Elevating Modern Aesthetics: ARTĒ Madrid Partners with X Pay to Unveil the All-New SIERRA Collection

Empowering Gen Z and the Next Generation to Define Their Radiance with Passion, Artistry, and Flexible Payment Autonomy

HONG KONG SAR - Media OutReach Newswire - 30 March 2026 - ARTĒ Madrid, the Spanish jewelry house whose name literally translates to "Art" has long been synonymous with exquisite craftsmanship fueled by love and passion. For a generation that dares to express their individuality—Gen Z—jewelry is no longer reserved for grand occasions; it is "Wearable Art" that celebrates self-love and personal storytelling in everyday life. To let this passion flourish freely, ARTĒ Madrid is proud to announce a lifestyle-driven partnership with X Pay, Hong Kong's Buy-Now-Pay Later payment platform, seamlessly interweaving classic jewelry artistry with modern payment flexibility.

ARTĒ Madrid SIERRA new series release

Embracing Brilliance: Resonating with the Gen Z "Live in the Moment" Philosophy

The new generation of consumers possesses an uncompromising pursuit of beauty coupled with an autonomous, composed attitude toward life. They desire to embrace what they love "now" without being constrained by traditional high-entry costs. X Pay's Buy Now, Pay Later (BNPL) service resonates perfectly with this aesthetic of living freely.

By introducing X Pay at ARTĒ Madrid, customers can now split their purchases into three interest-free installments. This allows them to acquire pieces of art—carried by Spanish heritage and passion—as part of their daily wardrobe with grace and ease. This flexibility empowers the next generation to explore style without compromise, ensuring every moment of "sparkle" is pure and effortless.

Unlocking Fashion Potential: Connecting a Vibrant Lifestyle Community

The synergy between ARTĒ Madrid and X Pay transcends the transactional experience. By joining the X Pay ecosystem, ARTĒ Madrid connects with a community of over 250,000 trend-conscious users. This partnership breaks traditional barriers, encouraging young fashion enthusiasts to boldly experiment with "stacking" and styling different jewelry pieces, injecting youthful energy into the brand's aesthetic universe.

The Grand Debut of the "SIERRA" Collection

To mark this collaboration, ARTĒ Madrid presents the new SIERRA Collection. Inspired by the raw silhouettes of Spanish mountain ranges, the collection utilizes fluid natural lines and 3D forms, accented by ice-flower cut colored gemstones. SIERRA interprets the organic beauty of curves, offering a style that is bold, free, yet profoundly elegant—perfect for the modern individual who effortlessly switches looks to express their true self across different life scenarios.

Exclusive Limited-Time Offer: Save HK$50 with X Pay

To celebrate ARTĒ Madrid's launch on X Pay, exclusive welcome rewards await jewelry lovers! Starting today, new X Wallet App users who make their first purchase at ARTĒ Madrid via X Pay can enjoy a HK$50 discount on orders of HK$100 or more^. Combined with our interest-free, 3-installment plan, you can enrich your personal jewelry collection with total peace of mind.

ARTĒ Madrid Hong Kong Network:

• Harbour City: Shop 3306, Level 3, Gateway Arcade, Tsim Sha Tsui
• Fashion Walk: Shop 18 & 19, G/F, 11-19 Great George St, Causeway Bay
• Festival Walk: Shop LG2-22, 80 Tat Chee Avenue, Kowloon Tong
• Man Yee Arcade: Shop 117, 1/F, Man Yee Building, Central
• V City: Shop M-96, MTR Level, Tuen Mun

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^New X Wallet App users spend HK$100+ at ARTĒ via X Pay to get HK$50 off. The voucher will automatically pop up upon registration. If not displayed, enter promo code "XPAYARTE50" to redeem. Limited quotas apply on a first-come, first-served basis. Terms and conditions apply.

Hashtag: #XPay #ARTĒ #ARTE #BuyNowPayLatern #jewelry #HK0093

https://zero-xpay.com/
https://www.linkedin.com/company/zero-xpay/
https://www.instagram.com/xpay.hk/

The issuer is solely responsible for the content of this announcement.

