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LOS ANGELES, March 25, 2026 /PRNewswire/ -- Clean energy leader BLUETTI today expanded its ecosystem portfolio with the global pre-launch of FridgePower, an ultra-slim home battery backup solution designed specifically for refrigerators. By addressing the most immediate concerns during outages—keeping food fresh and temperature-sensitive medications safe—FridgePower represents a more thoughtful direction for home backup, centered on plug-and-play simplicity, high efficiency, and its space-saving, slim profile.
Ultra-Slim Design for Kitchens, Apartments, and Small Spaces
Solving the space constraints of urban apartments and modern kitchens, FridgePower features a breakthrough ultra-thin profile. Measuring just 7.5 cm (2.95 inches) thick, it can be neatly positioned alongside or on top of a refrigerator, or within the narrow gap between the appliance and the wall—fitting naturally into existing kitchen layouts. Whether wall-mounted or positioned vertically, its minimalist, fume-free, and quiet design blends into modern interiors. This flexibility makes power backup a seamless part of everyday living, ideally suited for rentals, condos, and more.
Plug-and-Play Simplicity with Robust Performance
Eliminating the headache of professional installation, FridgePower requires no complex rewiring or expensive electricians. As a true plug-and-play solution for homeowners, its 2,016Wh capacity and 1,800W output provide over 21 hours of runtime for a standard refrigerator. For those seeking extended resilience, its modular design scales up to 8kWh with three BlueCell 200 expansion batteries, providing multi-day security during prolonged outages. To handle the heavy-duty loads, its 3,000W Power Lifting Mode ensures that high-demand compressors and residential sump pumps kick in without a hitch.
Efficiency Meets Decade-Long Durability
With an AC idle draw of just 3W, FridgePower stands as one of the most efficient home battery backup solutions available. This 70% reduction in energy overhead saves up to 624Wh daily, effectively providing a small refrigerator with an extra half-day of operation. In a prolonged blackout, this minimizes energy waste, ensuring that precious battery capacity is preserved for keeping essential food and medicine safe for longer.
Built with premium EV-grade LiFePO₄ battery cells, FridgePower is a smart long term investment. Its exceptional safety and durability offer a lifespan of over 10 years even under daily use, providing decade long peace of mind and consistent energy savings.
UPS Protection and Smart Home Integration
With a UPS switchover time of under 10 milliseconds, FridgePower instantly detects outages and shifts to battery power, preventing sudden shutdowns. Acting as a bridge during power loss, it helps protect perishable foods such as raw meat, seafood, and dairy, as well as temperature-sensitive medications like insulin. It is also critical for must-run electronics including Wi-Fi routers, and aquarium oxygen pumps.
On the smart home side, FridgePower works with major platforms including Alexa, Google Home, and Home Assistant for personalized energy management. Beyond this universal compatibility, the BLUETTI App lets users take a proactive, data-driven approach to home safety and efficiency. Features like Extreme Weather Alerts monitor local forecasts and automatically trigger a full recharge ahead of severe weather, ensuring the home is prepared before a storm arrives. Key performance data and instant notifications are also available via the optional Display 1 Magnetic Screen for immediate visibility.
Early Access and Availability
BLUETTI FridgePower is production-ready and has officially entered its global pre launch phase, with a Kickstarter campaign debuting soon. Early supporters who register now can unlock exclusive early-access benefits and stay updated ahead of the official campaign launch. This is the ideal window for homeowners to save significantly while preparing for the upcoming summer peak and hurricane season.
About BLUETTI
Established in 2013, BLUETTI has evolved into a pioneer in the clean energy sector. Driven by robust in-house R&D and sustainable innovation, the brand empowers millions across 120+ countries to stay safe and prepared. Its portfolio of portable power stations and home battery backup solutions ensures reliable power for emergency preparedness, RV travel, and off-grid lifestyles.
Media Contact
Ellen Lee
PR Specialist
ellenlee@bluetti.com
LOS ANGELES, March 25, 2026 /PRNewswire/ -- Clean energy leader BLUETTI today expanded its ecosystem portfolio with the global pre-launch of FridgePower, an ultra-slim home battery backup solution designed specifically for refrigerators. By addressing the most immediate concerns during outages—keeping food fresh and temperature-sensitive medications safe—FridgePower represents a more thoughtful direction for home backup, centered on plug-and-play simplicity, high efficiency, and its space-saving, slim profile.
Ultra-Slim Design for Kitchens, Apartments, and Small Spaces
Solving the space constraints of urban apartments and modern kitchens, FridgePower features a breakthrough ultra-thin profile. Measuring just 7.5 cm (2.95 inches) thick, it can be neatly positioned alongside or on top of a refrigerator, or within the narrow gap between the appliance and the wall—fitting naturally into existing kitchen layouts. Whether wall-mounted or positioned vertically, its minimalist, fume-free, and quiet design blends into modern interiors. This flexibility makes power backup a seamless part of everyday living, ideally suited for rentals, condos, and more.
Plug-and-Play Simplicity with Robust Performance
Eliminating the headache of professional installation, FridgePower requires no complex rewiring or expensive electricians. As a true plug-and-play solution for homeowners, its 2,016Wh capacity and 1,800W output provide over 21 hours of runtime for a standard refrigerator. For those seeking extended resilience, its modular design scales up to 8kWh with three BlueCell 200 expansion batteries, providing multi-day security during prolonged outages. To handle the heavy-duty loads, its 3,000W Power Lifting Mode ensures that high-demand compressors and residential sump pumps kick in without a hitch.
