LG ELECTRONICS UNVEILS NEW FULL BUILT-IN KITCHEN SUITE AT EUROCUCINA 2026

Integrated Six‑Category Lineup Designed for Efficiency, 
Space Optimization and AI‑Driven Performance

News Summary

• LG Electronics will unveil its new "LG Built-in" full kitchen package at EuroCucina 2026, featuring a complete lineup of appliances including refrigerators, ovens, induction cooktops and dishwashers.
• The new lineup addresses key European kitchen challenges, such as rising energy costs, limited space and everyday usability, through an integrated, AI‑enabled built‑in solution.
• The showcase reflects LG's "Built for Your Today" philosophy, which focuses on highlighting integrated solutions based on the core values of maximum efficiency, maximum capacity and maximum performance.
• The launch expands LG's built-in portfolio in Europe and reinforces its position as a provider of comprehensive and intelligent kitchen solutions for evolving residential environments.

SEOUL, South Korea, April 10, 2026 /PRNewswire/ -- LG Electronics (LG) will showcase its new "LG Built-in" full package for the first time at EuroCucina, the international kitchen exhibition held as part of Milan Design Week, taking place April 20–26 at Fiera Milano in Rho, Italy. The presentation marks an expansion of LG's built-in offering in Europe, moving beyond its initial‑ focus on cooking appliances to introduce a more complete kitchen lineup spanning refrigeration, cooking and dishwashing.

With this expanded portfolio, LG outlines a new approach to built-in kitchens – one that moves beyond traditional market conventions centered on heritage and technical specifications. Guided by the company's "Built for Your Today" concept, the new package prioritizes practical, everyday needs such as energy efficiency, spatial optimization and overall user experience. Built on LG's Affectionate Intelligence, this approach positions built-in appliances as an integrated and intelligent spatial solution rather than a collection of individual products.

Built-in Solutions for European Kitchen Environments     
Responding to rising energy costs and shrinking kitchen spaces across Europe, the LG Built-in full package brings together energy efficiency, flexible space design and intelligent performance across the entire kitchen – rather than optimizing individual appliances in isolation. The six new product lines are designed around three core user benefits: maximum efficiency to help manage energy consumption, maximum capacity to enable greater flexibility in kitchen design and AI-powered performance to deliver consistent, high-quality results.

Refrigeration
The Wide Combi Refrigerator takes an intelligent approach to food storage by combining high energy efficiency, large capacity and adaptive cooling performance. Powered by an AI Inverter Compressor, it achieves Agrade energy efficiency by adjusting cooling performance on realtime usage. With 384 liters of spacious capacity, the refrigerator includes DoorCooling+™ for rapid cooling in the door basket and a FRESHConverter+™ drawer that allows customized temperature settings based on food type. AI Fresh mode learns usage patterns and precools the refrigerator during periods of heavier use to help maintain storage conditions.

Cooking Appliances
With built-in intelligence and convenience, the Camera Oven is designed to elevate cooking from start to finish. Using an internal camera, AI Gourmet™ identifies food and recommends an appropriate cooking setting, while No Preheat Air Cooking supports faster cooking without preheating. The InstaView™ window illuminates the interior when knocked, allowing easy progress checks while preventing heat loss. EasyClean™ simplifies post-meal cleanup with a 10-minute steam cycle.

The Compact Oven is a space-saving 6-in-1 Multi Oven, combining convection baking, air frying, steaming and microwave functions to support greater flexibility in the kitchen. Its advanced Combi Mode combines convection heat with microwave energy to cook food more quickly while maintaining texture.

Both ovens feature Inverter ProBake™, LG's core cooking technology, which delivers a constant flow of heat to every corner of the oven for more even results. High-speed airflow also helps reduce cooking time.

Induction Cooktops
Designed for modern, open-plan kitchens, the Hood Integrated Induction Cooktop combines a downdraft ventilation system that captures steam at the source. Its powerful extraction capacity is balanced by quiet operation, contributing to a more comfortable atmosphere in open kitchen environments. The 189-millimeter ultra-slim body also helps maximize under-counter drawer space and creates an unobstructed sightline suited to island counters. Its refined design, balancing functional performance with intuitive usability, was recognized with an iF Design Award 2026.

The Full-Flex Induction Cooktop offers greater freedom by allowing cookware of different sizes and shapes to be placed anywhere across its Full‑Flex surface. Heat is delivered precisely where needed, removing the limitations of fixed cooking zones and supporting more flexible cooking arrangements. Smart features such as the Water Boiling Alert help reduce spillover risk by automatically lowering heat after boiling is detected.

