HEATH, Ohio--(BUSINESS WIRE)--Apr 14, 2026--
Bobbie, the American-manufactured infant formula, announces its Organic Whole Milk Infant Formula is rolling onto Target shelves (in person and digitally) nationwide, making it the only American-made infant formula with no skim milk available to Target shoppers.
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What is changing with Bobbie’s Organic Whole Milk formula?
Bobbie has updated its Organic Whole Milk infant formula recipe, moving from 98% whole milk content to 100% whole milk. Bobbie now provides the most milk fat of any organic formula manufactured in the U.S. This updated recipe is modeled after breast milk and clinically crafted with USDA Organic, grass-fed whole milk and fewer added oils to ensure easy digestion. It also offers unmatched nutrition by supporting brain development with MFGM, DHA, and Choline.
Our closest to breast milk, closer to home: Where can parents find it?
Bobbie Organic Whole Milk Infant Formula started rolling onto Target shelves in mid-March 2026 and will be available with full chain distribution across 1,900 Target stores. It retails for $27.99 for a 14 oz. can, available both in-store and online. This expansion gives parents more access to the formula brand they trust, while cementing Bobbie's position as the #1 Organic American infant formula brand at Target and a two-time Target Vendor of the Year.
"Over the past few years, our retail expansion has been driven by a singular goal: meeting parents exactly where they are," said Sara Ahmed Holman, President of New Ventures at Bobbie and mom of two. "Expanding our Organic Whole Milk footprint to 1,900 Target doors is a natural and vital part of that journey and we’re so proud to do so with our latest 100% Whole Milk recipe. As a team of parents who are feeding or have fed Bobbie to our own babies (myself included) this is just another way we are ensuring that American parents have reliable, convenient access to the high-quality, organic nutrition they trust, right on their regular Target run."
Why is Bobbie trusted by parents and pediatricians?
As a company built by parents, for parents, Bobbie understands the deep responsibility of feeding a baby. Every product is backed by science and pediatrician-approved. The brand delivers everything your baby needs in their first year, and none of what they don’t. By prioritizing uncompromising quality—including being Clean Label Project Certified, Pesticide Free Certification and third-party tested for heavy metals—Bobbie has earned its place as a formula deeply trusted by parents nationwide.
Does Bobbie formula include probiotics?
Bobbie believes in leading with simplicity for its core infant formula recipes, focusing purely on essential, high-quality ingredients. Bobbie approaches gut health through personalization. Rather than adding powdered probiotics in the manufacturing process directly to its formula recipes, Bobbie offers dedicated, clinically studied live strand probiotic drops that parents can add as their babies' gut health evolves over year one. Now at Target, check out the Bobbie Infant Formula Starter Kit, including one 14 oz can of Bobbie Organic Original formula and one bottle of probiotic drops for $45.99. Bobbie knows that no two feeding journeys are the same and this customizable approach allows parents to dose probiotics precisely as needed for babies requiring extra gut support for gas or fussiness.
With this launch, all four of Bobbie’s award-winning European-style SKUs—Organic Original, Organic Gentle, Grassfed Whole Milk, and now Organic Whole Milk—are available in Target stores nationwide. Bobbie first entered Target in 2022 and has already won the Vendor of the Year Award two times. For a challenger brand that entered the market just five years ago with a mission to bring radical transparency to a stagnant category, this expansion is more than a retail milestone; it is a testament to the power of a parent-led movement, an extraordinary partnership, and deep customer loyalty. By meeting American families where they shop every day, Bobbie is ensuring that a new standard of Organic, high-quality nutrition is no longer a luxury, but a reliable staple for parents across the country.
About Bobbie
Bobbie is the only European-style infant formula manufactured end-to-end in the United States. Founded in 2018 by moms, for parents, Bobbie is on a mission to create a culture of confidence in infant feeding – and has been doing so since launching in 2021 as the first direct-to-consumer, subscription-based infant formula in the U.S. Today, Bobbie is the best-selling organic formula at Whole Foods Market and the only Organic infant formula on Costco shelves.
Bobbie offers a complete suite of four clinically crafted organic and grass-fed infant formulas, manufactured right here in America, making it the first and only mom-founded infant formula brand in the world to own its manufacturing end-to-end on American soil. Every formula is developed with leading pediatricians, nutrition scientists, and clinical experts to reflect the latest evidence-based infant nutrition science, and every batch undergoes 2,000+ quality and safety checks.
Purposefully sourced with simple, high-quality, organic ingredients and held to rigorous European nutritional standards, Bobbie has been independently recognized by Consumer Reports as a "Top Choice" infant formula across two consecutive rounds of heavy metal and contaminant testing (2025 and 2026)–with all four formulas rating non-detect or low for lead, arsenic, BPA, acrylamide, cadmium, and mercury.
For modern families who want the best organic infant formula without compromise, Bobbie delivers safety, transparency, and nutrition in every can–crafted right here in America, for American families.
For more information, visit hibobbie.com.
Bobbie Launches 100% Organic Whole Milk Infant Formula at Target Nationwide: The Only American-Made Formula With 100% Whole Milk
BOGOTÁ, Colombia (AP) — Colombians started milling into voting stations across their country on Sunday in the first round of the South American nation’s presidential election, choosing between candidates with radically diverging visions for the future of peace in a country haunted by decades of armed conflict.
