Chinese motorcyle maker ZXMOTO has brought a range of high-performance models to the ongoing 139th China Import and Export Fair, or Canton Fair, drawing new interest from global buyers.
The company gained the attention of the motorcycle racing world earlier this month due to its historic double victory in the World Supersport category at the Portuguese round of the Superbike World Championship.
At the Canton Fair, running from April 15 to May 5 in south China's Guangzhou, small crowds gathered around the championship-winning 820RR, on display at ZXMOTO's exhibition space.
"I looked at many motorcycles before, but it's my first time looking here in the Canton Fair. They have a good design, they have good models," said an overseas purchaser
ZXMOTO brought five flagship bikes to the fair, ranging from entry-level to large-displacement models. Endorsed by its race-winning strength and high cost-performance advantages, the bike maker has quickly gained popularity in overseas markets.
"[Whether it's in] design, the speed and the innovation, right now, I think Chinese products are more and more recognized in the world. Hopefully, we can maybe try to bring the motorbikes to Mexico," said a Mexican purchaser.
A ZXMOTO representative at the fair announced that over 20 overseas buyers have expressed initial interest in collaborating, with Europe and South America identified as key export markets. The first batch of vehicles destined for Europe is expected to be officially shipped in June this year, and the company expects to enjoy a significant price advantage.
"Our price is only 70 to 80 percent of that of overseas brands. While China produces over 20 million motorcycles annually, the majority have historically been small-displacement models. However, as our industry upgrades and Chinese manufacturing standards rise, we are now capable of producing high-displacement motorcycles featuring cutting-edge technology and superior quality," said Huang Qin, director of ZXMOTO's foreign trade department.
ZXMOTO accelerates global push at Canton Fair, fresh from Superbike podium
ZXMOTO accelerates global push at Canton Fair, fresh from Superbike podium
