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Haier Confirms Official Partner of Roland-Garros 2026, Bringing Care-Driven Innovation to Audiences Worldwide

Business

Haier Confirms Official Partner of Roland-Garros 2026, Bringing Care-Driven Innovation to Audiences Worldwide
Business

Business

Haier Confirms Official Partner of Roland-Garros 2026, Bringing Care-Driven Innovation to Audiences Worldwide

2026-06-03 21:08 Last Updated At:21:25

PARIS, June 3, 2026 /PRNewswire/ -- Haier, the world's No.1 brand in major home appliances for 17 consecutive years*, has confirmed its role as Official Partner of Roland-Garros 2026, reinforcing its long-term global sports strategy and commitment to connecting premium technology with everyday life.

As one of the world's most prestigious tennis tournaments, Roland-Garros stands as a unique platform where sporting excellence, innovation and lifestyle converge. Through this partnership, Haier continues to strengthen its international brand presence while showcasing how connected, people-centric technologies elevate daily living with thoughtful care and intuitive experiences.

Guided by its global slogan "Play with the Number Ones," Haier has built a comprehensive international sports partnership portfolio spanning major global tennis events, including the Australian Open, the Mutua Madrid Open, the Rolex Paris Masters and the Nitto ATP Finals. These partnerships reflect Haier's commitment to excellence, precision, resilience and continuous innovation.

"Roland-Garros brings together excellence, passion and innovation on a truly global stage," said Antony Peart, Director of Brand and Communications at Haier Europe. "As Official Partner once again, we deepen our long-standing commitment to sport and bring our people-first connected technology closer to consumers, partners and fans worldwide."

"We would like to thank Haier, the tournament's Official Partner, for supporting us in this latest edition of Roland-Garros. Since it began in 2023, our partnership, driven by innovation, has grown increasingly meaningful year after year. This year, spectators at Porte d'Auteuil will be able to enjoy the many activities offered by Haier both within the stadium and at the Tribune Concorde, for an even more intense 'Roland-Garros' experience," declared Gilles Moretton, President of the French Tennis Federation

Throughout Roland-Garros 2026, Haier will maintain a fully integrated, high-visibility presence across the tournament venue and the city of Paris, showcasing its latest cross-category innovations on court and delivering interactive fan experiences at the Fan Village.

Haier Horizon Collection is a concrete example of how care translates into product innovation. Featuring advanced cooling and preservation technologies with sophisticated design, the refrigerator range extends freshness while helping users reduce waste and manage food more efficiently. Also on display are Winery 7, I-Pro Shine Biovitae, Couture Collection 11, and Forni ID Serie 6, spanning wine storage, dishwashing, laundry and premium cooking appliances.

Beyond the stadium, Haier brings the tournament spirit to the heart of Paris at Place de la Concorde, home to the FFT's Tribune Concorde open-air fan zone. Here, Haier presents its customized Motorhome, featuring live product displays and interactive activations that connect its smart appliances to the values of sport, innovation and care.

With a footprint covering more than 200 countries and regions, Haier has achieved remarkable global growth through independent brand building. Haier ranks No.1 in 8 markets, including China, the U.S., Australia and Thailand; Top 3 in 12 markets, including Italy, Japan and Nigeria, and Top 5 in 8 markets including Germany, Morocco and Saudi Arabia.

Haier's partnership with Roland-Garros is one part of a broader global sports strategy that now spans four of the world's premier tennis events, bridging sport, lifestyle and smart living innovations directly to consumers and fans worldwide.

For more information about Haier, please visit https://www.haier.com/eg/.

About Haier Group

Founded in 1984, Haier Group is a leading global provider of better life and digital transformation solutions, with the purpose of "More Creation, More Possibilities." The company has established 10 R&D centers, 35 industrial parks, and 173 manufacturing centers, achieving a global revenue of USD 59.8 billion in 2025. Haier has been ranked in the Kantar BrandZ Top 100 Most Valuable Global Brands for 8 consecutive years. Additionally, Haier has held the No.1 position in the Euromonitor Global Major Appliances Brand for 17 consecutive years. Haier has 8 listed companies, with its subsidiary Haier Smart Home named among the Fortune Global 500 and Fortune World's Most Admired Companies.

