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Cinco de Mayo and Taco Tuesday Fall on the Same Day as Old El Paso Celebrates Rare "Taco Totality" with Exclusive Merch and Tacos for Fans Nationwide

Business

Cinco de Mayo and Taco Tuesday Fall on the Same Day as Old El Paso Celebrates Rare "Taco Totality" with Exclusive Merch and Tacos for Fans Nationwide
Business

Business

Cinco de Mayo and Taco Tuesday Fall on the Same Day as Old El Paso Celebrates Rare "Taco Totality" with Exclusive Merch and Tacos for Fans Nationwide

2026-04-22 23:17 Last Updated At:23:20

MINNEAPOLIS--(BUSINESS WIRE)--Apr 22, 2026--

For the first time since 2020, Cinco de Mayo and Taco Tuesday fall on the same day, creating what Old El Paso is calling “Taco Totality,” a rare taco eclipse where two taco-filled occasions align – and won’t again until 2037.

This press release features multimedia. View the full release here: https://www.businesswire.com/news/home/20260421304884/en/

To mark the historic crossover and to help fans fully experience Taco Totality, Old El Paso is dropping a limited-edition Taco Totality Gear Box packed with the new Old El Paso TABASCO ® Sauce flavored Taco Shells and taco-inspired essentials, designed to protect every bite during the taco eclipse. Each box includes:

“We take tacos very seriously, and Taco Totality is a chance to really celebrate with our biggest fans,” said Meredith Nelson Uram, Business Unit Director for Old El Paso at General Mills. “People can always count on Old El Paso for taco night essentials, but now we’re taking care of the little details — like shield glasses, because chopping onions is no joke.”

To help everyone get ready for the taco eclipse, Old El Paso tapped actor Randy Havens, known for his role as a beloved science teacher in a popular sci-fi drama, to explain the rare taco phenomenon through a series of short educational social videos.

Anyone planning their Taco Totality menu can stock up on Old El Paso favorites, including shells, beans, sauces, rice and the new out-of-this-world Old El Paso Stand ‘N Stuff Taco Shells and Taco Seasoning made with the flavor of TABASCO ® Brand Pepper Sauce, available now nationwide. And since Taco Totality only comes around once in a while, limited time offers like “Save for Cinco” on Ibotta and bonus points on Fetch make it easier to go back for seconds (or thirds).

The collaboration between Old El Paso ® x TABASCO ® Brand was facilitated by IMG Licensing.

For more information about Taco Totality and a chance to win a Gear Box, visit Tacototality.com and follow @OldElPaso on Instagram and @OldElPaso_Official on TikTok.

*To receive savings via Ibotta, purchase qualifying Old El Paso products between April 21, 2026 and May 5, 2026, then redeem offers in the Ibotta app by submitting your receipt in accordance with app instructions. Offers valid on select shells, beans, sauces and rice, while supplies last, for a total value of up to $5. Limit redemptions as specified in the Ibotta app. Registration and use of the Ibotta app subject to its Terms of Use and Privacy Policy. See Ibotta app for full details.

**To earn rewards via Fetch, purchase qualifying Old El Paso products between April 17, 2026 and May 5, 2026, then open the free Fetch Rewards app and scan your receipt within the offer period. (If you are not a current Fetch user, download the free Fetch Rewards app, open an account and follow instructions.) Offer valid while supplies last. Limit 1 redemption per Fetch Rewards account unless otherwise stated. Registration and use of the Fetch Rewards app subject to its Terms of Use and Privacy Policy. See Fetch Rewards app for details.

***NO PURCHASE NECESSARY. Void where prohibited. Open to legal residents of the 50 U.S. and D.C., who are at least 18 years of age and the age of majority in their state/jurisdiction of residence as of date of entry. Starts 10:00 a.m. ET on 4/21/26 and ends 11:59 p.m. ET on 4/26/26. For complete rules, visit Tacototality.com. Sponsored by General Mills.

About General Mills

General Mills makes food the world loves. The company is guided by its Accelerate strategy to boldly build its brands, relentlessly innovate, unleash its scale and stand for good. Its portfolio of beloved brands includes household names like Cheerios, Nature Valley, Blue Buffalo, Häagen-Dazs, Old El Paso, Pillsbury, Betty Crocker, Totino’s, Annie’s, Wanchai Ferry and more. General Mills generated fiscal 2025 net sales of U.S. $19 billion. In addition, the company’s share of non-consolidated joint venture net sales totaled U.S. $1 billion. For more information, visit www.generalmills.com.

ABOUT MCILHENNY COMPANY AND TABASCO ® BRAND

From our home on Avery Island, Louisiana, McIlhenny Company produces TABASCO ® Brand products, including the legendary TABASCO ® Original Red Sauce. A household and restaurant staple around the world, TABASCO ® Sauce is sold in more than 195 countries and territories and labelled in more than 36 languages and dialects. With more than 155 years of pepper expertise, our family-owned and operated company is constantly experimenting with new flavors and products to carry on our legacy of exciting the world's most popular food and drinks. Our core range of pepper sauces includes TABASCO ® Original Red Sauce, TABASCO ® Jalapeño Sauce, TABASCO ® Chipotle Sauce, TABASCO ® Sweet Chili Sauce, TABASCO ® Sriracha, TABASCO ® Habanero Sauce, TABASCO ® Scorpion Sauce, TABASCO ® Buffalo Style Sauce, and our new TABASCO ® Salsa Picante. To learn more about how we #LightThingsUp please visit us at www.tabasco.com or follow us on Facebook, Instagram, X, TikTok and LinkedIn.

