SAN JOSE, Calif.--(BUSINESS WIRE)--Mar 24, 2026--
Today, Roku announced the launch of Howdy™, its affordable ad-free subscription video-on-demand (SVOD) streaming service, as a subscription on Prime Video in the U.S. for $2.99 per month, marking the first expansion of the service beyond the Roku platform. Howdy currently features audience favorites like “A Haunting in Venice,” “Sleepless in Seattle,” and “Ice Age,” as well as iconic rom-coms, medical dramas, ‘90s comedy, feel-good classics, and more.
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“Our goal has always been to make great entertainment more accessible,” said Gil Fuchsberg, President of Subscriptions, Partnerships and Corporate Development at Roku. “Howdy offers quality content with no ads for just $2.99 a month, making it a superb value and an ideal complement to other subscriptions. We’re pleased with the response we’ve seen from our viewers and partners since launch. Expanding to Prime Video builds on our momentum and furthers our mission to deliver an ad-free streaming experience at a price that makes it easy for audiences everywhere to enjoy content they love.”
“We’re delighted to launch the Howdy streaming service on Prime Video at an accessible price that delivers exceptional value,” said Ryan Pirozzi, Head of Prime Video Channels, U.S. “This milestone advances our mission to make premium content widely available to our Prime Video customers. Our subscription business’s continued growth demonstrates that customers appreciate the choice, quality, and diverse programming we offer through Prime Video.”
Through this new expansion, customers who subscribe to Howdy via Prime Video will now be able to enjoy Howdy’s growing library of audience-favorite films and television series. Howdy offers thousands of titles and over 10,000 hours of entertainment from Disney Entertainment, FilmRise, Lionsgate, Sony Pictures, and Warner Bros. Discovery, alongside select Roku Original titles. Howdy joins Prime Video’s extensive collection of more than 100 subscription options in the U.S.
The expansion of Howdy to Prime Video complements Roku's strategy to grow platform revenue and expand both third- and first-party subscriptions across Roku’s platform, which reaches over 125 million people in U.S. households daily. Roku, the #1 TV streaming platform in the U.S., Canada, and Mexico*, launched Howdy in August 2025. The company’s streaming portfolio also includes The Roku Channel, the most-watched free ad-supported TV (FAST) service in the U.S.**, and Frndly TV™, an affordable live TV subscription service.
For more information or to sign up, visit howdy.tv.
* By hours streamed, Hypothesis Group Dec. 2025
** Source: Nielsen Streaming Ratings, October 2025
About Roku, Inc.
Roku pioneered streaming on TV. We connect users to the content they love, enable content publishers to build and monetize large audiences, and provide advertisers with unique capabilities to engage consumers. Roku-made TVs, Roku TV™ models, Roku streaming players, and TV-related audio devices are available in various countries around the world through direct retail sales and/or licensing arrangements with TV OEM brands. Roku also operates The Roku Channel, the home of free and premium entertainment with exclusive access to Roku Originals, and the #2 app on our platform in the U.S. by streaming hours. The Roku Channel is available in the United States, Canada, Mexico, and the United Kingdom. Roku is headquartered in San Jose, Calif., U.S.A.
Roku announced the launch of Howdy™, its affordable ad-free subscription video-on-demand (SVOD) streaming service, as a subscription on Prime Video in the U.S. for $2.99 per month, marking the first expansion of the service beyond the Roku platform.
HONOLULU (AP) — Crews on Tuesday began evaluating damage from a surprise downpour that sent floodwaters raging through a neighborhood near downtown Honolulu — the latest bout in a series of storms and flooding that have pummeled the state over the past two weeks.
Residents along Oahu's North Shore, famous for its big wave surfing, were cleaning up from the worst flooding to hit Hawaii in two decades when a storm Monday unleashed several inches of rain on the southern part of the island. Reddish-brown torrents gushed along roads in the Manoa Valley, a few miles east of downtown Honolulu, sweeping away parked cars and swamping much of the neighborhood.
“I was shocked to see how much flash flooding there was in my area,” said resident Andrew Phomsouvanh, who recorded video of streets transformed into a confluence of rapids. “The water just keeps coming.”
