times … ending like this.”

The pilot and copilot who died were both based out of Canada, said Kathryn Garcia, executive director of the Port Authority of New York and New Jersey, which operates the airport.

President Donald Trump called it a “terrible” situation. “They made a mistake,” he told reporters. Canadian Prime Minister Mark Carney said in a statement the accident was “deeply saddening.”

The fire truck was traveling across the runway to respond to a United Airlines flight, whose pilot had reported “an issue with odor,” said Garcia.

Two Port Authority employees in the fire truck suffered injuries that were not believed to be life-threatening, Garcia said.

There were 72 passengers and four crew members aboard the Jazz Aviation flight operating on behalf of Air Canada, according to the airline. The flight originated at Montreal-Pierre Elliott Trudeau International Airport.

Hours after the crash, the plane remained on the runway with its crumpled nose tilted upward.

The air traffic controller tried to warn the fire truck.

“Stop, stop, stop, Truck 1. Stop, stop, stop,” the transmission says. “Stop, Truck 1.” The controller can then be heard frantically diverting an incoming aircraft from landing.

Air traffic controllers are not impacted by the partial government shutdown that has caused long delays at airport security checkpoints in recent days. They have been affected by past shutdowns.

The FAA has been chronically short on air traffic controllers for years. But former FAA air traffic control chief Mike McCormick said that LaGuardia is “not a control tower that has perennial staffing problems.”

At the time of this crash, however, the tower would have been lightly staffed during the overnight shift, he said.

LaGuardia is one of 35 major U.S. airports with an advanced surface surveillance system designed to help keep track of planes and vehicles crossing the airport.

An alarm heard in the background of the air traffic control audio was likely from the system and would have prompted all eyes in the tower to look for the potential collision, McCormick said.

“It’s an aid in a situation like this,” he said, but the system doesn’t know if someone has given clearance for a vehicle to cross a runway.

FAA statistics show there were 1,636 runway incursions last year.

LaGuardia was the 19th busiest U.S. airport in 2024, with over 16.7 million passengers boarding there, according to a 2025 FAA database.

The story has been updated to correct that the Port Authority video on trucks was put out last year, not last month.

Associated Press reporters Michael R. Sisak, Anthony Izaguirre and Mae Anderson in New York; Rob Gillies in Toronto; Josh Funk in Omaha, Nebraska; and Kathy McCormack in Concord, New Hampshire, contributed.

Officials investigate the site, Monday, March 23, 2026, where an Air Canada jet came to rest after colliding with a Port Authority firetruck at LaGuardia Airport, shortly after landing Sunday night in New York. (AP Photo/Seth Wenig)

Officials investigate the site, Monday, March 23, 2026, where an Air Canada jet came to rest after colliding with a Port Authority firetruck at LaGuardia Airport, shortly after landing Sunday night in New York. (AP Photo/Seth Wenig)

A Port Authority firetruck lays on its side just off the runway at LaGuardia Airport, Monday, March 23, 2026, after colliding with an Air Canada jet shortly after it landed late Sunday night in New York. (AP Photo/Seth Wenig)

A Port Authority firetruck lays on its side just off the runway at LaGuardia Airport, Monday, March 23, 2026, after colliding with an Air Canada jet shortly after it landed late Sunday night in New York. (AP Photo/Seth Wenig)

Officials investigate the site, Monday, March 23, 2026, where an Air Canada jet came to rest after colliding with a Port Authority firetruck at LaGuardia Airport, shortly after landing Sunday night in New York. (AP Photo/Seth Wenig)

Officials investigate the site, Monday, March 23, 2026, where an Air Canada jet came to rest after colliding with a Port Authority firetruck at LaGuardia Airport, shortly after landing Sunday night in New York. (AP Photo/Seth Wenig)

Investigators walk the site, Monday, March 23, 2026, where an Air Canada jet came to rest after colliding with a Port Authority fire truck at LaGuardia Airport, after landing Sunday night in New York. (AP Photo/Seth Wenig)

Investigators walk the site, Monday, March 23, 2026, where an Air Canada jet came to rest after colliding with a Port Authority fire truck at LaGuardia Airport, after landing Sunday night in New York. (AP Photo/Seth Wenig)

An Air Canada Jet sits on the runway at LaGuardia Airport, Monday, March 23, 2026, after colliding with a Port Authority aircraft rescue and firefighting vehicle after landing in New York. (AP Photo/Ryan Murphy)

