MANILA, Philippines, April 17, 2026 /PRNewswire/ -- JustCo, Asia's leading flexible workspace provider, today announced its entry into the Philippines with the grand opening of JustCo Pioneer House BGC on 4 May 2026. Occupying Levels 18 and 19 of Bonifacio Global City's newest landmark, this new location is engineered to empower Manila's dynamic IT-BPM and tech sectors—from scaling startups to global enterprises.
With this expansion, JustCo now operates across fourteen major gateway cities in Asia Pacific through a diversified three-brand portfolio: the flagship premium "JustCo"; the luxury hospitality concept "THE COLLECTIVE"; and the essentials-focused "the boring office."
"Manila has emerged as APAC's fastest-growing flexible workspace market, and JustCo is here to accelerate that momentum," said Mr. Kong Wan Sing, CEO of JustCo. "As businesses increasingly prioritize hybrid work and employee well-being, we offer a professional sanctuary that blends premium wellness features with the agility modern firms demand. Our plug-and-play setups allow companies to avoid high capital expenditures while enjoying the ease of scaling. Backed by over a decade of leadership across Asia, we are providing the definitive speed-to-market advantage for businesses to remain lean and adaptable."
A Sustainable, High-Performance Sanctuary at Manila's Ultimate Address
Housed within a LEED Gold certified and WELL Gold Pre-certified landmark, JustCo Pioneer House BGC sets a new benchmark for flexible workspaces. The building's elite infrastructure—featuring high-performance glazing, sophisticated access systems, and EV charging stations—is complemented by a curated mix of ground-floor retail and lifestyle amenities. Situated in the high-energy heart of BGC, the flagship offers immediate access to Bonifacio High Street, premier malls, and lush urban parks, placing world-class dining and leisure just steps from the office.
Inside, JustCo has engineered a professional sanctuary inspired by the Filipino spirit of Bayanihan, a culture of collective support and shared progress. This ethos is reflected in a refined environment that balances privacy, collaboration, and high-performance productivity.
Strategic Workspace Solutions for Every Business Lifecycle
JustCo offers a frictionless ecosystem designed to support scaling businesses and global enterprises:
- Move-in Ready Private Offices: Secure, fully furnished suites for teams of all sizes. Launch operations instantly in BGC without the burden of traditional leases or high upfront costs.
- Bespoke Enterprise Solutions: High-spec, fully branded headquarters tailored for large-scale IT-BPM clients, featuring dedicated entrances and specialized operational layouts.
- Regional Mobility: Agile memberships provide access to coworking spaces and collaborative lounges across 50+ locations in major hubs, including Singapore, Bangkok, Tokyo, and Seoul.
- Smart Business Infrastructure: A professional environment equipped with enterprise-grade IT, video-conference-ready rooms, soundproof booths, and premium reception services.
Launch of JustCo Pioneer House BGC marks only the beginning of our journey in the Philippines. Since the start of the year, the company has opened new locations in Bengaluru, Gurugram, Kuala Lumpur, Singapore and Taipei. Looking ahead, JustCo has confirmed additional openings in Mumbai, Seoul and Yokohama.
Tour Availability & Booking: JustCo Pioneer House BGC is now inviting business leaders to experience the future of work in Manila. To schedule a complimentary tour, please visit: https://www.justcoglobal.com/en-ph/centre/justco-pioneer-house/
About JustCo
JustCo is region's Asia's leading flexible workspace partner, helping to connect businesses, people and ideas through intelligent and flexible workspace planning and solutions. We offer a growing portfolio of brands that serve the flexible workspace needs of the modern workforce – THE COLLECTIVE (luxury), JustCo (premium), and the boring office (essentials). Founded in 2011 and headquartered in Singapore, we operate centres across 14 gateway cities in the region.
An award-winning organisation consistently recognised as a Great Place to Work, JustCo creates high-quality, tech-enabled work environments that enable flexibility and productivity. Beyond workspaces, JustCo partners with landlords to enhance asset value through flexible space solutions and building activation.
