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From California to the Austrian Alps: 3W Auto-life Debuts Future Series Floor Liners With Tesla and EV Communities

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From California to the Austrian Alps: 3W Auto-life Debuts Future Series Floor Liners With Tesla and EV Communities
Business

Business

From California to the Austrian Alps: 3W Auto-life Debuts Future Series Floor Liners With Tesla and EV Communities

2026-06-03 23:30 Last Updated At:23:45

Over the same weekend in June, 3W Auto-life will launch its new Future Series precision-fit floor liners at EV Fest in California while also participating as a key partner at Tesla Takeover Europe 2026 in Austria.

LOS ANGELES, June 3, 2026 /PRNewswire/ -- 3W Auto-life, a multi-award winning leader in premium custom-fit car floor mats, is participating in two of this year's largest Tesla and electric vehicle (EV) gatherings over the same weekend: EV Fest in Southern California and Tesla Takeover Europe 2026 in the Austrian Alps.

A one-day EV club event taking place on June 6 from 12pm to 4pm at Long Beach, EV Fest will see 3W debut their new durable, all-weather Future Series double-layered floor liners for Tesla Model Y Juniper 2025-2026 in the United States. At Tesla Takeover Europe 2026, 3W will join the two-day owner gathering as a key partner from June 5 to 6, 3pm till late night. From Tesla and EV enthusiasts to curious visitors, more than 3,000 attendees are expected at EV Fest, while Tesla Takeover Europe is poised to host around 2,000 Teslas and attract up to 6,000 people.

For 3W, taking part in both events reflects how important enthusiast and owner-driven events are becoming as places where automotive aftermarket brands can connect directly with auto communities.

3W's premium precision-fit TPE floor liners—laser-scanned for edge-to-edge coverage—are custom-made to be compatible with more than 500 vehicle models across over 20 automotive brands, including Teslas and other EVs. The new Future Series of floor liners for Tesla Model Y Juniper 2025-2026 offers a top layer of comfortable carpet and a bottom mat made with 3W's proprietary non-toxic, odorless and recyclable Thorex™ TPE.

"EV owners are building stronger communities around their vehicles than ever before, and these events have become far more than simple meetups. People come to share inspiration, showcase modifications, and celebrate what makes each car their own," Yucheng Tan, co-founder of 3W Auto-Life, said.

EV Fest in California, US

At EV Fest, 3W's booth will center around the U.S. debut of its Future Series floor liners. Alongside vehicle and product showcases, 3W will host a hopscotch installation built from nine of the brand's floor mat models — a hands-on demonstration of the liners' durability and precision fit. 3W will also be running hourly on-site giveaways throughout the event, with free floor mat sets up for grabs.

Tesla Takeover Europe in Flachau, Austria

Nine time zones away, Tesla Takeover Europe is gearing up to bring together Tesla owner communities from across Europe in the breathtaking setting of Flachau in the Austrian Alps. Co-organized by Tesla Owners Club Silicon Valley and Tesla Club Austria, the event is a collaboration between more than 12 Tesla clubs and will feature test drives, workshops, and modified Tesla builds. As a key partner of the event, 3W will host a large-format booth and community photo area that is guaranteed to be picturesque given the mountainous background. The brand is also giving away 500 prizes to booth visitors.

To celebrate its presence at both events, 3W is offering readers a sitewide discount for the month of June:

  • 15% off all items with the code XTAKEOVER15 at eu.3wliners.com (Europe)
  • 30% off all items with the code EVFEST30 at 3wliners.com (US)

About 3W Auto-life

Founded in 2015, 3W Auto-life manufactures premium floor mats for over 500 vehicle models across more than 20 major automotive manufacturer partnerships. Its floor mats have earned over 30 design awards—including the prestigious German Red Dot Award—and are trusted by drivers across the United States, Canada, Europe, the United Kingdom, South Korea, Saudi Arabia, and beyond. Guided by the philosophy "Craft to be unique," 3W designs every product to be a perfect match for a single vehicle—precision, protection, personality.

For more information, visit 3wliners.com (US) and eu.3wliners.com (Europe)

** This press release is distributed by PR Newswire through automated distribution system, for which the client assumes full responsibility. **

From California to the Austrian Alps: 3W Auto-life Debuts Future Series Floor Liners With Tesla and EV Communities

From California to the Austrian Alps: 3W Auto-life Debuts Future Series Floor Liners With Tesla and EV Communities

Ascendion has been named a Leader in the Integrated Platform and Application Services quadrant of the ISG Provider Lens® Digital Engineering Services 2026 report.

