The 2026 international campaign celebrates elegance, authenticity and the quiet power of presence through five distinctive fragrances
LONDON, April 23, 2026 /PRNewswire/ -- In a refined convergence of high performance and haute perfumery, AMAFFI Perfume House unveils a new global partnership with George Russell, marking a collaboration shaped by precision, character, and contemporary elegance.
Appointed Global Brand Ambassador, Russell embodies a modern expression of excellence - where discipline meets artistry, and authenticity is paramount. His presence reflects the very ethos of AMAFFI: a relentless pursuit of perfection, where every detail is considered, and every creation is elevated to an art form.
The partnership debuts with an evocative campaign captured by renowned photographer Greg Williams, presenting a series of intimate yet powerful images that explore the intersection of movement and stillness.
At its core, the campaign is a study in visual storytelling. Five distinct fragrances from the AMAFFI collection are brought to life through Russell's lens - each composition carefully selected for its emotional resonance. The imagery captures defining qualities synonymous with both the House and its ambassador: focus, composure, control, and quiet confidence. The result is a body of work that feels both deeply personal and universally expressive - timeless in its elegance, yet undeniably modern.
"This partnership felt very natural from the start. AMAFFI's approach to craftsmanship - where every detail is considered, and every note balanced with purpose - resonates deeply with me. Whether in racing or in creativity, you pursue precision and emotion in equal measure. That's what makes this collaboration meaningful - it captures both, with honesty," said George Russell.
"George personifies the essence of AMAFFI - an unwavering commitment to excellence, art, and mastery of craft," said Didier-Alexandre Ambroise, Managing Director of AMAFFI Perfume House. "His sensibility and precision mirror our philosophy: to create experiences that endure and move those who encounter them."
Photographed by Creative Director, Greg Williams, across AMAFFI's signature boutique cities - London, New York, and Singapore - the campaign reflects the House's global presence and distinctive aesthetic language.
This moment also coincides with a new chapter in London, as AMAFFI unveils its expansive two-storey flagship in Knightsbridge, London, opening today on 23 April. Conceived as both a retail destination and a cultural expression of the House, the space will embody the full breadth of AMAFFI's design, craftsmanship, and perfumery artistry.
Through this collaboration, AMAFFI and Russell introduce a new language of modern luxury - one defined not by excess, but by intention. A balance of movement and stillness, precision and emotion, the campaign invites the audience into a world where elegance is not only seen, but deeply felt.
An impression that lingers, long after the moment has passed.NOTE TO EDITOR: Please find hi-res images in the AMAFFI Press Kit link here.
For press enquiries, please contact:
Charlie Davey
charlotte.davey@amaffi.com
+44 (0)7770 961 317
ABOUT AMAFFI
AMAFFI Perfume House, headquartered in Geneva, Switzerland, was conceptualised by founder and president, Madame Amaffi with flagship boutiques located in London, New York, and Singapore. Focusing on artisanship and quality, AMAFFI's goal is the creation of true perfume masterpieces. With all fragrances created in Grasse, France, the brand treats the creation of fragrances and the production of perfumes selectively, attracting only outstanding perfumers and the best ateliers. AMAFFI's design bureau conceives each bottle from the finest crystal hand-decorated with exquisite materials to reflect the character, mood and name of each fragrance, embodying the highest level of craftsmanship.For more information, please visit www.amaffi.com
** This press release is distributed by PR Newswire through automated distribution system, for which the client assumes full responsibility. **
AMAFFI Perfume House Announces George Russell as Global Brand Ambassador in a Defining Union of Performance and Perfumery
AMAFFI Perfume House Announces George Russell as Global Brand Ambassador in a Defining Union of Performance and Perfumery
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A premium expansion delivering hospitality-led workspaces, a connected business community, and smart meeting technology to Kowloon's commercial core.
HONG KONG, June 11, 2026 /PRNewswire/ -- Compass Offices, Hong Kong's leading flexible workspace provider, has officially opened its highly anticipated business center at Silvercord Tower 1 on Canton Road, Tsim Sha Tsui. Setting a new benchmark for how premium real estate and hospitality-led corporate service interconnect, this launch marks one of several strategic expansions planned to nurture long-term corporate growth across Hong Kong this year. The company is prepared to open several new centers in key business districts throughout 2026, including the upcoming Central opening at 9 Queen's Road Central in July.
