NEW YORK, March 27, 2026 /PRNewswire/ -- GROWNSY, a baby care innovator trusted by over 3 million households worldwide, today announced the launch of its new TV commercial, marking a major milestone in the company's evolution and signaling the debut of its newly refreshed brand identity.
The campaign is rooted in GROWNSY's new core philosophy, "Space to Grow," which embraces a more human view of family life. Rather than expecting parents to have everything figured out from day one, GROWNSY recognizes parenting as a process of learning, adjusting, and growing together.
The TV commercial brings this philosophy to life by portraying modern parenting as a dynamic, evolving experience. It highlights the reality that parenting is an ongoing adjustment and that support should feel practical, human, and easy to live with. Through an emotional narrative, the campaign reinforces the brand's commitment to empowering families every step of the way.
By launching its first TV commercial, GROWNSY aims to connect with a new generation of parents who are navigating constant change and information overload. The message is clear: parents don't need to be perfect, they need space, support, and confidence to grow. It's about growing alongside a child, finding the "Space to Grow."
"This commercial is a reflection of real parenting, not a perfect version of it," said Yvonne, CEO of GROWNSY. "We wanted to create something that feels honest and relatable, and that shows parents they don't have to have everything figured out. 'Space to Grow' is about embracing that journey."
The new TV commercial launches March —-- and can be viewed on Grow Smart.Make Easy | Our Story & Misson – GROWNSY as well as —--. Click here to watch the commercial and experience GROWNSY's 'Space to Grow' philosophy in action.
About GROWNSY
GROWNSY designs thoughtful baby care solutions that fit naturally into modern family life.
We believe parenting does not need more noise; it needs clarity, trust, and smart-designed support. Guided by evidence and shaped by real family routines, our products simplify everyday essentials across feeding, hygiene, and early childhood care.
From smart feeding tools to intuitive hygiene systems, every detail is created with one purpose: to reduce friction and create space for families to grow.
At GROWNSY, growth is not about doing more. It is about growing smart and making it easier along the way.
Grow smart, made easy.
Learn more at www.GROWNSY.com
** This press release is distributed by PR Newswire through automated distribution system, for which the client assumes full responsibility. **
GROWNSY Launches New TV Commercial Following Major Brand Refresh Centered on "Space to Grow" Philosophy
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Global adoption of Physical AI chips accelerates as industry demand expands across robotics, smart factories, and edge AI — backed by a growing partner ecosystem and an early global supply chain spanning Asia, North America, and Europe.
SEOUL, South Korea, March 27, 2026 /PRNewswire/ -- DEEPX, a Seoul-based fabless semiconductor company developing ultra-low-power AI inference chips for physical AI applications, has secured 27 commercial purchase orders across eight countries within seven months of starting mass production of its first-generation AI chip — a pace that industry observers describe as highly unusual for an emerging fabless company at such an early stage of commercialization.
The orders span seven major Physical AI application domains, including robotics, smart factories, edge AI servers, industrial AI, surveillance, AI IT services, and smart cities, with deployments now active across Asia, North America, and Europe.
Global Expansion at Unusual Speed
The ramp-up was slow at first: only two orders came in during the first five months after production began. But the company added 25 additional orders in less than three months in 2026, indicating rapidly accelerating commercial adoption.
While some semiconductor startups have achieved limited international shipments, DEEPX's simultaneous expansion across multiple countries and application domains at this pace is highly unusual, according to industry observers. The company's chips are now being deployed across eight countries spanning Asia, North America, and Europe.
Early Global Supply Chain Execution
DEEPX established a global distribution network early in its commercialization phase through partnerships with Avnet, DigiKey, and WPG. Industry analysts note that it is rare for an emerging fabless semiconductor company to secure a global supply chain at such an early stage of mass production.
In Europe, DEEPX signed a distribution agreement with Avnet Silica — the European arm of Avnet — establishing a regional supply chain ahead of broader market entry. Avnet Silica has already identified more than 30 prospective customers across high-performance embedded segments including smart city infrastructure, autonomous mobile robots (AMR), machine vision, and smart factories. Both companies are actively expanding purchase contracts as European industrial demand for edge AI inference accelerates.
Partner Ecosystem: From Silicon Vendors to AI Software Leaders
A key driver of DEEPX's commercial momentum is a cross-industry partner ecosystem spanning semiconductor vendors, industrial computing platforms, and open-source AI software leaders — reflecting a deliberate strategy to position its silicon as an embedded AI standard rather than a point solution.
