NHA TRANG, Vietnam, March 31, 2026 /PRNewswire/ -- IHG Hotels & Resorts announces the opening of voco Scenia Bay Nha Trang by IHG in March 2026, marking the third property under the brand to open in Vietnam.
Each voco property is characterised by its individual charm, which provides guests with something unique while creating an inviting and unstuffy atmosphere for guests to truly unwind and feel at ease. Infused with subtle local influences and thoughtful touches, voco Scenia Bay Nha Trang offers a great gateway to explore Nha Trang.
Nestled in Nha Trang's newly developed northern coastal precinct, just 10 minutes from Tran Phu Street, voco Scenia Bay Nha Trang is a 31-storey hotel within the premium collection of IHG Hotels & Resorts. Set along the shoreline, the 250-room property offers convenient access to the city's key attractions while providing a more relaxed coastal setting, with all guestrooms featuring views of the ocean.
"We are thrilled to open voco Scenia Bay Nha Trang and bring a reliable but different stay experience to the lively coastal city. The hotel reflects the brand's thoughtful, unstuffy and charming personality, with a focus on hosted service and sustainability. Our bayfront location offers guests the best of both worlds: the tranquility of the coast and easy access to Nha Trang's vibrant attractions. We look forward to contributing to the city's continued growth as one of Vietnam's most dynamic coastal destinations," shared Justin Malcolm, General Manager of voco Scenia Bay Nha Trang by IHG.
Guests are invited to 'come on in' and are greeted with a signature voco welcome treat that is unique and representative of the local area, alongside a swift and seamless check-in experience. At voco Scenia Bay Nha Trang, guests will enjoy chocolate bar with sun-dried mango filling, crafted from fresh mangoes locally sourced in Cam Lam, Khanh Hoa Province.
'Me time' beckons in its 250 thoughtfully designed guestrooms and suites, where each guestroom is a soothing seaside retreat with modern comforts, thoughtful details, and uninterrupted vistas of the coastline setting the tone for pure relaxation.
The culinary journey unfolds across the hotel's five diverse outlets, offering a taste of the "voco life". Infini Bleu, the pool bar with infinity sea views, sets the stage for relaxed sunset moments with sips by the skyline. The hotel's specialty restaurant 'La Bonita' brings vibrant Mediterranean dining with Italian and Spanish flavors, while 'The Show', an all-day-dining restaurant, delivers an elevated, multi-sensory experience with live cooking performances. Socialite, the hotel's lobby lounge, transitions seamlessly from a relaxed daytime café into an intimate evening bar, offering craft beverages and light bites that adapt to the day.
Dedicated spaces bathed in natural daylight, including a spacious integrated AV ballroom with a scenic ocean backdrop, provide an inspiring setting for corporate meetings, social gatherings, weddings and curated private events; all complemented by restorative facilities such as the 24/7 Fitness Centre and voco Wellness Centre.
Staying true to voco hotels' "step by step" sustainability mantra, voco Scenia Bay Nha Trang is committed to innovation and sustainability, and the belief that small steps collectively make the biggest difference. This includes pillows and duvet fillings made from recycled materials and premium organic New Zealand bulk bath amenities from Antipodes.
With its prime location, contemporary design, and lifestyle-driven approach, voco Scenia Bay Nha Trang offers a fresh and welcoming experience for travellers seeking relaxed sophistication by the sea.
For more information or bookings, please visit the hotel website or call +84 (0) 258 359 5555, email reservations.voconhatrang@ihg.com
To celebrate the opening of voco™ Scenia Bay Nha Trang, guests can enjoy the "Opening Special" featuring 20% off on the Best Flexible Rate, inclusive of breakfast for two, welcome treats, early check-in and late check-out until 4 PM (subject to availability). IHG One Rewards members will enjoy additional 10% off. Enhance your coastal getaway by staying two nights or more to receive an additional hotel credit, redeemable across all the hotel's signature restaurants and bars.
ENDS
High-resolution hotel images are available here: Media Gallery
About IHG Hotels & Resorts
IHG Hotels & Resorts [LON:IHG, NYSE:IHG (ADRs)] is a global hospitality company, with a purpose to provide True Hospitality for Good.
With a family of 20 hotel brands and IHG One Rewards, one of the world's largest hotel loyalty programmes with over 145 million members, IHG has more than one million rooms and 6,800 open hotels in over 100 countries, and a development pipeline of over 2,300 properties.