The vote, seen as a referendum on outgoing President Gustavo Petro’s policies, comes 10 years after Colombia signed an historic peace pact with guerrillas of the Revolutionary Armed Forces of Colombia, or FARC.
That agreement offered hope to break the nation out of a vicious cycle of fighting between rebel groups and the government but violence has roared back since then, coming to a head in the lead-up to the presidential vote. Criminal groups have increasingly launched drone strikes, armed attacks have plagued the race and last June, 39-year-old politician and presidential hopeful Miguel Uribe Turbay was fatally shot at a political rally.
In a country where the fight for peace has long been a part of the political ethos, the question of how to address the conflict is once again dividing the country.
There are 14 candidates on the ballot, but the election has basically turned into a three-horse race.
Senator and peace-builder Ivan Cepeda — a Petro ally — has led the polls and promises to carry on with Petro's “total peace” initiative to negotiate with the country’s remaining rebel groups and sign peace agreements with them in an effort to resolve the persistent crisis.
While the peace plan has largely failed as criminals have taken advantage of ceasefires with the government, Cepeda and Petro have maintained strong support among many because of progressive policies pushed forward under Petro, such as boosting the minimum wage.
Running against Cepeda are Abelardo de la Espriella and Paloma Valencia, who have vowed to come down on armed groups with a heavier hand.
De la Espriella — a bombastic lawyer known as “The Tiger” — has particularly gained traction among voters in recent weeks for pitching himself as an outsider keen on emulating the heavy-handed tactics used in El Salvador’s war on gangs, which sharply reduced gang violence but fueled accusations of human rights abuses.
Valencia is considered the political protege of Colombia's former president and strongman Álvaro Uribe, who governed from 2002 to 2010 with strong support from the United States and whose government beat back FARC rebels in an offensive that took a massive civilian toll.
Both de la Espriella and Valencia have touted their affinity for U.S. President Donald Trump even as he has taken a more aggressive stance toward Latin America than any U.S. president in decades and has pressured nations like Colombia, Ecuador and Mexico to more forcefully crack down on criminal groups.
If no candidate wins at least 50% of the vote — something extremely rare in Colombia — the two top vote-getters will face a runoff in June.
Maria Eugenia, a 57-year-old seamstress who was stitching a pair of jeans on Friday in downtown Bogotá, Colombia's capital, said she welcomed an all-out offensive on an expanding slate of criminal groups, regardless of the human cost.
While she approved of Petro’s pushes to improve the country's medical infrastructure, she said she was voting for de la Espriella because violence in rural areas of the country has gotten out of hand.
“Of course, whenever you come down with a heavy hand, there’s always going to be debate,” she said. “But some people are going to have to fall to clean up what needs to be cleaned.”
Others, like 26-year-old Cristian Morales, who strolled outside her shop, shook his head.
While Petro’s peace plan has failed on many fronts, he said, making changes to a plan seeking to break the country out of cycles of violence was far better than swinging to another extreme.
He said he planned to vote for Cepeda, placing the candidate’s push to protect Colombia’s biodiversity and expand access to education over bold promises to unravel the country’s deeply entrenched conflict. That would be something Morales said he thinks is “impossible” to do in just four years of a president's term.
“The solution to this conflict isn’t aggressive confrontations. It will only end in more bloodshed,” he said. “It’s so difficult because it’s either dialogue or arms, and an internal conflict isn’t good for anyone.”
Follow AP’s coverage of Latin America and the Caribbean at https://apnews.com/hub/latin-america
Voters check polling information during the presidential election in Bogota, Colombia, Sunday, May 31, 2026. (AP Photo/Matias Delacroix)
President Gustavo Petro shows a ballot during the presidential election in Bogota, Colombia, Sunday, May 31, 2026. (AP Photo/Matias Delacroix)
Voters line up at a polling station during the presidential election in Bogota, Colombia, Sunday, May 31, 2026. (AP Photo/Matias Delacroix)
Presidential candidate Abelardo de la Espriella of the Defenders of the Motherland movement depart a polling station after voting during the presidential election in Barranquilla, Colombia, Sunday, May 31, 2026. (AP Photo/Ivan Valencia)
Soldiers patrol as voters arrive at a polling station during the presidential election in Barranquilla, Colombia, Sunday, May 31, 2026. (AP Photo/Ivan Valencia)
Electoral workers set up a voting center in preparation for Sunday's presidential election in Bogota, Colombia, Friday, May 29, 2026. (AP Photo/Matias Delacroix)
A man rides his motorcycle past the ruins of homes destroyed five months earlier in an attack by dissidents of the former Revolutionary Armed Forces of Colombia, or FARC, in Buenos Aires, Cauca, Colombia, Wednesday, May 20, 2026.(AP Photo/Santiago Saldarriaga)
Presidential candidate Sen. Paloma Valencia of the Democratic Center party waves supporters during a campaign rally in Bogota, Colombia, Sunday, May 24, 2026. (AP Photo/Ivan Valencia)
Presidential candidate Abelardo de la Espriella of the Defenders of the Motherland movement and his running mate Jose Manuel Restrepo, left, raise their fit from behind a bullet proof booth during a campaign rally in Barranquilla, Colombia, Saturday, May 23, 2026. (AP Photo/Fernando Vergara)
Sen. Ivan Cepeda, presidential candidate of the ruling Historic Pact coalition, speaks to supporters during a campaign rally in Bogota, Colombia, Friday, May 22, 2026. (AP Photo/Fernando Vergara)
