What BlueFocus's latest results suggest about AI-led reinvention, Globalization 2.0, and the reshaping of the agency business
BEIJING, April 24, 2026 /PRNewswire/ -- On April 15, BlueFocus released its 2025 annual results together with a letter to investors from CEO Fei Pan. The company reported revenue of USD 10.07 billion, up 12.99% year on year, while AI-driven revenue rose to USD 546.05 million, an increase of 210.42%. Taken together, the earnings release and the investor letter suggest that BlueFocus is entering a new phase in its AI transition—one in which AI is being framed less as a narrative layer and more as part of the company's emerging business infrastructure.
That is the more consequential signal in the latest disclosure. Three years after launching its "All in AI" strategy, BlueFocus is no longer framing AI only as a future-oriented ambition. It is increasingly linking AI to revenue contribution, product buildout, workflow redesign, and a wider effort to reposition the company for a more automated and globally distributed marketing environment. In BlueFocus CEO Fei Pan's description, that shift demands more than incremental optimization. It requires "self-reinvention, the spirit of starting over, and the ambition to become a new kind of AI company."
From AI narrative to operating leverage
AI is beginning to challenge the traditional agency model in more structural ways. Content production is becoming faster and cheaper, media decisioning is increasingly automated, and parts of the historical value chain built on labor-intensive execution are under pressure. For large marketing groups, the question is no longer whether to adopt AI tools, but how deeply AI will reshape the business itself.
BlueFocus's response has been to push beyond tool adoption and toward a broader repositioning. As the company approaches its 30th anniversary, management is framing this period less as another technology upgrade and more as a transition point—one in which BlueFocus is trying to rebuild itself as a more AI-driven marketing technology company. Rather than relying only on third-party tools or surface-level integrations, it has chosen a heavier path, investing in its own underlying systems and product stack.
In 2025, the company's AI-related R&D spending, including personnel costs, was about USD 26.387 million. At the center of that push is BlueAI, a multimodal marketing platform that management describes as a core engine for the company's AI transition. Building on this, BlueFocus has built a clearer product stack: STARUNION AI on the influencer marketing side, AdsWin for ad buying and optimization, and Xinying creative platform for content production. The significance of this portfolio goes beyond the presence of several AI-branded products. The more important question is whether those systems are beginning to change how work is produced, delivered, and monetized.
That is where the 2025 numbers become more relevant. BlueFocus reported AI-driven revenue of USD 546.05 million, up 210.42% year over year. It also said total token consumption exceeded one trillion for the year, suggesting that AI usage within the company has moved beyond experimentation and into scaled deployment. These figures matter less as vanity metrics than as early signs that AI is moving closer to monetization and workflow penetration. In other words, BlueFocus is not only saying that it uses AI; it is trying to show that AI is beginning to influence revenue contribution, internal production logic, and the structure of service delivery.
This is the key distinction. The company's ambition extends beyond surface-level AI enablement. It is to move toward something closer to AI Native marketing infrastructure: a system in which campaign execution, media decisions, content production, and internal collaboration are increasingly organized around automation, self-learning systems, and machine-assisted decision-making. That is a much broader proposition than simply adopting tools and a much harder one to deliver. But it is precisely this shift that gives BlueFocus's current transition its strategic significance. As Pan frames it, the longer-term goal is "to systematically reconstruct BlueFocus's existing business with AI Native methods so that every business scenario becomes AI-driven."
Globalization 2.0: reworking the business behind overseas growth
A second major strategic theme in BlueFocus's latest disclosures is what the company calls Globalization 2.0. For several years, overseas business has been one of its main commercial engines. In 2025, outbound advertising placement reached USD 8.282 billion, accounting for more than 80% of total revenue. But at this stage, the more important issue is not scale alone. The more important question now is whether that scale can translate into a healthier mix of revenue and margins over time.
That is what gives Globalization 2.0 its significance. The traditional outbound media-buying model can generate substantial top-line volume, but it also comes with structural margin constraints: policies at major platforms are increasingly transparent, bargaining power is limited, and gross margins remain under pressure. BlueFocus's response is not to step away from that model, but to move beyond it—shifting the focus from volume alone to the business structure needed to support future growth.
