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ZXMOTO accelerates global push at Canton Fair, fresh from Superbike podium

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ZXMOTO accelerates global push at Canton Fair, fresh from Superbike podium

2026-04-18 16:50 Last Updated At:21:27

Chinese motorcyle maker ZXMOTO has brought a range of high-performance models to the ongoing 139th China Import and Export Fair, or Canton Fair, drawing new interest from global buyers.

The company gained the attention of the motorcycle racing world earlier this month due to its historic double victory in the World Supersport category at the Portuguese round of the Superbike World Championship.

At the Canton Fair, running from April 15 to May 5 in south China's Guangzhou, small crowds gathered around the championship-winning 820RR, on display at ZXMOTO's exhibition space.

"I looked at many motorcycles before, but it's my first time looking here in the Canton Fair. They have a good design, they have good models," said an overseas purchaser

ZXMOTO brought five flagship bikes to the fair, ranging from entry-level to large-displacement models. Endorsed by its race-winning strength and high cost-performance advantages, the bike maker has quickly gained popularity in overseas markets.

"[Whether it's in] design, the speed and the innovation, right now, I think Chinese products are more and more recognized in the world. Hopefully, we can maybe try to bring the motorbikes to Mexico," said a Mexican purchaser.

A ZXMOTO representative at the fair announced that over 20 overseas buyers have expressed initial interest in collaborating, with Europe and South America identified as key export markets. The first batch of vehicles destined for Europe is expected to be officially shipped in June this year, and the company expects to enjoy a significant price advantage.

"Our price is only 70 to 80 percent of that of overseas brands. While China produces over 20 million motorcycles annually, the majority have historically been small-displacement models. However, as our industry upgrades and Chinese manufacturing standards rise, we are now capable of producing high-displacement motorcycles featuring cutting-edge technology and superior quality," said Huang Qin, director of ZXMOTO's foreign trade department.

ZXMOTO accelerates global push at Canton Fair, fresh from Superbike podium

ZXMOTO accelerates global push at Canton Fair, fresh from Superbike podium

ZXMOTO accelerates global push at Canton Fair, fresh from Superbike podium

ZXMOTO accelerates global push at Canton Fair, fresh from Superbike podium

American Nobel laureate James Heckman said he remains positive and optimistic about China's development, as the Chinese have always been pragmatic and realistic.

Heckman, an American economist who won the Nobel Prize in Economics in 2000, shared his views on China and the Chinese people in an exclusive interview with China Media Group (CMG) in Beijing, which was released on Friday.

"I think it comes from several forces, dealing with the Chinese and seeing the vitality in the society. And I think there is a fundamental energy there. The elements are there, the vitality is there in terms of the industries, the universities. The country's vital, the people are intelligent, the society is rich in a fundamental way. The Chinese have always been very pragmatic, and they are very realistic," he said.

Heckman said what makes him admire about the Chinese people is their virtues and values.

"Look at China as a place that has a deep sense of values. Hard work and the values that I think are truly virtues, character values. But, see, China also has a chip on its shoulder, it does. It had a chip on its shoulder since the 1840s, the Opium War, right? And so there's a sense that you can see it, and I don't mind, that's kind of good. Because they're getting stronger and stronger and you can't help but admire it in the sense that, yes, they are stronger, and they're doing things much more wisely in many ways than what we're doing," Heckman said.

"So there's a sense in which there's more of a sense of purpose in China. Most of the Chinese students that I deal with and people I deal with, even though they may disagree on details, have this sense of unity and pride in China. And I think that's lacking with a lot of Americans," he said.

U.S. Nobel laureate optimistic about China's development

U.S. Nobel laureate optimistic about China's development

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