Efficiency Meets Decade-Long Durability
With an AC idle draw of just 3W, FridgePower stands as one of the most efficient home battery backup solutions available. This 70% reduction in energy overhead saves up to 624Wh daily, effectively providing a small refrigerator with an extra half-day of operation. In a prolonged blackout, this minimizes energy waste, ensuring that precious battery capacity is preserved for keeping essential food and medicine safe for longer.
Built with premium EV-grade LiFePO₄ battery cells, FridgePower is a smart long term investment. Its exceptional safety and durability offer a lifespan of over 10 years even under daily use, providing decade long peace of mind and consistent energy savings.
UPS Protection and Smart Home Integration
With a UPS switchover time of under 10 milliseconds, FridgePower instantly detects outages and shifts to battery power, preventing sudden shutdowns. Acting as a bridge during power loss, it helps protect perishable foods such as raw meat, seafood, and dairy, as well as temperature-sensitive medications like insulin. It is also critical for must-run electronics including Wi-Fi routers, and aquarium oxygen pumps.
On the smart home side, FridgePower works with major platforms including Alexa, Google Home, and Home Assistant for personalized energy management. Beyond this universal compatibility, the BLUETTI App lets users take a proactive, data-driven approach to home safety and efficiency. Features like Extreme Weather Alerts monitor local forecasts and automatically trigger a full recharge ahead of severe weather, ensuring the home is prepared before a storm arrives. Key performance data and instant notifications are also available via the optional Display 1 Magnetic Screen for immediate visibility.
Early Access and Availability
BLUETTI FridgePower is production-ready and has officially entered its global pre launch phase, with a Kickstarter campaign debuting soon. Early supporters who register now can unlock exclusive early-access benefits and stay updated ahead of the official campaign launch. This is the ideal window for homeowners to save significantly while preparing for the upcoming summer peak and hurricane season.
About BLUETTI
Established in 2013, BLUETTI has evolved into a pioneer in the clean energy sector. Driven by robust in-house R&D and sustainable innovation, the brand empowers millions across 120+ countries to stay safe and prepared. Its portfolio of portable power stations and home battery backup solutions ensures reliable power for emergency preparedness, RV travel, and off-grid lifestyles.
Media Contact
Ellen Lee
PR Specialist
ellenlee@bluetti.com
** This press release is distributed by PR Newswire through automated distribution system, for which the client assumes full responsibility. **
BLUETTI Pre-Launches FridgePower, an Ultra-Slim Backup Power for Refrigerators
BANGKOK, March 25, 2026 /PRNewswire/ -- The Marketing + Media Alliance (MMA) proudly announces the opening of entries for the SMARTIES™ Thailand 2026.
Thailand is one of the few markets where advertising is treated as entertainment. Thai marketers have mastered the craft of turning campaigns into cultural moments. SMARTIES™ Thailand 2026 celebrates the work that proves creativity can drive both conversation and measurable business impact.
Marketing effectiveness today is powered by the convergence of technology, creativity, data, and media. The SMARTIES™ 2026 framework reflects this reality with a refined channel structure built for today's integrated marketing ecosystem.
Purpose Driven Marketing - For work that leverages brands to drive meaningful societal impact, advancing sustainability, social responsibility, diversity, and inclusion.
Impact Marketing - For work that delivers measurable business outcomes by strengthening brand connections, enhancing customer experiences, and driving growth.
Media and Growth - For work demonstrating excellence in media planning, digital ecosystems, and performance-driven marketing to reach and grow audiences.
Creative & Innovation Impact - For work that harnesses creativity, data, and emerging technologies to create groundbreaking experiences and drive measurable marketing impact.
"Thai marketers continue to raise the bar by combining creativity with measurable business outcomes and have a rare ability to combine cultural intelligence with creative effectiveness that drives real business impact .SMARTIES™ Thailand 2026 honors the work that proves great storytelling can also drive real growth." says Rohit Dadwal, CEO of MMA APAC & Global Head of SMARTIES™ Worldwide.
Winning a SMARTIES™ Award puts Thai campaigns on the world map- featured in MMA SMARTIES Business Impact Index, RECMA, and the WARC Media 100 Ranking.
- Deadline: Jul 9, 2026
- Awards: Gold, Silver, Bronze; top honors include Best in Show, Juror's Choice Award of the Year, Most Resilient Brand of the Year, Advertiser of the Year, National Advertiser of the Year (Country award), Brand of the Year, Local Brand of the Year (Country award), Publisher of the Year, Enabling Technology Company of the Year, Media Agency of the Year, Creative Agency of the Year, Independent Agency of the Year, Holding Agency Company of the Year, Agency Network of the Year (Regional /Global award), Specialist Agency of the Year
- Judging: Senior brand marketers and industry leaders evaluating innovation, creativity, and measurable impact.
- Entry Levels:
About MMA: The Marketing + Media Alliance is the global non-profit community of CMOs advancing marketers' ability to create value, with 825+ members across 16 countries. mmaglobal.com
About SMARTIES™:
SMARTIES™ is the prestigious marketing awards program hosted by MMA, recognizing excellence in marketing effectiveness and innovation. The SMARTIES Awards celebrate campaigns that push creative boundaries while delivering measurable business impact. With programs spanning local, regional, and global markets, SMARTIES has become the industry's most respected benchmark for marketing that drives real growth.
** This press release is distributed by PR Newswire through automated distribution system, for which the client assumes full responsibility. **
SMARTIES™ 2026: Where Marketing Excellence Meets Real-World Impact - Thailand, Now Is Your Time to Shine