The logic is clearest in the company's "5-3-2" framework. Management's longer-term vision is for 50% of outbound business to come from the leading platforms, 30% from mid-tier media platforms, and 20% from self-built traffic and technology platforms such as Blue X and Blue Turbo. Read this way, Globalization 2.0 is not just an overseas growth strategy. It is an attempt to rebalance the business behind overseas growth and build a more diversified profit mix over time.
The company's overseas office strategy fits the same pattern. BlueFocus says it has already established seven overseas offices and plans to expand that footprint to roughly 10 to 20 over time, covering regions including Southeast Asia, Latin America, Europe, and the United States. The point is not simply geographic reach. It is to make overseas growth more localized, more operationally embedded, and less dependent on platform access alone.
As Pan puts it, "AI and globalization are increasingly intertwined." In cross-border business, AI offers natural advantages in language, localization, and scalability, which helps explain why BlueFocus sees global markets as an important proving ground for AI Native business models. In that sense, Globalization 2.0 is not only about reworking the profit structure behind overseas growth, but also about creating a more immediate commercial context for the company's AI ambitions.
AI transformation is more than a technical question
A notable feature of BlueFocus's current strategy is that it treats AI transformation as an organizational challenge, not just a technical one. For all the emphasis on automation, the company is also making the case that adoption depends on talent, adaptability, and a willingness to relearn how work gets done.
That logic is visible in how management describes internal experimentation. BlueFocus says it allows employees to use leading global AI tools with reimbursed expenses and no preset cap. In a recent interview, Pan noted that the highest individual reimbursement last year exceeded USD 43,978. The significance of that detail lies less in the amount itself than in what it signals about the company's approach: lowering friction around adoption, encouraging experimentation, and treating AI learning as an operating priority rather than a side initiative.
As Pan puts it, "We are reconstructing BlueFocus into a truly AI Native organization." That ambition extends beyond tools to talent standards, incentives, and culture. Internally, the company is elevating "AI Native+AI First" as guiding benchmarks, suggesting that the transition is being framed as a broader organizational reset rather than just a technology upgrade in how the organization hires, evaluates, and works.
Just as important, BlueFocus does not frame AI as a substitute for people. The more durable point in management's messaging is that while AI may reshape workflows, the long-term performance still depends on talent quality, decision-making, and organizational adaptability. In that sense, the company is presenting AI transformation as much a management and organizational story as a technological one.
The same logic also helps explain BlueFocus's external investment strategy. The company says it has invested in six AI Native companies, not primarily as a financial exercise, but as a way to stay close to frontier capability development. In strategic terms, that suggests a company trying to keep its transformation synchronized with the fastest-moving parts of the ecosystem rather than relying only on internal roadmaps. In Pan's view, "We need to find the fastest-moving AI Native companies and stay close to them, remain in sync with the industry's most advanced capabilities. That in itself is one of the ways BlueFocus accelerates its own transformation."
What BlueFocus is now trying to establish goes further than demonstrating that it has embraced AI. The underlying message is that AI is becoming increasingly inseparable from the business itself. Pan's view that there should no longer be a meaningful distinction between AI and non-AI business is perhaps the clearest expression of that ambition. This is not a finished transformation story. But BlueFocus is beginning to show that this shift is no longer just strategic rhetoric; it is starting to take shape in how the business is built and run.
Note to editors: Translations of certain RMB amounts into U.S. dollars in this release are provided solely for the convenience of the reader and are based on an exchange rate of USD 1.00 = RMB 6.8216.
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BlueFocus CEO Fei Pan on Reinventing the Company for the AI Era
Matching moments, meaningful style, and limited-time deals across women's and kids' best-selling silhouettes
NEW YORK, April 24, 2026 /PRNewswire/ -- This Mother's Day, Dream Pairs Kids invites families to celebrate connection in a way that feels both personal and wearable with the launch of its "Mommy & Me" Collection—a curated edit of coordinated women's and kids' styles designed to celebrate connection through fashion, where every step is taken together.
