When the rich aroma of the East meets the charm of Southeast Asia, an invitation to self-indulgent buzz and urban romance is quietly brewing in Singapore.
SINGAPORE, April 13, 2026 /PRNewswire/ -- From April 15 to 21, 2026, the limited-time pop-up event of 29° Crush On by Wuliangye, themed "My Youth, My Way," will make a dazzling debut at Wuliangye Dining Singapore. In this vibrant city where diverse cultures and modern energy converge, Wuliangye will present a more relaxed, more international expression, offering consumers a uniquely immersive buzzed experience.
A Toast to Connection: Continuing Wuliangye's Story in Singapore
China and Singapore share longstanding cultural connections. As a leading representative of strong-aroma baijiu, Wuliangye has established a growing presence within Singapore's dining and social landscape. Through participation in TFWA Asia Pacific Exhibition & Conference, the establishment of Wuliangye Dining Singapore, and involvement in global events such as 2025 Michelin Guide Ceremony in Singapore, Wuliangye continues to strengthen its engagement with the local market of Singapore.
29° Crush On: An Innovative Expression of Baijiu
In 1978, Wuliangye pioneered the low-alcohol innovation in the industry with a forward-looking vision. By applying the "Optimal Selection Method" and "Dual Selection Method" developed by renowned mathematician Hua Luogeng, Wuliangye solved the technical challenges of haze and weakened flavor caused by alcohol reduction.
With its smooth taste and versatile formats, 29° Crush On breaks away from traditional baijiu drinking methods and occasions. It serves as a perfect companion for unwinding after a long day, offering a refined option for personal enjoyment. Suitable for neat-drinking, with ice, or mixed with juice, tea, or sparkling water, it enables consumers to create layered, refreshing drinks—effortlessly crafting their own "Oriental cocktails."
Wuliangye Dining Singapore: A Chinese Aesthetic Space in the Singapore
The event venue, Wuliangye Dining Singapore, is located in Bugis, the core district of Singapore. The restaurant is dedicated to innovatively blending Chinese baijiu culture with the essence of Chinese cuisine, creating a new international dining experience where "food carries the spirit of the baijiu, and baijiu enhances the flavor of the food."
It also introduces the concept of "Aromatic Cantonese Cuisine," featuring reduced salt and oil techniques, integration of Southeast Asian ingredients, and the application of fermented distillers' grains—bringing healthier and more innovative Cantonese dishes to Singapore's food lovers.
"My Youth, My Way": A 7-Day Pop-Up in Singapore
From April 15 to 21 (local time), Wuliangye Dining Singapore will host the limited-time "My Youth, My Way" themed pop-up event.
The venue will feature a sky-blue installation inspired by the signature color of the bottle of 29° Crush On, blending modern design aesthetics with the poetic essence of Eastern colors. The installation combines modern design with Eastern visual elements, creating a visually engaging, photo-friendly environment—particularly during evening hours.
During the event, one exclusive signature cocktail will be introduced each day. Each creation highlights the versatility of 29° Crush on, incorporating tropical fruits, botanical elements, and sparkling textures to deliver a distinctive tasting experience tailored to Singapore.
As the aromatic richness of baijiu meets the charm of Southeast Asia in Singapore, Wuliangye continues to explore new intersections between Chinese baijiu and global food and beverage culture—driven by internationalization, youthfulness, fashion, and trendiness. This April, let us meet in Singapore and embark on a "Crush On" buzzed journey together.
** This press release is distributed by PR Newswire through automated distribution system, for which the client assumes full responsibility. **
29° Crush On by Wuliangye to Debut in Singapore, An Invitation to "My Youth, My Way" Pop-Up
29° Crush On by Wuliangye to Debut in Singapore, An Invitation to "My Youth, My Way" Pop-Up
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- Japanese manufacturing executives visit SK Chemicals' Ulsan plant
- Strong interest in chemical recycling technology that delivers material properties comparable to petroleum-based materials, as well as expanding applications
ULSAN, South Korea, April 13, 2026 /PRNewswire/ -- A Japanese business delegation visited SK Chemicals to gain a firsthand look at the company's recycled-plastics technologies and solutions.
SK Chemicals (CEO: Ahn Jae-hyun) announced on the 13th that the Kansai Association of Corporate Executives, a business organization from Japan's Kansai region, visited SK Chemicals' Ulsan plant in Nam-gu, Ulsan, for a briefing on the company's circular recycling technologies and a tour of its production facilities.
The Kansai Association of Corporate Executives is a leading business organization in the Kansai region, comprising about 600 major companies, including Panasonic Holdings and Sony Group, and around 1,500 corporate executives. It is regarded as one of the three major economic organizations in Kansai, alongside the Kansai Economic Federation and the Osaka Chamber of Commerce and Industry.
The event, organized to exchange technologies and trends in the recycled-plastics sector, was attended by 37 executives and representatives from companies affiliated with the Association's Circular Economy Committee, including hygiene and household products company Saraya, automotive parts company Toyota Mobility, and airline All Nippon Airways (ANA).
Attendees were briefed on the overall process, from the collection and sorting of waste plastics to depolymerization, repolymerization, material production, and application in finished goods, as well as on depolymerization itself, the core technology that converts waste plastics back into feedstock. Participants also toured the production site to review manufacturing processes for materials, including copolyesters, as well as quality-control procedures.
The Association's visit is understood to have been driven by growing interest in the recyclability and sustainability of materials in Japan, particularly across the manufacturing sector, as companies seek alternatives to conventional materials. In Japan as well, active policy discussions are underway, much like in the EU and Korea, on mandating the use of recycled plastics in areas such as packaging and home appliances for companies that use plastics on a scale above a certain threshold.
