All the pretty girls scroll like this
SINGAPORE - Media OutReach Newswire - 10 April 2026 - Modern beauty has a new enemy, and it's right in our hands: the mobile phone. Endless scrolling keeps us hooked, but it also keeps our heads down. With content so addictive, one ends up spending hours slouching. So, all that main character power and energy vanish—replaced by slumping and hunching. Over time, posture slips, presence shrinks, and bold beauty follows. "Text neck" isn't just a physical issue; it's quietly changing how we carry ourselves.
LUX, the iconic global beauty brand, knows true radiance is about how you show up. That effortless "it girl" energy starts with posture. That's why the brand is launching LUX Chin Up—a digital tool designed to tackle "Text Neck" and help women keep their heads high and their bold beauty even higher. It's the perfect modern solution for the modern beauty problem.
"LUX always inspires women to boost their presence and own their beauty power," said Gaurav Datta, Global Brand VP. "Our phones are amazing for self-expression, but there's a catch. While they elevate our digital selves, they often shrink our real-world presence. That constant downward scroll quietly chips away at posture, poise, and bold beauty. With 'Chin Up,' we're offering a simple way for women to realign, lift up, and step back into their power."
LUX has a brilliantly simple, tech-forward solution. Forget complicated downloads or wearable tech. LUX Chin Up is a smart web page that taps into your phone's own motion sensors. When used with the split-screen option, it stays on screen as a small tab, reminding you of the right angle to be maintained while you doomscroll.
- The Sweet Spot: The tool encourages you to keep your screen at an optimal
90-degree angle. - The Gentle Nudge: If you start to slouch and the angle drops (and with it your head), the sensor detects it and the screen blinks, prompting you to raise your phone and go chin up.
- The Reset: Straighten up, bring your phone back up and carry on scrolling with boldness.
LUX believes this can be an essential modern-day beauty ritual that extends beyond the shower to solve a modern-day problem. By habituating women to hold the right posture, LUX is naturally lifting their chins, opening their posture, and instantly restoring that vibrant, room-commanding presence. It's a small shift that brings Main Character Beauty to life, on screen and off.
Make LUX Chin Up a habit, try it for a week and improve your posture. Visit lux.com/chinup
Hashtag: #LUXChinUp #LUX
The issuer is solely responsible for the content of this announcement.
About LUX
LUX has been celebrating beauty and femininity since 1925. We uphold beauty that doesn't blend in. It's bold, sassy, maximalist. We will continue to support efforts that will help women best express their Main Character Beauty.
About VML
VML is a leading creative company that combines brand experience, customer experience, and commerce, to create connected brands that drive growth. The agency is a leading global marketing and systems integration partner, specializing in creating innovative solutions for business transformation. VML is celebrated for its award-winning work with blue chip client partners including AstraZeneca, Colgate-Palmolive, Dell, Ford, Intel, Microsoft, Nestlé, The Coca-Cola Company, and Wendy's. The agency is recognized by the Forrester Wave™ Reports, which name WPP a "Leader" in Commerce Services, Global Digital Experience Services, Global Marketing Services and, most recently, Marketing Measurement & Optimization. VML's global network is powered by 28,000 talented people across 60-plus markets, with principal offices in Kansas City, New York, Detroit, London, São Paulo, Shanghai, Singapore, and Sydney.
SINGAPORE - Media OutReach Newswire - 10 April 2026 - Modern beauty has a new enemy, and it's right in our hands: the mobile phone. Endless scrolling keeps us hooked, but it also keeps our heads down. With content so addictive, one ends up spending hours slouching. So, all that main character power and energy vanish—replaced by slumping and hunching. Over time, posture slips, presence shrinks, and bold beauty follows. "Text neck" isn't just a physical issue; it's quietly changing how we carry ourselves.
LUX, the iconic global beauty brand, knows true radiance is about how you show up. That effortless "it girl" energy starts with posture. That's why the brand is launching LUX Chin Up—a digital tool designed to tackle "Text Neck" and help women keep their heads high and their bold beauty even higher. It's the perfect modern solution for the modern beauty problem.
"LUX always inspires women to boost their presence and own their beauty power," said Gaurav Datta, Global Brand VP. "Our phones are amazing for self-expression, but there's a catch. While they elevate our digital selves, they often shrink our real-world presence. That constant downward scroll quietly chips away at posture, poise, and bold beauty. With 'Chin Up,' we're offering a simple way for women to realign, lift up, and step back into their power."
LUX has a brilliantly simple, tech-forward solution. Forget complicated downloads or wearable tech. LUX Chin Up is a smart web page that taps into your phone's own motion sensors. When used with the split-screen option, it stays on screen as a small tab, reminding you of the right angle to be maintained while you doomscroll.
- The Sweet Spot: The tool encourages you to keep your screen at an optimal
90-degree angle. - The Gentle Nudge: If you start to slouch and the angle drops (and with it your head), the sensor detects it and the screen blinks, prompting you to raise your phone and go chin up.
- The Reset: Straighten up, bring your phone back up and carry on scrolling with boldness.
