Equipped with DJI's flagship 1-inch imaging, O4+ video transmission, and omnidirectional obstacle sensing, creators can now film 360 footage in 8K with ease
SHENZHEN, China, March 26, 2026 /PRNewswire/ -- DJI, the global leader in civilian drones and creative camera technology, today launches Avata 360. Designed to unlock endless creativity in one take[1], DJI's new 8K 360° flagship drone delivers 360° imaging with 1-inch-equivalent sensors[1] for filming in 8K/60fps HDR video. Meanwhile, DJI's powerful O4+ video transmission system and obstacle sensing[1] enable creators to see farther with a more stable, safer, and more immersive flight experience. Paired with DJI goggles and motion controllers, the latest addition to the popular Avata series delivers an immersive 360° flight experience for FPV thrills. Creators can also use DJI remote controllers to capture a full 360° view in a single flight that can be reframed from any perspective, transforming a single take into multiple creative possibilities.
Brilliant Imaging, Boundless Creativity
Avata 360 offers two different lenses that can be seamlessly switched. The 360° lens uses 1-inch-equivalent sensors[1] that can capture 360° images in rich detail for 8K/60fps HDR videos[1] and 120 MP photos. With the large 2.4 μm pixels and high dynamic range, light and shadow are also captured with exquisite clarity. Both video and photos can be exported directly or reframed in post-production. Meanwhile, the Single Lens mode allows creators to use the classic Avata-style filming in 4K/60fps[1].
Powerful Video Transmission, Immersive Flight
Avata 360 leverages DJI's flagship O4+ video transmission system to deliver stable and clear live feeds for smoother, more immersive flights. Its strong anti-interference capabilities enable high-definition, high-frame-rate transmission at 1080p/60fps and support a range of up to 20 km[1].
Fly With Confidence, Create With Ease
Avata 360 offers up to 23 minutes of flight time[1] and includes several standard safety features, including nightscape omnidirectional obstacle sensing[1] and integrated propeller guards. If damaged, the camera lens can be easily replaced with the DJI Avata 360 replacement lens kit with tools (sold separately). It also brings an exceptional experience to aerial content creation, where a single shot with the drone's 360° imaging can be transformed into multiple, masterful creations through post production using the DJI Fly and DJI Studio apps, including:
- Spotlight Free[1] - Locks onto a moving subject and assists with camera movement, replicating the sophisticated camera language like a pro with Inspire 3. By comparison, Spotlight locks onto your subject's face to effortlessly capture Circle or Dronie shots without manual adjustments.
- ActiveTrack 360°[1] - Automatically selects the optimal tracking mode. For example, Standard mode maintains a steady distance and altitude relative to the subject. Meanwhile, Cycling mode reacts faster to turns and keeps the subject in frame even in complex environments.
- FPV mode - Enables even novice pilots to adds a natural roll effect to Spotlight Free, ActiveTrack 360°, and manual flights to create dynamic, high-speed FPV-style footage. This mode can be applied in post-production.
- Intelligent Tracking - Powered by advanced algorithms, DJI Fly and DJI Studio apps make it effortless to lock onto and smoothly track people, vehicles, pets, and more, even in 360° footage.
- New One-Tap In-App Editing - With GyroFrame, 360° footage can be adjusted to an ideal angle and exported in the DJI Fly app. Both DJI Fly and DJI Studio allow camera movement effects to be added.
- Virtual Gimbal[1] - Uses a 360° view to enable infinite rotation and tilt for dynamic camera moves. Even when flying in one direction, horizons can be rotated, and perspectives can be shifted to look back or perform a flip.
- Replaceable Front Lens Element - The front element features a replaceable design. Purchase a replacement lens kit with tools[1], and you can easily replace the old lens yourself—no need to send it in for repair.
- 42GB Internal Storage and High-Speed Transfers - With 42GB of internal storage, 30 minutes of 360° video in 8K without a microSD card. Using Wi-Fi 6 High-Speed Transfer, 1 GB of footage can be transferred to the DJI Fly app in 10 seconds at up to 100 MB/s[1].
FPV Flights and Aerial Filming in One Drone
Avata 360 combines the creative freedom of a 360 camera with the thrill of FPV flying like never before. It can be flown with DJI remote controllers (RC 2, RC-N2, RC-N3) for precise camera movement, allowing creators to unlock new ways to create stunning aerial shots. Meanwhile, DJI goggles and motion controllers offer a more immersive flight experience with 360° imaging at 1080p/60fps. Like the Avata 2, aerial acrobatics like drifting can be performed - even by beginners - with the DJI RC Motion 3.
Price and Availability
DJI Avata 360 is available for pre-order starting today through store.dji.com and authorized retailers. Shipping begins April 2026 and will vary by region. Pricing and configurations are as follows:
- DJI Avata 360 (Drone Only) retails for £409.
- DJI Avata 360 (DJI RC 2) retails for £639.
- DJI Avata 360 Fly More Combo (DJI RC 2) retails for £829.
- DJI Avata 360 Motion Fly More Combo retails for £829.
