HONG KONG, March 26, 2026 /PRNewswire/ -- Newborn Town Inc. (Newborn Town or the company, together with the subsidiaries as the 'Group', stock code: 09911.HK), a leading global social entertainment company, released its annual results for 2025.
For the year ended December 31, 2025, Newborn Town reported a total revenue of RMB 6,889 million, marking a 35.3% year-on-year increase. Net profit for the year reached RMB 964 million, up 22.3% year-on-year. Net profit attributable to owners amounted to RMB 935 million, surging by 94.6% year-on-year, while adjusted EBITDA totaled at RMB 1,215 million, demonstrating a year-on-year increase of 26.1%.
By business segment, the social networking business remained the primary revenue driver. Flagship product TopTop continued to deliver strong growth, while MICO and YoHo provided stable contributions to both revenue and profit. The innovative business segment recorded a year-over-year surge of 59.3% in revenue, with quality games and social e-commerce maintaining solid and rapid growth, while the short drama business began to gain traction.
By market, the MENA region continued to demonstrate strong commercial momentum. Meanwhile, the Group accelerated its expansion into non-MENA markets, making encouraging progress in regions such as Latin America and Japan.
Deepening Competitive Moat in Social Networking Business, While Innovative Business Gained Strong Momentum
In 2025, the Group's social networking business sustained strong growth, with revenue reached RMB 6,142 million, representing a year-on-year increase of 32.9%.
In particular, the game-oriented social networking platform TopTop delivered exceptional results, with profit growth exceeding 100%. Revenue for TopTop grew by over 70% year-on-year. Meanwhile, the live-streaming social platform MICO and the voice-based social platform YoHo continued to reinforce their leadership in their respective segments, contributing stable revenue and profit.
Leveraging its strong UGC-driven ecosystem, TopTop was steadily evolved into a household name in key MENA markets such as Saudi Arabia, and was named "Best Social Game Platform" at the Sensor Tower APAC Awards. According to Sensor Tower, TopTop ranked 5th in the Middle East social networking app revenue rankings in 2025.
As the Group's first social networking product, MICO has consistently maintained a leading position in the live-streaming social segment across markets such as the MENA region and Southeast Asia. The voice-based social platform YoHo also remained firmly positioned within the top tier of the MENA voice-based social market. According to DianDian data, YoHo ranked among the Top 10 grossing social apps on Google Play multiple times in markets including Saudi Arabia, Oman, and the UAE in 2025.
Meanwhile, the Group's diverse-audience social networking business continued to deliver steady progress. HeeSay, the flagship product of this business segment, further strengthened its presence in Southeast Asia, consistently ranking among the Top 10 grossing social apps on the App Store in markets such as Thailand and Vietnam.
During the year, the Group's innovative business recorded revenue of RMB 747 million, representing a year-on-year increase of 59.3%, working alongside the social networking business to drive steady overall growth. The Group's flagship games have entered long-term operation stages, while the development and pipeline of new game titles are progressing steadily.
The social e-commerce platform Heer Health continued its steady and rapid growth, further strengthened its presence in the fields of HIV prevention and sexual health services. Meanwhile, the Group's short drama business, which it has been actively investing in, has begun to gain early traction.
Accelerating Global Expansion with Solid Progress in Non-MENA Markets
In 2025, Newborn Town significantly accelerated its global expansion. During the year, the Group continued to strengthen its competitive advantages in key markets such as the MENA region and Southeast Asia.
In 2025, the Group's core products recorded year-on-year growth of nearly 50% in business scale in the MENA region. Meanwhile, the Group also made solid progress in new markets including Latin America, East Asia, and Europe, further expanding its global footprint.
In East Asia, TopTop successfully entered the high-barrier Japanese market, leveraging its differentiated positioning and refined localization strategy, and has begun to generate early monetization results. According to DianDian data, TopTop ranked 6th on the App Store free games chart in Japan in November 2025.
Newborn Town continued to advance its expansion in markets such as Europe, steadily broadening its global presence. In high-value markets including Japan, South Korea, and North America, the Group is actively refining its product offerings, deepening market understanding, and exploring further potential in both user scale and monetization.
In June 2025, Newborn Town officially established its global headquarters in Hong Kong, marking a new milestone in the Group's globalization strategy. Looking ahead, the Hong Kong headquarters will serve as a coordination hub, working closely with the Group's global R&D and operations centers to support continued overseas expansion.
AI Accelerated Deployment as a Full-Stack Capability "Multiplier"
In 2025, Newborn Town accelerated the deployment of AI across its business, deeply embedding AI into core functions such as R&D and operations to enhance overall efficiency. Meanwhile, the Group's AI product Aippy entered the consumer-facing AI application space, rapidly building a growing active user base since its launch.
