HO CHI MINH CITY, Vietnam, April 20, 2026 /PRNewswire/ -- For the first time, MMA Vietnam officially launches MMA Creative Summit 2026. Set to take place on April 24, 2026, in Ho Chi Minh City, the event will provide a strategic meeting ground for leaders across creativity, marketing, and media at a time when the industry is facing profound change.
The launch of MMA Creative Summit 2026 not only adds a new milestone to MMA's event portfolio in Vietnam, but also introduces a dedicated platform for deeper dialogue around the evolving role of creativity in today's business landscape.
When Creativity Becomes a Driver of Growth
Under the theme "Powering Growth," the event is built around a question that has become increasingly urgent for brands and marketers alike: how can creativity do more than capture attention, and instead drive clear, sustainable business impact?
Discussions throughout the summit will focus on some of the industry's most pressing issues today, including creative effectiveness, fragmented attention, and the growing pressure to stand out in an increasingly competitive environment.
A Meeting Point for Vietnam's Creative Community
MMA Creative Summit 2026 is designed as a multi-dimensional touchpoint that brings together key players across the creative ecosystem, from creative leaders at brands and agencies, CMOs, and Creative Directors, to professionals in content, social, and strategy, along with creators and marketing technology partners.
The event's momentum is already reflected in its first lineup of speakers, featuring names that are actively shaping the direction of marketing in Vietnam and across the region, including:
- Rohit Dadwal, CEO, MMA APAC | Global Head of SMARTIES Worldwide and Board Director Asia Pacific, MMA APAC
- Phan Bich Tam, Country Director, Vietnam, Myanmar and Cambodia & Board Member, Vietnam, MMA Global APAC
- Alexander Reid, Director - Co-founder Amplify Live Asia Pacific Pte Ltd.
- Tin Le, Senior Marketing Diretor, Indochina, The Coca-Cola Company
- Grace Nguyen, Country Head, GrabAds
- Vikram Vasisht, Country Director, JNTL Consumer Health (Vietnam) Co. Ltd.
- Indraneel Guha, Co-Founder & Strategic Planner, KI Saigon
- Sameer Yadav, Director - Marketing Strategy, South East ASIA, Mondelez Kinh Do
- Saby Mishra, CEO, MullenLowe Mishra
- Chau Phan, Vaccines Commercial Customer Facing Director, Acting Marketing Director, MSD Vietnam
- BJ Galinato, Executive Creative Director, Ogilvy & Mather Vietnam
- Nguyen Dinh Toan, Former Asia Regional Senior Marketing Director, PepsiCo
- Huw Gildon, Chief Strategy Officer, Publicis Groupe
- Bui Ngoc Anh, Founder & CEO, Skinetiq
- Chi Truong, Vice President Marketing CSD & Marketing Capability Lead Suntory PepsiCo Vietnam Beverage
- Kent Nguyen, Creative Director and Brand Strategist, VCCorp Corporation
- Tanjilul Ahsan, Head of Strategy, WPP Media
With participation from association leaders, brand marketers, and agency experts, the summit is set to create a multidimensional conversation where creativity is examined through strategic, commercial, and executional lenses.
The launch of MMA Creative Summit 2026 in Vietnam also reflects the market's growing role in regional conversations around marketing and creativity. More than a platform for trendspotting, the event offers businesses and industry leaders an opportunity to explore more practical ways of turning creativity into a meaningful engine for growth.
At a time when the industry is calling for deeper and more actionable dialogue, MMA Creative Summit 2026 is poised to become a notable new gathering point for Vietnam's creative, marketing, and media communities, one where creativity is recognized not simply as inspiration, but as a force closely tied to business performance and market leadership.
Event Information
- Date: April 24, 2026 | 8:00 AM – 12:00 PM
- Venue: Sheraton Saigon Grand Opera Hotel, 88 Dong Khoi Street, Sai Gon Ward, Ho Chi Minh City
For more information and registration, please visit the official MMA Creative Summit 2026 website: https://mmaglobal.com/event/mma-creative-summit-2026
About Marketing + Media Alliance (MMA)
The Marketing + Media Alliance (MMA) is the only global trade association that brings together the entire marketing ecosystem, including CMOs, brands, agencies, media, MarTech, AdTech, consultancies, and platforms. With more than 800 member companies and 16 regional offices worldwide, including MMA Vietnam, the Alliance is led by CMOs and supported by the broader industry to drive meaningful progress in marketing.
Through science, data, AI, and practical industry frameworks, MMA helps brands improve effectiveness and unlock real business growth. Each year, MMA invests millions of dollars in research, frameworks, and Think Tanks that equip the global marketing community with actionable insights and proven approaches. In Vietnam, MMA's member ecosystem includes many of the market's leading brands, agencies, technology platforms, and data partners, such as Abbott, AnyMind Group, Coca-Cola, Dentsu, Google, Grab, Heineken, La Vie, PMAX, Publicis, TikTok, YouNet...
CONTACT: Yen Le, yen.le@mmaglobal.com
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The First-ever MMA Creative Summit in Vietnam: A New Forum for Creativity and Growth
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GIMHAE-SI, South Korea, April 20, 2026 /PRNewswire/ -- DEKRA, a leading global provider of testing, inspection, and certification services, today announced it has signed a definitive agreement to acquire Global Product Service Co., Ltd (GPS), a prominent South Korean company renowned for its expertise in consumer electronics product testing and certification.
This strategic acquisition will significantly enhance DEKRA Korea's capabilities within the rapidly growing consumer electronics sector, bringing together DEKRA's global network and comprehensive service portfolio with GPS's deep-rooted local knowledge and decades of experience serving South Korea's leading manufacturers.