The 2026 Mother's Day edit is rooted in one simple idea: style is more powerful when shared. Blending trend-forward design with everyday accessibility, the collection pairs Dream Pairs' most-loved women's silhouettes with perfectly matched kids' versions. Each pairing combines elevated aesthetics with comfort-driven construction, ensuring that matching doesn't just look good—it feels right, all day. From polished flats and statement sandals to western-inspired boots and occasion-ready heels, the collection reflects the essence of modern motherhood: versatile, expressive, and always in motion.
Available from April 20, the collection features limited-time savings of up to 43% off, along with Prime-exclusive deals and seasonal promotions, making coordinated style and meaningful gifting more accessible than ever.
A Footwear Collection Designed for Moms and Minis
The "Mommy & Me" Collection is built around the rhythm of family life, where comfort, function, and style must work seamlessly together across everyday moments. From busy mornings and school runs to weekend outings and special occasions, each pairing is designed to move with both moms and kids through constantly changing routines. Rather than treating matching as purely visual, the collection integrates shared comfort and practical wearability into every design, ensuring both generations stay supported, comfortable, and effortlessly coordinated throughout the day.
The Everyday Rush Pairing — Lightweight Comfort That Keeps Up
- Mom: Dream Pairs Foldable Ballet Flats
- Mini: Dream Pairs Kids Ballet Flats / Dream Pairs Kids Ballerina Flats
Busy mornings call for simplicity. This pairing features lightweight flats with flexible soles and an easy slip-on design, built to support constant movement without compromise. For both moms and kids, it delivers dependable, no-break-in comfort and all-day wearability that keeps pace from the first step out the door to the end of the day.
Mother's Day Offers:
- Women: 20% off
- Kids: 10%–20% off
The Weekend Wandering Pairing — Cushioned Ease for Longer Wear
- Mom: Dream Pairs Sole-Simple Wide Width Flats
- Mini: Dream Pairs Kids Slip on Ballerina Flats
Weekends often mean more walking than expected. These flats are designed with soft insoles and flexible structure, helping reduce foot fatigue over extended wear. The minimal design makes them easy to pair with anything, while the comfort-focused build ensures both mom and child can stay out longer—without needing to slow down.
Mother's Day Offers:
- Women: 17%–43% off
- Kids: Up to 35% off
The "Little Celebration" Pairing — Comfort That Still Feels Elevated
- Mom: SOLE-SHINE
- Mini: MUY-SHINE
Designed for moments that call for something a little more special, this rhinestone flat pairing blends elevated sparkle with everyday comfort. Enhanced cushioning and a soft, supportive interior ensure lasting ease, while the all-over rhinestone finish brings a polished, occasion-ready shine. The result is a dressed-up look that still feels effortless to wear—proving celebration style doesn't have to come at the expense of comfort.
Mother's Day Offers:
- Women: 33% off
- Kids: 20%–35% off
The "Seen Together" Pairing — Statement Style with Stability
- Mom: Dream Pairs Double Bowknots Crystal Sandal Heels
- Mini: Dream Pairs Kids Bow Flower Ankle Strap Low Heels
Strappy sandals often come with trade-offs, but this bow knot crystal heel pairing is designed to balance statement-making style with walkable comfort. Featuring a glittering rhinestone bow, crystal-embellished straps, and a sleek square-toe silhouette, it delivers a bold, eye-catching look made for special occasions. At the same time, cushioned support, a stable stiletto heel, and an anti-slip outsole ensure comfort and steadiness through extended wear—from brunches and celebrations to full-day events. An adjustable slingback strap with a gentle stretch provides a secure, comfortable fit, allowing both mom and mini to move confidently while staying perfectly in step.
