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Liu Yifei unveiled as Global Brand Ambassador (Smart Large Home Appliances), impressive sales across Southeast Asia

Business

Liu Yifei unveiled as Global Brand Ambassador (Smart Large Home Appliances), impressive sales across Southeast Asia
Business

Business

Liu Yifei unveiled as Global Brand Ambassador (Smart Large Home Appliances), impressive sales across Southeast Asia

2026-04-16 17:17 Last Updated At:17:35

SINGAPORE, April 16, 2026 /PRNewswire/ -- Dreame Technology officially announces renowned Liu Yifei as its Global Brand Ambassador (Smart Large Home Appliances), marking a significant milestone in the brand's premium global expansion. Unveiled during the AWE 2026, this partnership represents not only a comprehensive upgrade of Dreame's brand image, but also a deeper commitment to advancing its presence in the global high-end smart home appliance market.

As a leading brand that has ranked No.1 in the smart cleaning category sales across Southeast Asia for consecutive years, Dreame is accelerating its regional expansion. Its smart large home appliances—including washing machines and refrigerators—are now officially available in Singapore, Malaysia, Vietnam, and Thailand, further strengthening its all-category ecosystem in Southeast Asia.

Dreame Smart Large Home Appliances: Award-Winning Innovation Meets Refined Aesthetics

Dreame's portfolio of smart large home appliances—including refrigerators, air conditioners, and washing machines—has received more than 10 prestigious international design and innovation awards, such as the iF Design Award 2026, Asia Design Prize 2026 Winner, and Best of CES 2026. These accolades highlight Dreame's excellence in blending lifestyle aesthetics with cutting-edge functionality. The product lineup spans a wide range of price tiers to meet diverse household needs, from washing machines—including the flagship L9 Washer-Dryer Set and the mainstream P5 Series—to refrigerators, ranging from the entry-level C-Fresh Series to premium lines such as Z-Fresh and Mega Ultra.

The L9 Washer-Dryer Set exemplifies Dreame's technological leadership, integrating three world-first innovations into a single system. Featuring a zero-gap, flush built-in design paired with a premium glass finish, it blends seamlessly into modern living spaces with a refined, minimalist aesthetic. At the interaction level, it introduces an industry-first bionic robotic arm knob that combines tactile rotation with touch control, delivering millisecond-level responsiveness alongside a clear, intuitive display experience. Functionally, the L9 is powered by three proprietary technologies: the Dual Inverter Heat Pump Drying for efficient and gentle drying, PressFree™ Steam Care Technology for wrinkle reduction without ironing, and the FreshLoop™ Plasma Air Circulation system that ensures continuous freshness. Together, these innovations redefine the standards of intelligent laundry care.

The Z-Fresh refrigerator combines aesthetic design with smart technology. Its industry-leading ultra-slim 599 mm cabinet depth and innovative bottom ventilation enable true zero-gap embedding, while a professional recessed hinge requires only 4 mm of side clearance for smooth door operation, greatly improving space efficiency. The Nebula Gray panel, crafted with simulated stone material and multi-layer processing, offers exceptional wear resistance and anti-fingerprint properties, redefining premium appliance standards.

The product features a Dual Cooling System for independent temperature control of the fridge and freezer, eliminating odor transfer. The FreshFlex Multi-Mode Zone and -32°C Deep Freeze meet diverse preservation needs for produce, beverages, and meats. Full-width soft lighting and a dedicated cosmetics storage compartment enhance the user experience, while Dreame APP connectivity enables remote monitoring and convenient control—delivering an efficient, refined food-preservation solution for modern households.

Omnichannel Expansion Across Southeast Asia

As a global premium technology brand, Dreame Technology now operates in over 120 countries and regions, with more than 6,500 offline retail stores worldwide, serving over 42 million households and hundreds of millions of users globally.

In Southeast Asia, beyond its established presence in smart cleaning appliances, personal care, lifestyle, and kitchen products, Dreame has officially expanded its portfolio to include major home appliances, including refrigerators, washing machines, and televisions. These products are now available across multiple markets, including Singapore, Malaysia, Thailand, and Vietnam, marking a significant step in the brand's regional growth. The lineup is accessible through a wide range of channels, including Dreame's official websites, leading e-commerce platforms such as Shopee, as well as offline flagship stores and key retail partners. Looking ahead, Dreame also plans to roll out a series of diverse offline activations to create more immersive and interactive product experience scenarios for consumers.

