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BLAST Premier Open Set to Take Place in Singapore in March 2027

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BLAST Premier Open Set to Take Place in Singapore in March 2027
Business

Business

BLAST Premier Open Set to Take Place in Singapore in March 2027

2026-04-17 11:17 Last Updated At:11:35

  • Singapore set to host BLAST's third event as multi-year partnership with Singapore Tourism Board continues to grow
  • SINGAPORE, April 17, 2026 /PRNewswire/ -- BLAST has today announced that the first BLAST Premier Open of 2027 will take place in Singapore from 15-28 March 2027, marking the next major milestone in its multi-year partnership with the Singapore Tourism Board (STB).

    The event will be BLAST's third tournament hosted in Singapore, following the hugely successful BLAST Premier World Final 2024 and BLAST Dota Slam Singapore 2025, and represents the latest step in a long-term commitment to bring world-class esports and entertainment experiences to the region.

    Singapore has already proven to be a standout destination on the global BLAST calendar. The sold-out BLAST Premier World Final 2024 marked BLAST's debut in Southeast Asia and welcomed passionate fans from across the region and beyond, while BLAST Dota Slam Singapore 2025 further demonstrated the city's ability to host premium esports arena events at scale.

    Running from 15-28 March 2027, BLAST Premier Open Singapore 2027 - BLAST's first arena CS event of 2027 - will bring elite Counter-Strike competition back to Singapore, featuring some of the best teams in the world and another high-energy live event experience for local and international fans alike. The tournament will once again place Singapore at the centre of the global esports conversation and further strengthen its growing reputation as one of Asia's leading hubs for gaming, entertainment and major live events.

    James Woollard, VP of Destinations and Market Development at BLAST, said: "Singapore has already played host to two hugely important BLAST events and each one has shown why the city is such a natural home for top competitive entertainment and esports. From the incredible atmosphere at the BLAST Premier World Final in 2024 to the success of Dota Slam Singapore in 2025, the passion of the fans, the strength of the local ecosystem and the support of the Singapore Tourism Board have made this partnership incredibly special.

    "We're thrilled to announce BLAST Premier Open Season 1 2027 in Singapore as the next chapter in that journey. This will be our third event in the city and a major moment for Counter-Strike in Asia. Singapore continues to establish itself as one of the most exciting esports and entertainment destinations in the world, and we're proud to keep building our long-term future here together with STB."

    Lilian Chee, Director of Sports at Singapore Tourism Board, said: "BLAST has been a valued partner in establishing Singapore as the premier destination for global esports and live entertainment. The success of the BLAST Premier World Final in 2024 demonstrated how world-class events can attract international visitors and captivate local audiences with electrifying competition. We look forward to hosting BLAST Premier Open 2027 as the third milestone in our growing partnership, and we are committed to building on this momentum in the years ahead while strengthening Singapore's position as a leading destination for live entertainment events."

    BLAST's multi-year partnership with STB is designed to deliver a long-term pipeline of major esports events to Singapore, driving international exposure, tourism impact and new opportunities for local businesses and the wider gaming ecosystem. With four more events to come, including next year's Counter-Strike tournament, Singapore's position on the international esports calendar is set to become even stronger.

    Fans can sign up at BLAST.tv to be the first to receive ticketing updates, exclusive news and announcements on future BLAST events in Singapore.

    About BLAST

    BLAST is a global competitive entertainment company with a mission to bring mega entertainment to the world, taking esports, gaming and other new competitive formats to the next level.

    BLAST is famous for pioneering the esports category through stunning high production quality, big creative ideas and game changing fan-first moments. Bringing together the biggest teams and brightest superstars to fight it out for glory and big-money-multi-million-dollar prize pools in the world's biggest arenas from London and Singapore to Austin and Rio.

    BLAST has offices in Copenhagen (HQ), London, Berlin, Mumbai, Malta and New York City. The company is currently working with world-leading game publishers Epic Games, Valve, Supercell and Ubisoft to produce, market and deliver esports for popular titles Rocket League, Fortnite, Rainbow Six, Brawl Stars, Dota 2 and Counter-Strike 2.

SINGAPORE, April 17, 2026 /PRNewswire/ -- BLAST has today announced that the first BLAST Premier Open of 2027 will take place in Singapore from 15-28 March 2027, marking the next major milestone in its multi-year partnership with the Singapore Tourism Board (STB).