During the year, the Group continued to strengthen its core technology capabilities, further expanding the application of AI across its business processes. Its self-developed multimodal algorithm model, Boomiix, continuing to undergo iterative upgrades, improving the accuracy of social matching and advancing the intelligence of operations.
Newborn Town also launched Siyu AI, an internal data intelligence platform, significantly shortened turnaround times for data queries, anomaly analysis, and report generation. Its proprietary AI-powered design platform KIVI continued to evolve, enhancing both production efficiency and content richness across key creative functions including the design of virtual gifts, campaign pages, and marketing assets, while materially shortening campaign and gifting operation cycles.
During the year, the Group launched Aippy, an AI-powered community for games, exploring new ways to deliver emotional value through AI-generated content. Since launch, Aippy has received positive user feedback, achieving an App Store rating of over 4.8. Building on this momentum, the Group has also continued to ramp up recruitment of top AI talent, further strengthening its technology foundation and positioning AI as a full-stack capability multiplier across local operations, scalable growth, product innovation, and compliance enhancement.
As AI became increasingly integrated with its social networking business, Newborn Town will continue to deepen its technological capabilities. By leveraging its strengths in agile product innovation, localized operations, and efficient user acquisition, the Group remains well-positioned to further expand in the global social entertainment market and create positive emotional value to users worldwide.
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AI-Driven Efficiency Gains: Newborn Town 2025 Net Profit Attributable to Owners Surged 95% YoY
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SINGAPORE, May 19, 2026 /PRNewswire/ -- Visa, a world leader in digital payments today announced a Memorandum of Understanding (MoU) with Trip.com Group, marking a strategic collaboration to power richer travel experiences for Asia Pacific consumers. The MoU will harness Visa's global payments network and Trip.com Group's extensive ecosystem, enabling travellers to discover personalised recommendations, access offers for dream destinations and transact seamlessly on their journeys.
Trip.com Group will also become a global Anchor Partner for Visa Destinations, a global experience-led program that connects cardholders to curated travel experiences shaped by culture and local insights, allowing travellers to plan journeys around what matters most.
As Anchor Partner, Trip.com Group will integrate Visa Destinations into its ecosystem to create enhanced travel value propositions and provide personalised offers and benefits to a wide spectrum of consumer segments. Visa and Trip.com Group will also collaborate on joint marketing and promotional initiatives in selected markets, enabling more people to discover dream destinations and experiences around the world.
In addition, Visa and Trip.com Group will explore deeper collaborations catered to rapidly growing segments across Asia Pacific, including new ways for Trip.com Group users to access Visa's affluent offerings such as its global portfolio of sports, music, and lifestyle partnerships, while giving Visa Infinite cardholders access to exclusive Trip.com Group offers. Visa and Trip.com Group will also work closely to accelerate travel between Mainland China and the rest of the region.
The collaboration between Visa and Trip.com Group coincides with Asia Pacific's evolving travel landscape, defined by resilient travel appetites and an increasingly digital-first population. According to Visa's Global Travel Intentions (GTI) 2026 study:
- Almost three in four (72%) survey respondents plan to travel within Asia in the coming months, with one in four intending to travel to Japan
- Digital payments are second nature to Asia Pacific travellers, with 73% of respondents bringing along credit cards or mobile wallets for their trips.
- 92% of respondents went online to plan and research travel recommendations for recent trips, with 49% using AI tools to find travel destinations or ideas
Danielle Jin, Chief Marketing Officer, Asia Pacific at Visa, said: "Travel is a major engine shaping Asia Pacific's cultures and economies. At Visa, we believe everyone can be the traveller they want to be. Our collaboration with Trip.com Group is built for what travellers want today, combining trusted global payments with unmatched travel discovery through our platforms. We look forward to a successful collaboration with Trip.com Group, working closely to deliver more curated, rewarding, and seamless travel experiences that connect people to what they are most passionate about."
Bo Sun, Chief Marketing Officer at Trip.com Group, said: "At Trip.com Group, our mission is to inspire discovery and deliver seamless journeys — constantly innovating to create the perfect trip every time. Through this strategic collaboration with Visa, we are advancing this mission in the Asia Pacific and beyond by integrating trusted payments capabilities, curated travel experiences, and expanded premium offerings across our one-stop travel ecosystem. Together, we are creating more than just convenience for the world's travellers — we are delivering a high-value travel proposition that transforms every spark of inspiration into an unforgettable experience."
About Visa
Visa (NYSE: V) is a world leader in digital payments, facilitating transactions between consumers, merchants, financial institutions and government entities across more than 200 countries and territories. Our mission is to connect the world through the most innovative, convenient, reliable and secure payments network, enabling individuals, businesses and economies to thrive. We believe that economies that include everyone everywhere, uplift everyone everywhere and see access as foundational to the future of money movement. Learn more at Visa.com.
