CHONGQING, China, April 21, 2026 /PRNewswire/ -- The Group sets out Six Major Leaps and five doubling targets, with RMB 600 billion in revenue and 1.5 million overseas sales in its sights for 2030.
Changan Group held its Global Strategy Launch and Global Partner Conference in Chongqing on April 21, 2026, presenting its "1+4+4+5" strategic framework to approximately 700 delegates. The strategy reinforces and advances the Group's Vast Ocean Plan, with a clear ambition: entry into the global automotive top ten and revenue of RMB 600 billion by 2030.
The "1+4+4+5" strategy is built around one vision: to build a world class automotive group with global competitiveness and homegrown core technologies. It is structured around four business pillars, vehicles, components, services, and next generation ecosystem industries, and four transformation priorities: intelligence, green development, globalization, and integration.
Guided by a two step, ten year roadmap, the Group aims to achieve five doublings by 2030 in new energy vehicle (NEV) sales, overseas vehicle sales, total revenue, total profit, and brand value. The 2030 targets include 2.4 million NEV sales, 1.5 million overseas vehicle sales, revenue of RMB 600 billion, placing the Group among the global automotive top 10; and brand value of RMB 200 billion, achieving inclusion among the world's Top 500 Influential Brands.
"Today we are entering a remarkable new era shaped by profound change and unprecedented opportunity. Every transformation creates the conditions for a new generation of world class enterprises. Changan Group will stay committed to co development and shared prosperity, working with our industry partners with one purpose and one direction, side by side as we move forward."
— Zhu Huarong, Chairman, Changan Group
Six Major Leaps
To drive the strategy, Changan has defined Six Major Leaps, each representing a measurable shift with defined milestones.
The Experience Leap marks a shift from single-domain smart driving to full-vehicle intelligence. Powered by SDA Intelligence, it builds a proactive safety matrix while delivering an end-to-end protection system for users.
The Power Leap moves from traditional energy to green and high-efficiency solutions, advancing a diversified technology portfolio across hybrid, battery electric and hydrogen powertrains, striving to achieve peak carbon emissions by 2027, and building a full-lifecycle carbon management system.
The Scale Leap expands growth from a single source to multiple drivers, with parallel plans to double sales in both new energy vehicles and overseas markets while developing globally competitive flagship models
The Ecosystem Leap upgrades Changan from a "large industry, small ecosystem" model to a "large industry, large ecosystem" model, building a coordinated ecosystem spanning users, industry and services.
The System Leap shifts from traditional control-and-operations management to modern global management, with a focus on building world-class capabilities in innovation, talent and management.
The Value Leap marks Changan's full transition toward an intelligent, low-carbon mobility technology company, to deliver all-round gains in economic, industrial, brand and societal value.
Globalization: Three Major Plans
Guided by the "1+4+4+5" strategy, Changan Group is advancing three major plans: the Green Plan for new energy, the Intelligent Plan for smart mobility, and the Vast Ocean Plan for globalization. Together, these initiatives are accelerating the Group's transformation into a leader in intelligent, low carbon mobility technologies.
The Green Plan is progressing steadily, strengthening Changan Group's core NEV technologies and embedding sustainability across product design, manufacturing, and recycling. This approach supports lower carbon emissions across the full vehicle lifecycle. The Intelligent Plan is accelerating execution, delivering ultra safe intelligent mobility solutions for users.
The Vast Ocean Plan is gathering pace as Changan continues to advancing its global market development strategy. Guided by principles of long term development, localization, systemization, and integrated ESG, the Group is moving beyond product exports toward comprehensive brand globalization and industrial globalization.
Foundations
The strategy is built on a strong base. In 2025, Changan Group posted 2.913 million vehicle sales, up 8.5 percent year on year, with NEV sales exceeding 1.1 million units. The Group has ranked first in China's National Enterprise Technology Center evaluation for 14 consecutive years. Its 24,000-strong global R&D team has filed 20,935 patents, 71 percent of them invention patents, and participated in the formulation of 408 standards.
Changan currently sells in 118 countries through 1,124 outlets, with 22 overseas manufacturing bases and combined capacity of 350,000 units. Overseas sales crossed 100,000 units in a single month for the first time in March 2026.
Website: www.globalchangan.com
X (Twitter): @globalchangan
Instagram, Facebook, Youtube and TikTok: @changanautomobile
© 2025 Chongqing Changan Automobile Co., Ltd. All rights reserved.
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Changan Group Advances Global Strategy with "1+4+4+5" Framework, Targeting RMB 600 Billion in Revenue by 2030
Changan Group Advances Global Strategy with "1+4+4+5" Framework, Targeting RMB 600 Billion in Revenue by 2030
SEOUL, South Korea, SHANGHAI and NEW YORK, April 21, 2026 /PRNewswire/ -- MemeMax, a perpetual decentralized exchange (Perp DEX), has officially launched, positioning itself as a trading infrastructure purpose-built for the meme coin market.
