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NEW YORK, March 28, 2026 /PRNewswire/ -- In 2026, Portugal will begin a World Cup journey with special significance. After missing the last World Cup hosted in the United States back in 1994, this storied national team now has the chance to create a new chapter on American soil, one that could become a defining moment in Portugal's football history. And for this exciting stage, preparation is about more than training alone. Beyond the usual partnerships in kits and performance gear, Portugal has teamed up with innovative technology brand TORRAS, bringing it on as a partner to document the journey and help capture the moments that shape it.
Recently, the Portugal national football team and rising consumer electronics brand TORRAS unveiled a new collaboration titled "Record Your Passion." At the heart of the partnership is TORRAS' innovative Ostand Case, inspired by a habit that has become increasingly common in the everyday lives of athletes and sports enthusiasts: using their phones to capture the ordinary moments of training and competition. Unlike many sports brands that focus on match-day intensity and immediate results, TORRAS recognized that progress is rarely visible in a single day. It is through the steady act of recording those everyday moments that many athletes begin to see their growth, build deeper confidence, and strengthen their passion for sports.
In many ways, the partnership speaks directly to the long-standing spirit of Portuguese football. Instead of celebrating talent, instinct, or individual heroics alone, it points to something many Portuguese players — Cristiano Ronaldo among them — have come to represent over the years: a grounded willingness to face reality, and to pursue greatness through relentless focus, discipline, and daily commitment. The real effort and sacrifice they make, both in training and life, often resonate more deeply with fans and the public than the final result itself. That is exactly why it matters to capture the moments behind the scenes.
To empower the passion that carry through every moment, TORRAS is also releasing a limited-edition Portugal national team Q3 AIR Ostand case, honoring the dedication and courage that defines Portuguese football through the whole visual design. Drawing inspiration from the team's new kit, the case features a red, green, and gold palette, while the wavy texture reflects Portugal's enduring maritime spirit and legacy of adventure. The case's signature airbag structure is further elevated with the iconic Quinas crest and football-inspired graphics.
Beyond its design and strong protection, the innovative magnetic stand is what makes the TORRAS Ostand case an ideal companion for documenting and sharing everyday training moments. With 180-degree flip, 360-degree rotation, and a secure magnetic hold, this magnetic stand gives athletes an effortless and hands-free way to capture their routines in almost any setting. The phone can be placed steadily on a flat court, attached to nearby fixtures, or mounted on gym equipment, all without bulky filming gear or interrupting the flow of training. The limited-edition case is now available at [https://bit.ly/40TcAWJ].
Recording is not only for athletes, it is also for everyone. For football fans, what could feel more natural than carrying a football-inspired Ostand case into the energy of the game? Whether watching a match or sharing experience with friends, anyone with their phone and Ostand case can capture their own football moments. After all, the chance to take part in, connect with, and share in a global event is itself a moment worth remembering.
Throughout the World Cup season, TORRAS will introduce a series of football-themed activities, bringing fans and sports enthusiasts together to take part in, share, and record the moments of passion that define this global event.
About TORRAS
TORRAS is a global consumer technology brand focused on designing innovative, high-performance mobile accessories that enhance everyday life. Known for its user-centric approach and premium design, TORRAS continues to deliver products that combine functionality, style, and reliability for modern consumers worldwide.
NEW YORK, March 28, 2026 /PRNewswire/ -- In 2026, Portugal will begin a World Cup journey with special significance. After missing the last World Cup hosted in the United States back in 1994, this storied national team now has the chance to create a new chapter on American soil, one that could become a defining moment in Portugal's football history. And for this exciting stage, preparation is about more than training alone. Beyond the usual partnerships in kits and performance gear, Portugal has teamed up with innovative technology brand TORRAS, bringing it on as a partner to document the journey and help capture the moments that shape it.
Recently, the Portugal national football team and rising consumer electronics brand TORRAS unveiled a new collaboration titled "Record Your Passion." At the heart of the partnership is TORRAS' innovative Ostand Case, inspired by a habit that has become increasingly common in the everyday lives of athletes and sports enthusiasts: using their phones to capture the ordinary moments of training and competition. Unlike many sports brands that focus on match-day intensity and immediate results, TORRAS recognized that progress is rarely visible in a single day. It is through the steady act of recording those everyday moments that many athletes begin to see their growth, build deeper confidence, and strengthen their passion for sports.