About Dreame Technology

Established in 2017, Dreame Technology is an innovative consumer product company that focuses on smart home cleaning appliances with the vision to empower lives through technology. Follow us on Facebook, Instagram, TikTok and Twitter. For more information, visit https://global.dreametech.com/

** This press release is distributed by PR Newswire through automated distribution system, for which the client assumes full responsibility. **

Liu Yifei unveiled as Global Brand Ambassador (Smart Large Home Appliances), impressive sales across Southeast Asia

Liu Yifei unveiled as Global Brand Ambassador (Smart Large Home Appliances), impressive sales across Southeast Asia

The First Time a Game in the Legendary Franchise Comes to Consoles

BELLEVUE, Wash., June 6, 2026 /PRNewswire/ -- Critically-acclaimed game development studio ArenaNet® tonight announced Guild Wars 3™, the third entry in the legendary and beloved Guild Wars® MMORPG franchise and their first new game since 2012. The game will release globally on PC, Steam, and PlayStation 5, marking the first time a Guild Wars game will appear on home consoles. The first beta test is scheduled for fall of 2027.

The official debut trailer features the first in-engine gameplay footage and can be viewed HERE. The first concept art and other assets are hosted at the Guild Wars 3 official press kit.

"Guild Wars 3 is a new era not just for ArenaNet and Guild Wars, but also for MMORPGs as a whole," said Colin Johanson, Guild Wars 3 Game Director and ArenaNet Studio Head. "The MMORPG genre has millions of players worldwide eager for new, modern experiences, and the opportunity to harness that excitement is immense. Our approach with Guild Wars 3 is to push MMORPGs forward, to create an online game world that feels believable, rewarding, responsive, and innovative while at the same time respecting players' time and providing a positive, supportive space to build community and enjoy new stories in our universe."

Taking place over a thousand years before the events of the original game, Guild Wars 3 is set in the Tyrian region of Orr, a vast wilderness frontier imbued with the world's magic. Nature entities with strong connections to the land called Vael spirits embody the vitality of this lush, verdant landscape. Various guilds are engaged in conflict over how to protect or exploit the bounty beyond civilization's borders. These multitudinous spirits will vary in size and influence within the ecosystems around them, with the most notable of these being the Seeker. As seen in the trailer, every player's Seeker will serve as a connection to the spirits of Orr and a mount that will carry them on their journeys through the game's open world.

Players will assume the role of a Vaelwarden, a member of a guild of adventurers committed to preserving and protecting both the spirits of the wild and the land of Orr itself. Through the deep character customization and skill-building gameplay the Guild Wars franchise is known for, players will seek adventure and confront danger across this sumptuous, vibrant online world, growing their relationships with the spirits of the wild, the inhabitants of Orr, and other Vaelwarden players.

A combat system designed from the outset to feel great on both a controller and keyboard rewards positioning by emphasizing the joy of movement and momentum. As players seamlessly transition between various movement modes, they can harness their speed and turn it into bigger damage and impact when fighting their foes.  

More information about pricing, beta tests, release date, and gameplay features will be revealed later in 2026 and into 2027. Guild Wars 3 will be available directly from the developers at GuildWars3.com, and can be wishlisted on Steam and the PlayStation Store beginning today, with more information available at the game's official website.

About the Guild Wars Franchise
Guild Wars is the award-winning, visually stunning MMORPG franchise that originally launched in 2005 on PC. Boasting a timeless art-brought-to-life aesthetic, the epic grandeur of massive role-playing environments, fast-paced action combat, large-scale dynamic events that players tackle together in the open world, team-based competitive player-versus-player battles, and a sprawling fantasy storyline, the series is often proclaimed as having the friendliest player community in gaming. Guild Wars was relaunched as Guild Wars Reforged in 2025 and expanded to mobile devices in 2026. Guild Wars 2® launched in 2012 on PC and quickly earned accolades across the industry, including Time Magazine's 2012 Game of the Year. Unlike most competitors, the franchise has always been playable with no subscription fee required, welcoming over 29 million players across its history.

About ArenaNet
ArenaNet is the developer of the best-selling Guild Wars Reforged and the groundbreaking Guild Wars 2 massively multiplayer online PC role-playing games. The studio's mission is to create innovative online worlds, cultivate a vibrant and engaged global community of players, and to incorporate handcrafted artistry into every aspect of their games. ArenaNet formed in 2000, with press and fans consistently calling Guild Wars and Guild Wars 2 two of the best MMOs and RPGs of all time. Based in Bellevue, WA, ArenaNet is a wholly-owned subsidiary of Korean gaming giant NC.

