As GCC Temperatures Soar, Carpe Diem Beach Club Phuket Beckons Middle East Luxury Travellers

BANGKOK, THAILAND - Media OutReach Newswire - 22 May 2026 - Carpe Diem Beach Club, the premier Mediterranean-inspired destination on Bang Tao Beach, has officially unveiled its signature beachfront lifestyle experience tailored for Middle East travelers seeking a refined seasonal escape. As soaring summer temperatures across the GCC continue to drive record demand for luxury destinations in Thailand, the venue offers an elevated sanctuary that seamlessly blends sophisticated coastal dining, stylish beachside leisure, and curated sunset-to-evening programming designed for the discerning international traveler.

The upscale Bang Tao area of Phuket island is emerging as one of South East Asia's most attractive luxury escape destinations for affluent travellers from the UAE, Saudi Arabia, Kuwait and Qatar. Home to the island's largest mosque and known for high-end resorts, beach clubs and premium lifestyle offerings, Bang Tao appeals to luxury travellers seeking energy, exclusivity and comfort. For premium beach destinations such as Carpe Diem Beach Club Phuket, this reflects a broader evolution in luxury travel behaviour amongst Middle East audiences.

"Over the past two decades working across luxury beach clubs internationally, one of the biggest shifts I've seen is affluent travellers seeking experiences that reflect how they want to live, socialise and travel," said Bruce Hanrahan, Co-Owner and Co-Founder of Carpe Diem Beach Club Phuket.

"Particularly amongst Middle East travellers, there is growing demand for destinations that combine atmosphere and energy with comfort and elevated service. Phuket, and especially Bang Tao, has evolved, offering a more sophisticated and lifestyle-driven experience than has traditionally been associated with the island."

Middle East travellers represent one of Thailand's highest-value tourism segments, travelling in groups or with family, staying 7–14 days or longer and spending approximately 80,000–100,000 THB per trip, according to Tourism Authority of Thailand data.

Younger affluent travellers from the region are increasingly influenced by lifestyle-driven travel behaviours, in which distinctive venues, curated hospitality experiences and social validation on digital platforms shape destination selection.

This has created demand for luxury experiences centred on beachfront dining, cabana culture, premium service and social environments that feel refined rather than party-focused.

Carpe Diem Beach Club Phuket has curated an experience around sophisticated coastal energy, elevated hospitality and all-day lifestyle experiences, an approach that has attracted guests, including global music star and White Lotus actress Lisa.

Located on Bang Tao Beach, the venue combines Mediterranean-inspired dining, premium beachfront lounging and signature social programming within a setting designed to feel polished and immersive from day to night. Rather than focusing solely on nightlife, the venue's positioning centres on experience-led hospitality within a premium environment.

"Luxury today is about intentionality," added Benny De Bellis, Co-Owner and Co-Founder of Carpe Diem Beach Club Phuket. "Guests want premium environments where they can socialise, celebrate and experience the atmosphere, but in a way that still feels comfortable, curated and personalised to them."

"The experience at Carpe Diem is designed to feel social and high-energy, whilst still comfortable and intentional," addedBenny."Guests can move seamlessly between beachfront dining, relaxed daytime lounging, sunset sessions and social gatherings, without ever feeling overcrowded or party-driven. That's the balance many luxury travellers are increasingly looking for."

As Phuket strengthens its position as a global luxury lifestyle destination, Bang Tao's blend of beachfront hospitality, upscale leisure experiences and international social culture is expected to remain attractive to Middle East audiences seeking a refined escape from the summer heat.

For all reservations and information, visit carpediemphuket.com.

Hashtag: #CarpeDiem

The issuer is solely responsible for the content of this announcement.

ABOUT CARPE DIEM BEACH CLUB

Founded in 2021, Carpe Diem Beach Club is a Mediterranean-inspired beachside destination located on Bangtao Beach, Phuket, Thailand. The Club combines refined coastal cuisine, a stylish beach lounge, craft cocktails, and live entertainment to create memorable all-day experiences. Signature programming includes Bespoke Bloody Mary Sundays, La Dolce Vita Sundays Brunch, signature fire shows on Wednesdays and Sundays, and more.

