In just two hours, 384 office workers at One Raffles Quay enjoyed a refreshing, chilled Heineken®, switching straight to out-of-office mode because the first sip is hard to wait for
SINGAPORE, April 7, 2026 /PRNewswire/ -- Heineken® Singapore has brought afterwork forward in a bold stunt where the brand hijacked an everyday office elevator and turned it into an unexpected bar, serving up that long-anticipated first sip.
Most office workers know the feeling: the workday is still running, but the mind has clocked off. The craving for that refreshing, first sip of beer builds through the last meeting, and peaks somewhere in the commute.
So instead of making people wait, Heineken® disrupted the usual afterwork routine, delivering an ice-cold first sip right when it's most anticipated.
On 1 April, unsuspecting office workers at One Raffles Quay were teased with a sign that said: "The First Sip Is Hard To Wait For." And at 5.30pm, just as the workday wrapped, the elevator doors opened and afterwork began. Inside, Denise Teo, one of Singapore's top live streamers, surprised them with a Heineken®, turning an ordinary elevator ride to the ground floor into an experience of refreshment and connection.
Dylan Tan, an office worker in the building shared: "I just ended a long meeting, so being treated with a Heineken in the lift was a nice surprise. I could also see everyone's mood instantly lift and people started saying cheers with one another."
"As a brand that champions quality socialising, this stunt brought people together in the most unexpected setting, reminding them that the first sip of Heineken® they've been waiting for after work is closer than they think. It's also a nod that social connections don't have to be complicated, sometimes, all you need is a little spontaneity and a refreshing Heineken® to kickstart everything," said Gemma Goh, Marketing Manager, Heineken® Singapore.
More refreshing Heineken Afterwork Experience coming to you
The elevator stunt marks the start of Heineken® Singapore's Afterwork campaign, championing a more refreshing afterwork routine. From 7 - 16 May 2026, Heineken® unveils Heineken's First Sip House, a pop-up afterwork destination where your first sip is the key that unlocks a night of refreshing discoveries. Guests aged 18 and above can secure their experience via Klook.
Because getting off work and having that first sip of Heineken® with friends is the best part of the day. And it shouldn't have to wait.
Refer to this link for high-resolution images of the elevator takeover.
For more information, please contact:
AKA Asia
Geneva Pichay/ Esther Lee
+65 9648 4254/ +65 9018 2866
geneva.pichay@aka-asia.com / esther.lee@aka-asia.com
About HEINEKEN
HEINEKEN is the world's pioneering beer company. It is the leading developer and marketer of premium and non-alcoholic beer and cider brands. Led by the Heineken® brand, the Group has a portfolio of more than 340 international, regional, local, and specialty beers and ciders. With HEINEKEN's over 87,000 employees, we brew the joy of true togetherness to inspire a better world. Our dream is to shape the future of beer and beyond to win the hearts of consumers. We are committed to innovation, long-term brand investment, disciplined sales execution, and focused cost management. Through "Brew a Better World", sustainability is embedded in the business. HEINEKEN has a well-balanced geographic footprint with leadership positions in both developed and developing markets. We operate breweries, malteries, cider plants, and other production facilities in more than 70 countries. Most recent information is available on our Company's website, and follow us on LinkedIn and Instagram.
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Heineken® Transforms CBD Office Elevator Into an Afterwork Bar, Surprising Hundreds With an Early First Sip
Powered by Pumpless MagDrive™ Technology, Cheerble Expands Its Fountain Lineup to Cover Both Dogs and Cats
HONG KONG, April 7, 2026 /PRNewswire/ -- Cheerble today announced the launch of the Pet Fountain Elfin D1 Pro, its first smart drinking fountain designed exclusively for dogs, alongside the launch of a summer-long Clean Hydration Campaign running through July.
Rethinking What Clean Water Actually Means for Pets
Most pet owners refill their pet's water bowl or fountain regularly. Far fewer are able to clean it as thoroughly as they should. Traditional fountain designs rely on submerged pumps inside the water tank, creating hard-to-reach cavities where biofilm, bacteria, and debris accumulate undetected. The water may look clean. But what pets are drinking often is not.