An Air Canada Jet sits on the runway at LaGuardia Airport, Monday, March 23, 2026, after colliding with a Port Authority aircraft rescue and firefighting vehicle after landing in New York. (AP Photo/Ryan Murphy)

A Port Authority aircraft rescue and firefighting vehicle lays on its side off of runway 4 after colliding with an Air Canada jet after it landed at LaGuardia Airport, Monday, March 23, 2026, in New York. (AP Photo/Ryan Murphy)

A Port Authority aircraft rescue and firefighting vehicle lays on its side off of runway 4 after colliding with an Air Canada jet after it landed at LaGuardia Airport, Monday, March 23, 2026, in New York. (AP Photo/Ryan Murphy)

An Air Canada Jet sits on the runway at LaGuardia Airport, Monday, March 23, 2026, after colliding with a Port Authority aircraft rescue and firefighting vehicle after landing in New York. (AP Photo/Ryan Murphy)

An Air Canada Jet sits on the runway at LaGuardia Airport, Monday, March 23, 2026, after colliding with a Port Authority aircraft rescue and firefighting vehicle after landing in New York. (AP Photo/Ryan Murphy)

Firetrucks lineup outside LaGuardia Airport, Monday, March 23, 2026, in New York, after an Air Canada Jet collided with a Port Authority vehicle on a runway. (AP Photo/Ryan Murphy)

Firetrucks lineup outside LaGuardia Airport, Monday, March 23, 2026, in New York, after an Air Canada Jet collided with a Port Authority vehicle on a runway. (AP Photo/Ryan Murphy)

An Air Canada Jet sits on the runway at LaGuardia Airport, Monday, March 23, 2026, after colliding with a Port Authority aircraft rescue and firefighting vehicle in New York. (AP Photo/Ryan Murphy)

An Air Canada Jet sits on the runway at LaGuardia Airport, Monday, March 23, 2026, after colliding with a Port Authority aircraft rescue and firefighting vehicle in New York. (AP Photo/Ryan Murphy)

An Air Canada Jet sits on the runway at LaGuardia Airport, Monday, March 23, 2026, after colliding with a Port Authority vehicle in New York. (AP Photo/Ryan Murphy)

An Air Canada Jet sits on the runway at LaGuardia Airport, Monday, March 23, 2026, after colliding with a Port Authority vehicle in New York. (AP Photo/Ryan Murphy)

An Air Canada Jet sits on the runway at LaGuardia Airport, Monday, March 23, 2026, after colliding with a Port Authority aircraft rescue and firefighting vehicle in New York. (AP Photo/Ryan Murphy)

An Air Canada Jet sits on the runway at LaGuardia Airport, Monday, March 23, 2026, after colliding with a Port Authority aircraft rescue and firefighting vehicle in New York. (AP Photo/Ryan Murphy)

An Air Canada Jet sits on the runway at LaGuardia Airport, Monday, March 23, 2026, after colliding with a Port Authority vehicle in New York. (AP Photo/Ryan Murphy)

An Air Canada Jet sits on the runway at LaGuardia Airport, Monday, March 23, 2026, after colliding with a Port Authority vehicle in New York. (AP Photo/Ryan Murphy)

An Air Canada Jet sits on the runway at LaGuardia Airport, Monday, March 23, 2026, after colliding with a Port Authority vehicle in New York. (AP Photo/Ryan Murphy)

An Air Canada Jet sits on the runway at LaGuardia Airport, Monday, March 23, 2026, after colliding with a Port Authority vehicle in New York. (AP Photo/Ryan Murphy)

Firetrucks lineup outside LaGuardia Airport, Monday, March 23, 2026, in New York, after an Air Canada Jet collided with a Port Authority vehicle on a runway. (AP Photo/Ryan Murphy)

Firetrucks lineup outside LaGuardia Airport, Monday, March 23, 2026, in New York, after an Air Canada Jet collided with a Port Authority vehicle on a runway. (AP Photo/Ryan Murphy)

FILE - A control tower is seen at Laguardia International Airport on Saturday, Nov. 8, 2025, in New York. (AP Photo/Olga Fedorova, File)

FILE - A control tower is seen at Laguardia International Airport on Saturday, Nov. 8, 2025, in New York. (AP Photo/Olga Fedorova, File)

An Air Canada Jet sits on the runway at LaGuardia Airport, Monday, March 23, 2026, after colliding with a Port Authority vehicle in New York. (AP Photo/Ryan Murphy)

An Air Canada Jet sits on the runway at LaGuardia Airport, Monday, March 23, 2026, after colliding with a Port Authority vehicle in New York. (AP Photo/Ryan Murphy)

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