Co-created Pro Video Rig Kit debuts alongside the vivo X300 Ultra, rolling out globally across vivo retail channels, with early access provided to hundreds of media outlets and creators
SHENZHEN, China, March 31, 2026 /PRNewswire/ -- SmallRig announced a strategic collaboration with vivo to launch a comprehensive mobile imaging solution, unveiled alongside the global debut of the vivo X300 Ultra.
At the vivo X Series Spring Product Launch Event, the live broadcast was executed using a 13-camera setup, with each unit built around the vivo X300 Ultra paired with the SmallRig Pro Video Rig Kit.
At the center of this collaboration is the vivo | SmallRig Pro Video Rig Kit, a co-developed system designed to support mobile content creation for professional users worldwide.
As one of the world's leading smartphone brands, vivo has built a strong reputation for innovation in mobile imaging, with a significant presence across China and Europe. This partnership not only highlights SmallRig's growing capabilities in mobile imaging solutions, but also reflects a shared vision to empower creators and accelerate the development of a more integrated mobile imaging ecosystem.
Designed with real-world creative workflows in mind, the Pro Video Rig Kit integrates seamlessly with the vivo X300 Ultra while maintaining compatibility with future devices. The system offers creators a flexible and scalable setup that supports a wide range of production scenarios, from vlogging and short-form video to documentary filmmaking.
Beyond traditional shooting, the solution also enables mobile live streaming, event broadcasting, and multi-camera workflows. With improvements in stability, control, and overall efficiency, the kit provides a more structured and professional mobile production experience.
As part of the global launch, the co-created kit will be available across vivo retail channels in both China and Europe, signaling a broader shift as professional-grade imaging tools become increasingly accessible to mainstream creators.
Early market response has been encouraging, reflecting a growing demand for high-performance mobile content creation tools. Prior to its official release, the solution was previewed at MWC 2026, one of the world's leading events in connectivity and technology, where it attracted significant attention from international media and industry professionals.
Since the partnership began in 2023, SmallRig and vivo have worked closely to push the boundaries of professional mobile imaging. Their joint innovations have already been tested across a range of demanding production environments, including large-scale live events, variety shows, product launches, and documentary projects. These real-world applications have demonstrated the system's strengths in flexibility, stability, and multi-camera coordination.
The collaboration reflects a broader industry shift toward more integrated creative ecosystems. As content creation continues to evolve, creators are demanding not only better devices, but also more cohesive and interoperable tools. By combining vivo's expertise in mobile imaging technology with SmallRig's deep experience in professional camera accessories, the partnership makes high-quality mobile production more accessible than ever.
SmallRig's vision of a "smartphone + accessories" ecosystem is rapidly becoming a defining trend in mobile imaging. Building on years of innovation in professional support systems, the company continues to expand what's possible for creators, enabling lightweight yet powerful production setups that bridge the gap between mobility and professionalism.
Looking ahead, SmallRig will continue to deepen its collaboration with vivo and other industry partners, exploring new possibilities in mobile content creation. Together, they aim to deliver more complete and efficient creative tools for global users, while driving the mobile imaging industry toward a more integrated and ecosystem-driven future.
About SmallRig
Founded in 2013, SmallRig is an innovation-driven global company that designs and manufactures comprehensive support solutions and accessories for all content creation needs. Trusted by over four million creators globally, SmallRig pioneered the User Co-creation Design (UCD) philosophy and the DreamRig Program.
For more information, visit: www.smallrig.com.
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SmallRig and vivo Launch Integrated Mobile Imaging Solution, Expanding the Boundaries of Mobile Content Creation
SmallRig and vivo Launch Integrated Mobile Imaging Solution, Expanding the Boundaries of Mobile Content Creation
SmallRig and vivo Launch Integrated Mobile Imaging Solution, Expanding the Boundaries of Mobile Content Creation
ANSHUN, China, May 23, 2026 /PRNewswire/ -- On May 21, at the Guizhou Anshun Tourism Development Conference, Mafengwo Travel Group officially launched three flagship "New Mountain Play" benchmark projects — Huangheying Water Cave, Lotus Ancient Cave, and Luoyang Glasswater Gorge — while jointly releasing the 2026 Anshun Mountain Outdoor New Play Playbook with the Anshun Municipal Bureau of Culture, Sports, Radio, TV and Tourism. By redefining mountain outdoor travel experiences through "new play," the initiative injects fresh momentum into Anshun's positioning as an international mountain tourism destination.
"Personalized travel is rising rapidly. Tourism is transitioning from a 'sightseeing economy' to an 'experience economy.' More than just 'having been there,' travelers today seek emotional value from scenic spots and related projects," said Chen Gang, Founder and CEO of Mafengwo, in a speech titled *Co-creating the Super Play Era of Mountain Tourism*. He noted that leveraging benchmark new-play projects such as Huangheying Water Cave, Lotus Ancient Cave, and Luoyang Glasswater Gorge, Mafengwo will work with Anshun to integrate "new play, new formats, new marketing, and new consumption" into a holistic innovation ecosystem for destination-wide play. Together, they aim to revitalize natural resources, energize industrial momentum, link rural revitalization, and jointly build Anshun into a national hub for new mountain play.