Mother's Day Offers:
- Women: 32%–35% off
- Kids: 10%–20% off
The All-Day-Out Pairing — Support That Lasts From Morning to Night
- Mom:
Dream Pairs Open Toe Elastic Ankle Strap Platform Wedges Sandals
Dream Pairs Ingrid Ankle Strap Low Wedge Sandal
- Mini:
Dream Pairs Kids Open Toe Platform Wedge Summer Sandals
Dream Pairs Kids Platform Wedge Sandals
When the day stretches longer than expected, support becomes everything. These wedge sandals provide better weight distribution and stability, helping reduce strain compared to flatter or thinner soles. Designed for extended wear, they allow both mom and child to stay comfortable through a full day of activity—without needing a change of shoes.
Mother's Day Offers:
- Women: 20% off
- Kids: 10%–20% off
The Trend Moment Pairing — Bold Design, Grounded Comfort
- Mom: Dream Pairs Low Heel Pump Sandal
- Mini: Dream Pairs Kids Low Heel Pump Sandals
Chunky soles go beyond aesthetics—they offer added cushioning and shock absorption, making them a practical choice for active days. This pairing combines trend-forward design with a supportive base, balancing style and functionality in one cohesive look. Featuring a classic single-strap silhouette with an adjustable ankle buckle for a secure fit, it's designed to flatter while staying comfortable throughout wear. A cushioned insole supports extended walking, while the mom's 2.24-inch block heel and kids' 1-inch stable heel provide balanced height and stability for both. Finished with a polished, occasion-ready look, it transitions effortlessly from weddings and parties to everyday celebrations with ease and confidence.
Mother's Day Offers:
- Women: 25% off
- Kids: 10%–20% off
The Everyday Edge Pairing — Durable, All-Condition Wear
- Mom: Dream Pairs Side Zipper Ankle Combat Boots
- Mini: Dream Pairs Kids Side Zipper Ankle Combat Boots
Designed to handle more than just one type of day, these lace-up booties deliver enhanced durability, ankle support, and reliable grip for all-day stability across changing weather and terrain. The structured design offers dependable support and a secure, grounded feel, making them a versatile choice for everyday wear throughout the seasons. A side zipper allows for quick, easy on-and-off wear while adjustable laces ensure a snug, personalized fit—encouraging independence for kids while keeping both mom and mini comfortably supported from step to step.
Mother's Day Offers:
- Women: 27% off
- Kids: 17% off
The Statement Season Pairing — Structured Support Meets Trend
- Mom:
Dream Pairs Western Mid Calf Cowboy Boots
Dream Pairs Pull On Wide Calf Cowboy Boots
- Mini:
Dream Pairs Kids Western Mid Calf Cowboy Boots
Dream Pairs Kids Pull On Cowboy Boots
Featuring vintage-inspired embroidery and a refined Western silhouette, this pairing is designed to bring structure, support, and all-day comfort to every step. The boots offer a secure, stable fit with firm ankle support, balancing trend-forward style with practical wearability. Blending seasonal relevance with everyday function, this coordinated mom-and-kid pairing allows both to step confidently into Western-inspired style without compromising comfort over time.
Mother's Day Offers:
- Women:
Dream Pairs Western Mid Calf Cowboy Boots 23% off
Dream Pairs Pull On Wide Calf Cowboy Boots 20%-43% off
- Kids:
Dream Pairs Kids Western Mid Calf Cowboy Boots 20%–25% off
Dream Pairs Kids Pull On Cowboy Boots 5%–10% off
The Dress-Up Pairing — Polished Without the Pressure
- Mom:
Dream Pairs ANNEE Pointed Toe Low Chunky Heels
Dream Pairs Chunky Platform High Heels
Dream Pairs Closed Round Toe Low Block Heels
- Mini:
Dream Pairs Kids Closed Toe High Heels
Dream Pairs Kids Platform Square Toe High Heels
Dream Pairs Kids Closed Toe High Heels
Dress shoes often sacrifice comfort—but this pairing is designed to bridge that gap with balanced heel construction and cushioned support that extends wearability beyond a single occasion. Thoughtfully built for stability and pressure relief, it supports natural movement while maintaining a polished, occasion-ready silhouette. Whether it's a celebration, family gathering, or special outing, both mom and child can stay comfortably on their feet without compromise. The result is an elevated, put-together look that feels as good as it looks—bringing together structure, comfort, and all-day ease in one coordinated pairing.
