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AXENS, IFPEN and JEPLAN have completed a recycling loop for polyester textiles.
PARIS, April 21, 2026 /PRNewswire/ -- Several tens of tons of post-consumer, polyester-rich, European textile wastes, sorted and prepared in France, have been processed in the Axens, IFPEN and JEPLAN semi-industrial demonstration unit, located in Japan, to successfully produce the base monomer of a 100% recycled polyester.
This step paves the way for circular polyester loops for the textile industry, in particular sportswear, home furnishings and the luxury sector.
- AXENS, IFPEN and JEPLAN announce the success of a major industrial test for recycling post-consumer textile waste rich in polyester (PET) using their Rewind® PET technology. This test was carried out in their semi-industrial unit (capacity 1,000 ton/year) operated by JEPLAN in Japan.
- This validation at a significant scale consisted in processing several tens of tons of textiles from the French public collection, sorted and prepared by two French partners, Nouvelles Fibres Textile and Mapea. Several tens of tons of the base monomer of polyester, BHET, have been produced and will soon be converted into polyester yarns, fabrics and garments.
- This industrial textile-to-textile recycling test of several tons of post-consumer PET is one of the first of its kind under representative industrial conditions. It paves the way for large-scale industrial chemical recycling of textile polyester, offering textile stakeholders a building block that can be integrated into a global strategy across the entire value chain committed to reduction, reuse, and textile recycling.
A breakthrough innovation that can be deployed on existing sites
This innovative process can be advantageously installed at industrial sites around the world that produce polyester for the textile industry, thereby enabling the substitution of fossil-based raw materials with their recycled equivalents.
Markets and deployment model
The technology, already proven and commercialized for recycling all PET packaging, including food-contact applications, is now validated for textile use under an exclusive license granted by IFPEN/JEPLAN to Axens worldwide to any industrial player wishing to develop local or regional textile-to-textile loops.
Enable the development of circularity
In a world where volumes of textile wastes are rapidly increasing and where textile-to-textile recycling remains limited, this semi-industrial test provides concrete proof that a circular production of polyester can now be rapidly implemented on a significant scale, from post-consumer waste streams.
Read the full press release.
Media Inquiries
Lisa Wyler - lisa@wyler-wyler.com - + 33 6 3 66 86 29
AXENS, IFPEN and JEPLAN have completed a recycling loop for polyester textiles.
PARIS, April 21, 2026 /PRNewswire/ -- Several tens of tons of post-consumer, polyester-rich, European textile wastes, sorted and prepared in France, have been processed in the Axens, IFPEN and JEPLAN semi-industrial demonstration unit, located in Japan, to successfully produce the base monomer of a 100% recycled polyester.
This step paves the way for circular polyester loops for the textile industry, in particular sportswear, home furnishings and the luxury sector.
- AXENS, IFPEN and JEPLAN announce the success of a major industrial test for recycling post-consumer textile waste rich in polyester (PET) using their Rewind® PET technology. This test was carried out in their semi-industrial unit (capacity 1,000 ton/year) operated by JEPLAN in Japan.
- This validation at a significant scale consisted in processing several tens of tons of textiles from the French public collection, sorted and prepared by two French partners, Nouvelles Fibres Textile and Mapea. Several tens of tons of the base monomer of polyester, BHET, have been produced and will soon be converted into polyester yarns, fabrics and garments.
- This industrial textile-to-textile recycling test of several tons of post-consumer PET is one of the first of its kind under representative industrial conditions. It paves the way for large-scale industrial chemical recycling of textile polyester, offering textile stakeholders a building block that can be integrated into a global strategy across the entire value chain committed to reduction, reuse, and textile recycling.
A breakthrough innovation that can be deployed on existing sites
This innovative process can be advantageously installed at industrial sites around the world that produce polyester for the textile industry, thereby enabling the substitution of fossil-based raw materials with their recycled equivalents.
Markets and deployment model
The technology, already proven and commercialized for recycling all PET packaging, including food-contact applications, is now validated for textile use under an exclusive license granted by IFPEN/JEPLAN to Axens worldwide to any industrial player wishing to develop local or regional textile-to-textile loops.
Enable the development of circularity
In a world where volumes of textile wastes are rapidly increasing and where textile-to-textile recycling remains limited, this semi-industrial test provides concrete proof that a circular production of polyester can now be rapidly implemented on a significant scale, from post-consumer waste streams.
Read the full press release.
Media Inquiries
Lisa Wyler - lisa@wyler-wyler.com - + 33 6 3 66 86 29
** This press release is distributed by PR Newswire through automated distribution system, for which the client assumes full responsibility. **
A new textile-to-textile recycling process validated on an industrial scale
NEW YORK, April 21, 2026 /PRNewswire/ -- Rocketium announced the appointment of Hitesh Mehta and Sharon Foo as Executive Partners to lead enterprise growth for AI Studio, its creative production platform for global brands.
Foo brings 20 years of global experience at WPP, Omnicom and Publicis Groupe, driving growth through creativity, media, and data, leading mandates for brands like P&G, Mars, and HP. Mehta brings over 20 years of advertising and brand leadership, with experience across MullenLowe Lintas, Leo Burnett, and Edelman, leading mandates for brands such as Unilever, McDonald's, FrieslandCampina, and Johnson & Johnson.
"Every brand is asking us the same question - how do we move faster without sacrificing quality?" said Satej Sirur, CEO and Co-founder of Rocketium. "AI gives us speed. Human expertise ensures the work is strategically sound and creatively strong. Rocketium is the only AI platform combining both. Sharon and Hitesh understand this from decades of working with the world's best brands."
Foo and Mehta will expand Rocketium's footprint with retail and CPG brands, working with CMOs and brand leaders to reimagine traditional creative work and budgets with AI Studio.
Sharon Foo said, "I have spent my career helping brands build and scale marketing systems. The model has not kept up with the pace and complexity brands now operate in. AI Studio brings speed, consistency, and control into one system, so client teams can focus on goals and outcomes, not orchestration. At a fraction of the cost."
Hitesh Mehta added, "What Rocketium has built is a new model - AI-led creative production and operations driving faster, more efficient go-to-market, combined with expert oversight to ensure strategic and creative excellence. It is the balance this industry has been waiting for. I am excited to bring it to my marketing peers."
The hires reflect Rocketium's strategic focus on the human expertise layer of its AI platform. While Rocketium's AI handles autonomous creative production, experienced strategists and designers ensure output meets brand standards and strategic objectives - a combination no generative AI or traditional agency model can match.
About Rocketium
Rocketium AI Studio is a creative production platform that combines purpose-built software, agentic AI, and expert oversight to help marketing teams produce on-brand assets at scale. Founded in 2015 and headquartered in New York, Rocketium serves brands across 12 countries.
For more information, visit rocketium.ai.
** This press release is distributed by PR Newswire through automated distribution system, for which the client assumes full responsibility. **
Advertising leaders join Rocketium to scale AI-powered creative production platform
Advertising leaders join Rocketium to scale AI-powered creative production platform