At a time when travelers are increasingly weary of "man-made check-in spots" and homogenized internet-famous projects, the newly launched projects abandon the old path of large-scale construction. Instead, they return to the wild itself, adopting a "light development, heavy experience" approach to create mountain plays that are "wild on the outside, refined on the inside." Huangheying Water Cave focuses on "natural wonders + interactive adventure," using its original "water-cave" karst features to create a genuine sense of "underground exploration." Lotus Ancient Cave, based on a massive natural cave, integrates "light ultimate" activities such as via ferrata, rappelling, and cave drop towers, allowing ordinary visitors to feel adrenaline-pumping "heart-racing moments" in a natural setting. Luoyang Glasswater Gorge follows the original river course, using natural elevation differences to design trails for hiking, canyoning, and waterfall rappelling, with minimal artificial construction, emphasizing the pristine "glass water" and an eco-harmonious, back-to-nature mountain experience.
At the "2026 Anshun Mountain Tourism New Play" sharing session, Mafengwo Travel Group and the Anshun Municipal Bureau of Culture, Sports, Radio, TV and Tourism jointly released the *2026 Anshun Mountain Outdoor New Play Playbook*. Ten selected plays in non-traditional mountain settings were featured, including "Night Tour of Dupo Tang — Immersive Journey into the World of Journey to the West," "Watch Intangible Cultural Heritage 'Spider-Man' Climb Cliffs for Bird's Nests," and "370-Meter Free Fall at Balinghe Bridge." These showcase how Anshun creatively uses its karst landscapes as a natural "amusement park" for mountain experiences.
He Weihong, Vice Mayor of Anshun, stated in his address: "In Anshun, the 'City of 21°C,' mountains are no longer just scenery to be viewed. They are living fields to be climbed, immersed in, jumped over, and breathed in. Anshun will take this conference as an opportunity to accelerate the internationalization of its mountain tourism and build a first-class mountain outdoor sports destination." During the event, Anshun Tourism Group also promoted its mountain outdoor travel routes.
By early 2026, the number of outdoor sports participants in China had exceeded 400 million, with participation in mountain hiking, trail running, rock climbing, and canyoning rising year by year. Driven by the dual trends of "nationwide fitness" and "pan-outdoor" activities, mountain play is moving from niche circles to the general public. Unlike the high barriers of traditional outdoor activities, Anshun's new plays target the blue ocean market of "light ultimate + strong experience + high shareability." Whether it's a "bridge bungee jump," checking out the natural wonder "Eye of the Great Sage," or experiencing a "Journey to the West fantasy" at night by Dupo Tang Waterfall — these activities are novel, beginner-friendly, and serve as natural content and social currency.
Anshun's mountain play innovation has also attracted international attention. Anouar, Chief Representative of the Tunisian National Tourism Office in China, noted in his speech that Anshun's innovation in integrating mountain tourism and sports is worth learning from for many international peers. He noted that Tunisia has diverse mountain resources across the country, with history embedded in the mountains and culture in the scenery — this is the unique charm of Tunisia's mountains. He looks forward to China-Tunisia cooperation to explore more mountain tourism opportunities and co-create new partnership models.
An international dialogue session brought together representatives from the Norwegian National Tourist Board, Visit Flanders (Belgium), and the Saudi Tourism Authority to discuss mountain outdoor tourism upgrade from a global perspective. The guests agreed that they were delighted to see that Anshun is not simply replicating a "Switzerland of the East" but is creating an entirely new "universal language of mountain tourism." The internationalization of mountain tourism is not about imitation but about excavating the unique narratives of local landscapes — with its green mountains and clear waters as the canvas and play innovation as the brush, Anshun is painting a vibrant new picture for the world.
A domestic dialogue session brought together frontier explorers, practitioners, and experts in mountain sports tourism to discuss the future development of mountain sports tourism from the perspectives of communities, products, and operations. Qin Chuan, Founder of Wanan Youth Travel, noted that with technological advancements and equipment iteration, more and more "outdoor novices" without professional training can enjoy the pleasures of the wild. Currently, Wanan Youth Travel is selecting and developing "super single products" and continuously improving service quality to deliver ultimate outdoor experiences to visitors.
After the conference, industry guests conducted on-site inspections of new play projects, including Lotus Ancient Cave, Dupo Tang Night Tour, Anshun Ancient Town, and Getu River. Wang Yu, Chief Representative of the Norwegian National Tourist Board in Greater China, remarked: "Anshun and Norway share many similarities. Anshun's new mountain plays emphasize 'light development, heavy experience.' Take Lotus Ancient Cave — it doesn't feel like a 'designed' scenic spot, but rather an extension of Anshun's natural mountain charm itself, an experiential field you can fully immerse yourself in. The scale of this 'light ultimate' experience is just right — thrilling enough, yet truly authentic."
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Light Ultimate, High Experience, Original Ecology, Personalization -- Mafengwo and Anshun Municipal Bureau of Culture, Sports, Radio, TV and Tourism Co-create New Forms of Mountain Tourism
Light Ultimate, High Experience, Original Ecology, Personalization -- Mafengwo and Anshun Municipal Bureau of Culture, Sports, Radio, TV and Tourism Co-create New Forms of Mountain Tourism
