All the pretty girls scroll like this
SINGAPORE - Media OutReach Newswire - 10 April 2026 - Modern beauty has a new enemy, and it's right in our hands: the mobile phone. Endless scrolling keeps us hooked, but it also keeps our heads down. With content so addictive, one ends up spending hours slouching. So, all that main character power and energy vanish—replaced by slumping and hunching. Over time, posture slips, presence shrinks, and bold beauty follows. "Text neck" isn't just a physical issue; it's quietly changing how we carry ourselves.
LUX, the iconic global beauty brand, knows true radiance is about how you show up. That effortless "it girl" energy starts with posture. That's why the brand is launching LUX Chin Up—a digital tool designed to tackle "Text Neck" and help women keep their heads high and their bold beauty even higher. It's the perfect modern solution for the modern beauty problem.
"LUX always inspires women to boost their presence and own their beauty power," said Gaurav Datta, Global Brand VP. "Our phones are amazing for self-expression, but there's a catch. While they elevate our digital selves, they often shrink our real-world presence. That constant downward scroll quietly chips away at posture, poise, and bold beauty. With 'Chin Up,' we're offering a simple way for women to realign, lift up, and step back into their power."
LUX has a brilliantly simple, tech-forward solution. Forget complicated downloads or wearable tech. LUX Chin Up is a smart web page that taps into your phone's own motion sensors. When used with the split-screen option, it stays on screen as a small tab, reminding you of the right angle to be maintained while you doomscroll.
- The Sweet Spot: The tool encourages you to keep your screen at an optimal
90-degree angle. - The Gentle Nudge: If you start to slouch and the angle drops (and with it your head), the sensor detects it and the screen blinks, prompting you to raise your phone and go chin up.
- The Reset: Straighten up, bring your phone back up and carry on scrolling with boldness.
LUX believes this can be an essential modern-day beauty ritual that extends beyond the shower to solve a modern-day problem. By habituating women to hold the right posture, LUX is naturally lifting their chins, opening their posture, and instantly restoring that vibrant, room-commanding presence. It's a small shift that brings Main Character Beauty to life, on screen and off.
Make LUX Chin Up a habit, try it for a week and improve your posture. Visit lux.com/chinup
Hashtag: #LUXChinUp #LUX
The issuer is solely responsible for the content of this announcement.
About LUX
LUX has been celebrating beauty and femininity since 1925. We uphold beauty that doesn't blend in. It's bold, sassy, maximalist. We will continue to support efforts that will help women best express their Main Character Beauty.
About VML
VML is a leading creative company that combines brand experience, customer experience, and commerce, to create connected brands that drive growth. The agency is a leading global marketing and systems integration partner, specializing in creating innovative solutions for business transformation. VML is celebrated for its award-winning work with blue chip client partners including AstraZeneca, Colgate-Palmolive, Dell, Ford, Intel, Microsoft, Nestlé, The Coca-Cola Company, and Wendy's. The agency is recognized by the Forrester Wave™ Reports, which name WPP a "Leader" in Commerce Services, Global Digital Experience Services, Global Marketing Services and, most recently, Marketing Measurement & Optimization. VML's global network is powered by 28,000 talented people across 60-plus markets, with principal offices in Kansas City, New York, Detroit, London, São Paulo, Shanghai, Singapore, and Sydney.
SINGAPORE - Media OutReach Newswire - 10 April 2026 - Modern beauty has a new enemy, and it's right in our hands: the mobile phone. Endless scrolling keeps us hooked, but it also keeps our heads down. With content so addictive, one ends up spending hours slouching. So, all that main character power and energy vanish—replaced by slumping and hunching. Over time, posture slips, presence shrinks, and bold beauty follows. "Text neck" isn't just a physical issue; it's quietly changing how we carry ourselves.
LUX, the iconic global beauty brand, knows true radiance is about how you show up. That effortless "it girl" energy starts with posture. That's why the brand is launching LUX Chin Up—a digital tool designed to tackle "Text Neck" and help women keep their heads high and their bold beauty even higher. It's the perfect modern solution for the modern beauty problem.
"LUX always inspires women to boost their presence and own their beauty power," said Gaurav Datta, Global Brand VP. "Our phones are amazing for self-expression, but there's a catch. While they elevate our digital selves, they often shrink our real-world presence. That constant downward scroll quietly chips away at posture, poise, and bold beauty. With 'Chin Up,' we're offering a simple way for women to realign, lift up, and step back into their power."
LUX has a brilliantly simple, tech-forward solution. Forget complicated downloads or wearable tech. LUX Chin Up is a smart web page that taps into your phone's own motion sensors. When used with the split-screen option, it stays on screen as a small tab, reminding you of the right angle to be maintained while you doomscroll.
- The Sweet Spot: The tool encourages you to keep your screen at an optimal
90-degree angle. - The Gentle Nudge: If you start to slouch and the angle drops (and with it your head), the sensor detects it and the screen blinks, prompting you to raise your phone and go chin up.
