HONG KONG SAR - Media OutReach Newswire - 2 April 2026 - ShopBack, the leading shopping and Cashback platform in Asia-Pacific, is pleased to announce that ShopBack Play is rapidly breaking the barriers between online shopping and gaming, making earning rewards effortless and fun for everyone.By seamlessly bridging mobile games with cash prizes, ShopBack has evolved from a simple shopping tool into a high-engagement "Play-to-Earn" ecosystem. To date, the platform has already given back over HK$5 million in Cashback to users through its gamified features.
As the city welcomes the festive break, ShopBack is set to catalyze this momentum with the launch of its 2026 Easter Egg Hunt. From April 3 to April 7, the campaign will welcome Gen Z and Millennial cohorts to download the official ShopBack App and discover a world of surprises — where every discovery is a chance to win, turning leisure into leverage and proving that in the modern retail landscape, entertainment is the "new currency".
The Quantifiable Rise of Gamified Earning
The shift from shopping to active "gaining" is backed by record-breaking engagement metrics within the ShopBack app: Over 1,200 curated game titles have been integrated and downloaded on ShopBack Play. Building on a track record of over HK$5 million in rewards already delivered to our community, the platform has cultivated a new class of "Super Earners." The top-performing user has successfully extracted over HK$30,000 in Cashback rewards simply by mastering game milestones—positioning ShopBack Play as a sophisticated Cashback tool for avid gamers.
2026 Easter Egg Hunt: A Multi-Dimensional Reward Matrix
While traditional holiday campaigns focus on consumption, ShopBack's Easter Egg Hunt focuses on Community and Catch-up. The 5-day campaign (April 3-7) introduces two flagship challenges designed to maximize player "yield":
- "Easter Egg Everyday" – The Blind Box Thrill: During dedicated daily Happy Hours, users who reach specific milestones in the app's "Red Zone" will unlock surprise loot "Easter egg" boxes. These eggs contain instant Cashback rewards of up to HK$100, adding an element of high-stakes discovery to the daily routine.
- "United to Unlock" – The Power of Solidarity: In a bold move toward social gamification, ShopBack introduces a collaborative community challenge. If collective participation reaches the 40,000 opt-in benchmark, a massive HK$20,000 prize pool will be unlocked, and every participant stands a chance to win.
A New Paradigm: Beyond the Transaction
"We are witnessing a transformation in retail, where shopping goes beyond a simple task or pastime. ShopBack Play redefines the experience as an engaging 'treasure hunt', enabling users to enjoy shopping while earning real rewards effortlessly," says Mr. Arthur Wan, General Manager of East Asia Cluster at ShopBack. "With ShopBack Play, we have evolved past a simple Cashback upgrade into the next level of 'Play-to-Earn'. This Easter, we aren't just offering discounts; we are presenting an immersive hunt where the stakes are real, and the rewards are tangible. We are moving Hong Kong from Gaming to Gaining."
This Easter, swap the chocolates for real rewards. Dive into ShopBack Play to earn real cash—making the holiday not just a treat, but a "treasure-filled" retreat.
Hashtag: #ShopBack
The issuer is solely responsible for the content of this announcement.
About ShopBack
Founded in 2014 in Singapore, ShopBack Group is the leading shopping, Cashback, and payments ecosystem in the Asia-Pacific, serving over 60 million users across 13 vibrant markets. Driven by a mission to make every shopping journey rewarding, the platform seamlessly integrates commerce with entertainment, pioneering the "Play-to-Earn" movement through its innovative ShopBack Play feature. Beyond consumer empowerment, ShopBack serves as a strategic growth engine for thousands of merchants and brands, providing sophisticated, performance-based marketing solutions that drive measurable outreach and high-intent engagement. With the expansion into ShopBack Pay, the Group continues to redefine the future of retail finance, offering a frictionless payment infrastructure that bridges the gap between digital rewards and real-world spending.
For further details and to start earning Cashback today, visit:
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ShopBack launches the 2026 Easter Egg Hunt from April 3 to April 7, start hunting for capital—where gaming meets gaining.