The recognition reflects Ascendion's leadership in unlocking value from
agentic AI in enterprise production.

BASKING RIDGE, N.J., June 3, 2026 /PRNewswire/ -- Ascendion, an AI-native software engineering company, has been named a Leader in the Integrated Platform and Application Services quadrant of the ISG Provider Lens® Digital Engineering Services 2026 report.

ISG's report captures an industry at a turning point. Enterprises are moving beyond fragmented modernization efforts, pilots with limited impact, and purely technical change versus changing how work gets done. Now, leaders are seeking operating model transformation to reduce technical debt, accelerate delivery, drive growth, and move from pilot to production without breaking. That is exactly where Ascendion succeeds.

"This is what's possible when AI moves from an experiment to being responsible for outcomes," said Karthik Krishnamurthy, Chief Executive Officer, Ascendion. "Using our Engineering to the Power of AI method, AI agents and our engineers work together at enterprise scale to deliver the impact enterprise leaders need. Companies that will lead the next decade will operationalize agentic AI securely and at scale. We've designed the company to ensure that clients thrive in the era of AI operating models. We're honored that ISG's recognition reflects the outcomes our clients are seeing."

Ascendion is deploying AI solutions to deliver production outcomes to enterprises globally.

  • For a digital-first banking pioneer, Ascendion reverse-engineered 900,000+ lines of 1980s code in three weeks using AAVA, Ascendion's agentic AI platform, finishing a modernization program in half the time and a third of the cost of traditional methods.
  • For a 200-year-old UK bank, Ascendion mapped the architecture in weeks, protected 5.2 million customers, and delivered 50–75% velocity gains on the platform rebuild.
  • For a U.S. healthcare payer, 650+ AAVA agents went into a regulated environment with zero downtime, giving 39 million Americans across all 50 states better access to care, lifting CSAT 25%, and cutting support volume 30%.
  • In one of the largest enterprise agentic AI implementations, Ascendion deployed 4,000+ agents across 2,500+ workflows for a Fortune 100 technology company, freeing thousands of engineers to focus on innovation, accelerating time-to-market by 40%, and unlocking $500M+ in projected savings.

AAVA and the Engineering to the Power of AI method are being put to work every day across banking, healthcare, retail, and technology sectors. ISG highlighted three Ascendion strengths in particular: accelerating legacy modernization through AI-led engineering, operationalizing the SDLC through its AAVA platform, and applying QualityAI in regulated environments where reliability and governance are critical.

"Ascendion differentiates through its agentic AI-led engineering approach, combining rapid product innovation with platform-driven modernization. Its AAVA accelerator and integrated AI capabilities enable faster design, prototyping and legacy transformation, delivering measurable productivity gains and positioning the firm as a high-velocity, experience-led digital engineering enabler" said Shirish Kulkarni, Senior Lead Analyst, ISG

About Ascendion

Ascendion is the AI-native disruptor reinventing how global enterprises build software for impact. Its engineering teams, powered by AAVA™, the company's proprietary agentic AI platform, deliver measurable business outcomes: accelerating growth, unlocking capital, and de-risking transformation. With 11,000+ engineering professionals and 10,000+ AI agents working across 12 countries, Ascendion delivers the promise of AI to more than a third of the Fortune 500. Learn more at https://www.ascendion.com.

Engineering to the Power of AI™, AAVA™, EngineeringAI, Engineering to Elevate Life™, Enterprise PlatformsAI, Data & InsightsAI, ExperienceAI, GCCAI, OperationsAI, Platform EngineeringAI, ProductAI, and Quality EngineeringAI are trademarks or service marks of Ascendion®. AAVA™ is pending registration. Unauthorized use is strictly prohibited.

About ISG

ISG (Nasdaq: III) is a global AI-centered technology research and advisory firm. A trusted partner to more than 900 clients, including 75 of the world's top 100 enterprises, ISG is a long-time leader in technology and business services that is now at the forefront of leveraging AI to help organizations achieve operational excellence and faster growth. The firm, founded in 2006, is known for its proprietary market data and research, in-depth knowledge and governance of provider ecosystems, and the expertise of its 1,500 professionals worldwide working together to help clients maximize the value of their technology investments.

Ascendion has been named a Leader in the Integrated Platform and Application Services quadrant of the ISG Provider Lens® Digital Engineering Services 2026 report.

