LOTTE rent-a-car, Korea's No.1 Brand, Proposes Busan Road Trip Routes for Global Travelers

• LOTTE rent-a-car proposes road trip routes—introducing 3 courses: Busan City, South Coast, and Gyeongju
• Operates 3 branches at Busan Station, Gimhae Airport, and Haeundae—all accessible within 3 minutes on foot
• Convenient booking via 9-language website and global partner platforms—fully maintained vehicles with comprehensive insurance

SEOUL, South Korea, April 20, 2026 /PRNewswire/ -- LOTTE rent-a-car, Korea's No.1 car rental brand, is introducing road trip routes for tourists visiting Busan, South Korea, in time for the spring travel peak season.

Busan, Korea's second-largest city, is a global tourism destination that welcomed over 3.6 million foreign visitors last year. The port city offers a uniquely dynamic atmosphere filled with attractions including shopping, culinary experiences, and marine activities. With major landmarks spread along the coastline, a rental car is essential to fully experience the city's charm in every corner.

■ Road Trip Routes to Enjoy the Charms of Busan City, South Coast, and Gyeongju

The first route is a drive that combines seaside and urban experiences. Starting from Busan Station and crossing Gwangan Bridge, you'll see Busan's spectacular skyline unfold, along with stunning views of Haeundae Beach's expansive white sands. Continuing along the coastal road, the magnificent scenery of Haedong Yonggungsa Temple awaits, perched on a clifftop. Haedong Yonggungsa is a Buddhist temple built on a seaside cliff. Visitors can enjoy the exotic experience of walking through the temple grounds while listening to the sound of waves.

For those wanting to escape the city and immerse themselves in the natural beauty of the South Sea, the archipelago route is recommended. Tongyeong Harbor, known as "Korea's Naples," offers the distinctively tranquil scenery characteristic of the southern coast. Driving along the coastal road with the sea breeze creates a sense of peace and relaxation. The ever-changing ocean views along the winding coastline are the highlight of this route.

The final option encompasses both history and nature in the vicinity of Busan—Gyeongju. In Gyeongju, where the entire city is an open-air museum, you can enjoy serene drives passing between historical sites. The lush forest road from Bulguksa Temple, featuring 8th-century Silla Buddhist architecture, to Seokguram Grotto, a cave temple housing magnificent Buddha statues, is perfect for driving. On the return journey to Busan, the route along the East Coast heading down toward Ulsan recommended.

■ Service Benefits and Discounts for Customers Using LOTTE rent-a-car's Gimhae Airport, Busan Station, and Haeundae Branches

LOTTE rent-a-car operates a total of three branches at key gateways to Busan travel: Gimhae Airport, Busan Station, and the popular tourist destination of Haeundae. All branches are located within 1-3 minutes on foot, offering excellent accessibility. There's no need to haul heavy luggage—travelers can pick up their vehicle immediately upon arriving by plane or train and begin their journey right away.

The free one-way return service operating between Gimhae Airport, Busan Station, and Haeundae branches offers even greater travel flexibility. For example, you can arrive in Busan by train, rent a vehicle, tour Busan and the South Sea area, then return the vehicle at your final destination of Gimhae Airport and depart immediately. This service can be easily arranged through advance reservation.

Additional convenience services make travel even more comfortable. All drivers receive complimentary English GPS navigation, and car seat rental service is available for families traveling with infants. Notably, the Busan Station branch maintains the largest inventory of car seats among rental car companies in Busan, making it the optimal choice for family travelers. Considering the challenging parking conditions in the area, the Haeundae branch also offers a benefit of free parking lot access to customers who request parking in advance, limited to vehicles rented from that branch.

Visitors to Busan this spring can enjoy partnership discounts at popular tourist attractions in Busan and Gimhae. Simply present your vehicle key without any complicated procedures to access major activities in Busan and nearby areas at discounted rates. Key benefits include: ▲Busan Tower (20% admission discount) ▲Arte Museum Busan (20% ticket discount) ▲Gimhae Nakdong River Rail Park (package discount), and more.

■ Proven Service from Korea's No.1 Rental Car Company

LOTTE rent-a-car is Korea's No.1 rental car operator. As of 2025, one in four short-term rental car customers is a foreign visitor, demonstrating the company's proven global service capabilities. The company's expertise has been recognized externally through partnerships with global brand Hertz, and as the only Korean company selected as a "Premier Partner" by travel platform Klook.