Renesas Electronics: Has integrated DEEPX NPUs into more than three types of industrial boards combining Renesas application processors, delivering solutions applicable to smart factory deployments. The collaboration between a tier-one AP semiconductor company and an AI chip startup has been widely noted as an uncommon signal of hardware ecosystem maturity.
Sixfab and Raspberry Pi: Have jointly developed and released an AI HAT module built around the DX-M1, alongside a real-time smart traffic analysis solution using the CES 2026 Best of Innovation-winning 'ALPON X5' AI PC that integrates DEEPX products.
AAEON (ASUS subsidiary), IEI, WeLink, Endrich, Toradex, and Lanner: Industrial system developers have deployed customized AI hardware solutions for smart cities, automated logistics, and security systems powered by DEEPX chips, extending the company's reach across diverse embedded application segments.
Ultralytics & Network Optix: Ultralytics, developer of the widely-adopted YOLO vision AI model family, has demonstrated 'Open-Source Physical AI Alliance' workloads running on the DEEPX NPU with a one-click deployment flow. Network Optix has validated an intelligent Video Management System capable of managing thousands of camera feeds simultaneously using DEEPX inference.
New Products: DX-M1M and DX-AIPlayer
Alongside its commercial order momentum, DEEPX has launched two mass-production product lines designed to reduce integration friction for industrial developers across its key markets:
DX-M1M (M.2 Module): A standard M.2 form factor module embedding the DX-M1 AI chip, designed to drop into existing industrial PCs and edge servers. The format allows customers to add powerful AI inference capability without redesigning hardware, significantly lowering the barrier to deployment.
DX-AIPlayer: An edge AI acceleration solution integrating the DEEPX NPU with a high-efficiency CPU board. Positioned as a 'one-stop' platform covering the full workflow from model development to industrial deployment, the product enables developers to implement vision AI applications without complex integration overhead.
Large-Scale Global PoC Strategy
The company attributes its rapid adoption to a large-scale pre-production engagement strategy. In the semiconductor industry, it typically takes 9 to 18 months from PoC initiation to full production deployment in customer applications. To shorten this cycle, DEEPX began working with customers well before mass production began.
Over more than one year prior to production, the company collaborated with approximately 350 global companies, supporting proof-of-concept testing and system integration. This approach created a large pipeline of customers already familiar with the silicon and ready to transition into commercial orders once production began.
Physical AI Moving from Concept to Reality
CEO Lokwon Kim pointed to the growing volume of PoC activity as the clearest signal that physical AI is no longer a forward-looking concept. "Many people still view Physical AI as a concept for the future. But when we look at the growing number of PoC projects with global companies today, it becomes clear that Physical AI is already becoming a reality," he said.
On the commercial order milestone, Kim was direct. "Securing 27 commercial orders within seven months is one of the early signs that this transition is already happening in the industry."
With distribution in place across Asia, North America, and Europe, and a partner ecosystem spanning silicon vendors, industrial platform makers, and open-source AI software leaders, DEEPX appears positioned to expand its commercial footprint across multiple regions simultaneously. If the current order velocity holds, the company's ambition to establish its NPU as the default physical AI inference chip for embedded developers worldwide may be closer to reality than the industry expected.
Global adoption of Physical AI chips accelerates as industry demand expands across robotics, smart factories, and edge AI — backed by a growing partner ecosystem and an early global supply chain spanning Asia, North America, and Europe.
SEOUL, South Korea, March 27, 2026 /PRNewswire/ -- DEEPX, a Seoul-based fabless semiconductor company developing ultra-low-power AI inference chips for physical AI applications, has secured 27 commercial purchase orders across eight countries within seven months of starting mass production of its first-generation AI chip — a pace that industry observers describe as highly unusual for an emerging fabless company at such an early stage of commercialization.
The orders span seven major Physical AI application domains, including robotics, smart factories, edge AI servers, industrial AI, surveillance, AI IT services, and smart cities, with deployments now active across Asia, North America, and Europe.
Global Expansion at Unusual Speed
The ramp-up was slow at first: only two orders came in during the first five months after production began. But the company added 25 additional orders in less than three months in 2026, indicating rapidly accelerating commercial adoption.
While some semiconductor startups have achieved limited international shipments, DEEPX's simultaneous expansion across multiple countries and application domains at this pace is highly unusual, according to industry observers. The company's chips are now being deployed across eight countries spanning Asia, North America, and Europe.
