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GAC Philippines Lands Three Strategic Moves with ONE GAC 2.0 to Deepen Local Market Presence

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GAC Philippines Lands Three Strategic Moves with ONE GAC 2.0 to Deepen Local Market Presence
Business

Business

GAC Philippines Lands Three Strategic Moves with ONE GAC 2.0 to Deepen Local Market Presence

2026-03-26 11:47 Last Updated At:12:05

MANILA, Philippines, March 26, 2026 /PRNewswire/ -- In early 2026, GAC continued its strong growth momentum in the Asia-Pacific region. Since late January, GAC INTERNATIONAL Philippines has focused on "brand renewal," completing a multi-faceted rollout—from strategy announcement and experience enhancement to channel mobilization—in just over a month. These efforts have laid a solid foundation for deepening local market engagement throughout the year. GAC remains committed to its localization mission of "In Philippines, For Philippines, Integrating into Philippines, Serving Philippines, Contributing to Philippines," making brand renewal and the transition to self-operated operations a crucial step in fulfilling this vision.

In late January, GAC INTERNATIONAL Philippines officially announced the strengthening of its local direct operations and unveiled the ONE GAC brand strategy. This strategy integrates the three existing product and business lines—GAC MOTOR, AION, and HYPTEC—into a unified framework, focusing on "One Unified Brand, One Integrated Channel, One Unified Service Standard." The aim is to deliver a clearer and more consistent brand experience for Filipino consumers while providing stronger growth momentum for dealer partners.

Following the strategy announcement, GAC INTERNATIONAL Philippines hosted a two-day "Content Day" in early February at its Makati showroom, inviting automotive media and key opinion leaders to experience the AION V and HYPTEC HT through in-depth test drives and content co-creation.

As a key milestone in the series of brand renewal activities, the GAC INTERNATIONAL 2026 Philippines Dealer Conference was successfully held in Manila on February 27. This was the first dealer gathering since the transition to self-operated operations. The conference brought together 30 core dealers from across the country, further advancing channel-level implementation. At the conference, the GAC INTERNATIONAL Philippines team, guided by the ONE GAC 2.0 global strategy, unveiled its 2026 implementation plan across four dimensions—product, marketing, network, and after-sales.

GAC INTERNATIONAL Philippines' brand renewal initiatives in the first quarter of 2026 have formed an integrated sequence, clearly demonstrating the path for "self-operated transformation" and the implementation of the ONE GAC strategy. Entering the self-operated phase, GAC INTERNATIONAL Philippines will continue to strengthen local operational capabilities, enhance customer service experience, and deepen its presence in the Philippine market with a more complete system.

** This press release is distributed by PR Newswire through automated distribution system, for which the client assumes full responsibility. **

GAC Philippines Lands Three Strategic Moves with ONE GAC 2.0 to Deepen Local Market Presence

GAC Philippines Lands Three Strategic Moves with ONE GAC 2.0 to Deepen Local Market Presence

SHANGHAI, March 26, 2026 /PRNewswire/ -- Biomethanol from Shanghai Electric's Taonan project has been successfully bunkered onto the container vessel CMA CGM OSMIUM at Shanghai's Yangshan Port this month. The operation marks the first large-scale adoption of Chinese biomethanol by a global shipping leader, underscoring Shanghai Electric's expanding of its presence in green hydrogen and next-generation fuel technologies.

Coordinated by Shanghai International Port Group from March 5 to 6, the bunkering operation was completed through a simultaneous loading and bunkering model that enables efficient coordination between cargo handling and fuel supply.

The recipient vessel, a next‑generation methanol‑dual‑fuel container ship owned by the CMA CGM Group, was fueled with biomethanol produced by Shanghai Electric, validating the company's fully integrated supply chain model spanning biomethanol production, land‑sea intermodal logistics, and port‑side bunkering.

Shanghai Electric's Taonan project is China's first large-scale commercial biomethanol facility. Located in western Jilin Province, it leverages the region's abundant wind, solar, and biomass resources. The initiative integrates proprietary technologies, including oxygen‑blown pressurized biomass gasification, flexible wind‑powered hydrogen production, and CO₂‑rich syngas‑to‑methanol synthesis, to create a fully integrated biomethanol production system.