HONG KONG SAR - Media OutReach Newswire - 30 March 2026 - ARTĒ Madrid, the Spanish jewelry house whose name literally translates to "Art" has long been synonymous with exquisite craftsmanship fueled by love and passion. For a generation that dares to express their individuality—Gen Z—jewelry is no longer reserved for grand occasions; it is "Wearable Art" that celebrates self-love and personal storytelling in everyday life. To let this passion flourish freely, ARTĒ Madrid is proud to announce a lifestyle-driven partnership with X Pay, Hong Kong's Buy-Now-Pay Later payment platform, seamlessly interweaving classic jewelry artistry with modern payment flexibility.

ARTĒ Madrid SIERRA new series release

Embracing Brilliance: Resonating with the Gen Z "Live in the Moment" Philosophy

The new generation of consumers possesses an uncompromising pursuit of beauty coupled with an autonomous, composed attitude toward life. They desire to embrace what they love "now" without being constrained by traditional high-entry costs. X Pay's Buy Now, Pay Later (BNPL) service resonates perfectly with this aesthetic of living freely.

By introducing X Pay at ARTĒ Madrid, customers can now split their purchases into three interest-free installments. This allows them to acquire pieces of art—carried by Spanish heritage and passion—as part of their daily wardrobe with grace and ease. This flexibility empowers the next generation to explore style without compromise, ensuring every moment of "sparkle" is pure and effortless.

Unlocking Fashion Potential: Connecting a Vibrant Lifestyle Community

The synergy between ARTĒ Madrid and X Pay transcends the transactional experience. By joining the X Pay ecosystem, ARTĒ Madrid connects with a community of over 250,000 trend-conscious users. This partnership breaks traditional barriers, encouraging young fashion enthusiasts to boldly experiment with "stacking" and styling different jewelry pieces, injecting youthful energy into the brand's aesthetic universe.

The Grand Debut of the "SIERRA" Collection

To mark this collaboration, ARTĒ Madrid presents the new SIERRA Collection. Inspired by the raw silhouettes of Spanish mountain ranges, the collection utilizes fluid natural lines and 3D forms, accented by ice-flower cut colored gemstones. SIERRA interprets the organic beauty of curves, offering a style that is bold, free, yet profoundly elegant—perfect for the modern individual who effortlessly switches looks to express their true self across different life scenarios.

Exclusive Limited-Time Offer: Save HK$50 with X Pay

To celebrate ARTĒ Madrid's launch on X Pay, exclusive welcome rewards await jewelry lovers! Starting today, new X Wallet App users who make their first purchase at ARTĒ Madrid via X Pay can enjoy a HK$50 discount on orders of HK$100 or more^. Combined with our interest-free, 3-installment plan, you can enrich your personal jewelry collection with total peace of mind.

ARTĒ Madrid Hong Kong Network:

• Harbour City: Shop 3306, Level 3, Gateway Arcade, Tsim Sha Tsui
• Fashion Walk: Shop 18 & 19, G/F, 11-19 Great George St, Causeway Bay
• Festival Walk: Shop LG2-22, 80 Tat Chee Avenue, Kowloon Tong
• Man Yee Arcade: Shop 117, 1/F, Man Yee Building, Central
• V City: Shop M-96, MTR Level, Tuen Mun

^New X Wallet App users spend HK$100+ at ARTĒ via X Pay to get HK$50 off. The voucher will automatically pop up upon registration. If not displayed, enter promo code "XPAYARTE50" to redeem. Limited quotas apply on a first-come, first-served basis. Terms and conditions apply.

Hashtag: #XPay #ARTĒ #ARTE #BuyNowPayLatern #jewelry #HK0093

https://zero-xpay.com/
https://www.linkedin.com/company/zero-xpay/
https://www.instagram.com/xpay.hk/

The issuer is solely responsible for the content of this announcement.

About ARTĒ Madrid

About X Pay

** This press release is distributed by Media OutReach Newswire through automated distribution system, for which the client assumes full responsibility. **

GUILIN, CHINA - Media OutReach Newswire - 22 July 2026 - Known worldwide for its dramatic karst landscapes, Guilin has long been one of southern China's most iconic travel destinations. As travelers increasingly seek deeper connections with local communities, rural Guilin offers a different way to experience the countryside. Here, visitors are not simply observers of the landscape — they become part of it, walking through rice terraces, cycling along rivers, tasting local cuisine, and discovering traditions that have evolved alongside nature for generations.

