Lee Kum Kee Inspires Emerging Chefs at Young Chefs Grand Prix of FHA 2026

SINGAPORE - Media OutReach Newswire - 27 April 2026 - Lee Kum Kee Sauce ("Lee Kum Kee"), the global leader in Asian sauces and condiments, served as Official Sauces and Condiments Partner at the four-day Young Chefs Grand Prix at Food & Hospitality Asia (FHA) 2026. Through this partnership, Lee Kum Kee reaffirmed its dedication to global youth culinary immersion, and inspiring the next generation of chefs to create with authentic Asian-inspired flavours.

Emerging chefs craft exceptional dishes using Lee Kum Kee's signature sauces

Held from 21-24 April 2026 at Singapore EXPO, the competition attracted over 180 young culinary talents from Australia, Malaysia, Singapore, South Korea, Sri Lanka, Taiwan, Thailand, the UAE and the USA to show their ingenuity and determination in shaping the future of foodservice.

As Official Sauces and Condiments Partner, Lee Kum Kee sponsored its signature sauces throughout the competition, including Premium Brand Oyster Sauce, Supreme Authentic First Draw Soy Sauce, Seafood XO Sauce and Premium Mushroom Powder, enabling contestants to refine their seasoning and create dishes with exceptional flavour profiles.

The competition was a collaboration between FHA, the Singapore Chefs Association and the Singapore Junior Chefs Club, and was endorsed by the World Association of Chefs' Societies. As well as being a test of traditional cooking skills, it provided a globally recognised platform that challenged participants to demonstrate creativity, adaptability and culinary confidence in a realistic foodservice environment.

During the competition, young chefs who participated in either the Team Challenge or the Skills and Innovation Challenge showcased their technique and creativity under time constraints. The Grand Prix reached its climax with the Team Challenge Finals, with the top eight teams from an initial field of 14 presenting an intense lunch service for invited guests that required contestants to prepare a three-course menu using mystery basket ingredients. Judges evaluated their performances based on Worldchefs Judging Criteria, underscoring the competition's high standards of excellence and professionalism. Korea Cooking Art Academy was crowned Champion of the Team Challenge Finals.

As part of its participation at FHA, Lee Kum Kee presented its signature products at a dedicated booth, featuring a range of offerings designed for professional chefs, HoReCa practitioners and industry players. Daily tastings of specially crafted dishes made with Lee Kum Kee sauces were offered to visitors during the exhibition, which invited them to appreciate the quality of the products.

Lee Kum Kee showcases the versatility of its foodservice solutions

Lee Kum Kee showcases the versatility of its foodservice solutions

Vincent Wong, President – APAC of Lee Kum Kee Sauce, said: "Supporting the Young Chefs Grand Prix at FHA 2026 underscores our commitment to nurturing future culinary professionals. The event went beyond competition, helping to inspire enduring interest in Asian cuisine and showcasing Lee Kum Kee's product excellence to the next generation."
Hashtag: #LeeKumKee, #LKK

https://www.LKK.com

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About Lee Kum Kee

Lee Kum Kee is the global gateway to Asian culinary culture, dedicated to promoting Chinese culinary culture worldwide. Since 1888, it has brought people together over joyful reunions, shared traditions and memorable meals. Beloved by consumers and chefs alike, Lee Kum Kee's range of more than 300 sauces and condiments sparks creativity in kitchens everywhere, inspiring professional and home chefs to experiment, create and delight. Headquartered in Hong Kong, China, and serving over 100 countries and regions, Lee Kum Kee's rich heritage, unwavering commitment to quality, sustainable practices and "Constant Entrepreneurship" combine to enable superior experiences through Asian cuisine for people worldwide. For more information, please visit www.LKK.com.

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SANYA, CHINA - Media OutReach Newswire - 27 April 2026 - The 6th Asian Beach Games officially opened on Tuesday evening in Sanya, south China's Hainan Province. An opening ceremony titled "A Sky-Ocean Meeting" unfolded against a natural backdrop of ocean and sand, welcoming athletes from 45 countries and regions across Asia.

The 6th Asian Beach Games is being held from April 22 to 30 in Sanya, a coastal city in south China's Hainan Province.

Over recent months, the host city has established a comprehensive, high-standard service system, now fully operational, to support what organizers describe as a "splendid, exceptional and outstanding" event.

The success of the Games, organizers say, begins with a smooth and welcoming arrival experience. Benefiting from policies under the Hainan Free Trade Port (FTP), entry procedures have been streamlined.

Jože Zidar, a veteran Slovenian sports journalist who visited earlier this year, said he experienced "one of the most efficient border clearances" he had encountered. Such feedback has since been echoed by many participants.

High service standards extend throughout the event. The Games adopt a coastal venue layout described as a "pearls-on-a-string" coastal layout, integrating multiple sites and combining beach sports with the surrounding natural environment to create a "sports and tourism" experience.

All venues have been built or upgraded in line with green standards and are now operational. In terms of logistics, 22 designated hotels, more than 1,000 new energy vehicles, and around 4,700 volunteers have been deployed. The Main Media Center is providing one-stop services for over 1,000 registered journalists from China and abroad.

Given the nature of beach and marine events, Sanya has also established a citywide emergency medical system featuring a "30-minute response network." A total of 71 on-site medical stations, supported by additional medical posts, 285 medical staff and 46 ambulances, form a comprehensive response system covering on-site treatment, patient transfer and specialized care.

The opening ceremony itself broke with the traditional stadium format, instead integrating performance elements into the natural beach setting of sand, sunshine and palm trees.

Artistic segments combined local Hainan culture, the vision of the Hainan FTP, and the spirit of sport.

The Games mascot "Ya Ya", the Eld's deer, appeared throughout the ceremony as a cultural symbol linking the city's past and future.

Environmentally friendly technologies and virtual imaging were also incorporated to create a visual experience blending digital and real-world elements. Sanya has positioned the Games as a catalyst for urban development under the concept of "promoting construction and improving quality through sports."

Preparations have contributed to infrastructure upgrades and environmental improvements.

At the same time, a "sports, tourism and consumption" model has been introduced.

More than 200 licensed products have been launched, while promotional campaigns linking tourism resources across the island are underway.

Supporting events, including an international diving festival and cultural exhibitions of intangible heritage, have also been organized to enhance the experience for visitors and participants.

From preparation to opening, Sanya aims to deliver on its commitment to the Asian sporting community through comprehensive services and an open, dynamic city environment.

The Games are expected to serve as a platform to promote unity, friendship and development across Asia.

Hashtag: #Sanya

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