LUX believes this can be an essential modern-day beauty ritual that extends beyond the shower to solve a modern-day problem. By habituating women to hold the right posture, LUX is naturally lifting their chins, opening their posture, and instantly restoring that vibrant, room-commanding presence. It's a small shift that brings Main Character Beauty to life, on screen and off.
Make LUX Chin Up a habit, try it for a week and improve your posture. Visit lux.com/chinup
Hashtag: #LUXChinUp #LUX
The issuer is solely responsible for the content of this announcement.
About LUX
About VML
** This press release is distributed by Media OutReach Newswire through automated distribution system, for which the client assumes full responsibility. **
LUX CHIN UP: The Free and Easy Fix for Text Neck Syndrome
LUX CHIN UP: The Free and Easy Fix for Text Neck Syndrome
JAKARTA, INDONESIA - Media OutReach Newswire - 20 May 2026 - Green SM, Indonesia's first all-electric ride-hailing service, has partnered with the Traffic Corps of the Indonesian National Police (Korlantas Polri) to launch a large-scale driver safety and professional standards training program in Indonesia. The initiative begins with more than 300 driver partners and is expected to expand to approximately 7,000 participants nationwide this year.
Held at the Indonesia Safety Driving Center (ISDC) in Serpong on May 18, 2026, the program provided participants with practical instruction in defensive driving, emergency response, professional driving ethics, and Indonesian traffic regulations. The initiative combines classroom learning with hands-on exercises conducted in a controlled training environment at one of Indonesia's leading driving safety facilities. The program reflects Green SM's long-term commitment to building a professional driver network while promoting safer mobility experiences and higher service standards for Indonesian communities.
Since its launch in Indonesia in December 2024, Green SM had already implemented regular internal training programs for driver partners, focusing on safe driving practices, real-world situation handling, customer service standards, and traffic law compliance. Through this partnership, Green SM aims to further strengthen and standardize its training initiatives while also contributing to broader road safety awareness across Indonesia.
As of April 2026, Green SM vehicles have traveled more than 109 million kilometers across Indonesia, contributing to the reduction of approximately 20.9 thousand tons of CO2 emisssions, equivalent to the annual carbon absorption capacity of more than 964 thousand trees. As the company continues to expand, Green SM remains focused on supporting driver capability development and service quality initiatives to support safer and more reliable mobility experiences. Safety remains one of Green SM's core operational priorities, spanning driver training, service standards, and the overall customer journey across every ride.
Korlantas Polri, the national authority responsible for traffic management, law enforcement, and road safety education across Indonesia, is supporting the initiative as part of broader efforts to encourage safer and more disciplined driving practices nationwide.
This program marks an important first step in the collaboration between Green SM and Korlantas Polri. Both parties expect to explore additional initiatives in the future to promote responsible driving practices and contribute positively to Indonesia's evolving transportation ecosystem.
Mr. Deny Tjia, Managing Director of Green SM Indonesia, shared: "Our driver partners represent Green SM in every journey they complete. Through this program, we aim to strengthen their practical driving skills, road safety awareness, and service professionalism, while continuing to elevate the overall customer experience across Indonesia. At Green SM, safety is not only an operational standard, but also a long-term commitment embedded in how we develop and deliver our services in Indonesia. We are honored to work with Korlantas Polri and hope this collaboration can create meaningful benefits for both our drivers and the wider community."
Head of the Traffic Corps (Kakorlantas) of the Indonesian National Police, Inspector General Agus Suryonugroho, stated, "The training is part of an effort to promote road safety, security, order, and smooth traffic flow. This collaboration in enhancing driver capabilities is important as part of efforts to improve driver professionalism, as the driver aspect plays a crucial role. We hope this initiative can serve as a benchmark."
Through this initiative, Green SM and Korlantas Polri aim to promote higher standards of responsibility and professionalism that benefit drivers, passengers, pedestrians, and the broader transportation ecosystem across Indonesia.
Hashtag: #GreenSM
The issuer is solely responsible for the content of this announcement.
About GSM & Green SM
GSM (Green and Smart Mobility) is a pioneering company in electric mobility, founded by Phạm Nhật Vượng. The company is building an integrated mobility ecosystem powered by VinFast electric vehicles, intelligent technology, and a professional operating network.
The GSM ecosystem currently consists of four core companies:
- Green SM – GSM's all-electric ride-hailing brand.
- VinDT – the professional driver training and testing company.
- VinBus – the electric bus operating company.
- Green Future – the company providing electric vehicle rental solutions.
Green SM is GSM's global all-electric ride-hailing brand, offering high-quality transportation services using a 100% electric fleet of cars and motorbikes. Combining smart technology with a professional driver network, Green SM delivers a mobility experience that is safe, reliable, and environmentally responsible.
Green SM currently operates in Vietnam, Laos, Indonesia, and the Philippines, advancing GSM's mission to provide safe and dependable green journeys for everyone while helping shape a more sustainable future for urban transportation worldwide.
** This press release is distributed by Media OutReach Newswire through automated distribution system, for which the client assumes full responsibility. **
Deny Tjia, Managing Director of Green SM Indonesia, with Dirkamsel Korlantas Polri Brigadier General Pol. Prianto, following the signing of a MoU at the opening of Green SM's driver safety training program at ISDC Serpong, May 18, 2026.
