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From Olivier Baussan's first distillation to a globally recognised brand, Maison L'Occitane en Provence marks 50 years of craftsmanship and creativity, inspired by the lands of Haute-Provence.
GENEVA, Switzerland, April 1, 2026 /PRNewswire/ -- In 1976, a 23-year-old Olivier Baussan distilled rosemary and sold essential oils in local markets. This beginning laid the foundation for what would become one of the world's most recognisable beauty Maisons. Fifty years later, L'Occitane en Provence celebrates half a century of transforming natural ingredients into effective, sensorial and responsible skincare and fragrance collections.
An entrepreneurial story that began in Haute-Provence
In 1981, the brand opened its first manufacturing site, shaping what would become L'Occitane en Provence, combining high-performance natural ingredients with respect for people and the planet. In the early 1990s, Austrian entrepreneur Reinold Geiger joined the adventure, transforming it into a global success while remaining faithful to its founding values.
A global milestone on 1 April
The anniversary will be marked worldwide on 1 April, launching a year of immersive retail experiences across more than 3,000 boutiques, 2,500 partner hotels and over 100 spas, including Le Couvent des Minimes, un Hôtel et Spa L'Occitane en Provence in Mane, Provence. Dedicated activations will blend nature-inspired soundscapes with iconic scents, music, light and décor, alongside elevated client experiences and Provençal-inspired treats, with L'Occitane en Provence office teams joining Beauty Hosts in store to welcome guests.
A year of celebration and creativity
The anniversary will continue to unfold through moments reflecting the Maison's creative spirit and cultural inspiration, as it reconnects with its artistic roots – notably through the Prix Cultures, created with the Provence Culture network to celebrate emerging talents inspired by Provence. It will also mark the release of founder Olivier Baussan's new book, retracing the brand's early years.
In May, L'Occitane en Provence's manufacturing and R&D site in Manosque, France, will unveil a redesigned factory tour and boutique with sensory, interactive experiences, inviting visitors to explore the transformation of botanical ingredients into efficacious, sensorial products, while showcasing the Maison's expertise in sustainable plant extraction, formulation and sourcing.
A pioneering spirit within a global group
Today, L'Occitane en Provence stands as the heritage Maison of the L'OCCITANE Group, a B Corp™, alongside a portfolio of premium beauty brands. Through this anniversary, the Group celebrates its strength and pioneering spirit, while reaffirming its commitment to nurturing entrepreneurial brands rooted in purpose, craftsmanship and sustainability.
Media contact:
L'OCCITANE Group | groupcommunication@loccitane.com
From Olivier Baussan's first distillation to a globally recognised brand, Maison L'Occitane en Provence marks 50 years of craftsmanship and creativity, inspired by the lands of Haute-Provence.
GENEVA, Switzerland, April 1, 2026 /PRNewswire/ -- In 1976, a 23-year-old Olivier Baussan distilled rosemary and sold essential oils in local markets. This beginning laid the foundation for what would become one of the world's most recognisable beauty Maisons. Fifty years later, L'Occitane en Provence celebrates half a century of transforming natural ingredients into effective, sensorial and responsible skincare and fragrance collections.
An entrepreneurial story that began in Haute-Provence
In 1981, the brand opened its first manufacturing site, shaping what would become L'Occitane en Provence, combining high-performance natural ingredients with respect for people and the planet. In the early 1990s, Austrian entrepreneur Reinold Geiger joined the adventure, transforming it into a global success while remaining faithful to its founding values.
A global milestone on 1 April
The anniversary will be marked worldwide on 1 April, launching a year of immersive retail experiences across more than 3,000 boutiques, 2,500 partner hotels and over 100 spas, including Le Couvent des Minimes, un Hôtel et Spa L'Occitane en Provence in Mane, Provence. Dedicated activations will blend nature-inspired soundscapes with iconic scents, music, light and décor, alongside elevated client experiences and Provençal-inspired treats, with L'Occitane en Provence office teams joining Beauty Hosts in store to welcome guests.
A year of celebration and creativity
The anniversary will continue to unfold through moments reflecting the Maison's creative spirit and cultural inspiration, as it reconnects with its artistic roots – notably through the Prix Cultures, created with the Provence Culture network to celebrate emerging talents inspired by Provence. It will also mark the release of founder Olivier Baussan's new book, retracing the brand's early years.
