SYDNEY, March 27, 2026 /PRNewswire/ -- Creator Flow, one of Australia's fastest-growing user-generated content (UGC) platforms, has reported more than 200% year-on-year revenue growth in 2025, alongside a rapid expansion of its creator community.
The platform connects creators with more than 2,400 brands and agencies across Australia, reflecting a growing demand for scalable, performance-driven content - as digital advertising continues to prioritise speed, authenticity and adaptability.
Prash Balakrishnan, Chief Commercial Officer at Roar Global, said the platform's performance signals a broader shift in how brands approach content. "AI makes content easier to produce, but human-created content still continues to drive better outcomes on performance – driven by authenticity and trust. CreatorFlow enables brands to scale this effectively."
As brands move away from informal influencer sourcing, structured UGC models like Creator Flow are gaining traction. Built by advertising professionals, Creator Flow simplifies the campaign lifecycle – from briefing and creator matching through to delivery and payment – enabling fixed-cost commissioning, faster turnaround and scalable execution.
Creators typically deliver content within 72 hours of receiving a product and brief, allowing brands and agencies to move quickly from concept to deployment.
In 2025, Creator Flow was shortlisted for the AiMCO Awards under Best Influencer Marketing Technology/Service, marking its first major industry recognition. The platform also introduced new capabilities, including Concierge services for complex campaigns and Top-Rated Creators to help brands identify proven performers.
Ama Silva, Director Marketing and Operations at Creator Flow, said the platform's evolution reflects growing expectations from both brands and creators. "Agencies want speed, precision and control, while creators want transparency and structure. Our role is to remove ambiguity and make collaboration seamless, with a clear focus on reducing friction.".
Looking ahead, Creator Flow plans to expand its platform with additional services, alongside AI-powered enhancements to improve creator matching and campaign efficiency. The company will also launch Creator Flow Academy to support creators in building sustainable careers and improving content performance.
With continued growth across brand and agency partnerships, Creator Flow is positioning itself as a key infrastructure layer within Australia's evolving UGC landscape.
About Creator Flow
Creator Flow is Australia's leading self-servicing UGC marketplace, connecting brands and agencies with a fast-growing community of creators through a structured, end-to-end platform.
Creator Flow is a portfolio company of Roar Global, a mar-tech venture builder that builds, acquires and scales companies across platform ecosystems and AI.
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Creator Flow reports over 200% growth in 2025 as UGC demand accelerates across Australia
HANGZHOU, China, March 27, 2026 /PRNewswire/ -- Hikvision, a global leader in AIoT solutions, is set to participate in Hannover Messe 2026, the world's premier industrial trade fair, taking place from April 20-24 at the Hanover Exhibition Center, Germany. Underscoring its commitment "Shaping Industrial Digitalization with AIoT," Hikvision will exhibit at Hall 27-G84, demonstrating how AI-powered perception and intelligent analytics are transforming industrial operations across manufacturing, energy, and other critical sectors.
"Industrial digitalization powered by AIoT will fundamentally transform how manufacturers operate and grow," said Derek Yang, Vice President of Hikvision International Business Center. "We welcome industry leaders and decision-makers to visit our booth, where our team will showcase solutions that don't just monitor industrial operations—they predict, prevent, and optimize in real-time."
Hikvision will feature a robust suit of AIoT solutions addressing four critical business imperatives for modern industry.
1. Prevent workplace incidents before they happen
- PPE compliance monitoring: AI-powered visual detection ensures workers adhere to personal protective equipment requirements in designated zones, eliminating safety violations and fostering a strong culture of compliance.
- Gas leak detection: Advanced laser sensing technologies identify hazardous gas leaks at the earliest stage, preventing environmental contamination and protecting worker safety.
2. Eliminate unplanned downtime with predictive intelligence
- Temperature anomaly detection: High-precision thermal imaging identifies abnormal heat patterns in machinery, allowing for intervention before costly production interruptions.
- Discharge detection: Acoustic imaging technology pinpoints partial discharge and abnormal sounds through precise source localization, enabling 24/7 online monitoring that extends equipment lifespan and reduces maintenance costs.
3. Maximize productivity with intelligent visibility
- Production line monitoring: High-frame-rate cameras deliver full-process visual monitoring and automated retrospective analysis, significantly improving troubleshooting efficiency and ensuring production line stability.
- Smart meter reading: Macro cameras capture sharp, detailed meter images, enabling remote inspection to reduce operational costs and human error.
4. Achieve uncompromised quality control
- Automated defect detection: Enhanced by large-scale AI models, Hikvision's X-ray inspection systems deliver superior detail enhancement and clearer defect visibility to safeguard product integrity and rigorous quality standards.
- Silo volume measurement: Non-contact 3D millimeter-laser radar monitors material height and volume in storage silos accurately, optimizing inventory management and supply chain efficiency.
Visit Hikvision at Hannover Messe 2026
Date: April 20-24, 2026
Location: Messegelände, D-30521 Hannover, Germany
Booth: Hall 27-G84
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Hikvision to unveil multidimensional AIoT ecosystem at Hannover Messe 2026, redefining industrial safety and smart manufacturing