The event will be BLAST's third tournament hosted in Singapore, following the hugely successful BLAST Premier World Final 2024 and BLAST Dota Slam Singapore 2025, and represents the latest step in a long-term commitment to bring world-class esports and entertainment experiences to the region.

Singapore has already proven to be a standout destination on the global BLAST calendar. The sold-out BLAST Premier World Final 2024 marked BLAST's debut in Southeast Asia and welcomed passionate fans from across the region and beyond, while BLAST Dota Slam Singapore 2025 further demonstrated the city's ability to host premium esports arena events at scale.

Running from 15-28 March 2027, BLAST Premier Open Singapore 2027 - BLAST's first arena CS event of 2027 - will bring elite Counter-Strike competition back to Singapore, featuring some of the best teams in the world and another high-energy live event experience for local and international fans alike. The tournament will once again place Singapore at the centre of the global esports conversation and further strengthen its growing reputation as one of Asia's leading hubs for gaming, entertainment and major live events.

James Woollard, VP of Destinations and Market Development at BLAST, said: "Singapore has already played host to two hugely important BLAST events and each one has shown why the city is such a natural home for top competitive entertainment and esports. From the incredible atmosphere at the BLAST Premier World Final in 2024 to the success of Dota Slam Singapore in 2025, the passion of the fans, the strength of the local ecosystem and the support of the Singapore Tourism Board have made this partnership incredibly special.

"We're thrilled to announce BLAST Premier Open Season 1 2027 in Singapore as the next chapter in that journey. This will be our third event in the city and a major moment for Counter-Strike in Asia. Singapore continues to establish itself as one of the most exciting esports and entertainment destinations in the world, and we're proud to keep building our long-term future here together with STB."

Lilian Chee, Director of Sports at Singapore Tourism Board, said: "BLAST has been a valued partner in establishing Singapore as the premier destination for global esports and live entertainment. The success of the BLAST Premier World Final in 2024 demonstrated how world-class events can attract international visitors and captivate local audiences with electrifying competition. We look forward to hosting BLAST Premier Open 2027 as the third milestone in our growing partnership, and we are committed to building on this momentum in the years ahead while strengthening Singapore's position as a leading destination for live entertainment events."

BLAST's multi-year partnership with STB is designed to deliver a long-term pipeline of major esports events to Singapore, driving international exposure, tourism impact and new opportunities for local businesses and the wider gaming ecosystem. With four more events to come, including next year's Counter-Strike tournament, Singapore's position on the international esports calendar is set to become even stronger.

Fans can sign up at BLAST.tv to be the first to receive ticketing updates, exclusive news and announcements on future BLAST events in Singapore.

About BLAST

BLAST is a global competitive entertainment company with a mission to bring mega entertainment to the world, taking esports, gaming and other new competitive formats to the next level.

BLAST is famous for pioneering the esports category through stunning high production quality, big creative ideas and game changing fan-first moments. Bringing together the biggest teams and brightest superstars to fight it out for glory and big-money-multi-million-dollar prize pools in the world's biggest arenas from London and Singapore to Austin and Rio.

BLAST has offices in Copenhagen (HQ), London, Berlin, Mumbai, Malta and New York City. The company is currently working with world-leading game publishers Epic Games, Valve, Supercell and Ubisoft to produce, market and deliver esports for popular titles Rocket League, Fortnite, Rainbow Six, Brawl Stars, Dota 2 and Counter-Strike 2.

** This press release is distributed by PR Newswire through automated distribution system, for which the client assumes full responsibility. **

BLAST Premier Open Set to Take Place in Singapore in March 2027

BLAST Premier Open Set to Take Place in Singapore in March 2027

SINGAPORE, Oct. 30, 2026 /PRNewswire/ -- The launch of the LG Life's Good AI Home @ Harvey Norman Millenia Walk Flagship Store marks the next chapter in their collaboration to redefine home innovation and further Harvey Norman's vision of bringing experiential shopping to life through its flagship store.

"Our partnership with LG has grown from strength to strength over the years, and we are honoured to partner with them on world's first anchor LG AI Home Experience Zone, located within our flagship store." Ms Bernice Kwok, Managing Director of Harvey Norman Singapore and Malaysia.

One of the key highlights within the newly renovated LG AI Home is the miniature LG AI Home display, which showcases LG's vision of how Affectionate Intelligence can create a more personalised and intuitive start to the day.

"At LG, we believe AI should do more than connect devices. It should make everyday life easier, more convenient, and more enjoyable." Mr. Fabian Lee Kunho, Managing Director of LG Electronics Singapore.

