HEATH, Ohio--(BUSINESS WIRE)--Apr 14, 2026--
Bobbie, the American-manufactured infant formula, announces its Organic Whole Milk Infant Formula is rolling onto Target shelves (in person and digitally) nationwide, making it the only American-made infant formula with no skim milk available to Target shoppers.
This press release features multimedia. View the full release here: https://www.businesswire.com/news/home/20260414161532/en/
What is changing with Bobbie’s Organic Whole Milk formula?
Bobbie has updated its Organic Whole Milk infant formula recipe, moving from 98% whole milk content to 100% whole milk. Bobbie now provides the most milk fat of any organic formula manufactured in the U.S. This updated recipe is modeled after breast milk and clinically crafted with USDA Organic, grass-fed whole milk and fewer added oils to ensure easy digestion. It also offers unmatched nutrition by supporting brain development with MFGM, DHA, and Choline.
Our closest to breast milk, closer to home: Where can parents find it?
Bobbie Organic Whole Milk Infant Formula started rolling onto Target shelves in mid-March 2026 and will be available with full chain distribution across 1,900 Target stores. It retails for $27.99 for a 14 oz. can, available both in-store and online. This expansion gives parents more access to the formula brand they trust, while cementing Bobbie's position as the #1 Organic American infant formula brand at Target and a two-time Target Vendor of the Year.
"Over the past few years, our retail expansion has been driven by a singular goal: meeting parents exactly where they are," said Sara Ahmed Holman, President of New Ventures at Bobbie and mom of two. "Expanding our Organic Whole Milk footprint to 1,900 Target doors is a natural and vital part of that journey and we’re so proud to do so with our latest 100% Whole Milk recipe. As a team of parents who are feeding or have fed Bobbie to our own babies (myself included) this is just another way we are ensuring that American parents have reliable, convenient access to the high-quality, organic nutrition they trust, right on their regular Target run."
Why is Bobbie trusted by parents and pediatricians?
As a company built by parents, for parents, Bobbie understands the deep responsibility of feeding a baby. Every product is backed by science and pediatrician-approved. The brand delivers everything your baby needs in their first year, and none of what they don’t. By prioritizing uncompromising quality—including being Clean Label Project Certified, Pesticide Free Certification and third-party tested for heavy metals—Bobbie has earned its place as a formula deeply trusted by parents nationwide.
Does Bobbie formula include probiotics?
Bobbie believes in leading with simplicity for its core infant formula recipes, focusing purely on essential, high-quality ingredients. Bobbie approaches gut health through personalization. Rather than adding powdered probiotics in the manufacturing process directly to its formula recipes, Bobbie offers dedicated, clinically studied live strand probiotic drops that parents can add as their babies' gut health evolves over year one. Now at Target, check out the Bobbie Infant Formula Starter Kit, including one 14 oz can of Bobbie Organic Original formula and one bottle of probiotic drops for $45.99. Bobbie knows that no two feeding journeys are the same and this customizable approach allows parents to dose probiotics precisely as needed for babies requiring extra gut support for gas or fussiness.
With this launch, all four of Bobbie’s award-winning European-style SKUs—Organic Original, Organic Gentle, Grassfed Whole Milk, and now Organic Whole Milk—are available in Target stores nationwide. Bobbie first entered Target in 2022 and has already won the Vendor of the Year Award two times. For a challenger brand that entered the market just five years ago with a mission to bring radical transparency to a stagnant category, this expansion is more than a retail milestone; it is a testament to the power of a parent-led movement, an extraordinary partnership, and deep customer loyalty. By meeting American families where they shop every day, Bobbie is ensuring that a new standard of Organic, high-quality nutrition is no longer a luxury, but a reliable staple for parents across the country.
About Bobbie
Bobbie is the only European-style infant formula manufactured end-to-end in the United States. Founded in 2018 by moms, for parents, Bobbie is on a mission to create a culture of confidence in infant feeding – and has been doing so since launching in 2021 as the first direct-to-consumer, subscription-based infant formula in the U.S. Today, Bobbie is the best-selling organic formula at Whole Foods Market and the only Organic infant formula on Costco shelves.
Bobbie offers a complete suite of four clinically crafted organic and grass-fed infant formulas, manufactured right here in America, making it the first and only mom-founded infant formula brand in the world to own its manufacturing end-to-end on American soil. Every formula is developed with leading pediatricians, nutrition scientists, and clinical experts to reflect the latest evidence-based infant nutrition science, and every batch undergoes 2,000+ quality and safety checks.