On-site, specialized foreign language consultation staff and dedicated service manuals minimize inconvenience for international customers. The official website (www.lotterentacar.net) supports a total of 9 languages including English, Chinese, and Japanese, facilitating smooth processes from reservation through contract management and consultation. Convenient booking is also available through major global partner platforms including Hertz, Booking.com, Klook, Trip.com, Discover Cars, and KKday.

Safety management is thorough. Professional mechanics holding national certifications constantly inspect all vehicles, and the nationwide network enables immediate response in case of accidents or breakdowns. Additionally, comprehensive insurance coverage services and a Collision Damage Waiver (CDW) system are in place to protect customers. Depending on the enrolled program, a zero deductible can be applied, providing an environment where travelers can focus solely on their journey without worry about accidents.

LOTTE rental, stated, "Busan is a world-class tourist destination with distinct charms that differentiate it from Seoul, and serves as a base camp for southern Korea road trips. We will continue to support global customers visiting Busan so they can enjoy the pleasure of travel without concerns about language barriers or safety.

Detailed information about the promotion can be found on LOTTE rent-a-car's English websites and app. The app can be downloaded from the Google Play Store and the Apple App Store.

LOTTE rental is South Korea's leading rental company, providing integrated rental solutions across all fields, including automobiles, office automation equipment and industrial equipment. Its subsidiary, LOTTE rent-a-car, holds the top market share in the domestic rental car industry and offers extensive mobility services to domestic and international customers through over 220 branches nationwide and a global partnership network. 

About LOTTE rental

LOTTE rental, the only comprehensive rental company in Korea, provides better value with various business portfolios, including auto mobility services that encompass car life, business solution services that support more effi¬cient businesses.

LOTTE rent-a-car is creating an innovative car life as the No.1 car rental brand. LOTTE rent-a-car G car, Korea's  first car-sharing brand, is drawing a better mobility service.

LOTTE rental is moving forward as a mobility leader that connects customers' precious lives.

For more information about LOTTE rental, please visit: https://www.lotterental.com/

SEOUL, South Korea, April 20, 2026 /PRNewswire/ -- LOTTE rent-a-car, Korea's No.1 car rental brand, is introducing road trip routes for tourists visiting Busan, South Korea, in time for the spring travel peak season.

Busan, Korea's second-largest city, is a global tourism destination that welcomed over 3.6 million foreign visitors last year. The port city offers a uniquely dynamic atmosphere filled with attractions including shopping, culinary experiences, and marine activities. With major landmarks spread along the coastline, a rental car is essential to fully experience the city's charm in every corner.

■ Road Trip Routes to Enjoy the Charms of Busan City, South Coast, and Gyeongju

The first route is a drive that combines seaside and urban experiences. Starting from Busan Station and crossing Gwangan Bridge, you'll see Busan's spectacular skyline unfold, along with stunning views of Haeundae Beach's expansive white sands. Continuing along the coastal road, the magnificent scenery of Haedong Yonggungsa Temple awaits, perched on a clifftop. Haedong Yonggungsa is a Buddhist temple built on a seaside cliff. Visitors can enjoy the exotic experience of walking through the temple grounds while listening to the sound of waves.

For those wanting to escape the city and immerse themselves in the natural beauty of the South Sea, the archipelago route is recommended. Tongyeong Harbor, known as "Korea's Naples," offers the distinctively tranquil scenery characteristic of the southern coast. Driving along the coastal road with the sea breeze creates a sense of peace and relaxation. The ever-changing ocean views along the winding coastline are the highlight of this route.

The final option encompasses both history and nature in the vicinity of Busan—Gyeongju. In Gyeongju, where the entire city is an open-air museum, you can enjoy serene drives passing between historical sites. The lush forest road from Bulguksa Temple, featuring 8th-century Silla Buddhist architecture, to Seokguram Grotto, a cave temple housing magnificent Buddha statues, is perfect for driving. On the return journey to Busan, the route along the East Coast heading down toward Ulsan recommended.

■ Service Benefits and Discounts for Customers Using LOTTE rent-a-car's Gimhae Airport, Busan Station, and Haeundae Branches

LOTTE rent-a-car operates a total of three branches at key gateways to Busan travel: Gimhae Airport, Busan Station, and the popular tourist destination of Haeundae. All branches are located within 1-3 minutes on foot, offering excellent accessibility. There's no need to haul heavy luggage—travelers can pick up their vehicle immediately upon arriving by plane or train and begin their journey right away.