Discover more at www.justcoglobal.com
** This press release is distributed by PR Newswire through automated distribution system, for which the client assumes full responsibility. **
JustCo debuts in Manila with a landmark opening at Pioneer House BGC, raising the benchmark for flexible workspaces
McDonald's Hong Kong and OMD Hong Kong Crown as Grand Winners
HONG KONG, April 17, 2026 /PRNewswire/ -- The "IAB Hong Kong Digital Awards 2025" concluded successfully on 16 March at M+ AGATE, celebrating outstanding achievements in Hong Kong's digital marketing industry. The event brought together more than 300 marketing professionals, agency executives, and brand leaders to celebrate excellence in an increasingly complex digital landscape. Miss Drew Lai, Commissioner for Cultural and Creative Industries, graced the occasion as Guest of Honour.
This year's Awards featured eight competitive categories and four overall honours, reflecting the evolving landscape of digital marketing and the industry's growing focus on cross-border collaboration, emerging technologies, and AI-driven creativity.
A total of 72 brands submitted nearly 200 entries for consideration—setting a new record for the number of participating brands and reflecting the awards' standing as the industry's premier benchmark for digital marketing effectiveness. Entries were rigorously evaluated by an independent panel of 64 esteemed judges drawn from brands, agencies, academia, and technology platforms. (For the full list of judges, click here.)
Key winners included:
- Best Branding Campaign (Gold): McDonald's - Back to The Beginning (Brand: McDonald's Hong Kong; Agencies: BBDO Hong Kong, OMD Hong Kong)
- Best Cross-border Campaign (Gold): The Panda-Monium: When Pandas Became Family (Brand: Ocean Park Hong Kong; Agency: EternityX Marketing Technology Limited)
- Best Small Budget Campaign (Gold): The Airport Code War (Brand: Uber Hong Kong; Agency: Omelette Digital)
- Best Use of AI & Technology (Gold): HSBC Loan - Tax Election Campaign (Brand: HSBC Hong Kong; Agencies: Quantcast, Omnicom Media, Saatchi & Saatchi)
- Best Use of Content Innovation (Gold): McDonald's – Back to The Beginning (Brand: McDonald's Hong Kong; Agencies: BBDO Hong Kong, OMD Hong Kong)
- Best Use of Data & Insights (Gold): Salary Intelligence – Bonus Saver Performance Engine (Brand: Standard Chartered Bank (Hong Kong) Limited; Agencies: dentsu Hong Kong, Hungry Digital)
- Best Use of Omnichannel Strategy (Gold): 50 Benches (Brand: McDonald's Hong Kong; Agencies: BBDO Hong Kong, OMD Hong Kong)
- Best Use of Performance Marketing (Gold): Always On Performance Campaign (Brand: HK Express; Agency: FABCOM Limited)
Grand Awards
- Best Campaign of the Year – McDonald's - Back to The Beginning (Brand: McDonald's Hong Kong; Agencies: BBDO Hong Kong, OMD Hong Kong)
- Best Brand of the Year – McDonald's Hong Kong
- Best Agency of the Year – OMD Hong Kong
- Best Marketer of the Year – Ivan Choi, McDonald's Hong Kong
As Hong Kong's only non-profit-organised digital marketing awards programme, the IAB Hong Kong Digital Awards proudly recognises outstanding work made possible through the support of its partners — Gold Sponsors: EternityX, Hang Seng Bank, and TVB; Silver Sponsors: AnyMind Group, HK01, HKT, iClick Interactive, and Uni-China Group.
Congratulations to all winners and finalists for their exceptional contributions in setting new standards of excellence and creativity in digital marketing.
For high-resolution event photos, please visit here. PR Newswire is the Official Press Release Distribution Partner of IAB HK.
About IAB HK
IAB Hong Kong is the city's leading non-profit association dedicated to developing digital marketing standards and nurturing industry talent. Founded by comScore, Google, Meta, South China Morning Post, and Yahoo!, with PwC as a strategic partner, IAB HK represents the interests of media companies, platforms, agencies, and brands in the digital marketing ecosystem.