Old El Paso® celebrates the overlap of Cinco de Mayo and Taco Tuesday with an eclipse-themed Taco Totality Gear Box including new Old El Paso TABASCO® Sauce flavored Taco Shells.

Old El Paso® celebrates the overlap of Cinco de Mayo and Taco Tuesday with an eclipse-themed Taco Totality Gear Box including new Old El Paso TABASCO® Sauce flavored Taco Shells.

The scriptural passage that President Donald Trump read in a livestreamed Bible-reading marathon dates back to the depiction of an ancient event — but it’s one that carries a highly charged significance in the current religious and political climate.

It has long been quoted and promoted by those who believe America was founded as a Christian nation and should be one. It's from the seventh chapter of 2 Chronicles, a book in the Hebrew (Old Testament) portion of the Bible.

The 14th verse — the one most often quoted — says:

“If my people, which are called by my name, shall humble themselves, and pray, and seek my face, and turn from their wicked ways; then will I hear from heaven, and will forgive their sin, and will heal their land."

Trump is among hundreds who are taking turns reading the entire Bible aloud over the course of a week. Most of the readings are taking place at the Museum of the Bible in Washington, though Trump's on Tuesday came by video from the Oval Office.

The Chronicles passage has for decades been a major theme at annual National Day of Prayer events. Organizers of the America Reads the Bible marathon invited Trump to read from it. “It’s a powerful statement that he decided to read that passage,” said Bunni Pounds, founder of Christians Engaged, which organized the project.

The passage has been recited over the decades at countless rallies, services and events, often organized around the disputed belief that America was created as a Christian nation and needs to repent of its sins and return to God. The passage has particularly been associated with annual events commemorating the National Day of Prayer, which has taken various forms since the mid-20th century and became fixed by law on the first Thursday in May since the 1980s.

During the Capitol riot by a mob of Trump supporters on Jan. 6, 2021, Couy Griffin — the founder of Cowboys for Trump, a fan club that rode on horseback to Trump’s political events — evoked the 2 Chronicles passage while praying to the crowd through a megaphone.

The verse is set in a context far from modern America — during the reign of King Solomon in ancient Israel some 3,000 years ago. Solomon is presiding over the dedication of the first temple in Jerusalem, and in a lengthy prayer he asks for divine mercy if a future generation sins, is punished with military or natural disaster and then repents. In the key passage, God replies with a promise of restoration.

But the use of the passage in modern settings has its critics.

The Chronicles passage is “a popular verse among Christian nationalists and has been for quite some time,” said Brian Kaylor, a Baptist pastor and president and editor-in-chief of Word&Way, a progressive site covering faith and politics.

He said its use has taken on a partisan and polarizing tone, often used in tandem with a promotion of a belief in a Christian America in an increasingly diverse country.

“This verse is not about the United States,” said Kaylor, author of “The Bible According to Christian Nationalists: Exploiting Scripture for Political Power.” It is “a promise made to one particular person in one particular moment. It doesn’t really work to pull it out of context and apply it to whatever you want to.”

But many have done so recently and in decades past, either saying America has a divinely ordained destiny similar to ancient Israel's or simply that they believe every nation has a duty to follow God and repent when needed.

President Dwight D. Eisenhower took the oath of office in 1953 with his hand on a Bible opened to the 2 Chronicles passage. President Ronald Reagan quoted the passage in a proclamation declaring 1984's National Day of Prayer. A speaker at the 2024 Republican National Convention also quoted it.

The National Day of Prayer, while officially nonsectarian, has long been drawn particular promotion and participation from evangelical Christians. Readings of the “If my people” passage has been a staple of such events.

Evangelicals — a loyal Republican voting bloc for decades — have formed a crucial part of Trump's electoral base. His rallies have featured a fusion of Christian and national symbols and rhetoric, featuring songs like “God Bless the USA” and T-shirts with slogans like “Jesus is my savior, Trump is my president.”

Many other Republican politicians are taking part in the Bible reading, along with celebrities, pastors and others. And Trump isn't the only one reading a passage significant to his office or mission.

Mike Huckabee, a Baptist pastor and U.S. ambassador to Israel, was reading from a Genesis passage in which God says he will bless those who bless Abraham — a passage popular with many evangelicals who believe they have a biblical mandate to support Israel.

David Barton, whose Wallbuilders promotes belief in America as a Christian nation, will read from a passage that gave his organization its name, in which Nehemiah rebuilds the broken walls of Jerusalem.

Associated Press religion coverage receives support through the AP’s collaboration with The Conversation US, with funding from Lilly Endowment Inc. The AP is solely responsible for this content.

FILE - The front cover of Republican presidential nominee former President Donald Trump's "God Bless the USA" Bible in Washington, Oct. 8, 2024. (AP Photo/Ben Curtis, File)

FILE - The front cover of Republican presidential nominee former President Donald Trump's "God Bless the USA" Bible in Washington, Oct. 8, 2024. (AP Photo/Ben Curtis, File)

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