- Luxury & Lifestyle: Six Senses, Regent Hotels & Resorts, InterContinental Hotels & Resorts, Vignette Collection, Kimpton Hotels & Restaurants, Hotel Indigo
- Premium: voco hotels, Ruby, HUALUXE Hotels & Resorts, Crowne Plaza Hotels & Resorts, EVEN Hotels
- Essentials: Holiday Inn Express, Holiday Inn Hotels & Resorts, Garner hotels, avid hotels
- Suites: Atwell Suites, Staybridge Suites, Holiday Inn Club Vacations, Candlewood Suites
- Exclusive Partners: Iberostar Beachfront Resorts
InterContinental Hotels Group PLC is the Group's holding company and is incorporated and registered in England and Wales. Approximately 385,000 people work across IHG's hotels and corporate offices globally.
Visit us online for more about our hotels and reservations and IHG One Rewards. To download the IHG One Rewards app, visit the Apple App or Google Play stores.
For our latest news, visit our Newsroom and follow us on LinkedIn.
About voco hotels
Designed to stand out from the crowd, voco hotels is IHG's fastest growing premium brand, offering a hotel experience that is consistently thoughtful and distinct. Each property is characterised by its individual charm, providing guests with something different while also ensuring the reliability of a global brand. With an inviting and unstuffy atmosphere, voco hotels create a space where guests can truly unwind and feel at ease. Centred around the brand hallmarks 'Come on in,' 'Me time,' and 'voco life,' voco delivers delightful and uplifting experiences brought to life by easy-going and attentive hosts.
For more information and to book, visit www.vocohotels.com, and stay connected with us on Facebook www.facebook.com/vocohotels, and Instagram www.instagram.com/vocohotels
** This press release is distributed by PR Newswire through automated distribution system, for which the client assumes full responsibility. **
IHG introduces voco Scenia Bay Nha Trang to Vietnam's stunning central coastline
IHG introduces voco Scenia Bay Nha Trang to Vietnam's stunning central coastline
ANSHUN, China, May 23, 2026 /PRNewswire/ -- On May 21, at the Guizhou Anshun Tourism Development Conference, Mafengwo Travel Group officially launched three flagship "New Mountain Play" benchmark projects — Huangheying Water Cave, Lotus Ancient Cave, and Luoyang Glasswater Gorge — while jointly releasing the 2026 Anshun Mountain Outdoor New Play Playbook with the Anshun Municipal Bureau of Culture, Sports, Radio, TV and Tourism. By redefining mountain outdoor travel experiences through "new play," the initiative injects fresh momentum into Anshun's positioning as an international mountain tourism destination.
"Personalized travel is rising rapidly. Tourism is transitioning from a 'sightseeing economy' to an 'experience economy.' More than just 'having been there,' travelers today seek emotional value from scenic spots and related projects," said Chen Gang, Founder and CEO of Mafengwo, in a speech titled *Co-creating the Super Play Era of Mountain Tourism*. He noted that leveraging benchmark new-play projects such as Huangheying Water Cave, Lotus Ancient Cave, and Luoyang Glasswater Gorge, Mafengwo will work with Anshun to integrate "new play, new formats, new marketing, and new consumption" into a holistic innovation ecosystem for destination-wide play. Together, they aim to revitalize natural resources, energize industrial momentum, link rural revitalization, and jointly build Anshun into a national hub for new mountain play.
At a time when travelers are increasingly weary of "man-made check-in spots" and homogenized internet-famous projects, the newly launched projects abandon the old path of large-scale construction. Instead, they return to the wild itself, adopting a "light development, heavy experience" approach to create mountain plays that are "wild on the outside, refined on the inside." Huangheying Water Cave focuses on "natural wonders + interactive adventure," using its original "water-cave" karst features to create a genuine sense of "underground exploration." Lotus Ancient Cave, based on a massive natural cave, integrates "light ultimate" activities such as via ferrata, rappelling, and cave drop towers, allowing ordinary visitors to feel adrenaline-pumping "heart-racing moments" in a natural setting. Luoyang Glasswater Gorge follows the original river course, using natural elevation differences to design trails for hiking, canyoning, and waterfall rappelling, with minimal artificial construction, emphasizing the pristine "glass water" and an eco-harmonious, back-to-nature mountain experience.