The recognition reflects Ascendion's leadership in unlocking value from
agentic AI in enterprise production.

BASKING RIDGE, N.J., June 3, 2026 /PRNewswire/ -- Ascendion, an AI-native software engineering company, has been named a Leader in the Integrated Platform and Application Services quadrant of the ISG Provider Lens® Digital Engineering Services 2026 report.

ISG's report captures an industry at a turning point. Enterprises are moving beyond fragmented modernization efforts, pilots with limited impact, and purely technical change versus changing how work gets done. Now, leaders are seeking operating model transformation to reduce technical debt, accelerate delivery, drive growth, and move from pilot to production without breaking. That is exactly where Ascendion succeeds.

"This is what's possible when AI moves from an experiment to being responsible for outcomes," said Karthik Krishnamurthy, Chief Executive Officer, Ascendion. "Using our Engineering to the Power of AI method, AI agents and our engineers work together at enterprise scale to deliver the impact enterprise leaders need. Companies that will lead the next decade will operationalize agentic AI securely and at scale. We've designed the company to ensure that clients thrive in the era of AI operating models. We're honored that ISG's recognition reflects the outcomes our clients are seeing."

Ascendion is deploying AI solutions to deliver production outcomes to enterprises globally.

  • For a digital-first banking pioneer, Ascendion reverse-engineered 900,000+ lines of 1980s code in three weeks using AAVA, Ascendion's agentic AI platform, finishing a modernization program in half the time and a third of the cost of traditional methods.
  • For a 200-year-old UK bank, Ascendion mapped the architecture in weeks, protected 5.2 million customers, and delivered 50–75% velocity gains on the platform rebuild.
  • For a U.S. healthcare payer, 650+ AAVA agents went into a regulated environment with zero downtime, giving 39 million Americans across all 50 states better access to care, lifting CSAT 25%, and cutting support volume 30%.
  • In one of the largest enterprise agentic AI implementations, Ascendion deployed 4,000+ agents across 2,500+ workflows for a Fortune 100 technology company, freeing thousands of engineers to focus on innovation, accelerating time-to-market by 40%, and unlocking $500M+ in projected savings.

AAVA and the Engineering to the Power of AI method are being put to work every day across banking, healthcare, retail, and technology sectors. ISG highlighted three Ascendion strengths in particular: accelerating legacy modernization through AI-led engineering, operationalizing the SDLC through its AAVA platform, and applying QualityAI in regulated environments where reliability and governance are critical.

"Ascendion differentiates through its agentic AI-led engineering approach, combining rapid product innovation with platform-driven modernization. Its AAVA accelerator and integrated AI capabilities enable faster design, prototyping and legacy transformation, delivering measurable productivity gains and positioning the firm as a high-velocity, experience-led digital engineering enabler" said Shirish Kulkarni, Senior Lead Analyst, ISG

About Ascendion

Ascendion is the AI-native disruptor reinventing how global enterprises build software for impact. Its engineering teams, powered by AAVA™, the company's proprietary agentic AI platform, deliver measurable business outcomes: accelerating growth, unlocking capital, and de-risking transformation. With 11,000+ engineering professionals and 10,000+ AI agents working across 12 countries, Ascendion delivers the promise of AI to more than a third of the Fortune 500. Learn more at https://www.ascendion.com.

Engineering to the Power of AI™, AAVA™, EngineeringAI, Engineering to Elevate Life™, Enterprise PlatformsAI, Data & InsightsAI, ExperienceAI, GCCAI, OperationsAI, Platform EngineeringAI, ProductAI, and Quality EngineeringAI are trademarks or service marks of Ascendion®. AAVA™ is pending registration. Unauthorized use is strictly prohibited.

About ISG

ISG (Nasdaq: III) is a global AI-centered technology research and advisory firm. A trusted partner to more than 900 clients, including 75 of the world's top 100 enterprises, ISG is a long-time leader in technology and business services that is now at the forefront of leveraging AI to help organizations achieve operational excellence and faster growth. The firm, founded in 2006, is known for its proprietary market data and research, in-depth knowledge and governance of provider ecosystems, and the expertise of its 1,500 professionals worldwide working together to help clients maximize the value of their technology investments.

** This press release is distributed by PR Newswire through automated distribution system, for which the client assumes full responsibility. **

Ascendion Named an AI Leader by ISG for Integrated Platform and Application Services

Ascendion Named an AI Leader by ISG for Integrated Platform and Application Services

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