Early Global Supply Chain Execution
DEEPX established a global distribution network early in its commercialization phase through partnerships with Avnet, DigiKey, and WPG. Industry analysts note that it is rare for an emerging fabless semiconductor company to secure a global supply chain at such an early stage of mass production.
In Europe, DEEPX signed a distribution agreement with Avnet Silica — the European arm of Avnet — establishing a regional supply chain ahead of broader market entry. Avnet Silica has already identified more than 30 prospective customers across high-performance embedded segments including smart city infrastructure, autonomous mobile robots (AMR), machine vision, and smart factories. Both companies are actively expanding purchase contracts as European industrial demand for edge AI inference accelerates.
Partner Ecosystem: From Silicon Vendors to AI Software Leaders
A key driver of DEEPX's commercial momentum is a cross-industry partner ecosystem spanning semiconductor vendors, industrial computing platforms, and open-source AI software leaders — reflecting a deliberate strategy to position its silicon as an embedded AI standard rather than a point solution.
Renesas Electronics: Has integrated DEEPX NPUs into more than three types of industrial boards combining Renesas application processors, delivering solutions applicable to smart factory deployments. The collaboration between a tier-one AP semiconductor company and an AI chip startup has been widely noted as an uncommon signal of hardware ecosystem maturity.
Sixfab and Raspberry Pi: Have jointly developed and released an AI HAT module built around the DX-M1, alongside a real-time smart traffic analysis solution using the CES 2026 Best of Innovation-winning 'ALPON X5' AI PC that integrates DEEPX products.
AAEON (ASUS subsidiary), IEI, WeLink, Endrich, Toradex, and Lanner: Industrial system developers have deployed customized AI hardware solutions for smart cities, automated logistics, and security systems powered by DEEPX chips, extending the company's reach across diverse embedded application segments.
Ultralytics & Network Optix: Ultralytics, developer of the widely-adopted YOLO vision AI model family, has demonstrated 'Open-Source Physical AI Alliance' workloads running on the DEEPX NPU with a one-click deployment flow. Network Optix has validated an intelligent Video Management System capable of managing thousands of camera feeds simultaneously using DEEPX inference.
New Products: DX-M1M and DX-AIPlayer
Alongside its commercial order momentum, DEEPX has launched two mass-production product lines designed to reduce integration friction for industrial developers across its key markets:
DX-M1M (M.2 Module): A standard M.2 form factor module embedding the DX-M1 AI chip, designed to drop into existing industrial PCs and edge servers. The format allows customers to add powerful AI inference capability without redesigning hardware, significantly lowering the barrier to deployment.
DX-AIPlayer: An edge AI acceleration solution integrating the DEEPX NPU with a high-efficiency CPU board. Positioned as a 'one-stop' platform covering the full workflow from model development to industrial deployment, the product enables developers to implement vision AI applications without complex integration overhead.
Large-Scale Global PoC Strategy
The company attributes its rapid adoption to a large-scale pre-production engagement strategy. In the semiconductor industry, it typically takes 9 to 18 months from PoC initiation to full production deployment in customer applications. To shorten this cycle, DEEPX began working with customers well before mass production began.
Over more than one year prior to production, the company collaborated with approximately 350 global companies, supporting proof-of-concept testing and system integration. This approach created a large pipeline of customers already familiar with the silicon and ready to transition into commercial orders once production began.
Physical AI Moving from Concept to Reality
CEO Lokwon Kim pointed to the growing volume of PoC activity as the clearest signal that physical AI is no longer a forward-looking concept. "Many people still view Physical AI as a concept for the future. But when we look at the growing number of PoC projects with global companies today, it becomes clear that Physical AI is already becoming a reality," he said.
On the commercial order milestone, Kim was direct. "Securing 27 commercial orders within seven months is one of the early signs that this transition is already happening in the industry."
With distribution in place across Asia, North America, and Europe, and a partner ecosystem spanning silicon vendors, industrial platform makers, and open-source AI software leaders, DEEPX appears positioned to expand its commercial footprint across multiple regions simultaneously. If the current order velocity holds, the company's ambition to establish its NPU as the default physical AI inference chip for embedded developers worldwide may be closer to reality than the industry expected.
** This press release is distributed by PR Newswire through automated distribution system, for which the client assumes full responsibility. **
DEEPX Secures 27 Commercial Orders Across 8 Countries Within 7 Months of Mass Production