Full list of Winners for the IAB HK Digital Awards 2025
| Category | Award | Brand / Agency | Campaign Name |
| Best Branding Campaign | Gold | Brand: McDonald's Hong Kong Agencies: BBDO Hong Kong, OMD Hong Kong | McDonald's - Back to The Beginning |
| Silver | Brand: Preface Agency: N/A | Just Start |
| Bronze | Brand: Hang Seng Bank Agency: Sunny Idea (HK) Limited | Hang Seng Preferred Banking - Plan Smart! Maximise Every Dollar of Your Salary |
| Merit | Brand: Ocean Park Hong Kong Agency: The Bread Digital Limited | Ocean Park Halloween Fest 2025: The Cursed Collection - Everything taken demands a soul |
| Best Cross-border Campaign | Gold | Brand: Ocean Park Hong Kong Agency: EternityX Marketing Technology Limited | The Panda-Monium: When Pandas Became Family |
| Silver | Brand: HSBC Hong Kong Agencies: Omnicom Media, Saatchi & Saatchi, Television Broadcast Limited | HSBC Premier x HSBC Life campaign |
| Bronze | Brand: Lee Kum Kee Agency: Havas Hong Kong | Flavours That Bind – Hong Kong at the Heart of a Global Launch |
| Best Small Budget Campaign | Gold | Brand: Uber Hong Kong Agency: Omelette Digital | The Airport Code War |
| Silver | Brand: Fairwood Holdings Limited Agency: CMRS Digital Solutions Limited | FAIRWOOD ORANGE: 72 HOURS FROM MEME TO MILLIONS |
| Bronze | Brand: TamJai SamGor Mixian Agency: Noah Workshop | SamGor Rap the Shrimp and Squid campaign |
| Best Use of AI & Technology | Gold | Brand: HSBC Hong Kong Agencies: Quantcast, Omnicom Media, Saatchi & Saatchi | HSBC Loan - Tax Election Campaign |
| Silver | Brand: Standard Chartered Bank (Hong Kong) Limited Agencies: dentsu Hong Kong, Accenture Song, Adzymic | Standard Chartered "FLY MOMENTS" Campaign |
| Bronze | Brand: MTR Corporation Agency: Cherrypicks Limited | MTR • Care App 2.0- Revolutionizing Inclusive Travel for Customers with Special Needs |
| Merit | Brand: Hong Kong Telecommunications (HKT) Limited Agency: Can't Sleep Tonite Ltd. | 'The Thinking Game': Architecting Value Dominance. |
| Merit | Brand: Mead Johnson Nutrition (Hong Kong) Limited Agency: PHD Hong Kong | Total Equity Campaign _Video-Reach-Campaign |
| Merit | Brand: Mox Bank Limited Agencies: Appier, Hearts & Science | FLYWITHMOX: AI-Driven User Acquisition Innovation for Mox Credit |
| Best Use of Content Innovation | Gold | Brand: McDonald's Hong Kong Agencies: BBDO Hong Kong, OMD Hong Kong | McDonald's – Back to The Beginning |
| Silver | Brands: TamJai Yunnan Mixian and TamJai SamGor Mixian Agencies: De goose Limited, 合闊(香港)科技有限公司 | TamJai and TamJai SamGor Loyalty App's finale - Bespoke RPG Mission Games |
| Bronze | Brand: MTR Corporation Agencies: DDB Worldwide Limited, WPP Media Hong Kong | Building the Future Today |
| Merit | Brand: 50 Megumi Men Agencies: iProspect Hong Kong, ZOO Allies Limited | Hair Freedom: The Ultimate Hair Growth Duo |
| Merit | Brand: Hang Seng Bank Agency: BYFA Consultancy | Hang Seng Anti-Fraud Band |
| Best Use of Data & Insights | Gold | Brand: Standard Chartered Bank (Hong Kong) Limited Agencies: dentsu Hong Kong, Hungry Digital | Salary Intelligence – Bonus Saver Performance Engine |
| Silver | Brand: HK Express Agency: FABCOM Limited | Always On Performance Campaign |
| Bronze | Brand: HSBC Hong Kong Agencies: Omnicom Media, Hungry Digital | HSBC Credit Card - Go North or Go Not? That is the Question |
| Merit | Brand: McDonald's Hong Kong Agencies: BBDO Hong Kong, OMD Hong Kong | McDonald's App Activation |
