China Media Group (CMG)'s 2026 "Glamorous Chinese", a global event staged to celebrate UN Chinese Language Day, saw activities combining culture, technology and entertainment hosted around the world.
April 20 marked the 17th UN Chinese Language Day and the 7th International Chinese Language Day.
The CMG event, which highlighted the technological empowerment of Chinese language learning and promoted Chinese culture overseas, brought together over 80 partners, including overseas Chinese language education institutions, mainstream overseas Chinese-language media, other media organizations, overseas online platforms, and the overseas operations of Chinese state-owned enterprises.
Programs and event videos related to the event were broadcast on various CMG platforms, mainstream Chinese media and on international Chinese education platforms, receiving nearly 30 million views to date.
During the event, CMG also launched media projects in Chinese and English, including a video podcast featuring international students experiencing traditional Chinese cultural activities with advanced, Chinese-developed robots, and an interview program with international students in China discussing how technology can help with Chinese language learning.
CMG also hosted a seminar where overseas Chinese journalists, representatives from Chinese language education institutions, and professionals from the overseas science and technology and culture fields shared their insights on the application of artificial intelligence in Chinese language learning.
Participants said that the event allowed overseas audiences to appreciate the beauty of the Chinese language and script with CMG's seamless integration of ideas, arts, and technology.
"Looking ahead, Chinese language education must combine efficiency and wisdom with emotional warmth," said Federico Masini, director of the Confucius Institute at the University of Rome La Sapienza.
"Happy UN Chinese Language Day to you all. Study hard and strive for excellence every day," said Constantin Holzer, lecturer of Asian Studies at University College in Cork, Ireland.
"Mastering Chinese can broaden one's worldview, and enrich oneself through learning its culture and engaging in cultural practices," said Aksenova Liudmila, director of Confucius Classroom at Ural State Pedagogical University.
"The Confucius Institute at Hanyang University in the Republic of Korea 'bridges mountains and seas, connecting you and me'," said Song Chang-keun, director of the Confucius Institute at Hanyang University.
Attendees also highlighted how learning Chinese was a passport to accessing frontier sci-tech knowledge, and also underlined the importance of learning and teaching Chinese using AI.
"Today, we are celebrating UN Chinese Language Day together. Chinese is the language of one of humanity's oldest civilizations, and at the same time, it now serves as a bridge to science and knowledge," said Patricio Conejero Ortiz, vice president of International Affairs at the University of Buenos Aires (UBA).
"This year, we utilized artificial intelligence technologies. In the future, we hope to make greater use of technology to teach Chinese and to collaborate with teachers from China, including Shenzhen University," said Ibrahim Al Ghemlas, foreign director of the Confucius Institute at Prince Sultan University in Saudi Arabia.
CMG's "Glamorous Chinese" global event celebrates UN Chinese Language Day
