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Marriott's 2025 Cage-Free Pledge in the Spotlight as Field Visit Raises Animal Welfare and Hygiene Concerns

Asia Pacific

Marriott's 2025 Cage-Free Pledge in the Spotlight as Field Visit Raises Animal Welfare and Hygiene Concerns
Asia Pacific

Asia Pacific

Marriott's 2025 Cage-Free Pledge in the Spotlight as Field Visit Raises Animal Welfare and Hygiene Concerns

2026-04-01 10:00 Last Updated At:04-14 11:55

Field visit finds dead birds, eggs surrounded by faeces and fly infestations at egg farm whose operators claim to supply Marriott properties

JAKARTA, INDONESIA - Media OutReach Newswire - 1 April 2026 - Marriott International (Marriott) has yet to publicly confirm whether it has met its commitment to source 100% cage-free eggs across all global operations by the end of 2025. A field visit conducted in November 2025 to an egg farm whose operators stated they supply Marriott properties has documented conditions that raise serious animal welfare and hygiene concerns.

Clockwise from top left: a hen with a visible eye injury; a dead bird observed discarded outside the cage structure; flies on a surface near chicken feed troughs. Photos: Resha Juhari / INCAF / We Animals.

Clockwise from top left: a hen with a visible eye injury; a dead bird observed discarded outside the cage structure; flies on a surface near chicken feed troughs. Photos: Resha Juhari / INCAF / We Animals.

In 2018, Marriott committed to sourcing "100% of eggs from cage-free sources throughout the company's global operations for all owned, managed and franchised properties by the end of 2025."

As the deadline approached, the company issued no updates on its cage-free transition despite repeated requests. With no response forthcoming, the Indonesia Network for Compassionate Animal Farming (INCAF) and partner organisations began conducting field visits to egg farms across Asia.

Clockwise from top left: egg trays stored at floor level surrounded by excrement; accumulated waste and debris beneath the cages; the interior of the battery cage facility showing waste buildup and cobwebs across cage structures. Photos: Resha Juhari / INCAF / We Animals.

Clockwise from top left: egg trays stored at floor level surrounded by excrement; accumulated waste and debris beneath the cages; the interior of the battery cage facility showing waste buildup and cobwebs across cage structures. Photos: Resha Juhari / INCAF / We Animals.

At a farm whose operators claim to supply to Marriot properties, the following conditions were documented:

  • Eggs stored directly on the floor, surrounded by dirt, feathers and excrement
  • Swarms of flies around birds and their food
  • Accumulated faeces on and underneath cages
  • Dead birds discarded around the facility
  • Birds with severe eye injuries or blindness
  • Birds crammed into dirty wire cages
  • Poor access to water

"Marriott claims to 'Serve Our World' as a core value. What we documented at this farm raises serious questions about how that value is being upheld in practice," said Frank Kembuan, Director of INCAF.

The visit is part of a broader Asia-wide movement, with organisations across multiple countries working together to promote transparency and accountability in fulfilling cage-free egg commitments, including China, India, Indonesia, Malaysia, the Philippines and Vietnam.

Marriott has not confirmed whether this farm is part of its current supply chain. The findings in this release are based on statements made by farm operators and field observations conducted by the campaign team. Marriott was approached to verify, respond, and engage constructively prior to publication.

More information from the field visit is available at: www.helpmarriottfindasia.com/field-visit

Hashtag: #HelpMarriottFindAsia #AnimalWelfare #CorporateAccountability #EthicalSourcing #FoodSafety

The issuer is solely responsible for the content of this announcement.

About INCAF

The Indonesia Network for Compassionate Animal Farming works to advance corporate accountability for animal welfare in Indonesia, driving transparency and progress toward cage-free supply chains. Visit

** This press release is distributed by Media OutReach Newswire through automated distribution system, for which the client assumes full responsibility. **

Alibaba to become Nets’ Official Jersey Patch Partner, and bring Real-Time 360° Replay and personalized fan collectibles to Barclays Center

As the Nets' Official Jersey Patch Partner, Alibaba will support the team's 60th anniversary season—a year-long campaign honoring iconic players, defining moments and milestones across the franchise's history—through technology-enabled fan experiences and marketing activations.

"Alibaba has long partnered with leading sports organizations worldwide, giving us a deep understanding of how to deliver technology at the scale and speed live sports demand," said Toby Xu, Chief Financial Officer, Alibaba Group. "We are excited to team up with the Brooklyn Nets to unlock new possibilities in sports innovation. As we head into the new season, we look forward to delivering immersive experiences for fans at Barclays Center and beyond."

"The Brooklyn Nets are committed to investing in technology to enhance the fan experience and elevate how basketball is experienced at Barclays Center," said Sam Zussman, CEO, Brooklyn Sports & Entertainment. "As we celebrate 60 seasons of Nets basketball, we are intentional about how we innovate across our marketing and in-arena experiences, and this partnership with Alibaba will help us develop new ways to connect fans with our history and identity."

Beginning with the 2026-27 NBA season, Alibaba's technology will power a Real-Time 360° Replay system at Barclays Center, bringing faster and more innovative replays. Through the in-arena "Nets Figure Lab," fans will also be able to create personalized collectible cards using Alibaba's technology.

Across the season, Alibaba and the Nets will use the partnership to test and scale innovative technology and marketing applications on and beyond game day, enhancing fan experiences while supporting the next chapter of Nets basketball. For the Nets, the collaboration represents an investment in the future of the franchise, using technology and creative collaboration to honor six decades of history while building what comes next.

Hashtag: #AlibabaGroup

The issuer is solely responsible for the content of this announcement.

** This press release is distributed by Media OutReach Newswire through automated distribution system, for which the client assumes full responsibility. **

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