GUANGZHOU, China, March 26, 2026 /PRNewswire/ -- Set to open soon on April 15 in Guangzhou, the 139th Canton Fair is launching a host of intelligent upgrades that will transform the buyer experience, making every step of the sourcing trip smoother, more convenient and more efficient than ever before.
1. Next-Level "ASKME" AI Assistant
The Fair's intelligent assistant, "ASKME," has been fully upgraded. Think of it as a 24/7 personal assistant. Whether you need to find the right exhibitor, book a hotel, or map out your daily schedule, ASKME now delivers end-to-end support, seamlessly connecting you from the planning stage all the way to your on-the-ground experience.
2. Pinpoint Navigation Across the Complex
Getting around is now effortless. An upgraded booth-level navigation system covers 25 exhibition halls and public zones, offering turn-by-turn guidance directly to your target booth or any of the thousands of service points. It's designed to save precious time, letting buyers focus on sealing deals rather than searching for them.
3. A Smarter Way to Dine
Catering has gone digital with a seamless closed-loop system. Buyers can now order meals online from anywhere in the complex and have them delivered quickly — no need to leave the hall. It's a fast, convenient way to enjoy a variety of cuisines without long queues, maximizing your time on the floor.
4. Smarter Shuttles for Convenient Movement
Getting between halls is now smarter. Real-time tracking for the complex's electric shuttle fleet is available right on your phone. Buyers can check live routes and wait times, allowing them to plan inter-hall travel with ease, beat the crowds, and move efficiently during peak hours.
These cutting-edge upgrades are more than just service enhancements — they signal the Canton Fair's strategic evolution from a traditional trade show into a digitally-empowered global platform. For buyers, this boost in efficiency isn't just a nice-to-have; it's a tangible asset, every bit as valuable as the business deals made on the floor.
For pre-registration, please click:
https://buyer.cantonfair.org.cn/register/buyer/email?source_type=16
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139th Canton Fair Rolls Out Digital and Intelligent Upgrades to Elevate Buyer Experience
HONG KONG, March 26, 2026 /PRNewswire/ -- The winners of the 18th IAI Design Award 2025 have officially been announced. Biel Crystal's brand mascot, "Masterino," stood out among numerous entries through multiple rounds of evaluation, earning a Top Honor at the IAI Global Design Award. The accolade recognizes its unique creative concept, cutting-edge visual design, and profound cultural depth.
The Prestigious IAI Global Design Award
The IAI Global Design Award is one of the most influential and highly regarded international design competitions. Initiated and hosted by the Asia Pacific Designers Federation (APDF) in 2006, this comprehensive global design event is guided by the principle of "redefining the value of design, defining the form of the future." Following over a decade of strategic evolution, it has grown into a prestigious platform covering the full spectrum of design fields, including architecture, interiors, products, visual communication, and conceptual design, earning it the reputation of the "Oscar of the design world."
Biel Crystal's Award-Winning Mascot, "Masterino"
Masterino, the brand mascot of Biel Crystal Holdings Limited, was designed and launched in 2025. Its design blends traditional Chinese philosophical wisdom with modern aesthetics. Modeled after a lion, Masterino features a round, full-shaped head that resembles a Chinese gold ingot in profile. A green scarf, symbolizing "courage and breakthrough," is tied around its neck, while a gemstone embedded at the tip of its tail can change color to reflect its emotions, representing the rigor and innovative spirit of manufacturing engineers. In the vision of Biel Crystal's visual designers, Masterino is a curious technical engineer who perfectly embodies the spirit of craftsmanship.
Looking Ahead
Biel Crystal Holding Limited is one of the world's largest cover glass manufacturers and a long-term core supplier for major mobile phone brands such as Apple and Samsung. We are deeply honored by this achievement and will continue to promote this lovable and approachable brand mascot, breaking down public stereotypes about manufacturing enterprises and fostering closer communication and interaction with the community.
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Biel Crystal Brand Mascot "Masterino" Wins Top Honor at the 18th IAI Global Design Award