Village Voyage: Where Guilin’s landscape inspires new ways to experience rural China

In the latest season of Village Voyage, CGTN host Julian Waghann from the United States and Filipino traveler Eliza Arce journey into Longsheng and Yangshuo, exploring how the mountains, rivers and people of Guilin continue to inspire a unique rural lifestyle.

Terraces shaped by generations of farming wisdom

Rising high in the mountains of Guangxi, the Longji Rice Terraces are far more than a spectacular agricultural landscape. Carved into the hillsides over centuries by generations of local communities, they embody a remarkable balance between human ingenuity and the natural world.

For local villager Liao Yanmei, the terraces are inseparable from everyday life. "They mean everything to us," she says. "They're our life." Today, she is leading efforts to restore and preserve the ancient terraces, ensuring this living heritage continues to thrive for generations to come.

Julian and Eliza arrive during the Shuyang Festival, one of Longsheng's most important annual farming celebrations. Walking along the narrow paths between the fields, they join villagers in the traditional seedling-throwing ritual and carry torches through the illuminated terraces as night falls.

For Eliza, the landscape evokes memories of the Banaue Rice Terraces in her native Philippines. "They're in the northern part of the country," she says. "They were also carved into the mountains by local communities. I was amazed by how closely our rice terrace cultures mirror each other. It made me realize we share deeper roots. And, in that moment, I truly felt at home."

Through these encounters, Julian and Eliza discover that the Shuyang Festival no longer marks only the beginning of the farming season. It has also become an immersive cultural experience, inviting visitors to step into the rhythms of rural life and discover a new way of experiencing China's countryside.

The secret behind the world's long hair village

Deep within the Longji Rice Terraces lies Huangluo Yao Village, home to the Red Yao people and renowned for its centuries-old long hair tradition. For generations, Red Yao women have cared for their famously long, glossy hair using fermented rice water, a natural hair treatment passed down from one generation to the next.

"Long hair, in Red Yao culture, symbolizes longevity and prosperity," said local cultural ambassador Haili. "We believe that healthy hair reflects a healthy body, bringing both long life and good fortune."

Drawing on generations of ecological knowledge, the Red Yao have long used rice water together with locally grown herbs to create a natural hair-care recipe. Rooted in the surrounding landscape, the tradition reflects a sustainable way of living that values natural resources and respects the rhythms of the environment.

Beyond their long hair tradition, the Red Yao are equally renowned for their exquisite costume craftsmanship. According to master artisan Pan Jifeng, completing a single traditional outfit can take an entire year. Weaving, batik, natural dyeing, and intricate embroidery come together in garments whose patterns are inspired by the mountains, animals, and everyday life, preserving generations of cultural memory.

Beyond the landscape: A new way to experience rural Guilin

While Guilin has long attracted visitors with its iconic scenery, a new generation of travelers is discovering the region through more immersive experiences.

In Yangshuo, the mountains and rivers have become a playground for outdoor exploration. Cycling through countryside paths, hiking among karst peaks, drifting along rivers on bamboo rafts, and experiencing cliffside adventures offer visitors a chance to engage with the landscape rather than simply admire it.

Supported by convenient transportation, diverse outdoor activities and growing tourism facilities, Yangshuo is emerging as an international destination where nature, culture and local life come together.

More than a journey: Villages connected by nature and culture

Every village tells its own story.

Some are written in the mountains, others in the rivers. Some live on through songs and festivals, while others survive through everyday traditions passed from one generation to the next.

From the rice terraces to the Karst landscapes, Guilin shows how rural communities continue to grow from the landscapes that shaped them — welcoming new visitors while keeping their own stories alive.

Hashtag: #CGTN #Guilin

The issuer is solely responsible for the content of this announcement.

** This press release is distributed by Media OutReach Newswire through automated distribution system, for which the client assumes full responsibility. **