Maile Mills knew there was nothing she could do to save her Honda Civic, which she had parked on the street in front of her Manoa office building, when she saw the water reach the car's door handles. The flood pushed the vehicle onto the curb. The car was totaled, and silt and muddy water covered parts of the interior and the engine compartment.
“It looked like rubber ducks in a pond," Mills said. "All the cars started to float.”
The ferocity of Monday's downpour even took National Weather Service meteorologists aback. They knew that lingering instability from a powerful winter storm system called a “Kona low” could yield more rain, but their models aren't good at predicting how much moisture can remain in such systems, said forecaster Cole Evans.
“When you think it's over it's not quite over,” he said Tuesday.
The downpour, which dumped 2 to 4 inches (5 to 10 centimeters) of rain per hour, was highly localized: One rain gauge in the upper part of the valley recorded 6 inches (15 centimeters), while the airport a few miles away got just one-hundredth of an inch (less than a millimeter).
Honolulu Mayor Rick Blangiardi called it a “classic rain bomb,” and he said that earlier in the day, the skies were sunny.
“We had no warning,” he said Tuesday as he toured the damage.
The Kona low was moving off to the east, Evans said, and it should not pose further risk of bursts like Monday's burst. Flood watches were in effect for parts of Maui and the Big Island.
There were no immediate reports of deaths or serious injuries, but authorities said hundreds of homes on Oahu's North Shore had been damaged by last week's flooding, which came as heavy rains fell on soil already saturated by downpours from a winter storm a week earlier.
More than 230 people had to be rescued. The water pushed houses off their foundations, floated cars out of parking spots and left walls, floor and counters covered with thick, reddish volcanic mud.
Evacuation orders covered 5,500 people north of Honolulu, and some residents fled on surfboards as water reached waist or chest high.
Farms around the state reported more than $9.4 million worth of damage as of Monday, according to a survey conducted by Agriculture Stewardship Hawaii, the Hawaii Farm Bureau and other organizations.
Even before Monday, Gov. Josh Green said the cost of the storm could top $1 billion, including damage to airports, schools, roads, homes and a Maui hospital in Kula. He called it the state’s most serious since flooding since 2004, when floods in Manoa inundated homes and a University of Hawaii library.
Green's office said Tuesday he had submitted a major disaster declaration request to the Trump administration.
Molly Pierce, a spokesperson for the Oahu Emergency Management Agency, said that in addition to volunteers and public workers who have been cleaning up, a contract company had arrived to begin collecting, sorting and removing large piles of debris.
She called the storm system “extremely unusual” but that officials were cautiously optimistic Tuesday that the rains are finally ending.
“Most of us have not seen something that just keeps going like this,” Pierce said. “We feel like we keep getting punched down. But we'll keep getting back up.”
The intensity and frequency of heavy rains in Hawaii have increased amid human-caused global warming, experts say.
Johnson reported from Seattle. Associated Press writer Mark Thiessen in Anchorage, Alaska, and Gabriela Aoun Angueira in San Diego contributed to this report.
Maile Mills looks under the hood of her car Tuesday, March 24, 2026, after it was damaged by flood waters in Honolulu. (AP Photo/Audrey McAvoy)
Volunteers load debris and damaged household items onto a truck during cleanup efforts following flooding, Tuesday, March 24, 2026, in Waialua, Hawaii. (AP Photo/Mengshin Lin)
Volunteers load debris and damaged household items onto a truck during cleanup efforts following flooding, Tuesday, March 24, 2026, in Waialua, Hawaii. (AP Photo/Mengshin Lin)
Volunteers sort donated supplies for distribution at Haleiwa Distillery following recent flooding, Tuesday, March 24, 2026, in Waialua, Hawaii. (AP Photo/Mengshin Lin)
Volunteers shovel mud and debris from a flooded residential neighborhood, Tuesday, March 24, 2026, in Waialua, Hawaii. (AP Photo/Mengshin Lin)
Excavators place debris onto trucks at a roundabout turned debris triage point by residents after the flood in Waialua, Hawaii Monday, March 23, 2026. (Stephen Lam/San Francisco Chronicle via AP)