BANGKOK, THAILAND - Media OutReach Newswire - 22 May 2026 - Thai Cement Manufacturers Association (TCMA) marked a significant national milestone in advancing the decarbonization of Thailand's cement and concrete industry toward Net Zero 2050. This progress is driven by strong collaboration among government agencies, industry players, and international partners under the "Decarbonization of the Cement and Concrete Sectors in Thailand" project, while accelerating the adoption of technology, innovation, and green investment to enhance competitiveness and support long-term economic growth.
Dr. Chana Poomee, Honourary Chairman of TCMA and President of ASEAN Federation of Cement Manufacturers (AFCM), stated that today's "National Milestone" reflects the power of collaboration at both national and international levels. The initiative is led by the United Nations Industrial Development Organization (UNIDO), in partnership with TCMA and key Thai government agencies, including the Department of Climate Change and Environment and the Department of Industrial Works, with financial support of CAD 8 million from the Government of Canada through Environment and Climate Change Canada (ECCC), to accelerate tangible greenhouse gas reductions in the cement and concrete sector.
TCMA, as the industry representative, serves as a central platform connecting stakeholders across the entire value chain, driving the implementation of the "Thailand 2050 Net Zero Cement and Concrete Roadmap." This aligns with Thailand's NDC 3.0 targets, strengthening industrial competitiveness, attracting green investment, and fostering sustainable economic growth.
"Decarbonization is not only a pressing challenge but also a strategic opportunity to enhance national competitiveness. The progress achieved under this project spans policy development, innovation, technology deployment, standards, and capacity building-key enablers that will accelerate the industry's transition toward Net Zero", Dr. Chana said.
A key technological advancement under the project is the introduction of the Mobile Carbon Capture Unit (MCCU) from CETRI, Canada. This advanced and flexible technology is designed for real-world industrial operations and will be piloted starting in June, rotating across cement plants of TCMA members in the SARABURI SANDBOX. The pilot aims to validate performance under diverse operational conditions and pave the way for large-scale industrial application.
"The deployment of MCCU in Thailand highlights the strength of international collaboration in bringing advanced technologies into real-world application. It accelerates learning-by-doing, validates technological performance, strengthens local technical capabilities, and reduces investment risks-laying a strong foundation for future scale-up",
Dr. Chana added.
From an investment perspective, the development of technology-ready and standards-aligned projects enhances investor confidence, increases the attractiveness of green investment, and improves access to sustainable finance-key drivers in accelerating the industry's transition to Net Zero.
TCMA continues to advance the industry under a "Collaborative Mindset-Action-Value," promoting the systematic adoption of low carbon technologies, including low carbon cement innovations such as Limestone Calcined Clay Cement (LC3), Carbon Capture, Utilization and Storage (CCUS). These solutions not only reduce emissions but also improve efficiency, lower long-term costs, and strengthen global competitiveness.
At the regional level, TCMA is expanding its role through AFCM by fostering collaboration and advancing the AFCM Decarbonization Roadmap, which serves as a shared framework to reduce carbon emissions across ASEAN's cement industry while enhancing regional technology, standards, and competitiveness.
"As President of the AFCM, TCMA is committed to driving ASEAN toward becoming a low carbon region by leveraging collaboration as a key mechanism to accelerate technology transfer, strengthen the industry capabilities, and unlock new regional economic opportunities",
Dr. Chana said.
TCMA reaffirmed its commitment to strengthening collaboration and welcoming international support in both technology and finance to accelerate the transition toward a low carbon industry, while enhancing Thailand's competitiveness on the global stage.
Hashtag: #TCMA #CementActionToNetZero #NetZero2050 #Decarbonization
The issuer is solely responsible for the content of this announcement.
** This press release is distributed by Media OutReach Newswire through automated distribution system, for which the client assumes full responsibility. **
TCMA Marks National Milestone, Driving Thailand’s Cement Industry toward Net Zero 2050