| Best Use of Omnichannel Strategy | Gold | Brand: McDonald's Hong Kong Agencies: BBDO Hong Kong, OMD Hong Kong | 50 Benches |
| Silver | Brand: Ocean Park Hong Kong Agency: EternityX Marketing Technology Limited | The Panda-Monium: When Pandas Became Family |
| Bronze | Brand: Ocean Park Hong Kong Agency: The Bread Digital Limited | Ocean Park Halloween Fest 2025: The Cursed Collection - Everything taken demands a soul |
| Merit | Brand: HSBC Hong Kong Agencies: Omnicom Media, Saatchi & Saatchi, Television Broadcast Limited | HSBC Premier Elite - Client Continuum Campaign |
| Merit | Brand: SHISEIDO HONG KONG Agencies: iProspect, Omelette Digital, Pontac, Untitled | ULTIMUNE Full Bloom Beauty Campaign |
| Merit | Brand: TamJai SamGor Mixian Agency: Noah Workshop | TamJai SamGor Mala Soup Flavour Instant Noodles Campaign |
| Best Use of Performance Marketing | Gold | Brand: HK Express Agency: FABCOM Limited | Always On Performance Campaign |
| Silver | Brand: Standard Chartered Bank (Hong Kong) Limited Agencies: dentsu Hong Kong, Accenture Song, Adzymic | Standard Chartered "FLY MOMENTS" Campaign |
| Bronze | Brand: Hang Seng Bank Agency: WPP Media | Hang Seng Preferred Banking - Plan Smart! Maximise Every Dollar of Your Salary |
| Merit | Brand: Promise Agency: WPP Media | Promise Always-On Acquisition Campaign |
| Best Campaign of the Year | - | Brand: McDonald's Hong Kong Agencies: BBDO Hong Kong, OMD Hong Kong | McDonald's – Back to The Beginning |
| Best Brand of the Year | - | McDonald's Hong Kong |
| Best Agency of the Year | - | OMD Hong Kong |
| Best Marketer of the Year | - | Ivan Choi, McDonald's Hong Kong |
Category
Award
Brand / Agency
Campaign Name
Best Branding Campaign
Gold
Brand: McDonald's Hong Kong
Agencies: BBDO Hong Kong, OMD Hong Kong
McDonald's - Back to The Beginning
Silver
Brand: Preface
Agency: N/A
Just Start
Bronze
Brand: Hang Seng Bank
Agency: Sunny Idea (HK) Limited
Hang Seng Preferred Banking - Plan Smart! Maximise Every Dollar of Your Salary
Merit
Brand: Ocean Park Hong Kong
Agency: The Bread Digital Limited
Ocean Park Halloween Fest 2025: The Cursed Collection - Everything taken demands a soul
Best Cross-border Campaign
Gold
Brand: Ocean Park Hong Kong
Agency: EternityX Marketing Technology Limited
The Panda-Monium: When Pandas Became Family
Silver
Brand: HSBC Hong Kong
Agencies: Omnicom Media, Saatchi & Saatchi, Television Broadcast Limited
HSBC Premier x HSBC Life campaign
Bronze
Brand: Lee Kum Kee
Agency: Havas Hong Kong
Flavours That Bind – Hong Kong at the Heart of a Global Launch
Best Small Budget Campaign
Gold
Brand: Uber Hong Kong
Agency: Omelette Digital
The Airport Code War
Silver
Brand: Fairwood Holdings Limited
Agency: CMRS Digital Solutions Limited
FAIRWOOD ORANGE: 72 HOURS FROM MEME TO MILLIONS
Bronze
Brand: TamJai SamGor Mixian
Agency: Noah Workshop
SamGor Rap the Shrimp and Squid campaign
Best Use of AI & Technology
Gold
Brand: HSBC Hong Kong
Agencies: Quantcast, Omnicom Media, Saatchi & Saatchi
HSBC Loan - Tax Election Campaign
Silver
Brand: Standard Chartered Bank (Hong Kong) Limited
Agencies: dentsu Hong Kong, Accenture Song, Adzymic
Standard Chartered "FLY MOMENTS" Campaign
Bronze
Brand: MTR Corporation
Agency: Cherrypicks Limited
MTR • Care App 2.0- Revolutionizing Inclusive Travel for Customers with Special Needs
Merit
Brand: Hong Kong Telecommunications (HKT) Limited
Agency: Can't Sleep Tonite Ltd.
'The Thinking Game': Architecting Value Dominance.
