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Thailand Unveils 'World's Biggest Songkran Festival,' Positioning Central Pattana as a Year-Round Global Festival Destination

Business

Thailand Unveils 'World's Biggest Songkran Festival,' Positioning Central Pattana as a Year-Round Global Festival Destination
Business

Business

Thailand Unveils 'World's Biggest Songkran Festival,' Positioning Central Pattana as a Year-Round Global Festival Destination

2026-04-08 16:37 Last Updated At:16:55

BANGKOK, April 8, 2026 /PRNewswire/ -- Thailand is set to welcome global travelers to one of the world's most exciting celebrations as Songkran, the country's world-famous water fight festival and traditional New Year, returns on an unprecedented nationwide scale.

Led by Central Pattana, the "World's Biggest Songkran Festival" will take place across 28 destinations nationwide, transforming key cities including Bangkok, Chiang Mai, Phuket, Pattaya and Samui into vibrant festival hubs. The program features more than 1,000 events and over 400 artists, attracting more than 10 million participants annually.

Designed as a travel experience, the festival turns Central Pattana's nationwide network of shopping centres into must-visit destinations where visitors can enjoy both cultural discovery and large-scale entertainment in one place.

A highlight this year is the historic appearance of Opal Suchata Chuangsri as Thailand's first-ever "Miss Songkran," blending global pageantry with Thai cultural heritage in a moment that has captured international attention.

Visitors can experience Thailand's rich traditions through Khon masked dance, Nora performances, classical Thai arts and traditional puppetry, alongside water-pouring rituals at revered Buddha images. Cultural showcases are presented in collaboration with the Ministry of Culture, including traditional martial arts and regional heritage experiences.

At the same time, the festival comes alive with music stages, live performances and water celebrations, creating a dynamic atmosphere for both local and international audiences.

Beyond Songkran, Central Pattana is building a year-round global festival platform, hosting seasonal celebrations, cultural events and entertainment experiences across Thailand-positioning its destinations as places where people can travel, celebrate and connect throughout the year.

By combining culture, entertainment and tourism at scale, Thailand's Songkran is evolving into a world-class festival experience, placing the country alongside the world's most iconic celebrations and reinforcing its status as a leading global festival destination.

 

** This press release is distributed by PR Newswire through automated distribution system, for which the client assumes full responsibility. **

Thailand Unveils 'World's Biggest Songkran Festival,' Positioning Central Pattana as a Year-Round Global Festival Destination

Thailand Unveils 'World's Biggest Songkran Festival,' Positioning Central Pattana as a Year-Round Global Festival Destination

SINGAPORE, June 3, 2026 /PRNewswire/ -- Star Living has unveiled a new all-in-one home planning concept aimed at helping Singapore homeowners manage renovation, furnishing, and home appliance selection through a more coordinated and efficient process.

As renovation projects become increasingly complex, many homeowners are looking for ways to reduce the challenges of managing multiple contractors, suppliers, and retailers separately. Star Living's latest initiative brings together renovation-related services, furnishings, electrical appliances, and sanitary solutions under a single customer experience designed to simplify project coordination.

Addressing Growing Demand for More Coordinated Home Planning

Today's homeowners are placing greater emphasis on practicality, time efficiency, and cohesive planning when designing their homes.

To support these evolving expectations, Star Living now offers a broader range of services including:

  • Carpentry and customised built-ins
  • Masonry and flooring works
  • Air-conditioning installation
  • Bathroom fittings and sanitary installation
  • Interior consultation
  • Furniture and mattress collections
  • Home appliances and household essentials

Through this consolidated approach, customers can manage multiple aspects of their renovation and furnishing requirements through a single touchpoint, helping to reduce administrative complexity and improve planning efficiency.

"We want to make the renovation and furnishing process more manageable for homeowners. By bringing these services together, customers can enjoy a more seamless experience when planning their homes," said Koh Hong Jie, Group Retail Manager at Star Living.

Expanding Interior Solutions with OPU Door

As part of its broader product expansion, Star Living has also introduced OPU Door, a distributed door system brand offering contemporary door solutions designed for space-conscious residential interiors.

Launched in 2025, the collection includes:

  • Slim-frame aluminium core doors
  • Concealed doors for minimalist interiors
  • Synchronised sliding door systems
  • Phantom doors designed for tighter layouts and space optimisation

The range caters to homeowners seeking cleaner visual aesthetics while maximising functionality within compact urban homes.

Adapting to Lifestyle and Material Preferences

The company has also expanded its offerings in response to changing consumer preferences surrounding sustainability, wellness-focused materials, and pet-friendly home environments.

Its current product selections include:

  • Low-formaldehyde materials
  • Sustainably sourced furniture
  • Scratch-resistant and stain-resistant upholstery fabrics suitable for pet owners

As part of its material standards, Star Living uses E1-grade or higher MDF and CARB P2-certified boards. The company has also been awarded the SFIC Sustainability Furniture Mark in recognition of its environmental and health-conscious practices.

Creating a More Connected Retail Experience

Star Living's showroom at Serangoon North reflects the company's lifestyle-oriented retail approach by presenting furnishings, renovation elements, sanitary fittings, and appliances within coordinated home settings.

The showroom is designed to help customers better visualise how different components can come together within a residential environment before making purchasing decisions.

In addition, Star Living works with established air-conditioning brands including Daikin, Midea, Panasonic, and Mitsubishi Electric to support a broader range of household needs.

Positioned for Evolving Consumer Needs

Established in 1981, Star Living continues to evolve alongside shifting homeowner expectations by focusing on practical home planning, coordinated services, and adaptable interior solutions.

By combining renovation-related services with furnishings, sanitary solutions, and appliances, the company aims to provide a more efficient and accessible approach for customers planning their homes.

About Star Living

Star Living is a Singapore-based home and lifestyle brand operated by Star Furniture Pte Ltd. Established in 1981, the brand offers a comprehensive range of furniture, home furnishings, renovation-related services, sanitary solutions, and household products, serving residential customers across Singapore.

Website: https://www.starliving.com.sg/

** This press release is distributed by PR Newswire through automated distribution system, for which the client assumes full responsibility. **

Star Living Introduces Integrated 'One-Stop Home & Living' Concept to Simplify Renovation and Furnishing for Singapore Homeowners

Star Living Introduces Integrated 'One-Stop Home & Living' Concept to Simplify Renovation and Furnishing for Singapore Homeowners

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