The First Time a Game in the Legendary Franchise Comes to Consoles

BELLEVUE, Wash., June 6, 2026 /PRNewswire/ -- Critically-acclaimed game development studio ArenaNet® tonight announced Guild Wars 3™, the third entry in the legendary and beloved Guild Wars® MMORPG franchise and their first new game since 2012. The game will release globally on PC, Steam, and PlayStation 5, marking the first time a Guild Wars game will appear on home consoles. The first beta test is scheduled for fall of 2027.

The official debut trailer features the first in-engine gameplay footage and can be viewed HERE. The first concept art and other assets are hosted at the Guild Wars 3 official press kit.

"Guild Wars 3 is a new era not just for ArenaNet and Guild Wars, but also for MMORPGs as a whole," said Colin Johanson, Guild Wars 3 Game Director and ArenaNet Studio Head. "The MMORPG genre has millions of players worldwide eager for new, modern experiences, and the opportunity to harness that excitement is immense. Our approach with Guild Wars 3 is to push MMORPGs forward, to create an online game world that feels believable, rewarding, responsive, and innovative while at the same time respecting players' time and providing a positive, supportive space to build community and enjoy new stories in our universe."

Taking place over a thousand years before the events of the original game, Guild Wars 3 is set in the Tyrian region of Orr, a vast wilderness frontier imbued with the world's magic. Nature entities with strong connections to the land called Vael spirits embody the vitality of this lush, verdant landscape. Various guilds are engaged in conflict over how to protect or exploit the bounty beyond civilization's borders. These multitudinous spirits will vary in size and influence within the ecosystems around them, with the most notable of these being the Seeker. As seen in the trailer, every player's Seeker will serve as a connection to the spirits of Orr and a mount that will carry them on their journeys through the game's open world.

Players will assume the role of a Vaelwarden, a member of a guild of adventurers committed to preserving and protecting both the spirits of the wild and the land of Orr itself. Through the deep character customization and skill-building gameplay the Guild Wars franchise is known for, players will seek adventure and confront danger across this sumptuous, vibrant online world, growing their relationships with the spirits of the wild, the inhabitants of Orr, and other Vaelwarden players.

A combat system designed from the outset to feel great on both a controller and keyboard rewards positioning by emphasizing the joy of movement and momentum. As players seamlessly transition between various movement modes, they can harness their speed and turn it into bigger damage and impact when fighting their foes.  

More information about pricing, beta tests, release date, and gameplay features will be revealed later in 2026 and into 2027. Guild Wars 3 will be available directly from the developers at GuildWars3.com, and can be wishlisted on Steam and the PlayStation Store beginning today, with more information available at the game's official website.

About the Guild Wars Franchise
Guild Wars is the award-winning, visually stunning MMORPG franchise that originally launched in 2005 on PC. Boasting a timeless art-brought-to-life aesthetic, the epic grandeur of massive role-playing environments, fast-paced action combat, large-scale dynamic events that players tackle together in the open world, team-based competitive player-versus-player battles, and a sprawling fantasy storyline, the series is often proclaimed as having the friendliest player community in gaming. Guild Wars was relaunched as Guild Wars Reforged in 2025 and expanded to mobile devices in 2026. Guild Wars 2® launched in 2012 on PC and quickly earned accolades across the industry, including Time Magazine's 2012 Game of the Year. Unlike most competitors, the franchise has always been playable with no subscription fee required, welcoming over 29 million players across its history.

About ArenaNet
ArenaNet is the developer of the best-selling Guild Wars Reforged and the groundbreaking Guild Wars 2 massively multiplayer online PC role-playing games. The studio's mission is to create innovative online worlds, cultivate a vibrant and engaged global community of players, and to incorporate handcrafted artistry into every aspect of their games. ArenaNet formed in 2000, with press and fans consistently calling Guild Wars and Guild Wars 2 two of the best MMOs and RPGs of all time. Based in Bellevue, WA, ArenaNet is a wholly-owned subsidiary of Korean gaming giant NC.

** This press release is distributed by PR Newswire through automated distribution system, for which the client assumes full responsibility. **

Guild Wars 3, Modern Evolution of the MMORPG, Announced at Summer Game Fest for PC and PlayStation 5

Guild Wars 3, Modern Evolution of the MMORPG, Announced at Summer Game Fest for PC and PlayStation 5

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