Purposefully sourced with simple, high-quality, organic ingredients and held to rigorous European nutritional standards, Bobbie has been independently recognized by Consumer Reports as a "Top Choice" infant formula across two consecutive rounds of heavy metal and contaminant testing (2025 and 2026)–with all four formulas rating non-detect or low for lead, arsenic, BPA, acrylamide, cadmium, and mercury.
For modern families who want the best organic infant formula without compromise, Bobbie delivers safety, transparency, and nutrition in every can–crafted right here in America, for American families.
For more information, visit hibobbie.com.
Bobbie Launches 100% Organic Whole Milk Infant Formula at Target Nationwide: The Only American-Made Formula With 100% Whole Milk
Pakistani officials said Tuesday that Islamabad has proposed a second round of talks to the U.S. and Iran, while U.S. Vice President JD Vance earlier said negotiations with Iran “did make some progress" and U.S. President Donald Trump said Monday “we’ve been called by the other side” and “they want to work a deal.”
The Pakistani officials spoke on condition of anonymity because they were not authorized to discuss the matter with the press.
A senior Hezbollah official on Monday said the Lebanese militant group will not abide by any agreements that may result from direct Lebanon-Israel talks set to start Tuesday in Washington.
Lebanese officials hope to broker a ceasefire in the Israel-Hezbollah war that has killed at least 2,089 people in Lebanon. Israeli Prime Minister Benjamin Netanyahu has said he doesn’t want a ceasefire and the goal is Hezbollah’s disarmament and a potential peace agreement between Lebanon and Israel.
A U.S. blockade of Iranian ports that began Monday and Iran’s threatened retaliation set up an extraordinary showdown posing serious risks for the global economy and raising the specter of a ceasefire collapse and resumed fighting.
Here is the latest:
The Red Cross delivered its first emergency aid shipment to Iran since the war began over a month ago, which is expected to meet the needs of nearly 25,000 people.
The International Committee of the Red Cross said in a statement Tuesday that it dispatched assistance to the Iranian Red Crescent Society, or IRCS, including five truckloads delivered Monday.
Supplies included blankets, jerrycans, tarpaulins, hygiene kits and solar lamps. The remaining aid shipment, comprised of nine aid trucks, will be given to IRCS later this week.
French President Emmanuel Macron and British Prime Minister Keir Starmer will co-chair a conference Friday in Paris, bringing together non-belligerent nations willing to participate in a mission in the Strait of Hormuz “when security conditions allow.”
Other participants will take part via videoconference, Macron’s office said. European and other partners are ready to contribute to a “purely defensive mission aimed at restoring freedom of navigation in the Strait of Hormuz,” the statement said.
France and Britain have been working in recent weeks to set up an operation to escort oil tankers and container ships to help ensure safe passage through the strait.
The tanker is listed by the U.S. Treasury’s Office of Foreign Assets Control as linked to Iranian shipping. It is flagged to Malawi, one of several landlocked countries often cited in so-called “false flag” operations, in which ships are registered under foreign flags with little or no connection to their owners, complicating oversight.
According to MarineTraffic, a maritime analytics provider, the vessel was headed for Sohar, an Omani port outside the strait. Lloyd’s List, citing ship registry and tracking data, reported it is owned by a Chinese shipping company and ultimately bound for China.
A tanker that aborted an attempt to exit the Strait of Hormuz on Monday turned around and transited the waterway early Tuesday, in one of the first tests of the U.S. blockade.
The Rich Starry, a chemical and oil tanker, had been waiting off the coast of the United Arab Emirates, according to shipping data firm Lloyd’s List, which cited data from the energy cargo-tracking firm Vortexa.
The U.S. military said on Monday that the blockade applied only to vessels traveling to or from Iranian ports, and it was not immediately clear whether the Rich Starry had earlier docked in Iran or was carrying Iranian oil. U.S. Central Command did not immediately respond to questions about the vessel.
French Foreign Affairs Minister Jean-Noël Barrot reaffirmed Tuesday that Lebanon must be included in the initial ceasefire agreement.
“The ceasefire must absolutely include Lebanon, which under no circumstances can be the scapegoat of the Israeli government,” Barrot said on French radio RFI.
Israel’s strikes on Lebanon are “intolerable,” he said, because they undermine the ceasefire reached between the United States and Iran and because it strengthens militant group Hezbollah.
“Destroying Lebanon, targeting the Lebanese state, does not weaken Hezbollah — quite the opposite, it strengthens it,” Barrot said.