Yusuke Saraya, President and CEO of Saraya Co., Ltd., who joined the visit, said, "At a time when most companies are still presenting recycled-plastics technologies as goals to be realized sometime in the future, I was impressed that SK Chemicals already has technologies and solutions ready for commercialization and immediate application. Depolymerization-based recycled materials that offer material properties, quality, and hygiene on par with petroleum-based plastics will be a compelling alternative to conventional materials in food and beverage packaging."
SK Chemicals plans to step up marketing efforts in the growing Japanese market, aiming to increase both brand recognition and market share in the recycled-plastics segment.
Kim Hyun-seok, Head of the Recycling Business Division at SK Chemicals, said, "Japan is seeing rapid growth, with demand for CR PET last year increasing more than fivefold year on year. We will further strengthen our position in the Japanese market by providing solutions tailored to customers' needs in applications such as food and beverage containers and automotive interior materials."
Meanwhile, SK Chemicals has been gradually expanding its recycling infrastructure, spanning everything from global production hubs and technology demonstration to the conversion of waste plastics into feedstock. In 2023, the company established a chemical recycling production subsidiary in Shantou, Guangdong Province, China, where it is commercially producing r-BHET and SKYPET CR. In Korea, it established the Recycle Innovation Center (RIC), a depolymerization-based plastic recycling demonstration facility, creating a research and production system capable of recycling a wide range of waste plastics. Late last year, it also established a joint venture with Kelinle, a plastics recycling specialist in Shaanxi Province, China, to build the Feedstock Innovation Center (FIC), outlining plans to directly convert waste plastics into feedstock and to build procurement capabilities.
- Japanese manufacturing executives visit SK Chemicals' Ulsan plant
- Strong interest in chemical recycling technology that delivers material properties comparable to petroleum-based materials, as well as expanding applications
ULSAN, South Korea, April 13, 2026 /PRNewswire/ -- A Japanese business delegation visited SK Chemicals to gain a firsthand look at the company's recycled-plastics technologies and solutions.
SK Chemicals (CEO: Ahn Jae-hyun) announced on the 13th that the Kansai Association of Corporate Executives, a business organization from Japan's Kansai region, visited SK Chemicals' Ulsan plant in Nam-gu, Ulsan, for a briefing on the company's circular recycling technologies and a tour of its production facilities.
The Kansai Association of Corporate Executives is a leading business organization in the Kansai region, comprising about 600 major companies, including Panasonic Holdings and Sony Group, and around 1,500 corporate executives. It is regarded as one of the three major economic organizations in Kansai, alongside the Kansai Economic Federation and the Osaka Chamber of Commerce and Industry.
The event, organized to exchange technologies and trends in the recycled-plastics sector, was attended by 37 executives and representatives from companies affiliated with the Association's Circular Economy Committee, including hygiene and household products company Saraya, automotive parts company Toyota Mobility, and airline All Nippon Airways (ANA).
Attendees were briefed on the overall process, from the collection and sorting of waste plastics to depolymerization, repolymerization, material production, and application in finished goods, as well as on depolymerization itself, the core technology that converts waste plastics back into feedstock. Participants also toured the production site to review manufacturing processes for materials, including copolyesters, as well as quality-control procedures.
The Association's visit is understood to have been driven by growing interest in the recyclability and sustainability of materials in Japan, particularly across the manufacturing sector, as companies seek alternatives to conventional materials. In Japan as well, active policy discussions are underway, much like in the EU and Korea, on mandating the use of recycled plastics in areas such as packaging and home appliances for companies that use plastics on a scale above a certain threshold.
Yusuke Saraya, President and CEO of Saraya Co., Ltd., who joined the visit, said, "At a time when most companies are still presenting recycled-plastics technologies as goals to be realized sometime in the future, I was impressed that SK Chemicals already has technologies and solutions ready for commercialization and immediate application. Depolymerization-based recycled materials that offer material properties, quality, and hygiene on par with petroleum-based plastics will be a compelling alternative to conventional materials in food and beverage packaging."
SK Chemicals plans to step up marketing efforts in the growing Japanese market, aiming to increase both brand recognition and market share in the recycled-plastics segment.
Kim Hyun-seok, Head of the Recycling Business Division at SK Chemicals, said, "Japan is seeing rapid growth, with demand for CR PET last year increasing more than fivefold year on year. We will further strengthen our position in the Japanese market by providing solutions tailored to customers' needs in applications such as food and beverage containers and automotive interior materials."
Meanwhile, SK Chemicals has been gradually expanding its recycling infrastructure, spanning everything from global production hubs and technology demonstration to the conversion of waste plastics into feedstock. In 2023, the company established a chemical recycling production subsidiary in Shantou, Guangdong Province, China, where it is commercially producing r-BHET and SKYPET CR. In Korea, it established the Recycle Innovation Center (RIC), a depolymerization-based plastic recycling demonstration facility, creating a research and production system capable of recycling a wide range of waste plastics. Late last year, it also established a joint venture with Kelinle, a plastics recycling specialist in Shaanxi Province, China, to build the Feedstock Innovation Center (FIC), outlining plans to directly convert waste plastics into feedstock and to build procurement capabilities.
** This press release is distributed by PR Newswire through automated distribution system, for which the client assumes full responsibility. **
Japan's Kansai Association of Corporate Executives praises SK Chemicals' recycling technologies