As the memecoin sector has grown into a multi-billion-dollar asset class, the lack of derivatives infrastructure tailored to its unique dynamics has become increasingly evident. MemeMax enters the market aiming to address this gap by offering a perpetual trading environment designed specifically for meme-driven assets.
Major meme assets such as DOGE, PEPE, and WIF have historically exhibited extreme volatility driven by narrative cycles and community participation. However, existing trading platforms have struggled to fully accommodate these characteristics.
Why Traditional Perp DEX Models Fall Short for Meme Markets
Most existing perpetual DEXs were originally designed around assets like Bitcoin (BTC) and Ethereum (ETH), where liquidity depth, relatively stable volatility, and structured price discovery dominate market behavior.
Memecoins operate under a fundamentally different dynamic. Price movements are often driven less by fundamentals and more by narrative momentum, community coordination, and viral attention cycles. These assets tend to experience rapid expansions and collapses, often outpacing the assumptions embedded in traditional oracle and liquidation systems.
Despite this, most platforms continue to apply the same infrastructure across all asset classes—creating a structural mismatch when applied to meme markets. MemeMax takes a different approach:
rather than adapting meme assets to fit existing systems, it introduces a trading infrastructure designed specifically for meme-driven market behavior.
Trading the Full Meme Cycle
MemeMax is designed to enable users to trade across the entire lifecycle of a meme.
- Shorting narrative breakdowns
- Entering early during revival phases
- Navigating extreme volatility environments
To support this, the platform's oracle and liquidation mechanisms are structured with high-volatility, lower-liquidity assets in mind, rather than being retrofitted from BTC-centric models
Redefining Trading as Participation
Another key distinction lies in how MemeMax reframes trading itself.
Rather than viewing trading as isolated execution, MemeMax positions it as continuous participation. On-chain user actions are interconnected within a broader system, where behavior contributes directly to the dynamics of the platform.
This reflects a broader shift in meme markets, where price formation is increasingly influenced not only by liquidity, but also by attention and user participation.
Max Points (MP): A Participation-Based Metric
At the core of the platform is Max Points (MP), a native utility system designed to quantify user engagement beyond simple trading volume.
MP is calculated based on multiple dimensions, including:
- Profit and loss (P&L) experience
- Consistency of platform activity
Note: Incorporating "time spent in positions" into the calculation is planned as an additional feature in a future update.
By incorporating these factors, MemeMax moves away from purely volume-driven incentive models and introduces a system that captures holistic user participation.
MP is expected to serve as a foundational metric across the ecosystem, with applications in reward distribution, seasonal events, and access to platform features. Early participation is designed to provide compounding advantages as the ecosystem evolves.
Max Points (MP): An Activity Reward System
As part of the platform's reward system, Max Points (MP) exist to reward users for their activities. To encourage consistent user participation rather than just focusing on trading volume, MP operates on a flexible seasonal basis. Adapting to market trends, each season introduces new objectives and various forms of rewards, such as airdrops, recognizing the broader value of ecosystem participation beyond simple PnL.
Staking (Coming Soon)
The staking feature is currently in preparation and will be officially launched in the future as the platform continues to expand.
REKT Pack (In Preparation)
Additionally, it has been confirmed that a "REKT Pack" is currently in preparation. This feature aims to add a layer of entertainment by playfully sublimating user liquidations into meme culture, turning the unfortunate event of getting "rekt" into an engaging and fun experience for the community.
Seasonal Structure for Continuous Expansion
The platform operates on a continuously live trading environment, complemented by recurring seasonal events.
Each season introduces new participation mechanics and reward structures without resetting existing user data. This allows MemeMax to maintain continuity while continuously evolving alongside market dynamics.
Toward a Dedicated Financial Layer for Meme Markets
As memecoins continue to evolve into a distinct segment of the crypto market—driven by community behavior and narrative cycles—the need for specialized infrastructure has become more apparent.
MemeMax positions itself within this trend by treating memes not simply as speculative assets, but as behavior-driven market primitives, embedding these dynamics directly into its trading architecture.
According to the team, "MemeMax is not just another exchange listing meme assets—it is designed as the financial infrastructure that the meme ecosystem has been missing."
Now Live and Closed Beta Successfully Concluded
A closed beta test was held on April 14 and successfully concluded with great interest from participants.
MemeMax is now live, with users able to access perpetual trading immediately. Participants can begin accumulating Max Points (MP) through on-chain activity and take part in upcoming seasonal events and reward programs. Early users may benefit from first-mover advantages in MP accumulation, positioning themselves favorably within the platform's evolving incentive structure.
Learn More
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MemeMax Officially Launches, Introducing a Meme-Native Perpetual Trading Infrastructure
MemeMax Officially Launches, Introducing a Meme-Native Perpetual Trading Infrastructure