Dishwashing
LG's new Dishwasher combines advanced washing and drying technologies to complete a full cycle in one hour. QuadWash™ Pro uses four spray arms with high-pressure water jets and microbubbles to clean dishes from multiple angles. Dynamic Heat Dry+ uses a moisture-absorbing material to remove humidity and produce warm, dry air with improved energy efficiency. TrueSteam™ applies high-temperature steam to sanitize dishes and help reduce water spots. Notably, A-grade energy efficiency is available across key models, spanning both premium and volume segments.

"Our 'Built for Your Today' concept reflects a more balanced approach to the kitchen experience – one that responds to consumer needs for energy efficiency, space utilization and everyday usability," said Baek Seung-tae, president of the LG Home Appliance Solution Company. "Through this approach, we aim to strengthen LG's position as a premium brand in the European built-in market."

About LG Electronics Home Appliance Solution Company 

The LG Home Appliance Solution Company (HS) is a global leader in home appliances and AI home solutions. By leveraging industry-leading core technologies, the HS Company is committed to enhancing consumers' quality of life and promoting sustainability. The company develops thoughtfully designed kitchen and living appliance solutions and has recently integrated LG's Robot Business Division to incorporate advanced robot technologies into its home solutions. Together, these products offer enhanced convenience, exceptional performance, efficient operation and sustainable lifestyle solutions. For more news on LG, visit www.lg.com/global/newsroom.

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LG ELECTRONICS UNVEILS NEW FULL BUILT-IN KITCHEN SUITE AT EUROCUCINA 2026

LG ELECTRONICS UNVEILS NEW FULL BUILT-IN KITCHEN SUITE AT EUROCUCINA 2026

LG ELECTRONICS UNVEILS NEW FULL BUILT-IN KITCHEN SUITE AT EUROCUCINA 2026

LG ELECTRONICS UNVEILS NEW FULL BUILT-IN KITCHEN SUITE AT EUROCUCINA 2026

LG ELECTRONICS UNVEILS NEW FULL BUILT-IN KITCHEN SUITE AT EUROCUCINA 2026

LG ELECTRONICS UNVEILS NEW FULL BUILT-IN KITCHEN SUITE AT EUROCUCINA 2026

LG ELECTRONICS UNVEILS NEW FULL BUILT-IN KITCHEN SUITE AT EUROCUCINA 2026

NEW YORK and SINGAPORE, May 27, 2026 /PRNewswire/ -- Alibaba International announced today that its AI-powered creative platform, PicCopilot, has integrated with Google Ads. This strategic collaboration enables small and medium e-commerce operators to create and launch high-conversion Google display ads directly within the PicCopilot platform.

Unlike general creative tools, PicCopilot leverages Alibaba International's e-commerce ecosystem to train its AI on real-world scenarios, ensuring the solution is  examined and validated through actual market experience.

Small and medium e-commerce operators and direct-to-consumer (DTC) brands face mounting pressure to maintain consistent marketing presence across multiple digital channels while operating with limited resources. In the U.S. market, where approximately 40% of PicCopilot users are first-time entrepreneurs, the ability to leverage such professional insights is critical. Through this integration, businesses can now leverage a unified platform that simplifies the entire workflow. For instance, PicCopilot's "Viral Video Maker" can generate 8-10 professional video options in just 2-3 minutes from a single product image—a process that traditionally takes 2-3 days.

"Our goal is to evolve AI from a simple efficiency tool into a growth-driving engine for merchants," said Yang Guang, Vice President of Alibaba International and Lead of Alibaba Design. "By integrating PicCopilot with Google Ads, we are democratizing enterprise-level creative marketing tools, allowing even the smallest sellers to leverage market-validated approaches to drive their business forward."

PicCopilot provides unique, "one-click" AI applications specifically designed to drive e-commerce sales. This includes industry-first video solutions for social content, such as the Viral Video Maker and Fashion Reels—specialized tools for apparel and footwear that transform static images into engaging marketing assets. Additionally, the platform's AI Product Page Design Generator allows merchants to create high-quality, ready-to-use storefront visuals, making professional-grade marketing accessible to businesses of all sizes.

Through this Google Ads integration, PicCopilot advances its vision of serving as an intelligent marketing "middle-ware" that connects the entire marketing pipeline—from strategy and creativity to distribution and optimization. This advancement enables smaller merchants to compete effectively through intelligent technology, setting a new standard for AI-driven e-commerce growth.

 About Alibaba International Digital Commerce Group

Alibaba International Digital Commerce Group is dedicated to supporting the development of global digital trade with AI-powered technology. It operates various platforms with distinctive business models, covering multiple countries and regions around the world.

** This press release is distributed by PR Newswire through automated distribution system, for which the client assumes full responsibility. **

Alibaba International 's PicCopilot Partners with Google Ads to Boost E-Commerce ROI