DJI Care Refresh
DJI Care Refresh, the comprehensive protection plan for DJI products, is now available for DJI Avata 360. The replacement service covers accidental damage, including flyaway, collisions and water damage. For a small additional charge, you can have your damaged product replaced if an accident occurs.
DJI Care Refresh (1-Year Plan) includes up to two replacements in one year. DJI Care Refresh (2-Year Plan) includes up to four replacements in two years. Other services of DJI Care Refresh include official Warranty and free shipping. For a full list of details, please visit: https://www.dji.com/support/service/djicare-refresh.
For more information, please refer to: https://www.dji.com/avata-360
[1] Only supported by certain camera modes or with specific accessories. All data was measured using a production model of DJI Avata 360 in a controlled environment; actual experience may vary. For more information, please refer to https://www.dji.com/avata-360.
** This press release is distributed by PR Newswire through automated distribution system, for which the client assumes full responsibility. **
DJI Avata 360 Sets New Standards for Immersive 360 FPV Flying
|
With 28 R&D centers across 12 countries and over 2,000 R&D employees, the company turns deep tech into tangible features that anticipate how people want to live
ISTANBUL, March 26, 2026 /PRNewswire/ -- Beko, a leading home appliances company, is accelerating its technology leadership by harnessing a global research and development ecosystem designed to turn emerging science into sustainable, smart and digitally secure home solution, from AI-powered refrigerators to advanced technologies that preserve the vitamins in fresh food for longer, and much more.
By positioning R&D among the fundamental engines of its growth, Beko is able to bridge the gap between deep-tech exploration and the tangible features that anticipate how people want to live. Beko's R&D capabilities find their strength in a unified global network of 28 R&D centers across 12 countries, creating a collaborative nucleus that stretches from its core in Türkiye – where 13 centers are located – to key European hubs in Italy, Poland, Slovakia and Romania. This distributed yet tightly connected model allows engineering and design teams to work as one, so ideas can move quickly from early research to built–in product solutions that are interoperable by design and create real value in everyday life, with Italy's Cassinetta and Fabriano hubs playing a pivotal role in driving design and built–in innovation at the heart of Europe's home appliances ecosystem.
The efficacy of Beko's R&D infrastructure is validated by more than 4,500 international patent applications and over one million annual tests conducted to provide peak reliability and performance. To further accelerate this development, Beko has integrated AI and digital technologies into its core processes. By applying machine learning to materials research to predict structural performance and leveraging generative AI for faster software design and development, the company ensures that its technical foundation remains as agile as the evolving consumer needs it aims to meet.
From lab to kitchen: Innovation in Action
The ultimate proof of concept for Beko's R&D investment and global infrastructure is found in the products themselves, which serve as the direct outcome of Beko's scientific rigor. These innovations are exemplified by technologies such as HarvestFresh, which uses a unique three-color light system to mimic the natural 24-hour sun cycle and preserve vitamins in fresh produce1, and Beko's AI-Sense and HomeWhiz enabled appliances. These systems serve as a tangible demonstration of the R&D network's capabilities, using artificial intelligence to learn household usage patterns, optimize refrigerator performance, and track energy consumption. Through this unified approach, Beko ensures that every investment in its more than 2,000 R&D employees, together with its global centers, results in meaningful products that remain at the forefront of modern home living.
Reflecting on this roadmap-driven approach, Nihat Bayız, Chief Production and Technology Officer at Beko stated: "Our ambition is to be a company that doesn't just adopt technology but develops it and brings it to homes around the world. By carefully balancing our short-, mid- and long–term innovation horizons, we can turn deep R&D insight into scalable solutions that stay ahead of evolving consumer needs. Whether it is AI learning how a family uses their fridge to save energy, or light that helps preserve vitamins in fresh food, our teams are focused on transforming investment into innovation that genuinely improves everyday life."
About Beko
Beko is an international home appliance company with a strong global presence, operating through subsidiaries in more than 55 countries with a workforce of around 45,000 employees and production facilities spanning multiple regions—including Europe, Asia, Africa, and the Middle East. Beko has 22 brands owned or used with a limited license (Arçelik, Beko, Whirlpool*, Grundig, Hotpoint, Arctic, Ariston*, Leisure, Indesit, Blomberg, Defy, Dawlance, Hitachi*, Voltas Beko, Singer*, ElektraBregenz, Flavel, Bauknecht, Privileg, Altus, Ignis, Polar). Beko is the largest white goods company in Europe with its market share (based on volumes) and reached a consolidated turnover of 10.7 billion Euros in 2025. Beko's 28 R&D and Design Centers & Offices across the globe are home to over 2,000 R&D employees and hold more than 4,500 international registered patent applications to date. The company has achieved the highest score in the S&P Global Corporate Sustainability Assessment (CSA) in the DHP Household Durables industry for the seventh consecutive year (based on the results dated 16 October 2025).** The company has been recognized as the 17th most sustainable company on TIME Magazine and Statista's 2025 list of the World's Most Sustainable Companies. Beko's vision is 'Respecting the World, Respected Worldwide.'
www.bekocorporate.com
*Licensee limited to certain jurisdictions.