The free one-way return service operating between Gimhae Airport, Busan Station, and Haeundae branches offers even greater travel flexibility. For example, you can arrive in Busan by train, rent a vehicle, tour Busan and the South Sea area, then return the vehicle at your final destination of Gimhae Airport and depart immediately. This service can be easily arranged through advance reservation.

Additional convenience services make travel even more comfortable. All drivers receive complimentary English GPS navigation, and car seat rental service is available for families traveling with infants. Notably, the Busan Station branch maintains the largest inventory of car seats among rental car companies in Busan, making it the optimal choice for family travelers. Considering the challenging parking conditions in the area, the Haeundae branch also offers a benefit of free parking lot access to customers who request parking in advance, limited to vehicles rented from that branch.

Visitors to Busan this spring can enjoy partnership discounts at popular tourist attractions in Busan and Gimhae. Simply present your vehicle key without any complicated procedures to access major activities in Busan and nearby areas at discounted rates. Key benefits include: ▲Busan Tower (20% admission discount) ▲Arte Museum Busan (20% ticket discount) ▲Gimhae Nakdong River Rail Park (package discount), and more.

■ Proven Service from Korea's No.1 Rental Car Company

LOTTE rent-a-car is Korea's No.1 rental car operator. As of 2025, one in four short-term rental car customers is a foreign visitor, demonstrating the company's proven global service capabilities. The company's expertise has been recognized externally through partnerships with global brand Hertz, and as the only Korean company selected as a "Premier Partner" by travel platform Klook.

On-site, specialized foreign language consultation staff and dedicated service manuals minimize inconvenience for international customers. The official website (www.lotterentacar.net) supports a total of 9 languages including English, Chinese, and Japanese, facilitating smooth processes from reservation through contract management and consultation. Convenient booking is also available through major global partner platforms including Hertz, Booking.com, Klook, Trip.com, Discover Cars, and KKday.

Safety management is thorough. Professional mechanics holding national certifications constantly inspect all vehicles, and the nationwide network enables immediate response in case of accidents or breakdowns. Additionally, comprehensive insurance coverage services and a Collision Damage Waiver (CDW) system are in place to protect customers. Depending on the enrolled program, a zero deductible can be applied, providing an environment where travelers can focus solely on their journey without worry about accidents.

LOTTE rental, stated, "Busan is a world-class tourist destination with distinct charms that differentiate it from Seoul, and serves as a base camp for southern Korea road trips. We will continue to support global customers visiting Busan so they can enjoy the pleasure of travel without concerns about language barriers or safety.

Detailed information about the promotion can be found on LOTTE rent-a-car's English websites and app. The app can be downloaded from the Google Play Store and the Apple App Store.

LOTTE rental is South Korea's leading rental company, providing integrated rental solutions across all fields, including automobiles, office automation equipment and industrial equipment. Its subsidiary, LOTTE rent-a-car, holds the top market share in the domestic rental car industry and offers extensive mobility services to domestic and international customers through over 220 branches nationwide and a global partnership network. 

About LOTTE rental

LOTTE rental, the only comprehensive rental company in Korea, provides better value with various business portfolios, including auto mobility services that encompass car life, business solution services that support more effi¬cient businesses.

LOTTE rent-a-car is creating an innovative car life as the No.1 car rental brand. LOTTE rent-a-car G car, Korea's  first car-sharing brand, is drawing a better mobility service.

LOTTE rental is moving forward as a mobility leader that connects customers' precious lives.

For more information about LOTTE rental, please visit: https://www.lotterental.com/

** This press release is distributed by PR Newswire through automated distribution system, for which the client assumes full responsibility. **

LOTTE rent-a-car, Korea's No.1 Brand, Proposes Busan Road Trip Routes for Global Travelers

• Order value of approximately USD 68M with mass production to begin in 2027
• Offering data transmission speed three times faster, with no speed degradation even with multiple devices connected simultaneously
• Changing perception of car considered as 'a second living space'…Trend enhancing growth of Automotive Wi-Fi market, expected to grow 9.6% annually

SEOUL, South Korea, April 20, 2026 /PRNewswire/ -- LG Innotek (CEO Moon Hyuksoo) announced on the 20th of this month that it will supply its Automotive Wi-Fi 7 Communication Module, featuring cutting-edge Wi-Fi technology, to a leading European automotive parts company.

The order is worth approximately USD 68M. Mass production of the module will begin in 2027. LG Innotek's Automotive Wi-Fi 7 Communication Module will be integrated into Audio, Video, and Navigation(AVN) systems, which will then be delivered to the global OEM customer.  

