LONDON, April 22, 2026 /PRNewswire/ -- Iconic British brand Laura Ashley has partnered with fragrance company Nirvana Brands to launch a new Parfum Collection featuring four fragrances that pay homage to the British countryside.
Each scent is inspired by a print from the Laura Ashley archive, translating the brand's distinctive visual language into fragrance. Developed in close collaboration with Nirvana Brands, the collection captures the romance, femininity and timeless elegance synonymous with Laura Ashley, drawing on the beauty and calm of the British countryside.
Made in the brand's home country of Wales, the collection reflects a prestigious collaboration with the world-renowned French fragrance house Robertet and acclaimed perfumers Clément Marx and Romain Almairac. The line includes Serene Meadows, Floral Fancy, Joy of Primrose and Wild Woodland, each crafted with a blend of natural raw materials and high-quality ingredients.
This global launch marks a significant step in the brand's lifestyle evolution, offering customers a more immersive way to experience Laura Ashley in everyday life.
"This collection marks a meaningful return for Laura Ashley to fine fragrance, translating our iconic prints and heritage into a new sensory dimension. Fragrance allows us to move beyond what you see and into what you feel, offering a more intimate and immersive way to experience the brand." — Rachel Terrace, Chief Commercial & Growth Officer, Marquee Brands, the global brand management company and owner of Laura Ashley.
"Laura Ashley is renowned as being a quintessential British Brand, underpinned by design excellence. Their prints are instantly recognisable and we wanted to bring these to life, crafting elevated fragrance that transport you to different locations; effortlessly allowing users to feel freedom through scent." - Cecile Budge, Chief Operations Officer at Nirvana Brands.
The Laura Ashley Parfum Collection is available now for £89 (100 ml) on next.co.uk and lauraashleybeauty.com with global retail expansion planned throughout 2026.
NOTES TO EDITOR
ABOUT LAURA ASHLEY
Established in London in 1953, Laura Ashley is one of the world's best-loved home, fashion and lifestyle brands known for its timeless prints and iconic designs. The heritage brand has become synonymous with quintessential British style, offering women's and children's clothing and accessories, home textiles, furniture, décor and hospitality experiences. With a distinct design aesthetic, the brand is celebrated for its signature floral prints, renowned quality and expression of modern romance. Laura Ashley is part of the Marquee Brands portfolio. Marquee Brands is a premier global brand accelerator and owner of leading consumer brands across three distinct verticals: Home & Culinary, Fashion & Lifestyle and Active & Outdoor. For additional information, please visit lauraashley.com
ABOUT NIRVANA BRANDS
Nirvana Brands Limited is a leading fragrance category expert and brand builder with strong capabilities and resources on a global level. Nirvana Brands' mission is to become the leading and trusted brand owner, licensee and distributor partner in Beauty. They are driving worldwide brand growth through their global organisation, capabilities and network, giving it a real competitive advantage to deliver sustainable, long term brand growth. The current portfolio of brands includes: Subversive Scents by The Rolling Stones, Laura Ashley, Sarah Jessica Parker, Guy Laroche, Paloma Picasso.
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Iconic British Brand Laura Ashley launches Four Fragrances Inspired by Archival Prints
Iconic British Brand Laura Ashley launches Four Fragrances Inspired by Archival Prints
Iconic British Brand Laura Ashley launches Four Fragrances Inspired by Archival Prints
Driving Vietnam's syndicated loan market through landmark ESG and capital markets transactions
TAIPEI, April 22, 2026 /PRNewswire/ -- Cathay United Bank – Ho Chi Minh City Branch (CUBHCM) announced a record year in 2025, ranking No. 1 in the Vietnam Loans Bookrunner League Table (All Currencies)[1] with USD 617 million in bookrunner credits. The strong performance was further recognized at The Asset Triple A Sustainable Finance Awards 2026, where CUBHCM received two major accolades—Best ESG Loan and Best Syndicated Loan (Securities)— underscoring its ability to originate, structure, and distribute landmark financing in Vietnam.
This market‑leading position was driven by CUBHCM's robust regional network, deep client engagement, swift execution capabilities, ESG structuring expertise, and access to cross‑border liquidity. Deeply embedded in the Vietnamese market, the branch participated in more than half of the 24 syndicated loan transactions in 2025, a level of market involvement that reinforced its position as the No. 1 bookrunner. Together, these strengths have positioned the branch as a key arranger in Vietnam's increasingly sophisticated loan market.
Such capabilities were prominently reflected in CUBHCM's role in award‑winning transactions recognized by The Asset. Notably, CUBHCM acted as one of the Mandated Lead Arrangers, Underwriters, and Bookrunners (MLAUBs) for Vietnam Prosperity Joint Stock Commercial Bank's ("VPBank") USD 1.56 billion Green Loan Facility, marking:
- The largest ESG loan in Asia-Pacific for a bank borrower
- The largest syndicated loan ever arranged for a Vietnamese financial institution
- The most widely syndicated loan for a bank borrower, including 44 international lenders.
Meanwhile, the Best Syndicated Loan (Securities) award recognized CUBHCM's role in the USD 230 million syndicated loan facility for Techcom Securities Joint Stock Company ("Techcom Securities"), a landmark transaction that demonstrated CUBHCM's capability in structuring and syndicating large-scale facilities for Vietnam's securities sector.
Beyond award-winning transactions, CUBHCM delivered a strong year across its broader syndication portfolio. In 2025, the branch originated as MLA/MLAB/MLAUB for 15 syndicated and club transactions, with a total deal size of over USD 3.5 billion[2].
As global trade and supply chains continue to evolve, businesses increasingly require financial partners capable of delivering resilient, sophisticated, and cross‑border solutions. Cathay United Bank (CUB) has built an extensive international footprint with more than 67 business locations across 11 markets, especially deepen its long-term investment in the AESAN region, including branches and representative offices in Singapore, Vietnam, Malaysia, and other key economies like China and Hong Kong to support the region's dynamic growth.
Looking ahead, the Bank will continue strengthening its international presence and expanding its capabilities in customized cross‑border loans, structured financing, and project finance to provide comprehensive financial solutions that help businesses grow with confidence.
CUB is a subsidiary of Cathay Financial Holdings (Cathay FHC), which operates 969 branches across Asia and manages more than USD 400 billion in assets. Since CUB entered Vietnamese market in 2005, CUB has built a strong and trusted local presence and remains committed to delivering professional service quality and an exceptional customer experience—reinforcing the role as a reliable long‑term partner for clients in Vietnam and throughout the region.
| [1] Source: CUB, LSEG Loan Connector 2025 |
| [2] Source: CUB, LSEG Loan Connector 2025 |
[1] Source: CUB, LSEG Loan Connector 2025
[2] Source: CUB, LSEG Loan Connector 2025
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Cathay United Bank Ho Chi Minh City Branch Tops Vietnam Loans Bookrunner League Table 2025; Wins Double Honors at The Asset Triple A Awards 2026