Merit
Brand: Mead Johnson Nutrition (Hong Kong) Limited
Agency: PHD Hong Kong
Total Equity Campaign _Video-Reach-Campaign
Merit
Brand: Mox Bank Limited
Agencies: Appier, Hearts & Science
FLYWITHMOX: AI-Driven User Acquisition Innovation for Mox Credit
Best Use of Content Innovation
Gold
Brand: McDonald's Hong Kong
Agencies: BBDO Hong Kong, OMD Hong Kong
McDonald's – Back to The Beginning
Silver
Brands: TamJai Yunnan Mixian and TamJai SamGor Mixian
Agencies: De goose Limited, 合闊(香港)科技有限公司
TamJai and TamJai SamGor Loyalty App's finale - Bespoke RPG Mission Games
Bronze
Brand: MTR Corporation
Agencies: DDB Worldwide Limited, WPP Media Hong Kong
Building the Future Today
Merit
Brand: 50 Megumi Men
Agencies: iProspect Hong Kong, ZOO Allies Limited
Hair Freedom: The Ultimate Hair Growth Duo
Merit
Brand: Hang Seng Bank
Agency: BYFA Consultancy
Hang Seng Anti-Fraud Band
Best Use of Data & Insights
Gold
Brand: Standard Chartered Bank (Hong Kong) Limited
Agencies: dentsu Hong Kong, Hungry Digital
Salary Intelligence – Bonus Saver Performance Engine
Silver
Brand: HK Express
Agency: FABCOM Limited
Always On Performance Campaign
Bronze
Brand: HSBC Hong Kong
Agencies: Omnicom Media, Hungry Digital
HSBC Credit Card - Go North or Go Not? That is the Question
Merit
Brand: McDonald's Hong Kong
Agencies: BBDO Hong Kong, OMD Hong Kong
McDonald's App Activation
Best Use of Omnichannel Strategy
Gold
Brand: McDonald's Hong Kong
Agencies: BBDO Hong Kong, OMD Hong Kong
50 Benches
Silver
Brand: Ocean Park Hong Kong
Agency: EternityX Marketing Technology Limited
The Panda-Monium: When Pandas Became Family
Bronze
Brand: Ocean Park Hong Kong
Agency: The Bread Digital Limited
Ocean Park Halloween Fest 2025: The Cursed Collection - Everything taken demands a soul
Merit
Brand: HSBC Hong Kong
Agencies: Omnicom Media, Saatchi & Saatchi, Television Broadcast Limited
HSBC Premier Elite - Client Continuum Campaign
Merit
Brand: SHISEIDO HONG KONG
Agencies: iProspect, Omelette Digital, Pontac, Untitled
ULTIMUNE Full Bloom Beauty Campaign
Merit
Brand: TamJai SamGor Mixian
Agency: Noah Workshop
TamJai SamGor Mala Soup Flavour Instant Noodles Campaign
Best Use of Performance Marketing
Gold
Brand: HK Express
Agency: FABCOM Limited
Always On Performance Campaign
Silver
Brand: Standard Chartered Bank (Hong Kong) Limited
Agencies: dentsu Hong Kong, Accenture Song, Adzymic
Standard Chartered "FLY MOMENTS" Campaign
Bronze
Brand: Hang Seng Bank
Agency: WPP Media
Hang Seng Preferred Banking - Plan Smart! Maximise Every Dollar of Your Salary
Merit
Brand: Promise
Agency: WPP Media
Promise Always-On Acquisition Campaign
Best Campaign of the Year
-
Brand: McDonald's Hong Kong
Agencies: BBDO Hong Kong, OMD Hong Kong
McDonald's – Back to The Beginning
Best Brand of the Year
-
McDonald's Hong Kong
Best Agency of the Year
-
OMD Hong Kong
Best Marketer of the Year
-
Ivan Choi, McDonald's Hong Kong
For the full list of finalists, click here.
** This press release is distributed by PR Newswire through automated distribution system, for which the client assumes full responsibility. **
IAB Hong Kong Digital Awards 2025 Honours Brilliance in Digital Marketing
IAB Hong Kong Digital Awards 2025 Honours Brilliance in Digital Marketing
IAB Hong Kong Digital Awards 2025 Honours Brilliance in Digital Marketing