In many ways, the partnership speaks directly to the long-standing spirit of Portuguese football. Instead of celebrating talent, instinct, or individual heroics alone, it points to something many Portuguese players — Cristiano Ronaldo among them — have come to represent over the years: a grounded willingness to face reality, and to pursue greatness through relentless focus, discipline, and daily commitment. The real effort and sacrifice they make, both in training and life, often resonate more deeply with fans and the public than the final result itself. That is exactly why it matters to capture the moments behind the scenes.
To empower the passion that carry through every moment, TORRAS is also releasing a limited-edition Portugal national team Q3 AIR Ostand case, honoring the dedication and courage that defines Portuguese football through the whole visual design. Drawing inspiration from the team's new kit, the case features a red, green, and gold palette, while the wavy texture reflects Portugal's enduring maritime spirit and legacy of adventure. The case's signature airbag structure is further elevated with the iconic Quinas crest and football-inspired graphics.
Beyond its design and strong protection, the innovative magnetic stand is what makes the TORRAS Ostand case an ideal companion for documenting and sharing everyday training moments. With 180-degree flip, 360-degree rotation, and a secure magnetic hold, this magnetic stand gives athletes an effortless and hands-free way to capture their routines in almost any setting. The phone can be placed steadily on a flat court, attached to nearby fixtures, or mounted on gym equipment, all without bulky filming gear or interrupting the flow of training. The limited-edition case is now available at [https://bit.ly/40TcAWJ].
Recording is not only for athletes, it is also for everyone. For football fans, what could feel more natural than carrying a football-inspired Ostand case into the energy of the game? Whether watching a match or sharing experience with friends, anyone with their phone and Ostand case can capture their own football moments. After all, the chance to take part in, connect with, and share in a global event is itself a moment worth remembering.
Throughout the World Cup season, TORRAS will introduce a series of football-themed activities, bringing fans and sports enthusiasts together to take part in, share, and record the moments of passion that define this global event.
About TORRAS
TORRAS is a global consumer technology brand focused on designing innovative, high-performance mobile accessories that enhance everyday life. Known for its user-centric approach and premium design, TORRAS continues to deliver products that combine functionality, style, and reliability for modern consumers worldwide.
** This press release is distributed by PR Newswire through automated distribution system, for which the client assumes full responsibility. **
Record Your Passion: TORRAS Partners with Portugal Football for the Season Ahead
Record Your Passion: TORRAS Partners with Portugal Football for the Season Ahead
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Cision's 2026 State of the Media Report reveals 66% of journalists rely on PR for story ideas
CHICAGO, May 13, 2026 /PRNewswire/ -- Cision, a global leader in consumer and media intelligence, today released its 2026 State of the Media Report, revealing a shift in how the media ecosystem operates: PR is no longer just pitching stories, it's becoming a critical part of how the modern newsroom works.
Based on a global survey of nearly 2,000 journalists across 19 markets, the report finds that 66% of journalists rely on PR-provided content – including press releases, pitches, and media kits – for story ideas, making PR the leading source of story leads.
More information. More pressure.
Journalists are working across a more fragmented media landscape, and competing with creators and AI for audience attention. At the same time, newsroom constraints continue to grow:
- Accuracy, fact-checking, and combating misinformation emerged as the No. 1 challenge journalists face today
- 49% cite shrinking budgets, staff cuts, and increased workloads as their biggest obstacles
These trends point to a shift in how journalists and PR professionals work together, with journalists placing greater reliance on PR teams that can provide timely, relevant, and credible information.
"The 2026 report makes one thing clear: The newsroom and PR professionals are more interdependent than ever," said Amy Jones, Chief Marketing Officer at Cision. "As journalists face unprecedented pressure on their time and resources, PR is becoming an essential partner, providing data, ideas, and expert access that helps support the news cycle."
Key insights
- Relevance is the biggest gap
72% of journalists say fewer than a quarter of pitches are relevant - LinkedIn is the most valuable platform for media
62% use LinkedIn professionally, with 33% ranking it as the single most valuable platform for their work - AI is growing, but trust matters
53% oppose AI-generated pitches due to concerns around accuracy and personalization - What journalists value most in pitches
Original research, expert access, and embargoed information
What this means for PR
As AI becomes more embedded in newsrooms, generic outreach is losing impact.
Journalists are clear on what works: Relevant ideas, original research, credible data, expert access, and ready-to-use assets.
PR teams that support how journalists work, not just pitch them stories, are the ones that stand out.
In a faster, more fragmented media environment, clarity, and credibility, not volume, drive impact.