By commercializing its first Automotive Wi-Fi 7 communication module from 2005, LG Innotek expects to cement its leading position in the global automotive connectivity solution market.

LG Innotek's Automotive Wi-Fi 7 Communication Module supports an ultra-wide bandwidth of 320MHz, doubling the bandwidth per channel (width of the path radio waves travel) compared to existing Wi-Fi 6E (6th Generation Extended) modules. Consequently, data throughput and transmission speeds are three times faster than before.  The module is also equipped with 4K-QAM technology which increases the data processing quantity by 20%.

Furthermore, LG Innotek designed the module to support up to two antennas by applying Multiple-Input Multiple-Output(MIMO) technology which helps significantly reduce signal loss. A single antenna might miss some signals while handling data transmission, whereas if there is another supplementary antenna, all those missed signals can be covered. This is the reason why several devices, connected at the same time in the same vehicle, can transmit and receive large amounts of data using ultra-high-speed Wi-Fi without experiencing any interruption or latency.

LG Innotek's Automotive Wi-Fi 7 Communication Module incorporates over 150 components, including a Qualcomm communication chip, RF circuitry, and antennas. The module is also compact and slim, measuring about one-sixth the size of a credit card.

In addition, the new module can withstand extreme external temperatures ranging from -40°C to 105°C (-40°F to 221°F). It also resists deformation even when exposed to the heat generated by transmitting large amounts of data or the cold when parked outdoors for extended periods in the dead of winter. This is because it was developed with a larger surface area at the circuit-bonding points, allowing it to withstand repeated contraction and expansion.

LG Innotek is also actively promoting the Automotive Wi-Fi 7 Communication Module for European and Japanese OEM customers.

AVN system will not be the exclusive application of the module. LG Innotek is indeed planning to expand the product's application area to RSE(Rear Seat Entertainment) systems, TCU (Telematics Control Unit) and DCU (Domain Control Unit).

LG Innotek is thus accelerating the expansion of its global market share with automotive connectivity solutions that deliver differentiated customer value, including not only its new automotive Wi-Fi 7 module but also the 5G-V2X Communication Module, 5G-NAD Communication Module, and Automotive AP Module.

Moon Hyuksoo, CEO of LG Innotek stated, "Growth is expected to gain further momentum, driven by Mobility Solution revenue, which is projected to grow by an average of 20% annually for the foreseeable future, particularly as sales of automotive AP modules begin in earnest in the fourth quarter of this year. LG Innotek will continue to lead the market by introducing innovative solutions that deliver differentiated driving experiences."

[Glossary] Automotive Wi-Fi communication module:
This is a short-range wireless communication component that connects the infotainment(IVI: In-Vehicle Infotainment) system, which controls vehicle operation information and multimedia content, to internal smart devices and external routers. It is primarily installed in the front AVN(Audio Video Navigation) system and rear seat displays. With this Wi-Fi module, all passengers can use video conferencing services, stream videos, listen to music, and more without worrying about data consumption or smartphone tethering.
As cars evolve beyond mere transportation into a "second living space," the automotive Wi-Fi communication module is gaining attention as a core electronic component for the connected car and autonomous driving era.

[Glossary] QAM (Quadrature Amplitude Modulation)
QAM refers to a method of transmitting data by embedding it in wireless signals. The higher the QAM level, the more data can be transmitted at once. Wi‑Fi 7 supports 4,096 (4K) QAM, which is four times higher than the previous generation.

[Reference] Global In-Vehicle Wi-Fi Market Size
According to Global Market Insights (GMI), the global in-vehicle Wi‑Fi market is projected to grow at a compound annual growth rate (CAGR) of 9.6%, expanding from USD 20.9 billion in 2025 to USD 47.7 billion by 2035. In line with this market trend, global automakers are increasingly launching new vehicles equipped with Wi‑Fi communication modules as a standard feature.

 

• Order value of approximately USD 68M with mass production to begin in 2027
• Offering data transmission speed three times faster, with no speed degradation even with multiple devices connected simultaneously
• Changing perception of car considered as 'a second living space'…Trend enhancing growth of Automotive Wi-Fi market, expected to grow 9.6% annually

SEOUL, South Korea, April 20, 2026 /PRNewswire/ -- LG Innotek (CEO Moon Hyuksoo) announced on the 20th of this month that it will supply its Automotive Wi-Fi 7 Communication Module, featuring cutting-edge Wi-Fi technology, to a leading European automotive parts company.