Spain’s Prime Minister Pedro Sánchez said he sees China as the main global interlocutor that can help end the war in Iran and other conflicts, such as Ukraine, and urged the Asian giant to do more on the diplomatic front.
“I find it very difficult to find other interlocutors, beyond China, who can resolve this situation created in Iran and the Strait of Hormuz,” he said Tuesday after meeting Chinese President Xi Jinping.
Sánchez is in China for his fourth trip in just over three years as Spain looks to strengthen its political and commercial ties with the world’s second-largest economy.
Sánchez said Spain wants to avoid impunity for those who commit crimes and described what has happened in Gaza as “genocide.”
“International law is being violated today, fundamentally by one country: the government of Israel,” he said. “There is also an absolutely illegal response from the Iranian regime regarding a war that we have described from the very beginning as a mistake and an illegality.”
German Chancellor Friedrich Merz said in a phone call with Israeli Prime Minister Benjamin Netanyahu that he supports direct peace talks between the Israeli and Lebanese governments, which are set to start Tuesday in Washington.
Merz called for an end to hostilities in southern Lebanon and said militant group Hezbollah must lay down its arms, the German chancellery said in a statement Monday night.
Merz reaffirmed his government’s strong support of a diplomatic understanding between the U.S. and Iran and its readiness to contribute to freedom of navigation in the Strait of Hormuz if the necessary conditions are met, his office said.
Merz also expressed deep concern about developments in the Palestinian territories and said there must be no de facto partial annexation of the West Bank.
Chinese President Xi Jinping floated a four-point proposal for promoting Middle East peace during a meeting Tuesday with Sheikh Khaled bin Mohamed bin Zayed Al Nahyan, the crown prince of Abu Dhabi, Chinese official news agency Xinhua reported.
Xi’s proposal calls for upholding the principle of regional peaceful coexistence and respecting national sovereignty while underscoring the principles of coordinating development and security, Xinhua reported.
“Safeguard the authority of the international rule of law. It can’t be ‘use it when it suits us, discard it when it doesn’t,’ and we cannot allow the world to revert to the law of the jungle,” Xi said.
Asian stocks were trading higher tracking and oil fell on Tuesday as expectations rose over a possible second round of talks between the U.S. and Iran.
Benchmark U.S. crude fell 1.7% early Tuesday to $97.37 a barrel. Brent crude, the international standard, was down 0.9% to $98.49 per barrel.
Tokyo’s Nikkei 225 was up 2.3% to 57,804.81. South Korea’s Kospi jumped 2.7% to 5,968.06.
Hong Kong’s Hang Seng rose 0.5% to 25,783.41, while the Shanghai Composite index climbed 0.5% to 4,007.93.
Oil prices continued to pull back on Tuesday from earlier gains.
Pakistan has proposed hosting a second round of talks between the United States and Iran in Islamabad in the coming days, before the end of the ceasefire, two Pakistani officials said.
The officials, who spoke on condition of anonymity because they were not authorized to discuss the matter with the press, said the proposal would depend on whether the parties request a different location.
One of the officials said that, despite ending without an agreement, the first talks were part of an ongoing diplomatic process rather than a one-off effort.
— By Munir Ahmed
A man drives his motorbike with a poster on its windshield depicting Iran's Supreme Leader Ayatollah Mojtaba Khamenei, top, and his father, the slain Supreme Leader Ayatollah Ali Khamenei, who was killed in the U.S. and Israel strikes on Feb. 28, in downtown Tehran, Iran, Monday, April 13, 2026. (AP Photo/Vahid Salemi)
President Donald Trump speaks with reporters outside the Oval Office of the White House, Monday, April 13, 2026, in Washington. (AP Photo/Alex Brandon)
A man flashes a victory sign as he carries an Iranian flag in front of an anti-U.S. billboard depicting the American aircrafts into the Iranian armed forces fishing net with signs that read in Farsi: "The Strait of Hormuz will remain closed, The entire Persian Gulf is our hunting ground," at the Eqelab-e-Eslami, or Islamic Revolution Square in downtown Tehran, Iran, Monday, April 13, 2026. (AP Photo/Vahid Salemi)
A woman reacts at the site of a damaged residential building after it was struck by a projectile fired from Lebanon, in Nahariya, northern Israel Monday, April 13, 2026. (AP Photo/Ariel Schalit)
Mohammed, 8, cries next to the coffin of his father, Hussein Makkah, during the funeral of 13 state security officers killed the previous day in an Israeli strike in Lebanon’s coastal city of Sidon, Lebanon, Saturday, April 11, 2026. (AP Photo/Emilio Morenatti)
