SINGAPORE, March 24, 2026 /PRNewswire/ -- Global social entertainment platform WePlay operated by WEJOY PTE. LTD., recently received strong recognition from App Store Today for its Lunar New Year campaign launched across Southeast Asia in February. The themed event was not only selected for the App Store Today Lunar New Year feature, but was also included in the broader App Store Today Collection, making it one of the most highlighted social entertainment experiences during the festive season in the region.
Dual Recognition from App Store Today
App Store Today is one of the most influential editorial content sections within the Apple ecosystem, known for its curated selections and high editorial standards. Being featured both in the Today thematic section and the Today Collection indicates that WePlay's campaign stood out not only in terms of product design and interactive experience, but also in its creative approach to festive storytelling and localized content operations.
Looking ahead, WePlay plans to continue developing culturally relevant themed events tailored to different regional markets. By combining gaming, voice interaction, and community-driven content, the platform aims to build a global social entertainment ecosystem where "games serve as the medium, social interaction as the core, and content as the driving force," delivering memorable experiences for young users worldwide.
About WePlay
WePlay is a global social entertainment platform operated by WEJOY PTE. LTD., headquartered in Singapore. With the mission to "Bring joy and friends to young people around the world," WePlay is dedicated to connecting global youth through voice communication and interactive entertainment. The platform combines gaming, voice rooms, party interaction features, and more, providing users with low-barrier, highly interactive social experiences.
About WEJOY PTE. LTD.
WEJOY PTE. LTD. is an internet company based in Singapore, founded on October 23, 2020. As a company with a global vision and innovative spirit, we are dedicated to expanding in the social and gaming business sectors worldwide. We focus on the development and operation of social board games and casual games, with a particular emphasis on creating innovative and engaging gaming experiences that connect people around the world. Currently, we are actively expanding into international markets, and in the future, we aim to make a significant impact on the global stage.
Media Contact
Company: WEJOY PTE. LTD.
Contact: Bryant
Email: bryant@wejoysg.com
WePlay Website: https://weplayapp.com/
WeJoy Website: https://wejoyhub.com/
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WePlay's Southeast Asia Lunar New Year Campaign Featured in App Store Today and Today Collection
SINGAPORE, March 24, 2026 /PRNewswire/ -- The Marketing + Media Alliance (MMA) proudly announces the opening of entries for the 2026 SMARTIES™ Awards, the premier marketing awards program that honors trailblazing brands, agencies, and marketers driving innovation and business impact.
SMARTIES™ celebrate marketing that drives growth, strengthens brand connections, and pushes the boundaries of innovation across the global marketing ecosystem.
As marketing continues to evolve through the integration of technology, creativity, data, and media, the SMARTIES™ framework has been updated for 2026 to better reflect how today marketing organizations operate and how impactful work is delivered today.
Continuing its mission to recognize marketing that drives growth, inspires innovation, and shapes the future of the industry, SMARTIES™ 2026 ensures the full spectrum of advance marketing excellence is celebrated. Critically, the same channels and categories will be available across all SMARTIES™ programs globally positioning the awards as a unified benchmark for marketing excellence while allowing regions to highlight the work that best represents their markets.
SMARTIES™ 2026 Channels
The program is organized into four key channels representing the pillars of marketing excellence today:
Purpose Driven Marketing
Campaigns that leverage the power of brands to drive meaningful societal and cultural impact, advancing causes such as sustainability, diversity, and inclusion.
Impact Marketing
Campaigns that deliver measurable business outcomes by strengthening brand relationships, enhancing customer experiences, and driving growth.
Media & Growth
Excellence in media strategy and execution, demonstrating how integrated media ecosystems effectively reach, engage, and grow audiences.
Creative & Innovation Impact
Breakthrough marketing powered by creativity, data, and emerging technologies to create new forms of brand engagement.
"Asia Pacific continues to be one of the most dynamic and innovative marketing regions in the world. The diversity of this region - its cultures, consumers, and digital ecosystems - means marketers here are constantly pioneering new approaches to drive genuine business impact. SMARTIES™ Asia Pacific exists to surface that innovation, benchmark it against the best in the world, and turn it into the learning that elevates the entire industry. The work coming out of this region deserves that platform," says Rohit Dadwal, CEO of MMA APAC & Global Head of SMARTIES™ Worldwide.
Beyond the Trophy: Industry Recognition & Global Rankings
Winning a SMARTIES™ Award provides more than prestige. Awarded campaigns will be featured in MMA SMARTIES Business Impact Index, RECMA, and the WARC Media 100 Ranking, reinforcing their influence and credibility across the industry.
Showcase Your Marketing Excellence
Submit to SMARTIES™ 2026 Today!
Key Details for 2026 SMARTIES™ Entries
- On time Deadline: Jul 9, 2026
- Awards & Honors: Gold, Silver, and Bronze winners in each category; top honors include Best in Show, Juror's Choice Award of the Year, Most Resilient Brand of the Year, Advertiser of the Year, Brand of the Year, Publisher of the Year, Enabling Technology Company of the Year, Media Agency of the Year, Creative Agency of the Year, Independent Agency of the Year, Holding Agency Company of the Year, Agency Network of the Year (Regional /Global award) and Specialist Agency of the Year
- Judging Panel: Senior brand marketers and industry leaders will evaluate campaigns based on innovation, creativity, and measurable impact.
- Entry Levels:
Marketers, agencies, and brands are encouraged to submit their best work and gain industry-wide recognition.
About the Marketing + Media Alliance (MMA)
The Marketing + Media Alliance (MMA) is the global, non-profit community of Chief Marketing Officers and senior marketing leaders advancing marketers' ability to create value. Led by CMOs and supported by the entire ecosystem at the governance level — including brands, media, agencies, consultancies, AdTech, and MarTech — MMA develops evidence-based models, frameworks, and tools validated through multi-year, multi-million-dollar Think Tanks and Labs.
Headquartered in New York City, with operations in 16 countries across APAC, Europe, MEA, LATAM, and North America, MMA has more than 825 corporate members who gather at 62+ MMA conferences worldwide, and flagship gatherings in the APAC, including MMA Innovate, CEO&CMO Summit, MMA Executive Dialogues, SMARTIES Unplugged, MMA IMPACT and MMA SMARTIES. Learn more at https://mmaglobal.com/
The Marketing + Media includes the world's most influential marketers and partners, including Unilever, P&G, Grab, McDonalds, Coca Cola, Google, TikTok, Facebook, Diageo, Mondelez, Heineken, Pepsi, Perfetti, Affle, Emtek Group Indonesia, GoTo Gojek Tokopedia, Mayora, Godrej, Reliance – and many more.
About SMARTIES™
SMARTIES™ is the prestigious marketing awards program hosted by MMA, recognizing excellence in marketing effectiveness and innovation. The SMARTIES Awards celebrate campaigns that push creative boundaries while delivering measurable business impact. With programs spanning local, regional, and global markets, SMARTIES has become the industry's most respected benchmark for marketing that drives real growth.
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SMARTIES™ Awards 2026 Call for Entries, Celebrating Marketing That Drives Real Business Impact
