LEHI, Utah--(BUSINESS WIRE)--Apr 6, 2026--
Pattern Group Inc. (NASDAQ: PTRN), a leader in accelerating brands on global ecommerce marketplaces through proprietary technology and AI, today announced the appointment of Chris Baird as Chief Marketing Officer. In this role, Baird will lead Pattern’s marketing and go-to-market strategy, focused on driving brand growth and aligning marketing with sales to accelerate revenue, strengthen demand generation, and deepen customer engagement worldwide.
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Baird brings extensive experience building and scaling high-performing marketing organizations. He most recently served as Chief Marketing Officer at Weave (NYSE: WEAV), where he built and scaled the company’s end-to-end go-to-market engine across brand, demand, product, and growth, driving brand positioning, pipeline generation, and revenue impact. Prior to that, he served as Chief Marketing Officer at ObservePoint, where he helped position the company as a trusted enterprise platform for digital analytics governance, driving adoption among Fortune 500 companies.
“Chris is a proven marketing leader with a deep understanding of how to build brands and drive sustainable growth,” said Dave Wright, Co-Founder and CEO of Pattern. “His experience aligning marketing with revenue and background across technology, enterprise, and consumer brands make him the right leader to strengthen our go-to-market engine and help brands compete and win.”
Pattern is entering a new phase of growth, fueled by strong global momentum and its recent IPO. As the company expands its international footprint, it continues to invest in AI as a core component of its platform, driving smarter insights, automation, and performance for brand partners worldwide.
“Pattern has built an incredible platform and reputation for helping brands succeed in ecommerce,” said Chris Baird. “I’m excited to join the team and further connect our marketing and revenue efforts as we scale, strengthen our brand, and deliver greater value to our brand partners around the world.”
Earlier in his career, Baird led demand marketing, content, and web strategy initiatives at Adobe and held marketing roles at Omniture.
To learn more about Pattern, please visit: www.pattern.com.
About Pattern
Pattern accelerates brands on global ecommerce marketplaces leveraging proprietary technology and AI. Utilizing more than 66 trillion data points, sophisticated machine learning and AI models, Pattern optimizes and automates all levers of ecommerce growth for global brands, including advertising, content management, logistics and fulfillment, pricing, forecasting and customer service. Hundreds of global brands depend on Pattern’s ecommerce acceleration platform every day to drive profitable revenue growth across more than 70 global marketplaces—including Amazon, TikTok Shop, Walmart.com, Target.com, eBay, Tmall, JD, and Mercado Libre.
Cautionary Note Regarding Forward-Looking Statements
This press release contains forward-looking statements within the meaning of Section 27A of the Securities Act of 1933, as amended, and Section 21E of the Securities Exchange Act of 1934, as amended. Such forward-looking statements include all statements other than statements of historical fact, including but not limited to statements regarding future growth, strategies, revenue acceleration, performance, international expansion, and timing of any of the foregoing. Additional information regarding factors that could materially affect results and the accuracy of the forward-looking statements contained herein may be found in our Form 10-K filed with the Securities and Exchange Commission (“SEC”) on March 6, 2026, and in our subsequent filings with the SEC.
Chris Baird, Pattern CMO
NEW YORK (AP) — U.S. stocks drifted higher in hesitant trading on Monday, ahead of a deadline that President Donald Trump has set to bomb Iranian power plants.
The S&P 500 rose 0.4%, coming off its first winning week in the last six. The Dow Jones Industrial Average added 165 points, or 0.4%, and the Nasdaq composite climbed 0.5%.
Oil prices likewise rose after seesawing through the day amid uncertainty about what will happen in the war with Iran and how long it will slow the global flow of oil and natural gas. Iran on Monday rejected the latest ceasefire proposal and instead said it wants a permanent end to the war.
“We won’t merely accept a ceasefire,” Mojtaba Ferdousi Pour, head of the Iranian diplomatic mission in Cairo, told The Associated Press. “We only accept an end of the war with guarantees that we won’t be attacked again.”
Fighting continued in the war, meanwhile, including an Israeli attack on an Iranian petrochemical plant. And in the background was the clock ticking toward a deadline, one that Trump has moved multiple times, where he has threatened to attack Iranian power plants if it does not open the Strait of Hormuz. A fifth of the world’s oil typically sails through the strait during peacetime.
Trump on Monday suggested that his latest deadline of Tuesday at 8 p.m. Eastern time will be the final one, saying he’d already given enough extensions. “The entire country can be taken out in one night, and that night might be tomorrow night,” Trump said.
Monday also offered the first chance for U.S. stock prices to react to a report from Friday that said U.S. employers hired more workers last month than economists expected. The unemployment rate unexpectedly improved.
They’re encouraging signals for an economy that’s had to absorb painful leaps in costs for gasoline since the war’s beginning. The average price for a gallon of regular gasoline is nearly $4.12 across the country, according to AAA. It was below $3 a couple days before the United States and Israel launched attacks to begin the war in late February.
For countries that don’t produce as much oil as the United States, the pain has been even worse. That’s because they are more reliant on oil coming from the Middle East, and the war has blocked in much of the crude produced in the Persian Gulf area. That oil typically gets to customers around the world by exiting the Strait of Hormuz.
The price for a barrel of benchmark U.S. crude rose 0.8% to settle at $112.41 after erasing an earlier modest dip. Brent crude, the international standard, added 0.8% to $109.77 per barrel and remains well above its roughly $70 price from before the war.
On Wall Street, a split performance for the Big Tech stocks that dominate the U.S. market kept things in check. Apple rose 1.1%, and Amazon added 1.4%. Tesla slid 2.2%, and Microsoft fell 0.2%.
Bank stocks were strong, including a 1.3% rise for JPMorgan Chase.
CEO Jamie Dimon said in his annual letter to shareholders released on Monday that the U.S. economy continues to be resilient, and businesses still look healthy. He, though, also acknowledged that prices for stocks and other assets are high, which could imply “anything less than positive outcomes could have a dramatic impact on global markets.”
All told, the S&P 500 rose 29.14 points to 6,611.83. The Dow Jones Industrial Average gained 165.21 to 46,669.88, and the Nasdaq composite climbed 117.16 to 21,996.34.
In the bond market, Treasury yields held relatively steady. The 10-year Treasury yield was sitting at 4.33%. That’s still well above its 3.97% level from before the war. The rise has pushed up rates for mortgages and other loans going to U.S. households and businesses, which slows the economy.
A report on Monday said that finance, transportation and other U.S. businesses in services sectors grew in March for a 21st straight month of expansion. But the growth was slightly slower than economists expected, and a measure of prices accelerated at its fastest pace since 2022 in a potentially discouraging signal for inflation.
In stock markets abroad, Japan’s Nikkei 225 added 0.5%, and South Korea’s Kospi jumped 1.4%. Many other markets in Europe and Asia were closed for holidays.
AP Business Writers Yuri Kageyama and Matt Ott contributed.
Patrick McKeon, center, works on the floor at the New York Stock Exchange in New York, Tuesday, March 31, 2026. (AP Photo/Seth Wenig)
Screens display financial information on the floor at the New York Stock Exchange in New York, Tuesday, March 31, 2026. (AP Photo/Seth Wenig)
U.S. President Donald Trump is seen on a screen as traders work at the foreign exchange dealing room of the Hana Bank headquarters in Seoul, South Korea, Monday, April 6, 2026. (AP Photo/Ahn Young-joon)
Currency traders watch monitors at the foreign exchange dealing room of the Hana Bank headquarters in Seoul, South Korea, Monday, April 6, 2026. (AP Photo/Ahn Young-joon)