The order is worth approximately USD 68M. Mass production of the module will begin in 2027. LG Innotek's Automotive Wi-Fi 7 Communication Module will be integrated into Audio, Video, and Navigation(AVN) systems, which will then be delivered to the global OEM customer.  

By commercializing its first Automotive Wi-Fi 7 communication module from 2005, LG Innotek expects to cement its leading position in the global automotive connectivity solution market.

LG Innotek's Automotive Wi-Fi 7 Communication Module supports an ultra-wide bandwidth of 320MHz, doubling the bandwidth per channel (width of the path radio waves travel) compared to existing Wi-Fi 6E (6th Generation Extended) modules. Consequently, data throughput and transmission speeds are three times faster than before.  The module is also equipped with 4K-QAM technology which increases the data processing quantity by 20%.

Furthermore, LG Innotek designed the module to support up to two antennas by applying Multiple-Input Multiple-Output(MIMO) technology which helps significantly reduce signal loss. A single antenna might miss some signals while handling data transmission, whereas if there is another supplementary antenna, all those missed signals can be covered. This is the reason why several devices, connected at the same time in the same vehicle, can transmit and receive large amounts of data using ultra-high-speed Wi-Fi without experiencing any interruption or latency.

LG Innotek's Automotive Wi-Fi 7 Communication Module incorporates over 150 components, including a Qualcomm communication chip, RF circuitry, and antennas. The module is also compact and slim, measuring about one-sixth the size of a credit card.

In addition, the new module can withstand extreme external temperatures ranging from -40°C to 105°C (-40°F to 221°F). It also resists deformation even when exposed to the heat generated by transmitting large amounts of data or the cold when parked outdoors for extended periods in the dead of winter. This is because it was developed with a larger surface area at the circuit-bonding points, allowing it to withstand repeated contraction and expansion.

LG Innotek is also actively promoting the Automotive Wi-Fi 7 Communication Module for European and Japanese OEM customers.

AVN system will not be the exclusive application of the module. LG Innotek is indeed planning to expand the product's application area to RSE(Rear Seat Entertainment) systems, TCU (Telematics Control Unit) and DCU (Domain Control Unit).

LG Innotek is thus accelerating the expansion of its global market share with automotive connectivity solutions that deliver differentiated customer value, including not only its new automotive Wi-Fi 7 module but also the 5G-V2X Communication Module, 5G-NAD Communication Module, and Automotive AP Module.

Moon Hyuksoo, CEO of LG Innotek stated, "Growth is expected to gain further momentum, driven by Mobility Solution revenue, which is projected to grow by an average of 20% annually for the foreseeable future, particularly as sales of automotive AP modules begin in earnest in the fourth quarter of this year. LG Innotek will continue to lead the market by introducing innovative solutions that deliver differentiated driving experiences."

[Glossary] Automotive Wi-Fi communication module:
This is a short-range wireless communication component that connects the infotainment(IVI: In-Vehicle Infotainment) system, which controls vehicle operation information and multimedia content, to internal smart devices and external routers. It is primarily installed in the front AVN(Audio Video Navigation) system and rear seat displays. With this Wi-Fi module, all passengers can use video conferencing services, stream videos, listen to music, and more without worrying about data consumption or smartphone tethering.
As cars evolve beyond mere transportation into a "second living space," the automotive Wi-Fi communication module is gaining attention as a core electronic component for the connected car and autonomous driving era.

[Glossary] QAM (Quadrature Amplitude Modulation)
QAM refers to a method of transmitting data by embedding it in wireless signals. The higher the QAM level, the more data can be transmitted at once. Wi‑Fi 7 supports 4,096 (4K) QAM, which is four times higher than the previous generation.

[Reference] Global In-Vehicle Wi-Fi Market Size
According to Global Market Insights (GMI), the global in-vehicle Wi‑Fi market is projected to grow at a compound annual growth rate (CAGR) of 9.6%, expanding from USD 20.9 billion in 2025 to USD 47.7 billion by 2035. In line with this market trend, global automakers are increasingly launching new vehicles equipped with Wi‑Fi communication modules as a standard feature.

 

** This press release is distributed by PR Newswire through automated distribution system, for which the client assumes full responsibility. **

LG Innotek to Supply Cutting-Edge Automotive Wi-Fi 7 Communication Module to a leading European automotive parts company