Download the 2026 State of the Media Report
Cision is following the report's release with a two-part webinar series featuring a panel of journalists who will unpack the findings and answer audience questions. Register for free
About the 2026 State of the Media Report
Cision's State of the Media Report has served as a trusted benchmark for more than a decade, helping communications professionals understand journalists' preferences, challenges, and evolving workflows.
The 2026 report is based on a survey conducted in January and February 2026 of 1,899 journalists across North America, EMEA, and APAC, representing digital publications, newspapers, magazines, broadcast outlets, and emerging media platforms.
About Cision
Cision is the global leader in consumer and media intelligence, engagement, and communication solutions. We equip PR and corporate communications, marketing, and social media professionals with the tools they need to excel in today's data driven world. Our deep expertise, exclusive data partnerships, and award-winning products, including CisionOne, Brandwatch, Trajaan, and PR Newswire, enable over 75,000 companies and organizations, including 84% of the Fortune 500, to see and be seen, understand and be understood by the audiences that matter most to them.
Media Contact:
Cision Public Relations
CisionPR@cision.com
Cision's 2026 State of the Media Report reveals 66% of journalists rely on PR for story ideas
CHICAGO, May 13, 2026 /PRNewswire/ -- Cision, a global leader in consumer and media intelligence, today released its 2026 State of the Media Report, revealing a shift in how the media ecosystem operates: PR is no longer just pitching stories, it's becoming a critical part of how the modern newsroom works.
Based on a global survey of nearly 2,000 journalists across 19 markets, the report finds that 66% of journalists rely on PR-provided content – including press releases, pitches, and media kits – for story ideas, making PR the leading source of story leads.
More information. More pressure.
Journalists are working across a more fragmented media landscape, and competing with creators and AI for audience attention. At the same time, newsroom constraints continue to grow:
- Accuracy, fact-checking, and combating misinformation emerged as the No. 1 challenge journalists face today
- 49% cite shrinking budgets, staff cuts, and increased workloads as their biggest obstacles
These trends point to a shift in how journalists and PR professionals work together, with journalists placing greater reliance on PR teams that can provide timely, relevant, and credible information.
"The 2026 report makes one thing clear: The newsroom and PR professionals are more interdependent than ever," said Amy Jones, Chief Marketing Officer at Cision. "As journalists face unprecedented pressure on their time and resources, PR is becoming an essential partner, providing data, ideas, and expert access that helps support the news cycle."
Key insights
- Relevance is the biggest gap
72% of journalists say fewer than a quarter of pitches are relevant - LinkedIn is the most valuable platform for media
62% use LinkedIn professionally, with 33% ranking it as the single most valuable platform for their work - AI is growing, but trust matters
53% oppose AI-generated pitches due to concerns around accuracy and personalization - What journalists value most in pitches
Original research, expert access, and embargoed information
What this means for PR
As AI becomes more embedded in newsrooms, generic outreach is losing impact.
Journalists are clear on what works: Relevant ideas, original research, credible data, expert access, and ready-to-use assets.
PR teams that support how journalists work, not just pitch them stories, are the ones that stand out.
In a faster, more fragmented media environment, clarity, and credibility, not volume, drive impact.
Download the 2026 State of the Media Report
Cision is following the report's release with a two-part webinar series featuring a panel of journalists who will unpack the findings and answer audience questions. Register for free
About the 2026 State of the Media Report
Cision's State of the Media Report has served as a trusted benchmark for more than a decade, helping communications professionals understand journalists' preferences, challenges, and evolving workflows.
The 2026 report is based on a survey conducted in January and February 2026 of 1,899 journalists across North America, EMEA, and APAC, representing digital publications, newspapers, magazines, broadcast outlets, and emerging media platforms.
About Cision
Cision is the global leader in consumer and media intelligence, engagement, and communication solutions. We equip PR and corporate communications, marketing, and social media professionals with the tools they need to excel in today's data driven world. Our deep expertise, exclusive data partnerships, and award-winning products, including CisionOne, Brandwatch, Trajaan, and PR Newswire, enable over 75,000 companies and organizations, including 84% of the Fortune 500, to see and be seen, understand and be understood by the audiences that matter most to them.
Media Contact:
Cision Public Relations
CisionPR@cision.com
** This press release is distributed by PR Newswire through automated distribution system, for which the client assumes full responsibility. **
PR Emerges as the Primary Source for Journalists in High-Pressure Newsrooms