Compared with conventional coal‑based methanol, biomethanol delivers a significant reduction in full‑life‑cycle carbon emissions, offering concrete progress toward maritime decarbonization goals. It provides the global shipping industry with a reliable green fuel option, supporting the transition to low‑ and zero‑carbon operations.

This integrated "green power–green hydrogen–green methanol" system addresses local renewable energy consumption and biomass utilization, while offering the shipping industry a stable, efficient, and sustainable low‑carbon fuel. Following systematic optimization, the Taonan facility now operates continuously, producing biomethanol that meets international marine fuel standards and holds International Sustainability and Carbon Certification (ISCC EU). The initial phase has an annual output of 50,000 tons, with plans for further expansion.

"The successful bunkering marks a breakthrough for Shanghai Electric in the fields of green hydrogen and next‑generation fuels. Moving forward, Shanghai Electric will continue to deepen its R&D and industrial application of biomethanol technology, strengthening collaboration with global shipping and port operators. With independently developed core technologies and full‑chain solutions, we are committed to contributing solid momentum to the global energy transition and pursuing carbon neutrality in the maritime industry," a Shanghai Electric representative said.

SHANGHAI, March 26, 2026 /PRNewswire/ -- Biomethanol from Shanghai Electric's Taonan project has been successfully bunkered onto the container vessel CMA CGM OSMIUM at Shanghai's Yangshan Port this month. The operation marks the first large-scale adoption of Chinese biomethanol by a global shipping leader, underscoring Shanghai Electric's expanding of its presence in green hydrogen and next-generation fuel technologies.

Coordinated by Shanghai International Port Group from March 5 to 6, the bunkering operation was completed through a simultaneous loading and bunkering model that enables efficient coordination between cargo handling and fuel supply.

The recipient vessel, a next‑generation methanol‑dual‑fuel container ship owned by the CMA CGM Group, was fueled with biomethanol produced by Shanghai Electric, validating the company's fully integrated supply chain model spanning biomethanol production, land‑sea intermodal logistics, and port‑side bunkering.

Shanghai Electric's Taonan project is China's first large-scale commercial biomethanol facility. Located in western Jilin Province, it leverages the region's abundant wind, solar, and biomass resources. The initiative integrates proprietary technologies, including oxygen‑blown pressurized biomass gasification, flexible wind‑powered hydrogen production, and CO₂‑rich syngas‑to‑methanol synthesis, to create a fully integrated biomethanol production system.

Compared with conventional coal‑based methanol, biomethanol delivers a significant reduction in full‑life‑cycle carbon emissions, offering concrete progress toward maritime decarbonization goals. It provides the global shipping industry with a reliable green fuel option, supporting the transition to low‑ and zero‑carbon operations.

This integrated "green power–green hydrogen–green methanol" system addresses local renewable energy consumption and biomass utilization, while offering the shipping industry a stable, efficient, and sustainable low‑carbon fuel. Following systematic optimization, the Taonan facility now operates continuously, producing biomethanol that meets international marine fuel standards and holds International Sustainability and Carbon Certification (ISCC EU). The initial phase has an annual output of 50,000 tons, with plans for further expansion.

"The successful bunkering marks a breakthrough for Shanghai Electric in the fields of green hydrogen and next‑generation fuels. Moving forward, Shanghai Electric will continue to deepen its R&D and industrial application of biomethanol technology, strengthening collaboration with global shipping and port operators. With independently developed core technologies and full‑chain solutions, we are committed to contributing solid momentum to the global energy transition and pursuing carbon neutrality in the maritime industry," a Shanghai Electric representative said.

** This press release is distributed by PR Newswire through automated distribution system, for which the client assumes full responsibility. **

Powering global maritime decarbonization, Shanghai Electric delivers first large-scale biomethanol bunkering for international shipping

Powering global maritime decarbonization, Shanghai Electric delivers first large-scale biomethanol bunkering for international shipping

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