Mother's Day Offers:
- Women:
Dream Pairs ANNEE Pointed Toe Low Chunky Heels 15% off
Dream Pairs Chunky Platform High Heels $42.99
Dream Pairs Closed Round Toe Low Block Heels 10% off
- Kids:
Dream Pairs Kids Closed Toe High Heels 22%-24% off
Dream Pairs Kids Platform Square Toe High Heels 22%-24%
Dream Pairs Kids Closed Toe High Heels 5%-10%
The Laid-Back Pairing — Effortless Comfort, Everyday Use
- Mom: Dream Pairs Soft Genuine Footbed Slides
- Mini: Dream Pairs Kids Non-slip Slides
Some days call for an easygoing feel. This slip-on pairing is designed for quick wear, lightweight comfort, and everyday ease—perfect for home, errands, and casual outings. The lace-free design allows for effortless on-and-off convenience, while all-day cushioning in the midsole helps absorb impact for lasting comfort for both mom and kids. An anti-slip outsole adds reliable grip and stability across everyday surfaces, from indoor floors to outdoor paths, ensuring confident movement throughout the day. Easy to wear, easy to move in, and easy to style, this pairing delivers practical comfort that fits naturally into daily routines.
Mother's Day Offers:
- Women: 24% off
- Kids: 10%–20% off
Available Now
The Dream Pairs Kids "Mommy & Me" Collection is now available online for a limited time from April 15 through May 10, 2026, offering families an easy way to celebrate Mother's Day through coordinated style, everyday comfort, and meaningful shared moments. Explore the full collection on the Dream Pairs Kids Amazon Store or the official website to discover more styles and matching pairings designed for moms and kids to step through life together.
About Dream Pairs Kids
Dream Pairs Kids , a trusted footwear brand under the renowned Dream Pairs, is dedicated to supporting the vibrant journey of childhood with shoes designed for comfort, style, and practicality. Understanding that childhood is filled with countless moments—each requiring a different need—Dream Pairs Kids creates shoes that provide the perfect balance of support and fashion for kids on the go. Whether it's for school, play, or special occasions, our shoes are crafted with ergonomic features to ensure growing feet are properly supported, while versatile designs let kids express their personality with confidence. Ready for any adventure, Dream Pairs Kids is committed to making it easier for families to say "yes" to more moments of exploration, fun, and growth.
About Dream Pairs
Established in 2009, Dream Pairs is dedicated to empowering women to freely express themselves through fashion. The brand consistently pushes the boundaries of modern fashion footwear with its curated collections, offering stylish and trend-focused designs at accessible prices. Dream Pairs believes in making style inclusive and approachable, providing footwear inspired by runway trends and current inspirations. By far, Dream Pairs has garnered the trust of over 15 million customers, selling more than 30 million pairs of shoes worldwide and consistently ranking as the #1 seller in various categories on Amazon. With an expanding network of brick-and-mortar stores and a robust online presence on platforms such as Amazon, Walmart, Shein, JustFab, and its official website, Dream Pairs stands out by consistently delivering high-quality, fashionable footwear tailored for every occasion and every need, all at accessible prices.
About Miracle Miles Group Inc.
Miracle Miles Group Inc. is a global footwear company known for its innovative, accessible brands that serve millions worldwide. With a growing portfolio that includes Dream Pairs, Dream Pairs Kids, Bruno Marc, NORTIV 8, and ALLSWIFIT, the company delivers a broad range of footwear that blends fashion, performance, and everyday comfort. Committed to quality, style, and customer satisfaction, Miracle Miles continues to expand both online and offline, creating shoes that inspire confidence in every step. From casual wear to work boots, from city streets to outdoor trails, Miracle Miles designs footwear for every lifestyle— empowering people to move through life with comfort and purpose.
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Dream Pairs Kids Celebrates Mother's Day 2026 with "Mommy & Me" Collection -- Where Style Becomes a Shared Story