*Source: Euromonitor International Limited; Consumer Appliances 2026 Edition; % unit share, 2025 volume sales data

*Source: Euromonitor International Limited; Consumer Appliances 2026 Edition; % unit share, 2025 volume sales data

 

** This press release is distributed by PR Newswire through automated distribution system, for which the client assumes full responsibility. **

Haier Confirms Official Partner of Roland-Garros 2026, Bringing Care-Driven Innovation to Audiences Worldwide

Haier Confirms Official Partner of Roland-Garros 2026, Bringing Care-Driven Innovation to Audiences Worldwide

Haier Confirms Official Partner of Roland-Garros 2026, Bringing Care-Driven Innovation to Audiences Worldwide

Haier Confirms Official Partner of Roland-Garros 2026, Bringing Care-Driven Innovation to Audiences Worldwide

Expansion Driven by Client Feedback

PITTSBURGH, June 4, 2026 /PRNewswire/ -- Green Cabbage, the leading procurement intelligence partner for thousands of organizations across the globe, today announced the expansion of its Spend Cube portfolio with the launch of two new strategic procurement categories, MRO (Maintenance, Repair & Operations) and Employee Benefits.

The expansion comes directly from conversations with Green Cabbage clients during the company's annual customer conference in April, Cabbage World, where clients expressed a desire to leverage Green Cabbage's expertise across additional areas of spend. In response, Green Cabbage moved quickly to develop comprehensive solutions that further strengthen its position as a true one-stop shop for procurement and vendor management.

"At Cabbage World, our clients told us they wanted Green Cabbage to bring the same value, visibility, and savings opportunities to even more areas of their business," said MVK, Chief Client Officer at Green Cabbage. "Those conversations sparked the creation of these new Spend Cubes. Our customers challenged us to expand our offerings, and we responded quickly. The launch of MRO and Employee Benefits reinforces our commitment to becoming the single procurement partner our clients can rely on across major spend categories."

Introducing the MRO Spend Cube

Green Cabbage's new MRO Spend Cube is designed to help clients better manage critical facility infrastructure and operational maintenance needs through strategic sourcing, supplier management, and nationwide service coverage.

The MRO Spend Cube includes:

Commercial Roofing- Comprehensive roofing solutions including inspections, preventative maintenance, repairs, emergency response, replacements, warranty management, and capital project support.

Paving- End-to-end pavement management services including asphalt repair, concrete work, sealcoating, striping, parking lot maintenance, and capital improvement projects.

HVAC- Heating, ventilation, and air conditioning solutions including preventive maintenance, emergency repairs, equipment replacement, controls management, energy optimization, and system upgrades.

Through the consolidation of these services within a dedicated Spend Cube, clients gain improved visibility, supplier accountability, operational consistency, and opportunities for significant cost savings.

Introducing the Employee Benefits Spend Cube

Green Cabbage is also expanding beyond traditional operational procurement categories with the launch of its new Employee Benefits Spend Cube, helping organizations optimize employee-focused programs while improving administrative efficiency and cost management.

The Employee Benefits Spend Cube includes:

Health & Medical Benefits- Medical, dental, and vision insurance administration and management solutions designed to support employee health while controlling costs.

Employee Wellness Services- Programs focused on employee wellbeing, including fitness initiatives, mental health resources, wellness programs, and engagement solutions.

Insurance & Risk Management- Comprehensive employee insurance offerings including life insurance, disability insurance, supplemental insurance, and risk management solutions.

Employee Pension Plans- Retirement-focused services including pension plan administration, 401(k) management, and retirement program support.

These offerings help organizations streamline employee benefits procurement, enhance the employee experience, and capitalize on Green Cabbage's extensive supplier network and sourcing expertise in an otherwise complex and fragmented market.

"Our mission has always been to help clients simplify procurement while delivering measurable value," said Michael Cadieux, Vice President of Operations, Marketing & Travel at Green Cabbage. "The launch of MRO and represents another major step in that journey. These are categories our clients asked us to help manage, and we're excited to provide solutions that bring greater efficiency, stronger supplier partnerships, and meaningful savings. As we continue to grow, our focus remains on helping clients solve more challenges through a single trusted procurement partner."

The launch of the MRO and Benefits Spend Cubes marks another milestone in Green Cabbage's ongoing expansion strategy and reinforces the company's commitment to delivering comprehensive procurement solutions that meet the evolving needs of its clients.

About Green Cabbage
Green Cabbage, Inc. is the global leader in Procurement Intelligence, addressing Technology, Third-Party Labor, Marketing, Travel & Expense, AI, MRO and Employee Benefits spend through our Harvest Platform.

Green Cabbage delivers Real, Tangible Outcomes with Market, Commercial, and Supplier Intelligence in as little as 24 hours. Green Cabbage services 2600+ clients across the globe in Enterprise, Mid-Market, Private Equity, and Consulting Firms. From pricing strategy and licensing to negotiation, audit defense, legal advisory, training and more.

For more information about Green Cabbage's MRO and Employee Benefits Spend Cubes, contact your Green Cabbage representative or visit www.green-cabbage.com.