Cheerble's answer was to remove the pump from the water tank entirely. Powered by MagDrive™ Technology, a magnetic drive moves water smoothly without any components submerged in the tank. The result is a fountain with no hidden structures, no trapped debris, and nowhere for bacteria to hide. MagDrive™ also keeps water and electricity fully separated, making the fountain safer to use and easier to live with every day.
"Clean Matters More Than Most People Realize"
"Most conversations about pet hydration focus on whether pets are drinking enough," said Seven Xie, CEO of Cheerble. "We think that misses something important. Clean water is not just a comfort, it is a health issue. This summer, we want to change the conversation and give pet parents a real solution they can trust, one that does not create a new chore every time they try to do right by their pet."
Building on this belief, Cheerble is launching its summer-long Clean Hydration Campaign to highlight the importance of clean drinking water for pets. As part of the campaign, Cheerble is rolling out educational content that exposes common hygiene issues in traditional pet fountains and demonstrates how pumpless technology addresses them, alongside limited-time offers to make cleaner hydration more accessible.
A Lineup That Has Already Earned the Trust of Over 18,000 Pet Owners
Cheerble's pumpless fountain lineup is not new. Across its full range of fountain products, Cheerble has shipped to over 18,000 pet owners worldwide. The Elfin E1+, powered by MagDrive™ Technology, remains the flagship cat fountain in that lineup. The Elfin D1 Pro now brings the same pumpless design philosophy to dogs for the first time, completing a range that covers the full spectrum of pet hydration needs.
The reception from pet owners has been consistent. One verified buyer wrote that the E1+ was "easy to clean, no pump, quiet, and the sensor works great," adding that after trying many different cat water fountains, it was "by far the best." The D1 Pro carries that same design standard forward, now built specifically for dogs.
The Elfin D1 Pro, Built for Dogs Specifically
The D1 Pro was designed around how dogs actually drink, from the shape of the tray to the height of the stream.
- No Pump, No Hidden Mess. Powered by MagDrive™ Technology, the D1 Pro eliminates the pump from the water tank entirely. Two components drive the flow, nothing more, leaving no surfaces for biofilm or bacteria to accumulate.
- Dog-Ergonomic Tray Design. A wide, low tray (0.73 ft² wide, 0.51" deep) catches water naturally as dogs drink. It reduces splashing, prevents wet fur, and lowers the risk of choking during meals.
- 4L Large Capacity. The generous reservoir provides days of fresh water without frequent refills, meeting the hydration needs of dogs.
- 3 Water Flow Modes. Smart, Continuous, and Timer Modes give owners flexibility to match the fountain's behavior to their dog's drinking habits and daily schedule.
- Fits Most Breeds. At 5.4" tall, the D1 Pro delivers a comfortable, steady stream for dogs ranging from Dachshunds to Labradors without any adjustments needed.
Campaign Pricing and Availability
As part of the campaign, all fountain products are available at 20% off at cheerble.com.
To kick off the summer Clean Hydration Campaign, Cheerble is offering 20% off its full pumpless fountain lineup through July. The Elfin D1 Pro, the newest addition to the lineup and the first fountain designed exclusively for dogs, is available now at $95.99 (regular $119.99). All pet fountains are on sale, starting from $34.99. Shop the full lineup and explore the new era of clean pet hydration at cheerble.com/pages/pumpless-pet-fountain
About Cheerble
Founded in 2016, Cheerble pioneers smart pet technology designed to enhance quality of life for pets and their owners. Focusing on innovation, sustainability, and enrichment, Cheerble's products serve millions of pet owners across more than 70 countries.
Media Contact:
Email: press@cheerble.com
Instagram: @cheerble_global
Facebook: CheerbleBrand
Official Website: www.cheerble.com
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Cheerble Expands Its Pumpless Pet Fountain Lineup with the Launch of Elfin D1 Pro for Dogs