About Trip.com Group
Trip.com Group is a global travel service provider comprising of Trip.com, Ctrip, Skyscanner, and Qunar. Across its platforms, Trip.com Group helps travellers around the world make informed and cost-effective bookings for travel products and services and enables partners to connect their offerings with users through the aggregation of travel-related content and resources, and an advanced transaction platform consisting of apps, websites and 24/7 customer service centres. Founded in 1999 and listed on NASDAQ in 2003 and HKEX in 2021, Trip.com Group is on the mission "to pursue the perfect trip for a better world". Find out more about Trip.com Group here: group.trip.com.
Follow us on: X , Facebook , LinkedIn , and YouTube.
SINGAPORE, May 19, 2026 /PRNewswire/ -- Visa, a world leader in digital payments today announced a Memorandum of Understanding (MoU) with Trip.com Group, marking a strategic collaboration to power richer travel experiences for Asia Pacific consumers. The MoU will harness Visa's global payments network and Trip.com Group's extensive ecosystem, enabling travellers to discover personalised recommendations, access offers for dream destinations and transact seamlessly on their journeys.
Trip.com Group will also become a global Anchor Partner for Visa Destinations, a global experience-led program that connects cardholders to curated travel experiences shaped by culture and local insights, allowing travellers to plan journeys around what matters most.
As Anchor Partner, Trip.com Group will integrate Visa Destinations into its ecosystem to create enhanced travel value propositions and provide personalised offers and benefits to a wide spectrum of consumer segments. Visa and Trip.com Group will also collaborate on joint marketing and promotional initiatives in selected markets, enabling more people to discover dream destinations and experiences around the world.
In addition, Visa and Trip.com Group will explore deeper collaborations catered to rapidly growing segments across Asia Pacific, including new ways for Trip.com Group users to access Visa's affluent offerings such as its global portfolio of sports, music, and lifestyle partnerships, while giving Visa Infinite cardholders access to exclusive Trip.com Group offers. Visa and Trip.com Group will also work closely to accelerate travel between Mainland China and the rest of the region.
The collaboration between Visa and Trip.com Group coincides with Asia Pacific's evolving travel landscape, defined by resilient travel appetites and an increasingly digital-first population. According to Visa's Global Travel Intentions (GTI) 2026 study:
- Almost three in four (72%) survey respondents plan to travel within Asia in the coming months, with one in four intending to travel to Japan
- Digital payments are second nature to Asia Pacific travellers, with 73% of respondents bringing along credit cards or mobile wallets for their trips.
- 92% of respondents went online to plan and research travel recommendations for recent trips, with 49% using AI tools to find travel destinations or ideas
Danielle Jin, Chief Marketing Officer, Asia Pacific at Visa, said: "Travel is a major engine shaping Asia Pacific's cultures and economies. At Visa, we believe everyone can be the traveller they want to be. Our collaboration with Trip.com Group is built for what travellers want today, combining trusted global payments with unmatched travel discovery through our platforms. We look forward to a successful collaboration with Trip.com Group, working closely to deliver more curated, rewarding, and seamless travel experiences that connect people to what they are most passionate about."
Bo Sun, Chief Marketing Officer at Trip.com Group, said: "At Trip.com Group, our mission is to inspire discovery and deliver seamless journeys — constantly innovating to create the perfect trip every time. Through this strategic collaboration with Visa, we are advancing this mission in the Asia Pacific and beyond by integrating trusted payments capabilities, curated travel experiences, and expanded premium offerings across our one-stop travel ecosystem. Together, we are creating more than just convenience for the world's travellers — we are delivering a high-value travel proposition that transforms every spark of inspiration into an unforgettable experience."
About Visa
Visa (NYSE: V) is a world leader in digital payments, facilitating transactions between consumers, merchants, financial institutions and government entities across more than 200 countries and territories. Our mission is to connect the world through the most innovative, convenient, reliable and secure payments network, enabling individuals, businesses and economies to thrive. We believe that economies that include everyone everywhere, uplift everyone everywhere and see access as foundational to the future of money movement. Learn more at Visa.com.
About Trip.com Group
Trip.com Group is a global travel service provider comprising of Trip.com, Ctrip, Skyscanner, and Qunar. Across its platforms, Trip.com Group helps travellers around the world make informed and cost-effective bookings for travel products and services and enables partners to connect their offerings with users through the aggregation of travel-related content and resources, and an advanced transaction platform consisting of apps, websites and 24/7 customer service centres. Founded in 1999 and listed on NASDAQ in 2003 and HKEX in 2021, Trip.com Group is on the mission "to pursue the perfect trip for a better world". Find out more about Trip.com Group here: group.trip.com.
Follow us on: X , Facebook , LinkedIn , and YouTube.
** This press release is distributed by PR Newswire through automated distribution system, for which the client assumes full responsibility. **
Visa and Trip.com Group Ink Strategic Collaboration, Enabling Consumers to Chase Their Passions Through Travel