Media Contact:
Alex Fochler, Head of Marketing (alex.fochler@greencabbage.com)
www.green-cabbage.com

 

Expansion Driven by Client Feedback

PITTSBURGH, June 4, 2026 /PRNewswire/ -- Green Cabbage, the leading procurement intelligence partner for thousands of organizations across the globe, today announced the expansion of its Spend Cube portfolio with the launch of two new strategic procurement categories, MRO (Maintenance, Repair & Operations) and Employee Benefits.

The expansion comes directly from conversations with Green Cabbage clients during the company's annual customer conference in April, Cabbage World, where clients expressed a desire to leverage Green Cabbage's expertise across additional areas of spend. In response, Green Cabbage moved quickly to develop comprehensive solutions that further strengthen its position as a true one-stop shop for procurement and vendor management.

"At Cabbage World, our clients told us they wanted Green Cabbage to bring the same value, visibility, and savings opportunities to even more areas of their business," said MVK, Chief Client Officer at Green Cabbage. "Those conversations sparked the creation of these new Spend Cubes. Our customers challenged us to expand our offerings, and we responded quickly. The launch of MRO and Employee Benefits reinforces our commitment to becoming the single procurement partner our clients can rely on across major spend categories."

Introducing the MRO Spend Cube

Green Cabbage's new MRO Spend Cube is designed to help clients better manage critical facility infrastructure and operational maintenance needs through strategic sourcing, supplier management, and nationwide service coverage.

The MRO Spend Cube includes:

Commercial Roofing- Comprehensive roofing solutions including inspections, preventative maintenance, repairs, emergency response, replacements, warranty management, and capital project support.

Paving- End-to-end pavement management services including asphalt repair, concrete work, sealcoating, striping, parking lot maintenance, and capital improvement projects.

HVAC- Heating, ventilation, and air conditioning solutions including preventive maintenance, emergency repairs, equipment replacement, controls management, energy optimization, and system upgrades.

Through the consolidation of these services within a dedicated Spend Cube, clients gain improved visibility, supplier accountability, operational consistency, and opportunities for significant cost savings.

Introducing the Employee Benefits Spend Cube

Green Cabbage is also expanding beyond traditional operational procurement categories with the launch of its new Employee Benefits Spend Cube, helping organizations optimize employee-focused programs while improving administrative efficiency and cost management.

The Employee Benefits Spend Cube includes:

Health & Medical Benefits- Medical, dental, and vision insurance administration and management solutions designed to support employee health while controlling costs.

Employee Wellness Services- Programs focused on employee wellbeing, including fitness initiatives, mental health resources, wellness programs, and engagement solutions.

Insurance & Risk Management- Comprehensive employee insurance offerings including life insurance, disability insurance, supplemental insurance, and risk management solutions.

Employee Pension Plans- Retirement-focused services including pension plan administration, 401(k) management, and retirement program support.

These offerings help organizations streamline employee benefits procurement, enhance the employee experience, and capitalize on Green Cabbage's extensive supplier network and sourcing expertise in an otherwise complex and fragmented market.

"Our mission has always been to help clients simplify procurement while delivering measurable value," said Michael Cadieux, Vice President of Operations, Marketing & Travel at Green Cabbage. "The launch of MRO and represents another major step in that journey. These are categories our clients asked us to help manage, and we're excited to provide solutions that bring greater efficiency, stronger supplier partnerships, and meaningful savings. As we continue to grow, our focus remains on helping clients solve more challenges through a single trusted procurement partner."

The launch of the MRO and Benefits Spend Cubes marks another milestone in Green Cabbage's ongoing expansion strategy and reinforces the company's commitment to delivering comprehensive procurement solutions that meet the evolving needs of its clients.

About Green Cabbage
Green Cabbage, Inc. is the global leader in Procurement Intelligence, addressing Technology, Third-Party Labor, Marketing, Travel & Expense, AI, MRO and Employee Benefits spend through our Harvest Platform.

Green Cabbage delivers Real, Tangible Outcomes with Market, Commercial, and Supplier Intelligence in as little as 24 hours. Green Cabbage services 2600+ clients across the globe in Enterprise, Mid-Market, Private Equity, and Consulting Firms. From pricing strategy and licensing to negotiation, audit defense, legal advisory, training and more.

For more information about Green Cabbage's MRO and Employee Benefits Spend Cubes, contact your Green Cabbage representative or visit www.green-cabbage.com.

Media Contact:
Alex Fochler, Head of Marketing (alex.fochler@greencabbage.com)
www.green-cabbage.com

 

** This press release is distributed by PR Newswire through automated distribution system, for which the client assumes full responsibility. **

Green Cabbage Announces the Launch of Two New Spend Cubes: MRO and Employee Benefits

Green Cabbage Announces the Launch of Two New Spend Cubes: MRO and Employee Benefits

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