BANGKOK, April 7, 2026 /PRNewswire/ -- TaoKaeNoi Food & Marketing PLC, Thailand's leading seaweed snack brand, is elevating the fan experience through the "TaoKaeNoi x Chen Zheyuan: A Global Journey of Flavor" event, marking the official introduction of Chen Zheyuan as Global Brand Ambassador. This collaboration celebrates the vibrant role of snacking in modern lifestyles, brought to life through Chen Zheyuan—an artist and a true face of the "New Asian Wave". With his magnetic presence and Positive Energy, he continues to resonate with fans across Asia and beyond, making him a natural extension of the TaoKaeNoi brand.
As a Thai brand that has evolved into a global name across more than 50 countries, TaoKaeNoi continues to strengthen its position in the healthy snack category through two core strategies: Hyper-Localization, which adapts products to local tastes and behaviors, and Cultural Synergy, which builds meaningful connections through globally relevant ambassadors and voices. Together, these strategies reflect the brand's commitment to delivering the "Goodness of Seaweed" through a balance of health, taste, and global accessibility.
The partnership with Chen Zheyuan represents more than a collaboration—it reflects a shared vision. His dedication, passion, and Positive Energy closely mirror TaoKaeNoi's brand DNA. Just as he continuously strives for excellence in his craft, TaoKaeNoi is driven by a strong commitment to deliver high-quality products to consumers around the world. This alignment marks a step forward in evolving TaoKaeNoi from a beloved snack brand into a Global Lifestyle Brand.
The collaboration connects with a new generation of global consumers who value both great taste and a meaningful brand experience. By integrating TaoKaeNoi into everyday lifestyles, it goes beyond short-term trends to build lasting engagement and emotional connection. It invites consumers to be part of the brand's journey, fostering a sense of belonging and strengthening a global community around TaoKaeNoi.
Today's consumers are seeking more than just a healthy snack—they are looking for moments of "Guilt-Free Indulgence" that align with their lifestyle. TaoKaeNoi continues to evolve to meet this need, delivering "Seaweed Goodness" that combines enjoyment, confidence, and balance in everyday moments. Guided by this vision, the brand brings together quality, lifestyle, and Positive Energy to connect with modern consumers, reflecting a health-conscious and forward-looking identity that resonates across markets.
#TaokaenoiXChenZheYuanAGlobalJourneyofFlavor #TaoKaeNoi
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TaoKaeNoi x Chen Zheyuan: A Global Journey of Flavor Where Taste Meets Lifestyle
JINAN, China, April 7, 2026 /PRNewswire/ -- Niutech Environment Technology Corporation (Niutech), a globally recognized leader in continuous pyrolysis, announced on March 24 that its majority-owned subsidiary, Shandong Hesheng Environment Technology Co., Ltd.(Hesheng), has officially broke ground on a 100,000 tons per year (TPY) tire pyrolysis expansion project, which scales up Hesheng's total annual processing capacity from 60,000 TPY to 160,000 TPY, becoming a global leading enterprise as the world's largest collection, processing and comprehensive utilization for tire resource recovery through pyrolysis.
This project expansion will deploy Niutech's next-generation and large-capacity industrial continuous intelligent pyrolysis equipment — engineered to outperform traditional systems across single-unit throughput, uptime, and automation. These upgrades will cut unit operating costs and boost project economics, providing a stronger support for large-scale, sustainable commercial operation of tire pyrolysis projects. For a long time, how to achieve large-scale, continuous and stable commercial operation of pyrolysis projects has been a key focus of the global industry. This project not only reflects Niutech's technical advances in high-end pyrolysis R&D and manufacturing, but also demonstrates its ability to bring continuous pyrolysis to wider industrial adoption.
On the product aspect, leveraging Niutech's technical R&D capabilities, Hesheng continues to enhance stability and quality of its pyrolysis products. Currently, Hesheng's tire pyrolysis oil has obtained international certifications, enabling it to high-end global markets. Meanwhile, through technological innovation, pyrolysis carbon black is continuously being upgraded toward standardization and high-value-added applications to better meet customer demands for product consistency, stability, and application performance.
As the global circular economy accelerates, demand for high-quality pyrolysis oil and pyrolysis carbon black from international tire manufacturers, chemical companies, and related material customers is steadily growing. Upon completion of the capacity expansion, Hesheng will possess stronger capabilities for large-scale and stable supply, better meeting the downstream market's demand for reliable, high-quality recycled materials in significant volumes.
Niutech also stated that in the future, the company will continue to leverage its technological innovation and capital strengths as a listed company to drive the iterative upgrading and large-scale application of pyrolysis technology and equipment, contributing to the resource recovery and recycling of global waste tires as well as green and low-carbon development.
Website: www.niutechpyrolysis.com
Email: contact@niutech.com
Youtube: @niutechpyrolysis
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Niutech Launches a 100,000 Ton-Per-Year Tire Pyrolysis Expansion Project, Sets a New Benchmark for Comprehensive Tire Resource Utilization with Next-Gen Technology