In May, L'Occitane en Provence's manufacturing and R&D site in Manosque, France, will unveil a redesigned factory tour and boutique with sensory, interactive experiences, inviting visitors to explore the transformation of botanical ingredients into efficacious, sensorial products, while showcasing the Maison's expertise in sustainable plant extraction, formulation and sourcing.
A pioneering spirit within a global group
Today, L'Occitane en Provence stands as the heritage Maison of the L'OCCITANE Group, a B Corp™, alongside a portfolio of premium beauty brands. Through this anniversary, the Group celebrates its strength and pioneering spirit, while reaffirming its commitment to nurturing entrepreneurial brands rooted in purpose, craftsmanship and sustainability.
Media contact:
L'OCCITANE Group | groupcommunication@loccitane.com
** This press release is distributed by PR Newswire through automated distribution system, for which the client assumes full responsibility. **
L'OCCITANE Group celebrates 50 years of L'Occitane en Provence
SINGAPORE, June 3, 2026 /PRNewswire/ -- Star Living has unveiled a new all-in-one home planning concept aimed at helping Singapore homeowners manage renovation, furnishing, and home appliance selection through a more coordinated and efficient process.
As renovation projects become increasingly complex, many homeowners are looking for ways to reduce the challenges of managing multiple contractors, suppliers, and retailers separately. Star Living's latest initiative brings together renovation-related services, furnishings, electrical appliances, and sanitary solutions under a single customer experience designed to simplify project coordination.
Addressing Growing Demand for More Coordinated Home Planning
Today's homeowners are placing greater emphasis on practicality, time efficiency, and cohesive planning when designing their homes.
To support these evolving expectations, Star Living now offers a broader range of services including:
- Carpentry and customised built-ins
- Masonry and flooring works
- Air-conditioning installation
- Bathroom fittings and sanitary installation
- Interior consultation
- Furniture and mattress collections
- Home appliances and household essentials
Through this consolidated approach, customers can manage multiple aspects of their renovation and furnishing requirements through a single touchpoint, helping to reduce administrative complexity and improve planning efficiency.
"We want to make the renovation and furnishing process more manageable for homeowners. By bringing these services together, customers can enjoy a more seamless experience when planning their homes," said Koh Hong Jie, Group Retail Manager at Star Living.
Expanding Interior Solutions with OPU Door
As part of its broader product expansion, Star Living has also introduced OPU Door, a distributed door system brand offering contemporary door solutions designed for space-conscious residential interiors.
Launched in 2025, the collection includes:
- Slim-frame aluminium core doors
- Concealed doors for minimalist interiors
- Synchronised sliding door systems
- Phantom doors designed for tighter layouts and space optimisation
The range caters to homeowners seeking cleaner visual aesthetics while maximising functionality within compact urban homes.
Adapting to Lifestyle and Material Preferences
The company has also expanded its offerings in response to changing consumer preferences surrounding sustainability, wellness-focused materials, and pet-friendly home environments.
Its current product selections include:
- Low-formaldehyde materials
- Sustainably sourced furniture
- Scratch-resistant and stain-resistant upholstery fabrics suitable for pet owners
As part of its material standards, Star Living uses E1-grade or higher MDF and CARB P2-certified boards. The company has also been awarded the SFIC Sustainability Furniture Mark in recognition of its environmental and health-conscious practices.
Creating a More Connected Retail Experience
Star Living's showroom at Serangoon North reflects the company's lifestyle-oriented retail approach by presenting furnishings, renovation elements, sanitary fittings, and appliances within coordinated home settings.
The showroom is designed to help customers better visualise how different components can come together within a residential environment before making purchasing decisions.
In addition, Star Living works with established air-conditioning brands including Daikin, Midea, Panasonic, and Mitsubishi Electric to support a broader range of household needs.
Positioned for Evolving Consumer Needs
Established in 1981, Star Living continues to evolve alongside shifting homeowner expectations by focusing on practical home planning, coordinated services, and adaptable interior solutions.
By combining renovation-related services with furnishings, sanitary solutions, and appliances, the company aims to provide a more efficient and accessible approach for customers planning their homes.
About Star Living
Star Living is a Singapore-based home and lifestyle brand operated by Star Furniture Pte Ltd. Established in 1981, the brand offers a comprehensive range of furniture, home furnishings, renovation-related services, sanitary solutions, and household products, serving residential customers across Singapore.
Website: https://www.starliving.com.sg/
** This press release is distributed by PR Newswire through automated distribution system, for which the client assumes full responsibility. **
Star Living Introduces Integrated 'One-Stop Home & Living' Concept to Simplify Renovation and Furnishing for Singapore Homeowners