At the "2026 Anshun Mountain Tourism New Play" sharing session, Mafengwo Travel Group and the Anshun Municipal Bureau of Culture, Sports, Radio, TV and Tourism jointly released the *2026 Anshun Mountain Outdoor New Play Playbook*. Ten selected plays in non-traditional mountain settings were featured, including "Night Tour of Dupo Tang — Immersive Journey into the World of Journey to the West," "Watch Intangible Cultural Heritage 'Spider-Man' Climb Cliffs for Bird's Nests," and "370-Meter Free Fall at Balinghe Bridge." These showcase how Anshun creatively uses its karst landscapes as a natural "amusement park" for mountain experiences.
He Weihong, Vice Mayor of Anshun, stated in his address: "In Anshun, the 'City of 21°C,' mountains are no longer just scenery to be viewed. They are living fields to be climbed, immersed in, jumped over, and breathed in. Anshun will take this conference as an opportunity to accelerate the internationalization of its mountain tourism and build a first-class mountain outdoor sports destination." During the event, Anshun Tourism Group also promoted its mountain outdoor travel routes.
By early 2026, the number of outdoor sports participants in China had exceeded 400 million, with participation in mountain hiking, trail running, rock climbing, and canyoning rising year by year. Driven by the dual trends of "nationwide fitness" and "pan-outdoor" activities, mountain play is moving from niche circles to the general public. Unlike the high barriers of traditional outdoor activities, Anshun's new plays target the blue ocean market of "light ultimate + strong experience + high shareability." Whether it's a "bridge bungee jump," checking out the natural wonder "Eye of the Great Sage," or experiencing a "Journey to the West fantasy" at night by Dupo Tang Waterfall — these activities are novel, beginner-friendly, and serve as natural content and social currency.
Anshun's mountain play innovation has also attracted international attention. Anouar, Chief Representative of the Tunisian National Tourism Office in China, noted in his speech that Anshun's innovation in integrating mountain tourism and sports is worth learning from for many international peers. He noted that Tunisia has diverse mountain resources across the country, with history embedded in the mountains and culture in the scenery — this is the unique charm of Tunisia's mountains. He looks forward to China-Tunisia cooperation to explore more mountain tourism opportunities and co-create new partnership models.
An international dialogue session brought together representatives from the Norwegian National Tourist Board, Visit Flanders (Belgium), and the Saudi Tourism Authority to discuss mountain outdoor tourism upgrade from a global perspective. The guests agreed that they were delighted to see that Anshun is not simply replicating a "Switzerland of the East" but is creating an entirely new "universal language of mountain tourism." The internationalization of mountain tourism is not about imitation but about excavating the unique narratives of local landscapes — with its green mountains and clear waters as the canvas and play innovation as the brush, Anshun is painting a vibrant new picture for the world.
A domestic dialogue session brought together frontier explorers, practitioners, and experts in mountain sports tourism to discuss the future development of mountain sports tourism from the perspectives of communities, products, and operations. Qin Chuan, Founder of Wanan Youth Travel, noted that with technological advancements and equipment iteration, more and more "outdoor novices" without professional training can enjoy the pleasures of the wild. Currently, Wanan Youth Travel is selecting and developing "super single products" and continuously improving service quality to deliver ultimate outdoor experiences to visitors.
After the conference, industry guests conducted on-site inspections of new play projects, including Lotus Ancient Cave, Dupo Tang Night Tour, Anshun Ancient Town, and Getu River. Wang Yu, Chief Representative of the Norwegian National Tourist Board in Greater China, remarked: "Anshun and Norway share many similarities. Anshun's new mountain plays emphasize 'light development, heavy experience.' Take Lotus Ancient Cave — it doesn't feel like a 'designed' scenic spot, but rather an extension of Anshun's natural mountain charm itself, an experiential field you can fully immerse yourself in. The scale of this 'light ultimate' experience is just right — thrilling enough, yet truly authentic."
** This press release is distributed by PR Newswire through automated distribution system, for which the client assumes full responsibility. **
Light Ultimate, High Experience, Original Ecology, Personalization -- Mafengwo and Anshun Municipal Bureau of Culture, Sports, Radio, TV and Tourism Co-create New Forms of Mountain Tourism
Light Ultimate, High Experience, Original Ecology, Personalization -- Mafengwo and Anshun Municipal Bureau of Culture, Sports, Radio, TV and Tourism Co-create New Forms of Mountain Tourism