Located on Canton Road in the heart of one of the world's busiest commercial and retail hubs, the new center is a five-minute sheltered walk from MTR Exit A1, with seamless access to the High-Speed Rail and China Ferry Terminal — offering exceptional convenience for internationally oriented teams. The opening also deepens Compass Offices' commitment to Tsim Sha Tsui, where the company already operates a center at the neighbouring Silvercord Tower 2.
"Tsim Sha Tsui is one of Hong Kong's most dynamic business and retail districts, and our new center at Silvercord Tower 1 gives clients a premium base with the connectivity and energy this location is known for," said Andrew Chung, Chairman of Compass Offices. "It reflects what we set out to do every day — create a great place to work, built around hospitality, flexibility, and the people who use our spaces."
A Harmonious Blend of Warmth and Corporate Sophistication
Reflecting a deeply human-centric philosophy, the new facility welcomes clients with a reception lobby that sets a refined, hospitality-led tone designed to ensure that the workplace remains an inspiring atmosphere where teams can truly thrive. The space balances a contemporary aesthetic with warm accents, featuring a custom-tiled, curved service desk and cozy lounge seating. Moving past the lobby, the center boasts an expansive, open-plan communal hub designed to encourage connection and collaboration. Rather than simply providing functional square footage, this shared space features a long, elegant island counter adorned with integrated greenery, a fully equipped pantry with premium appliances, and comfortable breakout seating perfect for teams to network, recharge, and find inspiration.
Scalable Workspaces for 1 to 25+ People
The center's layout prioritizes client well-being, operational efficiency, and the unique needs of each organization. The workspace corridors, highlighted by clean lines and frosted glass partitions, offer an optimal balance of natural light and acoustic privacy to ensure a supportive, focused, and secure work environment.
The flexible, ready-to-use office layouts cater seamlessly to a diverse range of business sizes, allowing teams to scale with ease while enjoying a curated selection of exclusive client perks:
- Private Offices (1 to 5 people): Intimate, fully furnished suites that ensure absolute focus.
- Team Rooms (6 to 24 people): Collaborative environments configured to boost team synergy and morale.
- Enterprise Suites (25+ people): Scalable, tailored configurations engineered for multinational branches and firms needing the space to scale.
Individual office suites feature panoramic floor-to-ceiling windows overlooking Tsim Sha Tsui's dynamic cityscape, minimalist ergonomic furniture, and indoor plants that prioritize the daily comfort, health, and productivity of every member.
High-End Meeting Rooms with Interactive Technology
A key highlight of the Silvercord Tower 1 center is its premium meeting and versatile event spaces, engineered to facilitate seamless corporate connection. The flagship boardroom combines rich wood paneling with refined lighting to create an elite presentation environment that remains warm and inviting for high-level discussions. Backed by professional on-site corporate event-organizing services, these facilities are optimized for important meetings and professional networking.
The room is anchored by a state-of-the-art Interactive TV system, which features:
- Built-in High-Definition Camera: Delivering crisp, flawless video conferencing for hybrid global pitches and remote collaboration.
- Digital Touch Screen & Interactive Whiteboard: Allowing presenters to sketch, annotate documents, and collaborate digitally in real-time.
About Compass Offices
Compass Offices provides professional, efficient, and flexible workspaces tailored to support growth at every stage. Our ready-to-use serviced offices and flexible lease terms empower startups, SMEs, and multinational teams to scale with ease. With prime locations across major APAC business districts, we deliver productivity-driven environments, curated events programs, and a broad range of client perks, designed to keep companies agile in a fast-changing landscape. Founded in 2009, we are dedicated to creating inspiring workspaces where your business can thrive.
CONTACT:
Compass Offices
marketing@compassoffices.com
A premium expansion delivering hospitality-led workspaces, a connected business community, and smart meeting technology to Kowloon's commercial core.