** This press release is distributed by Media OutReach Newswire through automated distribution system, for which the client assumes full responsibility. **

Source: Carpe Diem Beach Club

BANGKOK, THAILAND - Media OutReach Newswire - 22 May 2026 - Thai Cement Manufacturers Association (TCMA) marked a significant national milestone in advancing the decarbonization of Thailand's cement and concrete industry toward Net Zero 2050. This progress is driven by strong collaboration among government agencies, industry players, and international partners under the "Decarbonization of the Cement and Concrete Sectors in Thailand" project, while accelerating the adoption of technology, innovation, and green investment to enhance competitiveness and support long-term economic growth.

Dr. Chana Poomee, Honourary Chairman of TCMA and President of ASEAN Federation of Cement Manufacturers (AFCM), stated that today's "National Milestone" reflects the power of collaboration at both national and international levels. The initiative is led by the United Nations Industrial Development Organization (UNIDO), in partnership with TCMA and key Thai government agencies, including the Department of Climate Change and Environment and the Department of Industrial Works, with financial support of CAD 8 million from the Government of Canada through Environment and Climate Change Canada (ECCC), to accelerate tangible greenhouse gas reductions in the cement and concrete sector.

TCMA, as the industry representative, serves as a central platform connecting stakeholders across the entire value chain, driving the implementation of the "Thailand 2050 Net Zero Cement and Concrete Roadmap." This aligns with Thailand's NDC 3.0 targets, strengthening industrial competitiveness, attracting green investment, and fostering sustainable economic growth.

"Decarbonization is not only a pressing challenge but also a strategic opportunity to enhance national competitiveness. The progress achieved under this project spans policy development, innovation, technology deployment, standards, and capacity building-key enablers that will accelerate the industry's transition toward Net Zero", Dr. Chana said.

A key technological advancement under the project is the introduction of the Mobile Carbon Capture Unit (MCCU) from CETRI, Canada. This advanced and flexible technology is designed for real-world industrial operations and will be piloted starting in June, rotating across cement plants of TCMA members in the SARABURI SANDBOX. The pilot aims to validate performance under diverse operational conditions and pave the way for large-scale industrial application.

"The deployment of MCCU in Thailand highlights the strength of international collaboration in bringing advanced technologies into real-world application. It accelerates learning-by-doing, validates technological performance, strengthens local technical capabilities, and reduces investment risks-laying a strong foundation for future scale-up",
Dr. Chana added.

From an investment perspective, the development of technology-ready and standards-aligned projects enhances investor confidence, increases the attractiveness of green investment, and improves access to sustainable finance-key drivers in accelerating the industry's transition to Net Zero.

TCMA continues to advance the industry under a "Collaborative Mindset-Action-Value," promoting the systematic adoption of low carbon technologies, including low carbon cement innovations such as Limestone Calcined Clay Cement (LC³), Carbon Capture, Utilization and Storage (CCUS). These solutions not only reduce emissions but also improve efficiency, lower long-term costs, and strengthen global competitiveness.

At the regional level, TCMA is expanding its role through AFCM by fostering collaboration and advancing the AFCM Decarbonization Roadmap, which serves as a shared framework to reduce carbon emissions across ASEAN's cement industry while enhancing regional technology, standards, and competitiveness.

"As President of the AFCM, TCMA is committed to driving ASEAN toward becoming a low carbon region by leveraging collaboration as a key mechanism to accelerate technology transfer, strengthen the industry capabilities, and unlock new regional economic opportunities",
Dr. Chana said.

TCMA reaffirmed its commitment to strengthening collaboration and welcoming international support in both technology and finance to accelerate the transition toward a low carbon industry, while enhancing Thailand's competitiveness on the global stage.

Hashtag: #TCMA #CementActionToNetZero #NetZero2050 #Decarbonization

The issuer is solely responsible for the content of this announcement.

** This press release is distributed by Media OutReach Newswire through automated distribution system, for which the client assumes full responsibility. **

TCMA Marks National Milestone, Driving Thailand’s Cement Industry toward Net Zero 2050