GPS has established a strong reputation for its in-depth technical expertise and unwavering commitment to quality, particularly within the consumer electronics market. For many years, GPS has been a trusted partner to major South Korean electronics companies, providing testing and certification services that ensure product safety, performance, and compliance with international standards.
The successful acquisition is a result of the strong collaboration and commitment from both DEKRA and GPS. Key representatives who participated in the signing, embodying this collaboration, were Dr. Kilian Aviles, Executive Vice President of DEKRA Group and Head of Asia Pacific Region; Ming Sheng, Vice President of Automotive Testing, DEKRA China; Young Seok Lee, CEO of Global Product Service Co., Ltd; and Seong Su Kim, Director of Global Product Service Co., Ltd.
"We are thrilled to welcome Global Product Service Co., Ltd to the DEKRA family," said Dr. Kilian Aviles, Executive Vice President of DEKRA Group and Head of Asia Pacific Region. "This acquisition represents a significant milestone in our growth strategy in South Korea. GPS's deep understanding of the local market, combined with their specialized expertise in consumer electronics, perfectly complements DEKRA's global strengths. Together, we will offer unparalleled testing and certification solutions to our clients, empowering them to bring innovative and reliable products to market with greater speed and confidence."
The integration of GPS into DEKRA Korea will leverage synergies in technology, talent, and market reach. This will enable DEKRA to further support South Korean manufacturers as they navigate complex global regulatory landscapes and strive for excellence in product development and quality assurance. Clients can expect a seamless transition and continued access to the high-quality services they have come to rely on from both organizations.
Young Seok Lee, CEO of Global Product Service Co., Ltd commented, "Joining forces with DEKRA is an exciting opportunity for GPS. DEKRA's global reach and extensive resources will allow us to expand our service offerings and better serve our existing and future clients. We are confident that this partnership will create significant value for the South Korean consumer electronics industry, providing enhanced support and innovation."
About DEKRA
For more than 100 years, DEKRA has been a trusted name in safety. Founded in 1925 with the original goal of improving road safety through vehicle inspections, DEKRA has grown to become the world's largest independent, non-listed expert organization in the field of testing, inspection, and certification. Today, as a global partner, the company supports its customers with comprehensive services and solutions to drive safety and sustainability forward—fully aligned with DEKRA's anniversary motto, "Securing the Future." In 2024, DEKRA generated revenue of 4.3 billion euros. Around 48,000 employees are providing qualified and independent expert services in approximately 60 countries across five continents. DEKRA holds a Platinum rating from EcoVadis, placing it among the top 1% of the world's most sustainable companies.
GIMHAE-SI, South Korea, April 20, 2026 /PRNewswire/ -- DEKRA, a leading global provider of testing, inspection, and certification services, today announced it has signed a definitive agreement to acquire Global Product Service Co., Ltd (GPS), a prominent South Korean company renowned for its expertise in consumer electronics product testing and certification.
This strategic acquisition will significantly enhance DEKRA Korea's capabilities within the rapidly growing consumer electronics sector, bringing together DEKRA's global network and comprehensive service portfolio with GPS's deep-rooted local knowledge and decades of experience serving South Korea's leading manufacturers.
GPS has established a strong reputation for its in-depth technical expertise and unwavering commitment to quality, particularly within the consumer electronics market. For many years, GPS has been a trusted partner to major South Korean electronics companies, providing testing and certification services that ensure product safety, performance, and compliance with international standards.
The successful acquisition is a result of the strong collaboration and commitment from both DEKRA and GPS. Key representatives who participated in the signing, embodying this collaboration, were Dr. Kilian Aviles, Executive Vice President of DEKRA Group and Head of Asia Pacific Region; Ming Sheng, Vice President of Automotive Testing, DEKRA China; Young Seok Lee, CEO of Global Product Service Co., Ltd; and Seong Su Kim, Director of Global Product Service Co., Ltd.
"We are thrilled to welcome Global Product Service Co., Ltd to the DEKRA family," said Dr. Kilian Aviles, Executive Vice President of DEKRA Group and Head of Asia Pacific Region. "This acquisition represents a significant milestone in our growth strategy in South Korea. GPS's deep understanding of the local market, combined with their specialized expertise in consumer electronics, perfectly complements DEKRA's global strengths. Together, we will offer unparalleled testing and certification solutions to our clients, empowering them to bring innovative and reliable products to market with greater speed and confidence."
The integration of GPS into DEKRA Korea will leverage synergies in technology, talent, and market reach. This will enable DEKRA to further support South Korean manufacturers as they navigate complex global regulatory landscapes and strive for excellence in product development and quality assurance. Clients can expect a seamless transition and continued access to the high-quality services they have come to rely on from both organizations.
Young Seok Lee, CEO of Global Product Service Co., Ltd commented, "Joining forces with DEKRA is an exciting opportunity for GPS. DEKRA's global reach and extensive resources will allow us to expand our service offerings and better serve our existing and future clients. We are confident that this partnership will create significant value for the South Korean consumer electronics industry, providing enhanced support and innovation."
About DEKRA
For more than 100 years, DEKRA has been a trusted name in safety. Founded in 1925 with the original goal of improving road safety through vehicle inspections, DEKRA has grown to become the world's largest independent, non-listed expert organization in the field of testing, inspection, and certification. Today, as a global partner, the company supports its customers with comprehensive services and solutions to drive safety and sustainability forward—fully aligned with DEKRA's anniversary motto, "Securing the Future." In 2024, DEKRA generated revenue of 4.3 billion euros. Around 48,000 employees are providing qualified and independent expert services in approximately 60 countries across five continents. DEKRA holds a Platinum rating from EcoVadis, placing it among the top 1% of the world's most sustainable companies.
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DEKRA Korea to Acquire Global Product Service, Strengthening Consumer Electronics Testing and Certification Capabilities in Korea