**The data presented belongs to Arçelik A.Ş., a parent company of Beko.
1 Tested by Intertek based on Vitamin C and Vitamin A measurements in tomatoes, green peppers, carrots, spinach, celery, parsley, coriander, red peppers and kale directly exposed to the light technology compared with Day 0 conditions over a 5-day period.
With 28 R&D centers across 12 countries and over 2,000 R&D employees, the company turns deep tech into tangible features that anticipate how people want to live
ISTANBUL, March 26, 2026 /PRNewswire/ -- Beko, a leading home appliances company, is accelerating its technology leadership by harnessing a global research and development ecosystem designed to turn emerging science into sustainable, smart and digitally secure home solution, from AI-powered refrigerators to advanced technologies that preserve the vitamins in fresh food for longer, and much more.
By positioning R&D among the fundamental engines of its growth, Beko is able to bridge the gap between deep-tech exploration and the tangible features that anticipate how people want to live. Beko's R&D capabilities find their strength in a unified global network of 28 R&D centers across 12 countries, creating a collaborative nucleus that stretches from its core in Türkiye – where 13 centers are located – to key European hubs in Italy, Poland, Slovakia and Romania. This distributed yet tightly connected model allows engineering and design teams to work as one, so ideas can move quickly from early research to built–in product solutions that are interoperable by design and create real value in everyday life, with Italy's Cassinetta and Fabriano hubs playing a pivotal role in driving design and built–in innovation at the heart of Europe's home appliances ecosystem.
The efficacy of Beko's R&D infrastructure is validated by more than 4,500 international patent applications and over one million annual tests conducted to provide peak reliability and performance. To further accelerate this development, Beko has integrated AI and digital technologies into its core processes. By applying machine learning to materials research to predict structural performance and leveraging generative AI for faster software design and development, the company ensures that its technical foundation remains as agile as the evolving consumer needs it aims to meet.
From lab to kitchen: Innovation in Action
The ultimate proof of concept for Beko's R&D investment and global infrastructure is found in the products themselves, which serve as the direct outcome of Beko's scientific rigor. These innovations are exemplified by technologies such as HarvestFresh, which uses a unique three-color light system to mimic the natural 24-hour sun cycle and preserve vitamins in fresh produce1, and Beko's AI-Sense and HomeWhiz enabled appliances. These systems serve as a tangible demonstration of the R&D network's capabilities, using artificial intelligence to learn household usage patterns, optimize refrigerator performance, and track energy consumption. Through this unified approach, Beko ensures that every investment in its more than 2,000 R&D employees, together with its global centers, results in meaningful products that remain at the forefront of modern home living.
Reflecting on this roadmap-driven approach, Nihat Bayız, Chief Production and Technology Officer at Beko stated: "Our ambition is to be a company that doesn't just adopt technology but develops it and brings it to homes around the world. By carefully balancing our short-, mid- and long–term innovation horizons, we can turn deep R&D insight into scalable solutions that stay ahead of evolving consumer needs. Whether it is AI learning how a family uses their fridge to save energy, or light that helps preserve vitamins in fresh food, our teams are focused on transforming investment into innovation that genuinely improves everyday life."
About Beko
Beko is an international home appliance company with a strong global presence, operating through subsidiaries in more than 55 countries with a workforce of around 45,000 employees and production facilities spanning multiple regions—including Europe, Asia, Africa, and the Middle East. Beko has 22 brands owned or used with a limited license (Arçelik, Beko, Whirlpool*, Grundig, Hotpoint, Arctic, Ariston*, Leisure, Indesit, Blomberg, Defy, Dawlance, Hitachi*, Voltas Beko, Singer*, ElektraBregenz, Flavel, Bauknecht, Privileg, Altus, Ignis, Polar). Beko is the largest white goods company in Europe with its market share (based on volumes) and reached a consolidated turnover of 10.7 billion Euros in 2025. Beko's 28 R&D and Design Centers & Offices across the globe are home to over 2,000 R&D employees and hold more than 4,500 international registered patent applications to date. The company has achieved the highest score in the S&P Global Corporate Sustainability Assessment (CSA) in the DHP Household Durables industry for the seventh consecutive year (based on the results dated 16 October 2025).** The company has been recognized as the 17th most sustainable company on TIME Magazine and Statista's 2025 list of the World's Most Sustainable Companies. Beko's vision is 'Respecting the World, Respected Worldwide.'
www.bekocorporate.com
*Licensee limited to certain jurisdictions.
**The data presented belongs to Arçelik A.Ş., a parent company of Beko.
1 Tested by Intertek based on Vitamin C and Vitamin A measurements in tomatoes, green peppers, carrots, spinach, celery, parsley, coriander, red peppers and kale directly exposed to the light technology compared with Day 0 conditions over a 5-day period.
** This press release is distributed by PR Newswire through automated distribution system, for which the client assumes full responsibility. **
Beko's Global R&D Network Engineers the Future of Home Living with AI, Agility and Consumer-First Innovation