HONG KONG, June 11, 2026 /PRNewswire/ -- Compass Offices, Hong Kong's leading flexible workspace provider, has officially opened its highly anticipated business center at Silvercord Tower 1 on Canton Road, Tsim Sha Tsui. Setting a new benchmark for how premium real estate and hospitality-led corporate service interconnect, this launch marks one of several strategic expansions planned to nurture long-term corporate growth across Hong Kong this year. The company is prepared to open several new centers in key business districts throughout 2026, including the upcoming Central opening at 9 Queen's Road Central in July.
Located on Canton Road in the heart of one of the world's busiest commercial and retail hubs, the new center is a five-minute sheltered walk from MTR Exit A1, with seamless access to the High-Speed Rail and China Ferry Terminal — offering exceptional convenience for internationally oriented teams. The opening also deepens Compass Offices' commitment to Tsim Sha Tsui, where the company already operates a center at the neighbouring Silvercord Tower 2.
"Tsim Sha Tsui is one of Hong Kong's most dynamic business and retail districts, and our new center at Silvercord Tower 1 gives clients a premium base with the connectivity and energy this location is known for," said Andrew Chung, Chairman of Compass Offices. "It reflects what we set out to do every day — create a great place to work, built around hospitality, flexibility, and the people who use our spaces."
A Harmonious Blend of Warmth and Corporate Sophistication
Reflecting a deeply human-centric philosophy, the new facility welcomes clients with a reception lobby that sets a refined, hospitality-led tone designed to ensure that the workplace remains an inspiring atmosphere where teams can truly thrive. The space balances a contemporary aesthetic with warm accents, featuring a custom-tiled, curved service desk and cozy lounge seating. Moving past the lobby, the center boasts an expansive, open-plan communal hub designed to encourage connection and collaboration. Rather than simply providing functional square footage, this shared space features a long, elegant island counter adorned with integrated greenery, a fully equipped pantry with premium appliances, and comfortable breakout seating perfect for teams to network, recharge, and find inspiration.
Scalable Workspaces for 1 to 25+ People
The center's layout prioritizes client well-being, operational efficiency, and the unique needs of each organization. The workspace corridors, highlighted by clean lines and frosted glass partitions, offer an optimal balance of natural light and acoustic privacy to ensure a supportive, focused, and secure work environment.
The flexible, ready-to-use office layouts cater seamlessly to a diverse range of business sizes, allowing teams to scale with ease while enjoying a curated selection of exclusive client perks:
- Private Offices (1 to 5 people): Intimate, fully furnished suites that ensure absolute focus.
- Team Rooms (6 to 24 people): Collaborative environments configured to boost team synergy and morale.
- Enterprise Suites (25+ people): Scalable, tailored configurations engineered for multinational branches and firms needing the space to scale.
Individual office suites feature panoramic floor-to-ceiling windows overlooking Tsim Sha Tsui's dynamic cityscape, minimalist ergonomic furniture, and indoor plants that prioritize the daily comfort, health, and productivity of every member.
High-End Meeting Rooms with Interactive Technology
A key highlight of the Silvercord Tower 1 center is its premium meeting and versatile event spaces, engineered to facilitate seamless corporate connection. The flagship boardroom combines rich wood paneling with refined lighting to create an elite presentation environment that remains warm and inviting for high-level discussions. Backed by professional on-site corporate event-organizing services, these facilities are optimized for important meetings and professional networking.
The room is anchored by a state-of-the-art Interactive TV system, which features:
- Built-in High-Definition Camera: Delivering crisp, flawless video conferencing for hybrid global pitches and remote collaboration.
- Digital Touch Screen & Interactive Whiteboard: Allowing presenters to sketch, annotate documents, and collaborate digitally in real-time.
About Compass Offices
Compass Offices provides professional, efficient, and flexible workspaces tailored to support growth at every stage. Our ready-to-use serviced offices and flexible lease terms empower startups, SMEs, and multinational teams to scale with ease. With prime locations across major APAC business districts, we deliver productivity-driven environments, curated events programs, and a broad range of client perks, designed to keep companies agile in a fast-changing landscape. Founded in 2009, we are dedicated to creating inspiring workspaces where your business can thrive.
CONTACT:
Compass Offices
marketing@compassoffices.com
** This press release is distributed by PR Newswire through automated distribution system, for which the client assumes full responsibility. **
Compass Offices Officially Opens New Flexible Workspace at Silvercord Tower 1 in Tsim Sha Tsui