- The Reset: Straighten up, bring your phone back up and carry on scrolling with boldness.
LUX believes this can be an essential modern-day beauty ritual that extends beyond the shower to solve a modern-day problem. By habituating women to hold the right posture, LUX is naturally lifting their chins, opening their posture, and instantly restoring that vibrant, room-commanding presence. It's a small shift that brings Main Character Beauty to life, on screen and off.
Make LUX Chin Up a habit, try it for a week and improve your posture. Visit lux.com/chinup
Hashtag: #LUXChinUp #LUX
The issuer is solely responsible for the content of this announcement.
About LUX
About VML
** This press release is distributed by Media OutReach Newswire through automated distribution system, for which the client assumes full responsibility. **
LUX CHIN UP: The Free and Easy Fix for Text Neck Syndrome
LUX CHIN UP: The Free and Easy Fix for Text Neck Syndrome
FOSHAN, CHINA - Media OutReach Newswire - 31 May 2026 - As global travelers seek more diverse destinations, China has emerged as a top choice. In the first quarter of 2026, the country recorded 21.33 million border entries and exit checks involving international visitors. Among the growing array of destinations in the vast country, China's villages have emerged as a compelling draw. To explore these gems, CGTN presents Village Voyage, a series following American host Julian Waghann and Namibian traveler Absalom Absalom through villages in Guangdong Province, located in the Pearl River Delta, north of Hong Kong. For Absalom, the journey offers what he sees as a replicable model of how villages can thrive without losing their "souls."
Village Voyage: Where China's rural soul meets the world
Ancestral halls and the scholars who never left
In Shunde's Yang'e Village in southern Guangdong Province, Julian and Absalom step into the cultural space of a community – once the Lu Ancestral Hall, where scholar Lu Cang founded an academy after retiring from office. It is a small village but home to 14 civil and military jinshi scholars during the Ming (1368-1644) and Qing (1644-1911) dynasties, a reflection of its long-held reverence for education. A jinshi was the highest and most prestigious rank in China's imperial civil service examination system - a scholar who passed the final court-administered exam. But the village's living heritage does not stop at books. Here, the lion dance – an intangible cultural heritage item – passes down from old masters to children. "If they want to learn, we just provide the opportunity for the kids," said lion dance coach Feng Jianhua. "So, they can carry forward our millennia-old culture."
The village that gave the world kung fu
Few know Bruce Lee's ancestral home stands in Jun'an, Shunde. Guangdong has long been the heartland of southern Chinese martial arts. Locals greet each other not with "Have you eaten?" but "Have you had your night porridge?" – a phrase that means "Have you been practicing kung fu?"
Luo Dezhi, a fifth-generation inheritor of Shaolin Wing Chun and Bruce Lee's fellow disciple, has trained for over 50 years. "For a martial artist, virtue comes first, then a strong body," he said. "Kung fu represents traditional Chinese culture – to strengthen the body, protect oneself, and help others."
Soft gold from village waterways
A century ago, merchant He Mingshi shipped xiangyunsha – gambiered Canton gauze, known as "soft gold" – from Shunde's villages down the Pearl River Delta to countries abroad, like Malaysia.
The saying goes: "A tael of gold for a tael of silk." Today, this UNESCO-recognized intangible cultural heritage is still made by hand. "It's way harder than it looks," Absalom said as he tried the process. Inheritor Chen Hongfa watched and smiled. From Shunde, Guangdong, the craft reaches the world.
UNESCO gastronomy inside towns
Shunde is one of only a handful of UNESCO Cities of Gastronomy worldwide. Within Guangdong – a province famous for Cantonese cuisine – Shunde is widely regarded as its birthplace. "About ten years ago, they converted this place into a food street," a fish skin vendor said. Now, visitors come for crispy African crucian carp skin, fried milk (a recipe unchanged since 2002), and Shunde raw fish slices. "This is the best choice I've made this year so far," Absalom said. "I would never imagine tasting this in a village."
More than a series – a travel companion
Village Voyage is more than a television feature. It is a living travel guide – a "road book" that maps Shunde's hidden gems through detailed itineraries, rich photo essays, and short-form videos. The series expands beyond the screen with guest vlogs and first-person POV footage, placing viewers directly into the boat, the kung fu training hall, and the bustling food street. For armchair travelers and policymakers alike, it offers an immersive, replicable vision of rural development. Whether you seek cultural roots, martial arts legacy, merchant wisdom, or the simple warmth of a village meal, this series delivers it all, through the quiet rituals of daily life: a bowl of porridge, a punch practiced at dawn, a piece of silk dried in sunlight.
An open, confident rural China is not a relic. It is a flight or train ride away.
Hashtag: #CGTN
The issuer is solely responsible for the content of this announcement.
** This press release is distributed by Media OutReach Newswire through automated distribution system, for which the client assumes full responsibility. **