Powered by LG's Affectionate Intelligence vision, the immersive diorama display allows visitors to explore how an AI-powered home is able to understand individual routines and preferences, proactively supporting daily activities with personalised recommendations and seamless automation. From recognising user habits to adapting home environments based on different scenarios, the experience demonstrates how AI can simplify everyday living and create a more connected lifestyle.

What Else to Expect at the LG Life's Good AI Home?

Designed as an immersive journey, the experience zone guides visitors through a series of thoughtfully curated spaces, including the entrance, kitchen, laundry and styling area, living and kids' room, as well as the display window showcase. Through interactive demonstrations and connected smart home solutions, visitors can discover how LG's AI-powered ecosystem enhances everyday living while exploring the brand's latest AI Core-Tech innovations.

Entrance Experience

Starting from the store entrance, customers visitors are welcomed by LG's impressive OLED Flexible Curved Open Space Signage, featuring six seamlessly connected 55" curved OLED displays. The captivating installation transforms the entrance into an immersive digital experience, showcasing LG's groundbreaking display technology with stunning visuals, perfect colour accuracy and innovative form factors.

Kitchen Solutions

Next the kitchen zone, visitors can experience the latest LG Fit & Max French Door Refrigerator with Zero Clearance, designed to fit seamlessly into modern kitchens. Its innovative design allows the refrigerator doors and drawers to open fully even when positioned flush against walls or surrounding cabinetry.

Another latest innovation you can find in the kitchen is LG Built-In Kitchen Appliances, the Hood, Induction Hob and Oven. Combining premium design, intelligent features and powerful performance, the products aim to bring convenience to every kitchen and making cooking process professional.

Advanced Laundry and Styling Innovations

The laundry and styling area showcases LG's latest fabric care solutions, including the LG WashTower®, a stylish stacked washing machine and dryer equipped with AI Direct Drive (AI DD®), TurboWash, and 6 Motion Technology for powerful, efficient cleaning. This area also houses the LG Styler®, which is a smart steam closet with Dual True Steam® technology, designed to refresh, sanitise, and dry clothes without harsh chemicals or soaps.

Connected Living and Family Spaces

The Living and the newly added Kids' zone feature an array of innovative products designed to enhance comfort and well-being including the PuriCare® AeroBooster®, PuriCare® AeroCat Tower Air Purifier, StanbyME 2 Max Moveable Screen, 97" LG OLED evo AI G6 Smart TV paired with S90TY Dolby Atmos® Soundbar, DualCool AI Air Conditioner and more.

Harvey Norman and LG invite everyone to visit the newly revamped LG Life's Good AI Home at the Harvey Norman Millenia Walk Flagship Store, Level 1 and discover the future of innovative technology. For the latest updates and promotions, visit www.harveynorman.com.sg or follow @HarveyNormanSingapore on Facebook.

About LG Electronics Singapore Pte Ltd

LG Electronics Singapore Pte Ltd (LG Electronics Singapore) is a fully owned subsidiary of LG Electronics Inc., the pioneer and market leader of the Korean electronics industry. LG Electronics Singapore operates four business units locally – Home Entertainment, Home Appliance, Air Solutions and Business Solutions. In recognition of its vision to enrich people's life with smart technologies and innovative design, LG Electronics Singapore has been recognized with prominent local and international accolades, such as the CNET Asia Editor's and Readers' Choice Awards, HWM+HardwareZone.com Tech Awards, Red Dot Design, and GfK No. 1 Awards. For more information, please visit www.lg.com/sg. 

About LG Electronics Home Appliance Solution Company 

The LG Home Appliance Solution Company (HS) is a global leader in home appliances and AI home solutions. By leveraging industry-leading core technologies, the HS Company is committed to enhancing consumers' quality of life and promoting sustainability. The company develops thoughtfully designed kitchen and living appliance solutions and has recently integrated LG's Robot Business Division to incorporate advanced robot technologies into its home solutions. Together, these products offer enhanced convenience, exceptional performance, efficient operation and sustainable lifestyle solutions. For more news on LG, visit www.LGnewsroom.com.

** This press release is distributed by PR Newswire through automated distribution system, for which the client assumes full responsibility. **

LAUNCH OF LG LIFE'S GOOD AI HOME AT HARVEY NORMAN MILLENIA WALK FLAGSHIP STORE

LAUNCH OF LG LIFE'S GOOD AI HOME AT HARVEY NORMAN MILLENIA WALK FLAGSHIP STORE

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